Digital marketing company for startups: from launch to market traction


What defines growth focused startup marketing
For startups, marketing is no longer limited to promotion. It becomes a structured way to test assumptions, identify the right audience early, and use limited runway efficiently.
- Faster Validation of Product–Market Fit:
Integrated marketing helps you quickly see which audience, message, and use case actually resonate, so you don’t spend months building features no one needs. - Efficient Use of Limited Runway:
When acquisition, content, and analytics work together, you can clearly see which activities bring paying users and which only burn budget. - Building an Early Growth Engine:
A cohesive marketing setup turns scattered activities into a repeatable process for attracting and converting users. Instead of “one launch and silence,” you build an engine that you can scale. - Creating Credibility for Users and Investors:
Strategic storytelling, consistent visibility, and clear proof points (case studies, metrics, social proof) make your startup look trustworthy in a noisy market. This credibility helps you close early customers faster and makes your traction more convincing for partners and investors.
Common digital marketing challenges
we solve for startup businesses
Full-service digital marketing solutions
for startups
Our structured 6-phase
growth framework for startups
- Deep review of your product, business model, stage (MVP, beta, post‑launch), and current traction
- Audit of your existing funnels with focus on aha‑moment and time‑to‑first‑value
- Early adopter and ICP profiling using real users, waitlist data, and qualitative feedback
- Competitor and category analysis to spot gaps and differentiation angles for an early‑stage product
- Definition of core metrics and baseline to measure progress toward product–market fit
- Early‑stage marketing strategy that links product, audience, and channels around your PMF hypotheses
- Positioning and messaging framework that clearly explains what you do, why now, and why you are different
- Lean channel and budget plan across SMM, PPC, SEO/ASO, content, email, influencers, and PR
- Customer journey mapping from first touch to activation, payment, and repeat usage with explicit hypotheses
- 90‑day experiment plan focused on speed‑to‑learning, with clear success criteria and kill/success thresholds
- Product analytics and event tracking configured for key actions (signup, activation, retention, monetization)
- Ad accounts, pixels, email platform, and CRM connected and tested on real user flows
- SEO and ASO foundations: core pages, structure, metadata, store listings, and performance basics
- Conversion tracking for paid campaigns, influencer traffic, PR, and key product events
- Dashboards built so founders and teams see in one place what actually drives usage, retention, and revenue
- Test‑budget paid campaigns launched to validate channels, audiences, and messages rather than chase volume
- Social channels activated to support releases, updates, and ongoing visibility among early adopters
- Content and email sequences deployed to move users quickly to their first meaningful value moment
- Influencer, community, or PR activations around key releases to accelerate trust and social proof
- Performance tracked in short cycles to close leaks fast and double down on early signals of success
- A/B tests on landing pages, onboarding, paywalls, creatives, and email flows to improve activation and retention
- Budget reallocated toward channels and segments that bring active, retained users instead of just traffic
- Underperforming experiments stopped quickly or rebuilt based on real user behavior data
- Segmentation refined by cohorts, sources, and usage patterns to grow LTV
- Monthly review of learnings with concrete actions for the next 30 days, aligned with current runway and fundraising goals
- Winning campaigns scaled across budgets, geos, and audiences only after repeatable performance is proven
- Retention programs strengthened via lifecycle communication, in‑product moments, community, and referrals
- New channels (additional paid platforms, content formats, partnerships) tested once a stable core is in place
- Marketing automation expanded across the stack to reduce manual work and speed up response times
- Quarterly strategic review tied to product roadmap, current funding round, and plans for the next raise
What kinds of startup companies
do we partner with?
We work with all business types
Our digital marketing case studies
Duck.Design needed the full SaaS acquisition system fixed at once: account structure, offer positioning, landing page conversion and revenue attribution. Spend was being optimised against form fills rather than subscription revenue.
A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.
A global leader in commercial real estate needed to refresh its lead generation strategy after two years of audience fatigue. The challenge was to expand the audience and simplify communication channels.
A global FMCG brand needed to significantly increase audience engagement for its youth-oriented product, targeting a 7x growth in engagement rate (ER) and reaching 15M+ unique users.
A global smartphone manufacturer needed to promote a “buy one, get one” weekly promotion through local marketplaces, drive sales, and generate website traffic for future product releases.
A major crypto brand needed to generate buzz and establish credibility for its new online casino project, securing high-quality media coverage to build trust.
A biopharmaceutical company needed to reverse a sales decline and rejuvenate its global market presence, moving from a clinical focus to a stronger marketing and sales alignment.
A global healthcare access organization needed to elevate its digital presence and fundraising capabilities for a crowdfunding campaign, while navigating ad account restrictions.
