Global Global marketing company
AI-powered
KPI-driven
YouTube Ads company that does more than get views
We build YouTube advertising programs that connect your brand with the right audience at the right moment, turning video impressions into measurable business outcomes across every stage of the customer journey.
Trusted by 250+ startups and global brands, across 30+ industries.
Why YouTube Ads deliver results
across the full customer journey
YouTube is the world's second-largest search engine and the most-watched video platform on the planet. Your audience is already there, watching content related to your industry, researching products in your category, and making decisions that your competitors are already influencing with video ads.
🎯 Intent You Cannot Find Anywhere Else
YouTube users search for tutorials, reviews, comparisons, and how-to content before making purchase decisions. YouTube Ads let you reach people at the exact moment they are actively seeking information about what you sell.
📺 Reach That Scales From Local to Global
Whether you are targeting a specific city or running a global awareness campaign, YouTube's inventory gives you the reach to put your message in front of the audiences that matter most, at a cost per thousand impressions that traditional TV cannot come close to matching.
🧠 The Full Funnel in One Platform
YouTube Ads work at every stage of the customer journey. Bumper ads build awareness. In-stream ads drive consideration. Video action campaigns generate direct conversions. One platform, one team, full-funnel coverage.
💰 You Only Pay When People Actually Watch
Skippable in-stream ads charge you only when a viewer watches at least 30 seconds or interacts with your ad. That means every dollar of your budget goes toward audiences who chose to engage with your content, not passive impressions.
📊 Video Performance You Can Actually Measure
View-through rate, click-through rate, brand lift, search lift, and direct conversion data give you a complete picture of how your video ads are influencing both awareness and revenue across the full buying journey.
🔁 Remarketing to Warm Audiences at Scale
YouTube lets you retarget users who watched your videos, visited your website, or engaged with your brand across Google properties. These warm audiences convert at significantly higher rates and lower costs than cold targeting.
YouTube Ad formats we manage
▶️ Skippable In-Stream Ads
Video ads that play before or during YouTube content and can be skipped after 5 seconds. The most versatile format for both awareness and direct response, charging only when viewers watch 30 seconds or more or interact with the ad. Best for storytelling, product demonstration, and driving website traffic.
🚫 Non-Skippable In-Stream Ads
15-second video ads that viewers must watch before their content plays. Delivers guaranteed message completion, making them the most effective format for brand awareness campaigns where the full creative needs to be seen to work.
⏱️ Bumper Ads
Six-second non-skippable ads designed for maximum reach and frequency at the lowest cost. Ideal for reinforcing a simple brand message, launching a product name into market, or supporting a larger campaign with high-frequency touchpoints.
📱 In-Feed Video Ads
Thumbnail and headline ads that appear in YouTube search results, the homepage feed, and related video sections. Attract viewers who actively choose to watch your content, generating highly engaged audiences with strong brand affinity signals.
🖥️ YouTube Masthead Ads
Premium placement ads that appear at the top of the YouTube homepage for 24 hours, delivering massive reach in a single day. Reserved for major product launches, brand moments, and campaigns requiring maximum national or global visibility.
📲 YouTube Shorts Ads
Vertical video ads served within the YouTube Shorts feed, reaching the fast-growing audience consuming short-form content on mobile. Adapts your brand message for the format and consumption behavior of the Shorts environment.
Full-service YouTube Ads management
Creative Strategy and Video Brief Development
We define the creative direction, messaging framework, and production specifications for every ad format before a single frame is filmed. Every brief is built around audience psychology, format requirements, and the specific conversion goal the video needs to achieve.
Video Script Writing
Scripts written by specialists who understand both the creative requirements of video advertising and the performance mechanics of each YouTube ad format. Every script is structured to hook attention in the first 5 seconds and deliver a clear call to action within the viewing window.
Video Production Coordination
We coordinate video production from concept to delivery, working with your in-house team or our production partners to ensure every creative asset meets platform specifications and is optimized for performance before it goes live.
Ad Creative Editing and Format Adaptation
Editing and adapting existing video content into the correct formats, lengths, and aspect ratios required for each YouTube ad placement, including 16:9, 9:16 for Shorts, and connected TV formats.
Campaign Architecture and Targeting Setup
Full campaign structure build covering audience segmentation, demographic targeting, interest and affinity layers, keyword and topic targeting, placement exclusions, and device and geographic parameters.
Audience Building and Remarketing Setup
Creation of custom intent audiences, YouTube remarketing lists, customer match uploads, and similar audience segments that ensure your ads reach the most commercially valuable viewers at every stage of the funnel.
Bid Strategy and Budget Management
Configuration and ongoing management of bidding strategies aligned to your campaign objective, whether that is maximizing views, driving website conversions, or achieving a target cost per acquisition across video campaigns.
Creative Testing Framework
Structured A/B testing of hooks, scripts, calls to action, and visual approaches across ad variants to identify which creative elements drive the strongest view-through and conversion performance.
Performance Reporting and Brand Lift Analysis
Weekly and monthly reporting covering view-through rate, cost per view, click-through rate, conversion attribution, and where applicable, Google Brand Lift study results showing the measurable impact of your campaigns on awareness and purchase intent.
YouTube Ads challenges
we help you overcome
We ran YouTube ads but got views without any business results
Views without conversions typically indicate a mismatch between creative, targeting, and landing experience. A high view count with zero business impact means your ads are reaching the wrong audience, your creative is not communicating a clear reason to act, or the destination after the click is losing the conversion. We audit all three and rebuild the program around measurable outcomes.
Our video creative does not hook viewers in the first 5 seconds
The first 5 seconds determine whether a skippable ad gets watched or skipped. Most underperforming YouTube creatives fail here, with openings that are too slow, too branded, or too generic to earn attention. We rewrite the hook strategy and restructure the opening of every ad to stop the skip and earn the watch.
We do not have a video production budget for professional ads
Professional video production is not a prerequisite for effective YouTube advertising. We build creative strategies that work within your production constraints, adapting existing content, using lo-fi formats that perform in specific contexts, and prioritizing production investment only where it demonstrably improves results.
Our targeting is too broad and we are reaching audiences that never convert
Broad targeting on YouTube generates high view counts and low conversion rates. We layer intent, behavioral, and remarketing signals to build audiences that reflect genuine purchase intent rather than passive content consumption, significantly improving conversion efficiency without reducing reach.
