How We Helped an NFT Project Increase its Sales Volume with Strategic Community Management
Web3
Community Management
Content Marketing
Digital Design
Paid Advertising
Social Media
Overview
С-01 is an NFT marketplace where buyers can trade digital clothing for their 3D avatars, allowing fashion designers to distribute their creations both physically and digitally.
The project was fully launched in 2022 and has to date gained significant traction, amassing 400,000 community members and a total trading volume of 40 million USD.
22 %
Increase in Sales Volume
15 K
New Community Members
50 K
Social Media Mentions
25 %
Rise in User Interactions
Enhanced image and more brand awareness for C-01
Stronger engagement with users
Services provided
Challenge
- C-01 had a huge community that was very active, with messages being sent every 2 minutes. This posed a real challenge as it was difficult to keep up with the high volume of chatter and respond effectively.
- At the same time, the C-01 team wanted their community to feel heard and engaged, so they needed to find a way to manage the community in line with their values and principles.
- This meant adhering to a consistent tone of voice and style guide while facilitating meaningful conversations and interactions with admins and project representatives.
Approach
- To tackle this challenge, we worked with C-01 to develop a strategy of engagement and community management that would be tailored to their highly active community. This included engagement games, polls, contests, and other outbound activities to attract new members.
- We also picked 8 community managers and 1 engager who could handle the workload while ensuring that all communications were in line with the project’s tone of voice.
- In addition to this, we recommended adjustments to their Discord channel such as adding sub-channels, campaigns, and other activities to foster engagement. This allowed users to find information more easily and encouraged conversations between community members.
Results
22 %
Increase in Sales Volume
15 K
New Community Members
50 K
Social Media Mentions
25 %
Rise in User Interactions
Enhanced image and more brand awareness for C-01
Stronger engagement with users
- Thanks to our strategic approach, the C-01 team was able to handle their massive community more effectively.
- This in turn led to an increase in activity within the community as well as its growth.
- From a business perspective, the results were very positive with a notable effect on several key performance indicators.
- This case study demonstrates how effective community management can help a project succeed in achieving its growth objectives.
- By adapting to the needs of its community, C-01 was able to increase both its user base and sales volume.
- This project also saw an improvement to their image and brand focus due to more consistent communication. Overall, the C-01 case study shows what is possible when you manage a large community effectively and productively.
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