A fintech loan platform needed to break into a competitive market from scratch, building brand awareness, generating leads, and acquiring customers efficiently.
A bookmaker needed to scale player acquisition across multiple European and Asian markets. The goal was predictable FTD volume without risking account bans.
A B2B SaaS product with a long sales cycle needed to build awareness and trust through authentic influencer content. The client required a multi-format campaign with clear ROI metrics and the ability to repurpose content for retargeting.
A real estate investment company needed to attract German-speaking buyers for properties in Northern Cyprus through Google Ads, overcoming high competition and limited budget.
A European AI inference provider needed to build authority and generate awareness within the AI developer community. The goal was to position the platform as a sustainable, secure, and open alternative to US-based solutions.
A social arcade platform with gambling elements needed to generate user registrations in North Carolina, navigating Meta’s strict advertising policies for regulated gaming niches.
An EdTech company needed to validate demand for its new OPERI app, launch user acquisition, and identify effective channels and messaging for scaling in the manufacturing sector.
A major telecom provider needed to modernize its outdated digital ecosystem, fix illogical user flows, and establish a collaborative design workflow with its internal team.
A 40-year-old regional bank needed to modernize its digital presence, improve website UX, and create a cohesive social media strategy with ready-to-use assets for its small marketing team.
A trading platform needed to refresh its brand identity, build a modern website, and develop a full marketing strategy for its global expansion into the competitive prop trading market.
The UK division of a global appliance brand needed to modernize its digital presence, align with global brand standards, and produce ongoing marketing assets with limited in-house resources.
A money transfer app needed to acquire users from Vietnamese and Filipino diasporas in the US and Europe through influencer marketing, building trust in a skeptical market.
Logitech needed to design and develop a compelling, user-centric wellness app from scratch to stand out in a saturated market and help users reduce screen time.
A European B2B cloud provider needed to explain its complex product through video and stand out in a regulated, competitive market for enterprise clients.
A new gaming platform needed to create a strong first impression at a key industry event (private InplayMatrix event) to attract partners and investors. They required a professional, engaging presentation that would work for an international audience.
An iGaming project needed a predictable user acquisition system on Meta without hiring an in-house team. They wanted transparent economics and fast launch.
A betting platform needed to enter a competitive market quickly, targeting a crypto-native audience without wasting budget on broad, untargeted campaigns. The client wanted to work with influencers who already had the trust of their ideal users.
What we did
A meme token with a military theme and social mission needed to build trust and stand out in a crowded, skeptical market with a limited budget ($10K). The project had no established branding, clear positioning, or defined funnel.
A crypto platform had unsystematic blog growth, low organic traffic, and poor search visibility (CTR of just 2%). The site had critical technical errors and low-quality backlinks.
A Web3 educational platform needed to launch its token and get listed on Tier-2 exchanges (Gate.io, MEXC) within six months, building an authentic community from scratch.
An established crypto media platform needed to stabilize and improve organic rankings for high-priority tag pages (Bitcoin News, Ethereum News) in a fiercely competitive niche dominated by CoinDesk and Forbes.
A weather insurance provider needed to increase lead generation and conversion rates for its B2B offering to hotels, using a new landing page and optimized PPC campaigns.
A crypto news platform needed to fix critical technical SEO issues, improve organic visibility, and optimize international advertising campaigns facing strict regulations and ad bans.
A global fast-food chain needed to increase in-store purchases, attract new digital users, and improve marketing cost-effectiveness through data-driven digital advertising.
A metaverse gaming project needed to quickly build a robust, engaged community around its Play-to-Earn game and FYN token in a competitive sector.
A proxy service provider needed to increase its customer base, expand market share, improve online visibility, and boost revenue.
A software distributor needed to run a large-scale advertising campaign to increase brand recognition and effectively target both B2B and B2C audiences in a competitive market.
A global bank needed to reduce the cost per lead (CPL) for auto loan applications through Facebook Ads, competing in an overheated financial sector auction.
An online casino needed to increase brand visibility and secure top Google rankings to compete in the crowded crypto gambling space. They also wanted to promote upcoming online and offline events.
A quality control services company needed to double its leads and reduce CPA in a highly competitive market, while educating a new audience about its services.
A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.
A British video game retailer needed to enhance online visibility, increase engagement, and improve conversion rates across diverse gamer segments (geeks, nostalgic gamers, collectors, multi-platform gamers).
A health supplement brand needed to establish itself as a trusted authority on inflammation in the competitive Czech Republic and German markets.
A stem cell therapy clinic needed to enhance its digital footprint, increase brand visibility, and generate leads for its specialized treatments in the US market.
A gaming solutions provider needed to grow its community, reinforce trust in its anti-cheat technology, and enhance user interaction through dynamic community management and motion graphics.