Our YouTube ads are cannibalizing our SEO traffic without adding new customers
View-through attribution conflicts and audience overlap between YouTube and organic search can make YouTube appear to perform better than it does. We implement clean attribution frameworks and audience segmentation that accurately measure YouTube's incremental contribution to new customer acquisition.
We tried YouTube ads once, it did not work, and we wrote off the channel entirely
A single failed YouTube campaign rarely reflects the channel's true potential. In most cases, failure is traceable to a specific creative, targeting, or measurement issue that is fixable rather than a fundamental channel incompatibility. We diagnose what went wrong and build a structured case for whether and how YouTube Ads should be part of your mix.
Our YouTube Ads process
Phase 1
Audit and Opportunity Assessment
- Review of any existing YouTube Ads account history and creative performance
- Audience research and viewer behavior analysis in your category
- Competitor creative and targeting audit on YouTube
- Conversion tracking and attribution setup review
- Creative asset inventory and production capability assessment
Phase 2
Strategy and Creative Planning
- Campaign objective definition and full-funnel structure planning
- Audience architecture across awareness, consideration, and conversion layers
- Ad format selection and creative brief development per format
- Script writing and creative direction for all planned ad variants
- Budget allocation modeling by campaign objective and funnel stage
Phase 3
Production and Campaign Build
- Video production coordination or creative adaptation of existing assets
- Ad format editing and platform specification compliance
- Campaign structure build with targeting, bidding, and placement configuration
- Remarketing list setup and audience seeding
- Conversion tracking implementation and testing
Phase 4
Launch and Early Optimization
- Phased campaign launch with controlled budget ramp
- Daily monitoring of view-through rate, skip rate, and conversion signals
- Early creative performance assessment and underperformer identification
- Negative placement and audience exclusion refinement
- Bid and budget adjustments based on first-week performance data
Phase 5
Creative Testing and Performance Scaling
- Structured hook and script variant testing across all active campaigns
- Winning creative identification and budget concentration
- New audience expansion based on converting viewer profiles
- Lookalike and custom intent audience introduction
- Budget scaling against campaigns meeting performance targets
Phase 6
Reporting, Optimization and Growth
- Weekly performance summaries with creative and targeting insights
- Monthly full-funnel attribution report connecting YouTube activity to business outcomes
- Brand lift study setup and measurement where applicable
- Quarterly creative refresh and campaign strategy review
- New format and placement testing roadmap
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
5.0
Arts, entertainment & music
London, England
11-50 Employees
Confidential
Feb. - Mar. 2026
"The overall experience was positive, and the team was easy to work with throughout the project."
Marketing | Duck Design
Anonymous
5.0
Consumer products & services
London, England
11-50 Employees
Less than $10,000
Mar. - Apr. 2026
"I was really impressed by the organization & communication of the team."
Marketing | Heywa Labs
Matt Clarke
5.0
Consumer products & services
Toronto, Ontario
1-10 Employees
Confidential
Jan. 2024 - Feb. 2026
"They had a highly skilled staff."
Manager | Cosmetics Company
Elise M.
5.0
Information technology
Ulm, Germany
11-50 Employees
Confidential
June - Dec. 2025
"They listened to all our particular needs and concerns, addressing them thoroughly."
CMO | Palark
Dmitry Shurupov
5.0
Other industries
Zug, Switzerland
201-500 Employees
$50,000 to $199,999
July 2025 - Jan. 2026
"You always know what's live, what's being replaced, and what's next."
Chief Financial Officer | Upgaming
Bidzina Makashvili
Our paid advertising case studies
Explore real PPC campaigns with full transparency on ad spend, cost per acquisition, conversion rates, and return on ad spend.
PAID ADVERTISING
·
CRO
·
ANALYTICS
·
Task
Duck.Design needed the full SaaS acquisition system fixed at once: account structure, offer positioning, landing page conversion and revenue attribution. Spend was being optimised against form fills rather than subscription revenue.
What we did
Rebuilt Google and Meta accounts around ICP, use case and funnel stage.
Repositioned generic design services into a design subscription for teams.
Fixed analytics from GA4 and GTM through to CRM, calls and subscription revenue.
PAID SOCIAL
·
SMM
·
PR
·
Task
A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.
What we did
Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).
Developed a balanced content calendar with educational posts and user testimonials.
Below-average CAC achieved.
Significant increase
in monthly active users and retention
Positioned as a "safe haven"
for traders
PAID SOCIAL
·
MESSENGER
·
Task
A global leader in commercial real estate needed to refresh its lead generation strategy after two years of audience fatigue. The challenge was to expand the audience and simplify communication channels.
What we did
Shifted from business jargon to simpler, more accessible messaging.
Used Facebook for traffic (interest-based targeting) and Instagram for lead forms.
Introduced WhatsApp as a communication channel, boosting interactions by 20%.
Built a third-stage funnel: retargeted users who opened but didn't fill forms, using Lookalike audiences.
8% decrease
in cost per lead
20% increase in customer interactions
(via WhatsApp)
120K unique website visits.
30K new potential investors attracted.
PAID SOCIAL
·
ANALYTICS
·
Task
A global FMCG brand needed to significantly increase audience engagement for its youth-oriented product, targeting a 7x growth in engagement rate (ER) and reaching 15M+ unique users.
What we did
Conducted a comprehensive performance analysis and adopted a data-driven, iterative testing approach.
Identified teenagers (13–17) as the primary driver of activity and aligned content with their preferences.
Used polls as a key engagement tool, achieving up to 5% ER in the first month.
Refined budget allocation and content strategy over 3 months to maximize impact.
7x activity growth, surpassing the 1% ER target.
15M+ unique audience reached.
Top posts achieved ER up to 27%.
6,000+ clicks generated.
PAID SOCIAL
·
GOOGLE ADS
·
Task
A global smartphone manufacturer needed to promote a “buy one, get one” weekly promotion through local marketplaces, drive sales, and generate website traffic for future product releases.
What we did
Ran Google Search and Display campaigns targeting high-intent keywords ("smartphones," "buy smartphone").
Launched targeted social media ads on Facebook and Instagram, excluding luxury buyers and focusing on parents (back-to-school angle).
Used retargeting via Google Display Ads to re-engage users who visited catalog pages but didn't convert.
Monitored and adjusted campaigns based on real-time performance data.
1.5M unique users reached
in the first 3 months
150K monthly visits
(200% increase)
10K leads generated at $15 CPA.
25K new social media followers, 25% engagement increase.
