Case Study: Wanbao Group's Expansion into the US Market
B2B
B2C
Email Marketing & Automation
Influencer Marketing
Search Engine Optimization
Social Media
Strategic Public Relations
Strategy & Consulting
Overview
Wanbao Group, a leading manufacturer and producer of refrigerators, freezers, air conditioners, solar power and heat pump heaters, compressors, and other products, partnered with NinjaPromo to successfully penetrate and establish a strong foothold in the highly competitive US market.
The company sought to revolutionize its user engagement, drive customer acquisition, and enhance brand awareness in the US, ensuring sustainable growth and long-term success in this new territory. NinjaPromo devised and executed a comprehensive digital marketing campaign, encompassing Market Research, Competitor Analysis, Digital Strategy, and other relevant services to achieve these ambitious objectives.
–
25 %
Bounce rate drop, boosting engagement
40 %
Repeat purchase ratio shows strong loyalty
50 +
Media mentions & PR hits growing brand visibility
Services provided
Strategy & Consulting
Email Marketing & Automation
Search Engine Optimization
Social Media
Influencer Marketing
Strategic Public Relations
Approach
NinjaPromo began by conducting extensive Market Research to understand the US market landscape, consumer behavior, and existing trends in household appliances.
The agency also carried out a comprehensive Competitor Analysis to identify the key players, assess their strengths and weaknesses, and uncover untapped opportunities.
Market Research:
Execution
- Analyzed consumer preferences, purchase patterns, and demands related to household appliances in the US market.
- Identified emerging trends and opportunities in eco-friendly and energy-efficient products to align Wanbao Group's offerings with current consumer needs.
- Conducted surveys and focus groups to gain valuable insights directly from the US audience.
Competitor Analysis:
Execution
- Analyzed competitors' product portfolios, pricing strategies, distribution channels, and marketing initiatives in the US market.
- Identified gaps in the market and areas where Wanbao Group could differentiate itself from the competition.
- Benchmarked Wanbao Group's products and services against the top competitors to highlight unique selling points.
Digital Strategy:
Execution
- Devised a comprehensive digital marketing strategy tailored to the US audience's preferences and behaviors.
- Implemented a multi-channel approach including social media marketing, email marketing, influencer partnerships, and search engine optimization (SEO) to maximize reach and engagement.
- Created a content marketing plan to position Wanbao Group as an industry thought leader and educate consumers about the benefits of eco-friendly appliances.
Social Media Marketing (SMM):
Execution
- Launched engaging social media campaigns on platforms such as Facebook, Instagram, and Twitter, showcasing Wanbao Group's products and highlighting their environmental benefits.
- Leveraged user-generated content and testimonials to build trust and credibility among potential customers.
- Utilized paid social media advertising to target specific audience segments and drive traffic to the website.
Email Marketing:
Execution
- Crafted personalized and compelling email campaigns to nurture leads, promote special offers, and encourage repeat purchases.
- Implemented segmentation strategies to deliver targeted content based on customer interests and preferences.
Influencer Marketing:
Execution
- Collaborated with popular influencers in the home and lifestyle niche to endorse Wanbao Group's products.
- Conducted giveaways and promotions in partnership with influencers to increase brand visibility and attract new customers.
SEO:
Execution
- Optimized the website and product pages for relevant keywords related to household appliances, energy efficiency, and eco-friendliness.
- Conducted regular content updates and implemented link-building strategies to improve organic search rankings.
Public Relations (PR):
Execution
- Launched a comprehensive PR campaign to secure media coverage and press mentions for Wanbao Group.
- Issued press releases to announce product launches, sustainability initiatives, and company milestones.
- Collaborated with industry influencers and journalists to feature Wanbao Group in relevant publications and media outlets.
Affiliate Marketing:
Execution
- Established partnerships with influencers, bloggers, and content creators in the home and lifestyle niche.
- Developed an affiliate marketing program that rewarded partners for promoting Wanbao Group's products and driving sales.
- Tracked affiliate performance and provided personalized support to top-performing affiliates.
Partnerships and Sponsorships:
Execution
- Formed strategic partnerships with organizations, events, and causes that aligned with Wanbao Group's values.
- Formed strategic partnerships with organizations, events, and causes that aligned with Wanbao Group's values.
- Collaborated with environmentally focused organizations to showcase Wanbao Group's commitment to sustainability.
Results
–
25 %
Bounce rate drop, boosting engagement
40 %
Repeat purchase ratio shows strong loyalty
50 +
Media mentions & PR hits growing brand visibility
Read other case studies
500,000 Views on Twitter in 3 Months: Influencer Marketing for Betmode’s Gambling Platform
Platoon Case Study: Community Management for a Military-Themed Crypto Project
In Just 2 Months, We Relaunched the Zoomex Blog and Kickstarted Organic Growth in a Highly Competitive Crypto Niche
How NinjaPromo Helped UDAO Enter the Crypto Market: From Idea to Successful Listing
Ready to take your marketing
to the next level?
Get a look at:
- How NinjaPromo works
- How you can do marketing at scale better, faster and cheaper
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!)
- The most suitable subscription plan for your needs