A transparent pricing healthcare marketplace needed to build its social media presence from scratch, increase brand awareness, and drive website traffic.
A local fitness studio needed to enhance its digital presence, redesign its Instagram profile to appeal to women aged 25-50, and generate leads for trial classes.
A fitness club for women needed to increase memberships, deepen market penetration, and attract women aged 18-44 within a 3 km radius through targeted digital marketing.
A crypto-fiat banking app needed to establish a strong brand presence in a competitive market and communicate its unique value proposition to a global audience.
Seoul Labs needed to increase brand recognition and engagement for its Xphere mainnet in a crowded market, attracting both individual users (B2C) and business partners (B2B).
A luxury car rental company in the UAE needed to increase brand recognition among international tourists and differentiate itself in a highly competitive market.
A meme token on Solana needed to expand its reach and solidify its brand presence in the competitive cryptocurrency market.
A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.
Ballet.com needed to increase brand recognition and drive sales of its physical Bitcoin products, emphasizing security and simplicity for both crypto enthusiasts and newcomers.
A blockchain analytics platform needed to increase user adoption and establish itself as a go-to tool for both beginners and experts in the Web3 ecosystem.
A trading platform needed to enhance its online presence, rebuild its website, boost social media engagement, and build a thriving community of traders and investors.
An eSports center needed to attract physical visitors by building a comprehensive digital marketing funnel, generating high-quality leads, and converting them into actual customers.
A leading crypto exchange needed to increase brand awareness, engagement, and user acquisition in a highly competitive market.
A licensed Bitcoin casino platform needed to build brand awareness and acquire users in a competitive market. The challenge was to create a consistent brand presence across multiple channels, from paid ads to influencer content.
A UK app-based bank needed to transform social media from a passive presence into a dynamic channel for organic traffic and customer engagement.
An NFT fashion marketplace needed to manage its huge, highly active community (400K members) effectively, keeping them engaged while adhering to the brand’s tone of voice.
A high-end residential complex in Limassol needed to increase brand recall and drive high-intent traffic that would convert into leads and sales in a competitive market.
A leading home appliance manufacturer needed to penetrate the competitive US market, build brand awareness, and drive customer acquisition through a comprehensive digital strategy.
A B2B SaaS platform needed to improve lead quality at a more cost-effective price. Their free trial program was attracting college students instead of business clients.
A new blockchain-based NFT breeding game needed to launch its NFTs and build a successful community in a competitive space, targeting both crypto-savvy users and casual gamers.
A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.
A boutique software development company needed to increase online visibility, engagement, and brand awareness to reach C-level executives and build authentic relationships.
A new fan engagement platform for sports and entertainment needed to build brand awareness, attract a relevant audience, and increase app users through social media, PR, and community management.
A music licensing platform needed to grow revenue, build a dedicated customer base for long-term subscriptions, and increase engagement in a competitive market.
A blockchain payment gateway needed to attract a new relevant audience, increase brand awareness, and grow its user base through social media and content.
An art investment platform needed to attract an engaged audience and increase brand awareness without using any traditional marketing methods.
A global green energy project needed to build brand awareness, attract a new audience, and popularize its ecological solutions across social media platforms.
A blockchain business integration platform needed to attract investors to reach its soft cap during an ICO, while also building long-term community engagement and hype.
Multiple crypto and blockchain projects needed to build active, engaged communities and provide 24/7 support to increase user awareness, prevent spam, and reduce conflicts in chats.
An Italian metabolic nutrition brand needed to scale Google Ads efficiently, achieving high ROAS while maintaining stable CPA across Shopping, PMax, Search, DSA, and Remarketing campaigns.
An international fashion eCommerce brand needed to scale Google Ads across multiple European markets (Spain, France, Italy, Germany, Netherlands, Austria, Belgium) with efficient ROAS.
An Italian e-commerce brand specializing in superfoods needed to scale paid acquisition efficiently while maintaining stable CPA during a 3-month growth phase.
A French old money fashion eCommerce brand needed to scale Google Ads across multiple European markets, improving ROAS and conversion volume.
A European fashion eCommerce brand needed to scale paid acquisition through Google Ads, focusing on the Polish market as the primary growth driver.
A fashion & lifestyle eCommerce brand needed to scale Google Ads globally, improving ROAS in key markets like the USA, Poland, Canada, and Australia.
A DTC skincare brand needed to scale Meta Ads efficiently while maintaining low CPA and high purchase volume.
A centralized cryptocurrency exchange needed to drive high-quality conversions (deposits/registrations) through Meta Ads across global markets.
A US-focused B2B SaaS platform needed to generate high-quality leads and conversions through Google Ads in a competitive market with high CPCs.
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