15% improvement in customer retention.
EMAIL
·
CONTENT
·
STRATEGY
·
Task
A biopharmaceutical company needed to reverse a sales decline and rejuvenate its global market presence, moving from a clinical focus to a stronger marketing and sales alignment.
What we did
Conducted in-depth customer and competitive research (10+ interviews with internal stakeholders and customers).
Shifted from product-focused to solution-focused messaging, emphasizing real-world impacts.
Developed targeted email campaigns for specific oncology segments (head & neck, breast, gastric, lung cancer).
Created sales enablement tools (battle cards, FAQs) and region-specific materials.
Launched webinars and optimized landing pages for the biopharma audience.
$5M → $5.9M sales growth (+$900K).
500 → 600 MQLs (+100).
10K → 13.5K monthly website traffic (+3.4K).
1,000 → 1,400 content downloads (+400).
103% CTR increase in breast cancer email campaigns.
13.2 days shorter sales cycle.
PAID ADS
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ANALYTICS
·
Task
A global healthcare access organization needed to elevate its digital presence and fundraising capabilities for a crowdfunding campaign, while navigating ad account restrictions.
What we did
Resolved compliance issues with the Meta ads account and set up GA4 and GTM.
Launched targeted Twitter campaigns and Meta campaigns (Facebook, Instagram).
Used dynamic creative optimization and geotargeted campaigns for different regions.
Monitored performance using custom GA4 dashboards and multi-channel attribution.
Twitter: 11.4K+ engagements
898K+ impressions
Meta: 27.3K clicks (5.5K donations)
18.3K post engagements
+20% engagement from new regions via geo-targeting.
+15% conversion rate uplift from GA4-driven optimizations.
PAID ADS
·
SEO
·
STRATEGY
·
Task
A fintech loan platform needed to break into a competitive market from scratch, building brand awareness, generating leads, and acquiring customers efficiently.
What we did
Executed a 160h/month subscription model with a full team (strategist, PPC, SEO, design, dev, analytics).
Ran competitor analysis, action plan, promo materials, website redesign, social ads, SEO, display ads, Google Ads, and end-to-end analytics.
Optimized for lead generation and customer acquisition.
$43 CAC, 9.2M+ impressions.
250K+ new web visitors, 5,543 leads.
24% lead-to-customer conversion rate.
+131% ROAS improvement.
GOOGLE ADS
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PPC
·
Task
A real estate investment company needed to attract German-speaking buyers for properties in Northern Cyprus through Google Ads, overcoming high competition and limited budget.
What we did
Audited the account: found inefficient keyword structure and poor localization.
Built an expanded pool of German-language keywords split by language and region.
Created new ad copy tailored to different intents (informational vs. commercial).
Set up proper analytics with UTM tags and traffic segmentation.
£58–60 average lead cost
(down from £78–80)
7.2% CTR.
£0.72 average CPC.
Scalable advertising model
for long-term growth
PAID ADS
·
META
·
Task
A social arcade platform with gambling elements needed to generate user registrations in North Carolina, navigating Meta’s strict advertising policies for regulated gaming niches.
What we did
Set up a resilient ad infrastructure with a backup account to handle potential blocks.
Developed compliant creatives with neutral phrasing (focus on atmosphere, no gambling hints).
Tested audience, placement, and offer combinations, refreshing creatives every 2-3 weeks.
Switched to a backup account within hours of a suspension to maintain momentum.
$8.31 cost per registration
(North Carolina)
Stable CPA
maintained despite account blocks
Proven, scalable user acquisition channel
in a heavily regulated market
PAID ADS
·
PR
·
SMM
·
Task
An EdTech company needed to validate demand for its new OPERI app, launch user acquisition, and identify effective channels and messaging for scaling in the manufacturing sector.
What we did
Conducted a product and audience audit, structuring the audience into three tiers.
Launched a PR campaign with a media plan, publishing articles in industry outlets (London Loves Business, USA Today).
Set up analytics (Appsflyer) and launched paid traffic on Meta Ads and Google UAC.
Tested broad targeting vs. interest-based, finding broad targeting more effective ($0.35 CPI).
Scaled to iOS with SKAdNetwork and tailored creatives for English-speaking markets.
20.8K app installs.
$0.1 CPI on Google Ads.
$0.3 CPI on Meta Ads.
1,183 organic installs alongside paid activity.
PAID ADS
·
META
·
Task
An iGaming project needed a predictable user acquisition system on Meta without hiring an in-house team. They wanted transparent economics and fast launch.
What we did
Set up full paid traffic infrastructure (creatives, cloaking, analytics)
Developed a proven moderation approval system
Optimized campaigns to stabilize cost per deposit
$40 cost per deposit (CPD)
achieved
Ready-to-use acquisition model
with clear economics
Launch within days
not weeks
COMMUNITY
·
LAUNCH
·
Task
A Web3 educational platform needed to launch its token and get listed on Tier-2 exchanges (Gate.io, MEXC) within six months, building an authentic community from scratch.
What we did
Built and scaled a strong community (Discord, Telegram) without fake engagement.
Executed a comprehensive launch strategy: PR, influencer marketing, pre-listing private sales.
Guided the platform through exchange Due Diligence (DD) and KYB verification.
Created trading incentives to ensure organic activity and liquidity post-listing.
Successfully listed on Gate.io and MEXC.
Secured strategic partnerships (including with Udemy).
Achieved organic trading activity
avoiding a "pump and dump"
PPC
·
CRO
·
LANDING PAGE
·
Task
A weather insurance provider needed to increase lead generation and conversion rates for its B2B offering to hotels, using a new landing page and optimized PPC campaigns.
What we did
Designed a custom landing page with clear CTAs, trust elements, and above-the-fold key info.
Managed PPC ads across Google and LinkedIn targeting hospitality stakeholders.
Conducted a CRO audit (fixed usability issues, optimized for mobile, implemented GA4 tracking).
A/B tested ad creatives and optimized for seasonal pain points (weather).
1,226 clicks at $1.33 CPC, 0.35% CTR.
3.3% landing page conversion rate
(41 conversions)
12% "Request a Demo"
form conversion rate
18% increase in mobile traffic conversions.
SEO
·
PAID ADS
·
Task
A crypto news platform needed to fix critical technical SEO issues, improve organic visibility, and optimize international advertising campaigns facing strict regulations and ad bans.
What we did
Phase 1: Technical SEO audit (canonical tags, metadata, H1 tags, URL structure, internal linking).
Phase 2: Content optimization and keyword integration.
Phase 3: Strategic link-building (high-authority crypto sites, guest posts, leveraging Ninja Promo's blog).
Phase 4: Continuous monitoring and iterative adjustments.
Advertising: Tested creative assets, used advanced targeting, developed proactive moderation strategy (backup accounts, cloaking for strict markets).
40%+ organic traffic growth
in 6 months
Tag pages stabilized
in top search results
CPC dropped
from $0.28 to $0.02
Client renewed contract
and expanded partnership
PAID MEDIA
·
CRO
·
ANALYTICS
·
Task
A global fast-food chain needed to increase in-store purchases, attract new digital users, and improve marketing cost-effectiveness through data-driven digital advertising.
What we did
Implemented cross-device analytics and developed new KPIs for precise performance measurement.
Shifted budgets toward mobile app promotion with enticing welcome offers.
Redesigned the checkout process to improve conversion rates.
Identified distinct audience segments through surveys and post-view analytics.
Targeted valuable audience segments to drive visits from financially stable customers.
24% increase in restaurant traffic.
37% growth in digital users.
17% higher conversion rate.
25% reduction in Customer Acquisition Cost (CAC).
COMMUNITY
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ENGAGEMENT
·
Task
A metaverse gaming project needed to quickly build a robust, engaged community around its Play-to-Earn game and FYN token in a competitive sector.
What we did
Established and managed dedicated Discord and Telegram channels.
Recruited experienced moderators to foster a welcoming and inclusive environment.
Scheduled regular events, AMAs, and interactive discussions.
Implemented giveaway contests with FYN token rewards to incentivize participation.
Gathered and acted on community feedback to refine engagement strategies.
+250% community growth in members and participation
(within 5 weeks)
4x increase
in community engagement
Daily moderation ensuring 1K+ messages/day
with a positive environment
PAID SOCIAL
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PR
·
Task
A proxy service provider needed to increase its customer base, expand market share, improve online visibility, and boost revenue.
What we did
Created a customized paid social ad campaign with cloaking to bypass ad blockers.
Developed PR publications (articles, press releases) on tech websites to build thought leadership.
Continuously monitored and optimized ads to improve performance and ROI.
Used data-driven adjustments based on analytics.
20K new active users
in 3 months
300% ROAS.
25% increase
in Customer Lifetime Value (LTV)
15% reduction
in Customer Acquisition Cost (CAC)
PAID ADS
·
STRATEGY
·
Task
A software distributor needed to run a large-scale advertising campaign to increase brand recognition and effectively target both B2B and B2C audiences in a competitive market.
What we did
Analyzed market, competitors (using SPY services), and audience to identify common customer pain points.
Conducted brand recognition surveys to set benchmarks.
Created a unified, benefit-driven message ("making licensed software purchases as easy as everyday actions").
Designed a series of 3D illustrations for ads and ran campaigns across Google Ads, Facebook, Instagram, and TikTok.
1,000+ new clients acquired
in 3 months
176.2% increase
in website clicks
64% brand recognition boost
in B2B (48% → 64%)
32% likelihood of future purchases
in B2C
PAID ADS
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SOCIAL
·
Task
A global bank needed to reduce the cost per lead (CPL) for auto loan applications through Facebook Ads, competing in an overheated financial sector auction.
What we did
Used keyword-based targeting (not just interests) to capture high-intent users.
Implemented dynamic parameter {keyword} to track performance.
Phased out interest-based targeting, focused solely on keywords.
Continuously optimized by excluding ineffective queries and monitoring feedback.
5,684 auto loan applications
in 3 months
42% CPL reduction
(exceeded KPI by 6%)
11% lower CPL
vs. other paid channels
50%+ high-quality audience attracted.
GOOGLE ADS
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RETARGETING
·
Task
A quality control services company needed to double its leads and reduce CPA in a highly competitive market, while educating a new audience about its services.
What we did
Ran Google Ads campaigns targeting existing demand (e.g., "supplier verification in China") with high bids.
Launched search campaigns with related keywords (e.g., "China factories") to educate a new audience.
Implemented retargeting campaigns to re-engage interested users.
Used call tracking, negative keywords, and adapted to market changes (COVID-19).
2x increase in leads
(200 → 400 monthly inquiries)
50% reduction in CPA
($40 → $20)
12% CTR
on Google Search ads
18% of conversions
from retargeting
COMMUNITY
·
PR
·
Task
A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.
What we did
Executed a strategic PR and community-building campaign.
Created targeted content and outreach to attract high-quality investors.
600+ investor sign-ups.
Successful token sale, exceeding expectations.
PAID ADS
·
SEO
·
ANALYTICS
·
Task
A British video game retailer needed to enhance online visibility, increase engagement, and improve conversion rates across diverse gamer segments (geeks, nostalgic gamers, collectors, multi-platform gamers).
What we did
Conducted in-depth market research and competitor analysis.
Crafted tailored ads for each segment (new releases, limited editions, classic games, cross-platform deals).
Optimized website and mobile UX, built backlinks through gaming blogs.
Used retargeting to boost conversions and managed reputation through review monitoring.
4.7%
conversion rate
1.8x
website traffic growth
Highest response rates
from geeks and multi-platform gamers
Improved website performance
(longer page visits, reduced bounce rates)
SEO
·
PAID ADS
·
CONTENT
·
Task
A health supplement brand needed to establish itself as a trusted authority on inflammation in the competitive Czech Republic and German markets.
What we did
Conducted social listening and SEO research to identify content gaps.
Developed a comprehensive strategy blending SEO, Paid Ads, and Content Marketing.
Created SEO-friendly articles, blogs, and infographics about inflammation.
Ran targeted Paid Ads campaigns on Google, Facebook, and Instagram.
25K monthly visits
(organic traffic increase)
100K page views with 15% engagement rate increase.
5K new followers
500K reach
2.5% conversion rate
(15,000 conversions)
35% enhanced authority recognition.
PAID ADS
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SMM
·
ANALYTICS
·
Task
A stem cell therapy clinic needed to enhance its digital footprint, increase brand visibility, and generate leads for its specialized treatments in the US market.
What we did
Launched targeted ads across Facebook, Twitter, LinkedIn, Instagram, and YouTube with patient testimonials.
Implemented Google Analytics 4 and Google Tag Manager for comprehensive tracking.
Developed a content strategy with educational posts, patient stories, and interactive content.
Used A/B testing and optimized ad spend based on performance metrics.
8K → 12K monthly website visits.
1K → 3K monthly social media engagements
(3x growth)
500 → 750 new leads (+250).
ROI improved from $3K → $4.5K per month.
SMM
·
PAID ADS
·
Task
A local fitness studio needed to enhance its digital presence, redesign its Instagram profile to appeal to women aged 25-50, and generate leads for trial classes.
What we did
Redesigned Instagram profile to reflect the peaceful, community-focused brand.
Developed content mix (videos, testimonials, educational posts, live sessions, Q&As).
Launched targeted ad campaigns on Instagram and Facebook using lead forms.
Monitored analytics and A/B tested creatives in real-time for optimization.
38% Instagram followers growth.
27% increase in engagement rate.
219 leads in 25 days at $54 CPL.
19K clicks at $0.60 per click
($11,860 ad spend)
SMM
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PAID ADS
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MOTION
·
Task
A fitness club for women needed to increase memberships, deepen market penetration, and attract women aged 18-44 within a 3 km radius through targeted digital marketing.
What we did
Analyzed existing content to identify high-performing types.
Created look-alike audiences based on engaged users.
Developed a promotional video and ran multi-platform ads (Google, Facebook, Instagram, TikTok) with clear CTAs (discounts, free trials).
Used a mix of traffic and reach campaigns, continuously monitoring performance and reallocating budgets.
4.5% increase in club memberships
(exceeded 3% goal)
150% improvement
in social media engagement
800+ leads → 320 trial lessons → 150 new memberships.
20% reduction
in cost per lead
STRATEGY
·
SEO
·
SMM
·
PAID ADS
·
Task
A crypto-fiat banking app needed to establish a strong brand presence in a competitive market and communicate its unique value proposition to a global audience.
What we did
Conducted a marketing audit, market research, and customer journey mapping.
Developed a full-funnel strategy: SEO, SMM, website optimization, and Google Ads.
Launched targeted campaigns with continuous A/B testing and analytics.
1.5M unique users
150K visits/mo (200% increase)
80% organic search growth.
10K leads, $15 CPA, 150% ROAS.
15% retention improvement.
SMM
·
COMMUNITY
·
INFLUENCER
·
Task
Seoul Labs needed to increase brand recognition and engagement for its Xphere mainnet in a crowded market, attracting both individual users (B2C) and business partners (B2B).
What we did
Developed an SMM strategy with consistent content across Twitter, Medium, and Telegram.
Managed community with challenges, contests, and Zealy giveaways.
Partnered with prominent influencers and boosted Twitter posts with paid ads.
37.5M audience reach
225K website clicks (150% above KPI)
8,000 challenge participants
10K new Telegram members in 3 months
+35% Twitter & Telegram engagement boost.
GOOGLE ADS
·
SMM
·
SEO
·
Task
A luxury car rental company in the UAE needed to increase brand recognition among international tourists and differentiate itself in a highly competitive market.
What we did
Conducted in-depth market analysis and competitive research.
Identified two audience segments (tourists and local HNI) with tailored messages.
Conducted pre-campaign surveys to set brand awareness benchmarks.
Created a unified campaign with high-quality visuals and videos.
Used Google Ads (interest-based, intent-based, retargeting) + SMM + SEO.
5K+ users reached
(+24.6% audience growth)
80K clicks
(145.6% above KPI)
Brand recognition among tourists increased
from 22% → 30% (+8%)
Future rental intent among locals increased
from 40% → 50% (+10%)
6,250 social media followers
(+25% engagement)
SMM
·
PR
·
INFLUENCER
·
Task
A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.
What we did
Executed a targeted Digital PR campaign (Yahoo press release).
Partnered with high-profile Web3 influencers (1M+ combined reach).
Managed Discord and Telegram communities with a Zealy contest.
Conducted a Digital Airdrop via Gleam ($1,000 prize pool).
1.5M+ impressions, 18% ER.
+8K Twitter followers
+7.5K community members
+40% site traffic
+10% LAK3 trading volume
PAID ADS
·
ANALYTICS
·
Task
Ballet.com needed to increase brand recognition and drive sales of its physical Bitcoin products, emphasizing security and simplicity for both crypto enthusiasts and newcomers.
What we did
Developed compelling static and animated creatives for Facebook ads.
Launched targeted Traffic and Reach campaigns in the US, UK, and Australia.
Used GA4 and GTM for real-time optimization and performance tracking.
US: 170K+ users reached, 3.7K clicks, 39 checkout starts.
Australia: 20K interactions, 1.06% conversion via motion ads.
UK: 25K engagements, 288K+ impressions.
+15% campaign efficiency
via analytics integration
INFLUENCER
·
SMM
·
CONTENT
·
Task
An eSports center needed to attract physical visitors by building a comprehensive digital marketing funnel, generating high-quality leads, and converting them into actual customers.
What we did
Partnered with gaming influencers for sponsored content, event appearances, and giveaways.
Published 30 blog posts, 10 videos (50K views), and 50 graphics.
Managed social media across Facebook, Instagram, and Twitter, achieving 20% engagement rate.
Provided 24/7 community support and encouraged user-generated content.
500 new clients
4.8K leads
$12 cost per lead
9% conversion rate
13K+
new social media followers
80K+
unique website users
PRODUCT LAUNCH
·
EVENT
·
Task
A licensed Bitcoin casino platform needed to build brand awareness and acquire users in a competitive market. The challenge was to create a consistent brand presence across multiple channels, from paid ads to influencer content.
What we did
Implemented a robust PPC strategy across Facebook, Twitter, and LinkedIn with data-driven audience targeting
Created visually striking graphics, animations, and motion design to convey the brand's futuristic theme
Partnered with gaming and crypto influencers on Instagram, YouTube, Telegram, and Twitch for authentic content
Multichannel acquisition system
built from scratch
Strong, consistent brand identity established
across digital touchpoints
Increased user registrations and engagement
through influencer-driven campaigns
COMMUNITY
·
SMM
·
Task
An NFT fashion marketplace needed to manage its huge, highly active community (400K members) effectively, keeping them engaged while adhering to the brand’s tone of voice.
What we did
Developed a tailored strategy with engagement games, polls, contests, and other activities.
Deployed a team of 8 community managers and 1 engager for 24/7 support.
Restructured Discord channels to improve information flow and encourage conversations.
22% increase in sales volume.
15K new community members.
50K social media mentions.
25% rise in user interactions.
PPC
·
SEO
·
Task
A B2B SaaS platform needed to improve lead quality at a more cost-effective price. Their free trial program was attracting college students instead of business clients.
What we did
Identified the problem: broad keywords attracted unqualified traffic.
Used sophisticated keyword research to target buyer intent.
Optimized lead forms by removing redundant questions.
Scaled the strategy across all product lines.
263% increase
in lead volume QoQ
67% decrease
in CPA QoQ
198% increase
in conversion rate QoQ
COMMUNITY
·
INFLUENCER
·
PAID ADS
·
Task
A new blockchain-based NFT breeding game needed to launch its NFTs and build a successful community in a competitive space, targeting both crypto-savvy users and casual gamers.
What we did
Developed a multi-pronged strategy: SMM, Telegram community management, crowd marketing, PPC, and influencer marketing.
Created optimized social accounts and engaging content.
Implemented growth hacking tactics and ran paid ads for retargeting.
2.5K NFTs sold out.
3.5K+ new community members.
15K subscribers across social media.
GROWTH
·
B2B
·
AI
·
Task
A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.
What we did
Created a full-funnel B2B SaaS marketing strategy (strategy, PR, SEO, paid ads, email automation, design)
Executed an integrated campaign to build brand authority and generate qualified leads
Successful market entry with a cohesive
multi-channel approach
Established brand presence
across key B2B platforms
SMM
·
CONTENT
·
DESIGN
·
Task
A boutique software development company needed to increase online visibility, engagement, and brand awareness to reach C-level executives and build authentic relationships.
What we did
Developed a comprehensive content marketing strategy (blog posts, infographics, videos).
Created over 200 infographics, GIFs, and design assets.
Focused on delivering value to the target audience through useful content.
159% higher rate
of engagement
11K new
social media followers
440K monthly
organic impressions
Over 3K C-level executives
as new followers
SMM
·
PAID ADS
·
EMAIL
·
Task
A music licensing platform needed to grow revenue, build a dedicated customer base for long-term subscriptions, and increase engagement in a competitive market.
What we did
Analyzed target audience and developed new segments for tailored content.
Created a comprehensive content plan (blog posts, social media, infographics, videos).
Tested multi-channel targeted ads (Facebook, Twitter, LinkedIn), discovering video ads drove 2x ROAS.
Implemented email marketing with segmented lists.
Established contact with B2B companies for partnerships.
300% higher engagement
1.5K active users attracted
250% ROAS.
26% MRR growth
13% decrease in CAC
8% improvement in gross margins
15% decrease in churn rate
SOCIAL MEDIA
·
PAID ADS
·
Task
A global green energy project needed to build brand awareness, attract a new audience, and popularize its ecological solutions across social media platforms.
What we did
Developed detailed audience portraits and complex strategies for Facebook, Telegram, Twitter, and LinkedIn.
Produced over 120 pieces of content (images, GIFs, videos, memes, infographics).
Set up targeted advertising and used crowd marketing methods.
310% higher audience reach.
5 targeted advertising campaigns launched.
120+ pieces of content created.
100+ brand style elements developed.
SOCIAL MEDIA
·
STRATEGY
·
Task
A blockchain business integration platform needed to attract investors to reach its soft cap during an ICO, while also building long-term community engagement and hype.
What we did
Campaign 1 (Fundraising): Spread sales content across social platforms to drive ICO contributions.
Campaign 2 (Community): Ran engagement campaigns on Telegram, YouTube, and other networks to encourage token holders to share positive experiences.
Developed an interactive chatbot and created animated videos.
$12.6M raised during the ICO.
1.2M potential investors reached organically on social media.
1 interactive chatbot developed.
SMM
·
PAID ADS
·
COMMUNITY
·
Task
A digital asset management platform needed to increase brand awareness, drive sign-ups, and build an engaged community through social media, paid ads, influencer marketing, and content creation.
What we did
Developed a content plan and rebranded the Instagram account.
Launched ad campaigns on Facebook and LinkedIn.
Established 24/7 community management in Telegram.
Produced 75+ images, infographics, GIFs, and an explainer video.
1K+ sign-ups on the website.
70% website conversion growth.
100K+ engagements.
75 images and infographics created.
SMM
·
PAID ADS
·
Task
A Forex and CFD trading platform needed to increase brand recognition and attract more traders to its unique subscription model.
What we did
Developed social media with targeted advertising (Facebook, Instagram).
Created a high volume of engaging content and activities.
Shared employee-focused content to humanize the brand and build trust.
330% growth in social media audience size.
$0.2 average cost per click.
3x greater engagement rate on posts.
257 qualified leads in 1 month.
SMM
·
PAID ADS
·
CONTENT
·
Task
A food and coffee brand needed to increase brand awareness, attract new customers, and boost average check through social media, content, and paid advertising.
What we did
Designed 20+ TA portraits and identified the 4 most profitable segments to focus on.
Created 300+ images, photos, GIFs, and videos.
Wrote 20+ articles about food, coffee, and related topics.
Launched 50+ advertising campaigns on Facebook and Instagram.
Established 24/7 community management and reputation management.
120K impressions per month.
230% brand awareness increase.
400+ new customers.
110% average check increase.
SOCIAL MEDIA
·
INFLUENCER
·
Task
A global leader in cryptocurrency mining needed to attract a new relevant audience, increase engagement, and generate high-quality content to lure new solvent clients.
What we did
Developed a detailed content plan with a situational marketing approach.
Created 50+ animated and still images, videos, and educational content.
Set up targeted advertising and organized contests to boost engagement.
Rebranded the Instagram account and reached top influencers.
4x subscriber growth.
15+ influencers and media outlets talking about the project.
50+ posts on social media.
3,000+ messages to the project.
SMM
·
INFLUENCER
·
EMAIL
·
Task
A sustainable fashion brand needed to raise awareness about ecological issues, attract new customers, and drive sales through social media, influencer partnerships, and email marketing.
What we did
Developed a unique visual concept and branded templates for social media profiles.
Created structured post rubrics (sustainability tips, eco-brand highlights, industry news, behind-the-scenes).
Designed educational infographics about fast fashion's environmental impact.
Launched targeted Instagram ad campaigns based on interests, behaviors, and demographics.
Collaborated with eco-conscious influencers to expand reach.
$10 lower acquisition cost vs. industry average.
35% increase in conversion rate from social media.
2.4K leads generated via email marketing.
+$80K revenue gained in 3 months
compared to the previous year
PAID SOCIAL
·
ANALYTICS
·
Task
An interior design studio needed to attract high-ticket clients willing to pay above-market rates for premium design services, with a target cost per lead under $8.
What we did
Conducted in-depth competitor analysis and configured full platform analytics (GA, pixels, UTM).
Ran test ad campaigns on Facebook and Instagram to validate hypotheses before scaling.
Launched full-scale campaigns focused on Instagram profile conversions and clicks.
Maintained close communication with the client's sales team to adjust targeting based on lead quality.
Set up an online dashboard for transparent reporting.
414% ROMI — every dollar spent returned $4.14 in profit.
$1.2M+ net profit
from 7 converted clients
5.8% average engagement rate.
89K viral reach.
SMM
·
PAID ADS
·
COMMUNITY
·
Task
A unique business-class residential complex in a city with a small target audience needed to generate leads and sales exclusively through digital channels without wasting budget.
What we did
Created brand platforms on Instagram, Facebook, and Twitter with a lifestyle focus.
Developed a visual component with motion graphics and video content.
Built an active community with 20-minute response times and chatbots for automation.
Worked closely with the client's sales department to adjust advertising based on lead quality.
117 bookings, 41 closed deals, 213 leads generated.
Stable lead cost of $20–22
even with an 8.6% price increase
Monthly engagement rate of 5–6%.
Contributed to over 50%
of all apartment sales in both towers
Still Comparing X Advertising Agencies?
The right agency should help you turn conversations, trends, and audience engagement into measurable business growth. We reviewed the top X (Twitter) Ads agencies to help brands compare expertise, campaign capabilities, and advertising approaches.
Meet Your Dedicated
YouTube Ads Team
Your team is assembled around your video objectives, ad budget, and industry, with specialists who have planned, produced, and optimized YouTube campaigns for businesses in your exact category.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Your main point of contact. Coordinates creative production, campaign launches, and reporting timelines, keeping every workstream aligned with your growth objectives.
02
Client Success Manager
Owns your relationship, growth trajectory, and results. Ensures campaigns hit your ROAS targets and adapts strategy as your business scales.
03
YouTube Ads Strategist
Owns your full video advertising roadmap. Defines campaign architecture, creative strategy, audience approach, and the testing framework that drives improving performance across every format and funnel stage.
04
Video Scriptwriter and Creative Director
Writes scripts, develops creative briefs, and directs the visual and messaging approach for every ad variant. Combines storytelling craft with a deep understanding of how YouTube users consume and respond to video advertising.
05
Video Editor and Format Specialist
Edits raw footage, adapts existing content, and produces ad-ready creative across all YouTube formats and aspect ratios. Ensures every asset meets platform specifications and is optimized for performance before launch.
06
YouTube Campaign Manager
Handles day-to-day campaign management including targeting refinements, bid adjustments, placement exclusions, audience expansion, and creative rotation management across all active campaigns.
07
Performance Analyst
Tracks all campaign metrics, manages brand lift study setup, builds performance dashboards, and translates YouTube data into clear insights and prioritized optimization recommendations every week.
Your PPC engine, on subscription
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
40 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
80 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
160 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
400+ hours
$
20K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
PPC articles
Our expert guides on paid advertising strategy, platform updates, optimization tactics, and real-world campaign insights.
Guides
Strategies
PPC
SaaS
Social Media
SaaS YouTube Advertising: How to Get More From Your Ad Spend
·
12 mins read
Guides
Strategies
PPC
SaaS
Social Media
How to Run LinkedIn Ads for SaaS Companies
·
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Strategies
iGaming
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PPC for Casinos: How to Run High-ROI Campaigns
·
14 mins read
Ratings
PPC
SaaS
Top 8 SaaS PPC Agencies to Scale Paid Campaigns in 2026
·
12 mins read
Guides
Ratings
PPC
Google Ads Agency: How to Choose & Hire One + Top 10 Companies
·
13 mins read
Guides
Strategies
PPC
SaaS
Google Ads for SaaS: From Setup to Scaling
·
11 mins read
Guides
Strategies
Financial
PPC
Google Ads for Fintech: How to Run High-Performance Campaigns
·
15 mins read
Guides
Strategies
Crypto
PPC
Social Media
Facebook Crypto Ads: Overcoming Compliance and Targeting Issues
·
13 mins read
Guides
Strategies
Crypto
PPC
Crypto Google Ads: How to Run High-Performing Compliant Campaigns
·
13 mins read
Guides
Strategies
Financial
PPC
Fintech PPC Advertising: The Ultimate Guide to Scaling Paid Campaigns
·
14 mins read
Guides
Strategies
Crypto
PPC
Social Media
How to Build a Crypto Advertising Strategy That Converts
·
13 mins read
Guides
Strategies
PPC
Google Ads for Dentists: Best Strategies to Generate More Bookings
·
13 mins read
What makes our YouTube Ads programs different
🎬 Creative and Media Under One Roof
Most agencies either manage campaigns without touching creative or produce video without running campaigns. We do both. Every script, brief, and creative direction decision is made by the same team that builds and optimizes the campaigns, so creative and targeting always work together.
🎯 Performance Starts at the Script, Not the Dashboard
A well-structured campaign cannot save a bad creative. We invest as much in the first 5 seconds of your video as we do in the targeting setup, because attention is won or lost before the campaign manager ever sees a metric.
📊 Measurement Built Around Business Outcomes
We track what matters: not view counts or impressions, but the downstream impact of video on lead volume, trial signups, purchases, and brand search lift. Every report connects YouTube activity to a business result you can act on.
🧪 Systematic Creative Testing as Standard
We do not run the same creative indefinitely and hope it keeps working. Every engagement includes a structured creative testing roadmap that continuously identifies which hooks, scripts, and calls to action perform best, compounding performance gains over time.
🔒 Brand Safety and Placement Quality Control
We actively manage placement exclusions, content category restrictions, and audience exclusions to ensure your ads appear in contexts that are appropriate for your brand and relevant to your audience.
🤝 A Team That Has Done This in Your Industry Before
Every YouTube Ads program is managed by specialists with direct experience in your vertical. The creative approach, targeting logic, and performance benchmarks we apply reflect what actually works in your category, not generic video advertising best practices.
FAQs
Google Ads covers multiple ad formats across Google Search, the Display Network, Shopping, and YouTube. YouTube Ads is a subset of Google Ads that focuses specifically on video advertising within the YouTube platform. While they share the same campaign management interface, YouTube Ads require distinct creative formats, targeting strategies, and performance measurement approaches that differ significantly from search or display campaigns.
YouTube Ads typically cost between $0.03 and $0.30 per view depending on targeting, industry, and ad format. Most businesses see meaningful results starting from $5,000 per month in ad spend. We model your estimated cost per view and conversion rate during onboarding to recommend a starting budget that generates enough data to optimize effectively.
Not necessarily. While higher production quality generally improves performance for brand awareness campaigns, many direct response YouTube campaigns perform strongly with lower-budget creative formats including screen recordings, talking head videos, and adapted existing content. We assess your production options during strategy development and recommend the approach that gives you the best return on your creative investment.
We measure performance through a combination of direct conversion tracking, view-through attribution, and where applicable, Google Brand Lift studies that measure the impact of your campaigns on brand awareness and purchase consideration. We connect every YouTube campaign directly to business outcomes rather than reporting on views or impressions in isolation.
A Brand Lift study is a Google measurement tool that surveys YouTube viewers to measure the impact of your ads on brand awareness, ad recall, and purchase consideration. It requires a minimum spend threshold to qualify and is most valuable for businesses running awareness-focused campaigns where direct conversion tracking does not capture the full value of the campaign. We set up Brand Lift studies as standard on qualifying campaigns.
Critically important. For skippable in-stream ads, the first 5 seconds determine whether a viewer skips or continues watching. Ads that fail to establish relevance, create curiosity, or communicate value in the opening seconds are skipped by the majority of viewers before the message lands. We build the hook strategy for every skippable ad as the primary creative priority, before any other element of the script.
Yes. YouTube is increasingly effective for B2B brands because business decision-makers are active YouTube users who consume product demos, industry thought leadership, and educational content in their professional capacity. We build B2B YouTube campaigns around the specific content formats and audience signals that reach decision-makers during the research and consideration phase of complex purchase cycles.
We have experience managing YouTube Ads in regulated verticals including fintech, healthcare, legal services, iGaming in licensed jurisdictions, and crypto in permitted markets. YouTube has specific advertising policies for each regulated category and we build campaign structures that stay fully within platform guidelines while still delivering strong performance.
YouTube offers demographic targeting by age, gender, and parental status; interest and affinity audiences; in-market audiences actively researching purchase decisions; custom intent audiences built around specific search terms; keyword and topic targeting for content adjacency; placement targeting for specific channels or videos; remarketing to previous viewers and website visitors; and customer match for uploading your own customer data. We select and layer these options based on your specific campaign objectives and audience profile.
Direct response campaigns with conversion tracking can show measurable results within the first two to four weeks. Brand awareness campaigns take longer to show impact in measurable metrics like brand search lift, typically requiring six to eight weeks of consistent spend before Brand Lift data becomes statistically significant. Creative performance data, which informs our first optimization decisions, is typically available within the first 10 to 14 days of a campaign going live.
Google Ads covers multiple ad formats across Google Search, the Display Network, Shopping, and YouTube. YouTube Ads is a subset of Google Ads that focuses specifically on video advertising within the YouTube platform. While they share the same campaign management interface, YouTube Ads require distinct creative formats, targeting strategies, and performance measurement approaches that differ significantly from search or display campaigns.
YouTube Ads typically cost between $0.03 and $0.30 per view depending on targeting, industry, and ad format. Most businesses see meaningful results starting from $5,000 per month in ad spend. We model your estimated cost per view and conversion rate during onboarding to recommend a starting budget that generates enough data to optimize effectively.
Not necessarily. While higher production quality generally improves performance for brand awareness campaigns, many direct response YouTube campaigns perform strongly with lower-budget creative formats including screen recordings, talking head videos, and adapted existing content. We assess your production options during strategy development and recommend the approach that gives you the best return on your creative investment.
We measure performance through a combination of direct conversion tracking, view-through attribution, and where applicable, Google Brand Lift studies that measure the impact of your campaigns on brand awareness and purchase consideration. We connect every YouTube campaign directly to business outcomes rather than reporting on views or impressions in isolation.
A Brand Lift study is a Google measurement tool that surveys YouTube viewers to measure the impact of your ads on brand awareness, ad recall, and purchase consideration. It requires a minimum spend threshold to qualify and is most valuable for businesses running awareness-focused campaigns where direct conversion tracking does not capture the full value of the campaign. We set up Brand Lift studies as standard on qualifying campaigns.
Critically important. For skippable in-stream ads, the first 5 seconds determine whether a viewer skips or continues watching. Ads that fail to establish relevance, create curiosity, or communicate value in the opening seconds are skipped by the majority of viewers before the message lands. We build the hook strategy for every skippable ad as the primary creative priority, before any other element of the script.
Yes. YouTube is increasingly effective for B2B brands because business decision-makers are active YouTube users who consume product demos, industry thought leadership, and educational content in their professional capacity. We build B2B YouTube campaigns around the specific content formats and audience signals that reach decision-makers during the research and consideration phase of complex purchase cycles.
We have experience managing YouTube Ads in regulated verticals including fintech, healthcare, legal services, iGaming in licensed jurisdictions, and crypto in permitted markets. YouTube has specific advertising policies for each regulated category and we build campaign structures that stay fully within platform guidelines while still delivering strong performance.
YouTube offers demographic targeting by age, gender, and parental status; interest and affinity audiences; in-market audiences actively researching purchase decisions; custom intent audiences built around specific search terms; keyword and topic targeting for content adjacency; placement targeting for specific channels or videos; remarketing to previous viewers and website visitors; and customer match for uploading your own customer data. We select and layer these options based on your specific campaign objectives and audience profile.
Direct response campaigns with conversion tracking can show measurable results within the first two to four weeks. Brand awareness campaigns take longer to show impact in measurable metrics like brand search lift, typically requiring six to eight weeks of consistent spend before Brand Lift data becomes statistically significant. Creative performance data, which informs our first optimization decisions, is typically available within the first 10 to 14 days of a campaign going live.
Ready to take your marketing
to the next level?
Get a look at:
- How Ninja Promo works;
- How you can do marketing at scale better, faster and cheaper;
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!);
- The most suitable subscription plan for your needs.
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia