Global Global marketing company
AI-powered
KPI-driven
YouTube Ads company that does more than get views
We build YouTube advertising programs that connect your brand with the right audience at the right moment, turning video impressions into measurable business outcomes across every stage of the customer journey.
Trusted by 250+ startups and global brands, across 30+ industries.
Why YouTube Ads deliver results
across the full customer journey
YouTube is the world's second-largest search engine and the most-watched video platform on the planet. Your audience is already there, watching content related to your industry, researching products in your category, and making decisions that your competitors are already influencing with video ads.
🎯 Intent You Cannot Find Anywhere Else
YouTube users search for tutorials, reviews, comparisons, and how-to content before making purchase decisions. YouTube Ads let you reach people at the exact moment they are actively seeking information about what you sell.
📺 Reach That Scales From Local to Global
Whether you are targeting a specific city or running a global awareness campaign, YouTube's inventory gives you the reach to put your message in front of the audiences that matter most, at a cost per thousand impressions that traditional TV cannot come close to matching.
🧠 The Full Funnel in One Platform
YouTube Ads work at every stage of the customer journey. Bumper ads build awareness. In-stream ads drive consideration. Video action campaigns generate direct conversions. One platform, one team, full-funnel coverage.
💰 You Only Pay When People Actually Watch
Skippable in-stream ads charge you only when a viewer watches at least 30 seconds or interacts with your ad. That means every dollar of your budget goes toward audiences who chose to engage with your content, not passive impressions.
📊 Video Performance You Can Actually Measure
View-through rate, click-through rate, brand lift, search lift, and direct conversion data give you a complete picture of how your video ads are influencing both awareness and revenue across the full buying journey.
🔁 Remarketing to Warm Audiences at Scale
YouTube lets you retarget users who watched your videos, visited your website, or engaged with your brand across Google properties. These warm audiences convert at significantly higher rates and lower costs than cold targeting.
YouTube Ad formats we manage
▶️ Skippable In-Stream Ads
Video ads that play before or during YouTube content and can be skipped after 5 seconds. The most versatile format for both awareness and direct response, charging only when viewers watch 30 seconds or more or interact with the ad. Best for storytelling, product demonstration, and driving website traffic.
🚫 Non-Skippable In-Stream Ads
15-second video ads that viewers must watch before their content plays. Delivers guaranteed message completion, making them the most effective format for brand awareness campaigns where the full creative needs to be seen to work.
⏱️ Bumper Ads
Six-second non-skippable ads designed for maximum reach and frequency at the lowest cost. Ideal for reinforcing a simple brand message, launching a product name into market, or supporting a larger campaign with high-frequency touchpoints.
📱 In-Feed Video Ads
Thumbnail and headline ads that appear in YouTube search results, the homepage feed, and related video sections. Attract viewers who actively choose to watch your content, generating highly engaged audiences with strong brand affinity signals.
🖥️ YouTube Masthead Ads
Premium placement ads that appear at the top of the YouTube homepage for 24 hours, delivering massive reach in a single day. Reserved for major product launches, brand moments, and campaigns requiring maximum national or global visibility.
📲 YouTube Shorts Ads
Vertical video ads served within the YouTube Shorts feed, reaching the fast-growing audience consuming short-form content on mobile. Adapts your brand message for the format and consumption behavior of the Shorts environment.
Full-service YouTube Ads management
Creative Strategy and Video Brief Development
We define the creative direction, messaging framework, and production specifications for every ad format before a single frame is filmed. Every brief is built around audience psychology, format requirements, and the specific conversion goal the video needs to achieve.
Video Script Writing
Scripts written by specialists who understand both the creative requirements of video advertising and the performance mechanics of each YouTube ad format. Every script is structured to hook attention in the first 5 seconds and deliver a clear call to action within the viewing window.
Video Production Coordination
We coordinate video production from concept to delivery, working with your in-house team or our production partners to ensure every creative asset meets platform specifications and is optimized for performance before it goes live.
Ad Creative Editing and Format Adaptation
Editing and adapting existing video content into the correct formats, lengths, and aspect ratios required for each YouTube ad placement, including 16:9, 9:16 for Shorts, and connected TV formats.
Campaign Architecture and Targeting Setup
Full campaign structure build covering audience segmentation, demographic targeting, interest and affinity layers, keyword and topic targeting, placement exclusions, and device and geographic parameters.
Audience Building and Remarketing Setup
Creation of custom intent audiences, YouTube remarketing lists, customer match uploads, and similar audience segments that ensure your ads reach the most commercially valuable viewers at every stage of the funnel.
Bid Strategy and Budget Management
Configuration and ongoing management of bidding strategies aligned to your campaign objective, whether that is maximizing views, driving website conversions, or achieving a target cost per acquisition across video campaigns.
Creative Testing Framework
Structured A/B testing of hooks, scripts, calls to action, and visual approaches across ad variants to identify which creative elements drive the strongest view-through and conversion performance.
Performance Reporting and Brand Lift Analysis
Weekly and monthly reporting covering view-through rate, cost per view, click-through rate, conversion attribution, and where applicable, Google Brand Lift study results showing the measurable impact of your campaigns on awareness and purchase intent.
YouTube Ads challenges
we help you overcome
We ran YouTube ads but got views without any business results
Views without conversions typically indicate a mismatch between creative, targeting, and landing experience. A high view count with zero business impact means your ads are reaching the wrong audience, your creative is not communicating a clear reason to act, or the destination after the click is losing the conversion. We audit all three and rebuild the program around measurable outcomes.
Our video creative does not hook viewers in the first 5 seconds
The first 5 seconds determine whether a skippable ad gets watched or skipped. Most underperforming YouTube creatives fail here, with openings that are too slow, too branded, or too generic to earn attention. We rewrite the hook strategy and restructure the opening of every ad to stop the skip and earn the watch.
We do not have a video production budget for professional ads
Professional video production is not a prerequisite for effective YouTube advertising. We build creative strategies that work within your production constraints, adapting existing content, using lo-fi formats that perform in specific contexts, and prioritizing production investment only where it demonstrably improves results.
Our targeting is too broad and we are reaching audiences that never convert
Broad targeting on YouTube generates high view counts and low conversion rates. We layer intent, behavioral, and remarketing signals to build audiences that reflect genuine purchase intent rather than passive content consumption, significantly improving conversion efficiency without reducing reach.
Our YouTube ads are cannibalizing our SEO traffic without adding new customers
View-through attribution conflicts and audience overlap between YouTube and organic search can make YouTube appear to perform better than it does. We implement clean attribution frameworks and audience segmentation that accurately measure YouTube's incremental contribution to new customer acquisition.
We tried YouTube ads once, it did not work, and we wrote off the channel entirely
A single failed YouTube campaign rarely reflects the channel's true potential. In most cases, failure is traceable to a specific creative, targeting, or measurement issue that is fixable rather than a fundamental channel incompatibility. We diagnose what went wrong and build a structured case for whether and how YouTube Ads should be part of your mix.
Our YouTube Ads process
Phase 1
Audit and Opportunity Assessment
- Review of any existing YouTube Ads account history and creative performance
- Audience research and viewer behavior analysis in your category
- Competitor creative and targeting audit on YouTube
- Conversion tracking and attribution setup review
- Creative asset inventory and production capability assessment
Phase 2
Strategy and Creative Planning
- Campaign objective definition and full-funnel structure planning
- Audience architecture across awareness, consideration, and conversion layers
- Ad format selection and creative brief development per format
- Script writing and creative direction for all planned ad variants
- Budget allocation modeling by campaign objective and funnel stage
Phase 3
Production and Campaign Build
- Video production coordination or creative adaptation of existing assets
- Ad format editing and platform specification compliance
- Campaign structure build with targeting, bidding, and placement configuration
- Remarketing list setup and audience seeding
- Conversion tracking implementation and testing
Phase 4
Launch and Early Optimization
- Phased campaign launch with controlled budget ramp
- Daily monitoring of view-through rate, skip rate, and conversion signals
- Early creative performance assessment and underperformer identification
- Negative placement and audience exclusion refinement
- Bid and budget adjustments based on first-week performance data
Phase 5
Creative Testing and Performance Scaling
- Structured hook and script variant testing across all active campaigns
- Winning creative identification and budget concentration
- New audience expansion based on converting viewer profiles
- Lookalike and custom intent audience introduction
- Budget scaling against campaigns meeting performance targets
Phase 6
Reporting, Optimization and Growth
- Weekly performance summaries with creative and targeting insights
- Monthly full-funnel attribution report connecting YouTube activity to business outcomes
- Brand lift study setup and measurement where applicable
- Quarterly creative refresh and campaign strategy review
- New format and placement testing roadmap
Our rating based on 80+
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4.9
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...
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Head of Marketing
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Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
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Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
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Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
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NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
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Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
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CEO
5.0
Other Industry
Spain
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“We were very happy with the team's work. We always received everything on time and with great quality“
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Chief Executive Officer
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Meet Your Dedicated
YouTube Ads Team
Your team is assembled around your video objectives, ad budget, and industry, with specialists who have planned, produced, and optimized YouTube campaigns for businesses in your exact category.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Your main point of contact. Coordinates creative production, campaign launches, and reporting timelines, keeping every workstream aligned with your growth objectives.
02
Client Success Manager
Owns your relationship, growth trajectory, and results. Ensures campaigns hit your ROAS targets and adapts strategy as your business scales.
03
YouTube Ads Strategist
Owns your full video advertising roadmap. Defines campaign architecture, creative strategy, audience approach, and the testing framework that drives improving performance across every format and funnel stage.
04
Video Scriptwriter and Creative Director
Writes scripts, develops creative briefs, and directs the visual and messaging approach for every ad variant. Combines storytelling craft with a deep understanding of how YouTube users consume and respond to video advertising.
05
Video Editor and Format Specialist
Edits raw footage, adapts existing content, and produces ad-ready creative across all YouTube formats and aspect ratios. Ensures every asset meets platform specifications and is optimized for performance before launch.
06
YouTube Campaign Manager
Handles day-to-day campaign management including targeting refinements, bid adjustments, placement exclusions, audience expansion, and creative rotation management across all active campaigns.
07
Performance Analyst
Tracks all campaign metrics, manages brand lift study setup, builds performance dashboards, and translates YouTube data into clear insights and prioritized optimization recommendations every week.
Your PPC engine, on subscription
Start lean, add capacity, keep the cadence.
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7200
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7200
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Stable team:
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Scale
160 hours
$
80
/ hr
20% OFF
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$
12800
$
12800
/ mo
Stable team: PM, CSM, Team Leads, Strategist, CMO-on-Demand
3-5 specialists
2–3 core services + supportive & ad-hoc work
Enterprise
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Dedicated teams:
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5+ specialists
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Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
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What makes our YouTube Ads programs different
🎬 Creative and Media Under One Roof
Most agencies either manage campaigns without touching creative or produce video without running campaigns. We do both. Every script, brief, and creative direction decision is made by the same team that builds and optimizes the campaigns, so creative and targeting always work together.
🎯 Performance Starts at the Script, Not the Dashboard
A well-structured campaign cannot save a bad creative. We invest as much in the first 5 seconds of your video as we do in the targeting setup, because attention is won or lost before the campaign manager ever sees a metric.
📊 Measurement Built Around Business Outcomes
We track what matters: not view counts or impressions, but the downstream impact of video on lead volume, trial signups, purchases, and brand search lift. Every report connects YouTube activity to a business result you can act on.
🧪 Systematic Creative Testing as Standard
We do not run the same creative indefinitely and hope it keeps working. Every engagement includes a structured creative testing roadmap that continuously identifies which hooks, scripts, and calls to action perform best, compounding performance gains over time.
🔒 Brand Safety and Placement Quality Control
We actively manage placement exclusions, content category restrictions, and audience exclusions to ensure your ads appear in contexts that are appropriate for your brand and relevant to your audience.
🤝 A Team That Has Done This in Your Industry Before
Every YouTube Ads program is managed by specialists with direct experience in your vertical. The creative approach, targeting logic, and performance benchmarks we apply reflect what actually works in your category, not generic video advertising best practices.
FAQs
Google Ads covers multiple ad formats across Google Search, the Display Network, Shopping, and YouTube. YouTube Ads is a subset of Google Ads that focuses specifically on video advertising within the YouTube platform. While they share the same campaign management interface, YouTube Ads require distinct creative formats, targeting strategies, and performance measurement approaches that differ significantly from search or display campaigns.
YouTube Ads typically cost between $0.03 and $0.30 per view depending on targeting, industry, and ad format. Most businesses see meaningful results starting from $5,000 per month in ad spend. We model your estimated cost per view and conversion rate during onboarding to recommend a starting budget that generates enough data to optimize effectively.
Not necessarily. While higher production quality generally improves performance for brand awareness campaigns, many direct response YouTube campaigns perform strongly with lower-budget creative formats including screen recordings, talking head videos, and adapted existing content. We assess your production options during strategy development and recommend the approach that gives you the best return on your creative investment.
We measure performance through a combination of direct conversion tracking, view-through attribution, and where applicable, Google Brand Lift studies that measure the impact of your campaigns on brand awareness and purchase consideration. We connect every YouTube campaign directly to business outcomes rather than reporting on views or impressions in isolation.
A Brand Lift study is a Google measurement tool that surveys YouTube viewers to measure the impact of your ads on brand awareness, ad recall, and purchase consideration. It requires a minimum spend threshold to qualify and is most valuable for businesses running awareness-focused campaigns where direct conversion tracking does not capture the full value of the campaign. We set up Brand Lift studies as standard on qualifying campaigns.
Critically important. For skippable in-stream ads, the first 5 seconds determine whether a viewer skips or continues watching. Ads that fail to establish relevance, create curiosity, or communicate value in the opening seconds are skipped by the majority of viewers before the message lands. We build the hook strategy for every skippable ad as the primary creative priority, before any other element of the script.
Yes. YouTube is increasingly effective for B2B brands because business decision-makers are active YouTube users who consume product demos, industry thought leadership, and educational content in their professional capacity. We build B2B YouTube campaigns around the specific content formats and audience signals that reach decision-makers during the research and consideration phase of complex purchase cycles.
We have experience managing YouTube Ads in regulated verticals including fintech, healthcare, legal services, iGaming in licensed jurisdictions, and crypto in permitted markets. YouTube has specific advertising policies for each regulated category and we build campaign structures that stay fully within platform guidelines while still delivering strong performance.
YouTube offers demographic targeting by age, gender, and parental status; interest and affinity audiences; in-market audiences actively researching purchase decisions; custom intent audiences built around specific search terms; keyword and topic targeting for content adjacency; placement targeting for specific channels or videos; remarketing to previous viewers and website visitors; and customer match for uploading your own customer data. We select and layer these options based on your specific campaign objectives and audience profile.
Direct response campaigns with conversion tracking can show measurable results within the first two to four weeks. Brand awareness campaigns take longer to show impact in measurable metrics like brand search lift, typically requiring six to eight weeks of consistent spend before Brand Lift data becomes statistically significant. Creative performance data, which informs our first optimization decisions, is typically available within the first 10 to 14 days of a campaign going live.
Google Ads covers multiple ad formats across Google Search, the Display Network, Shopping, and YouTube. YouTube Ads is a subset of Google Ads that focuses specifically on video advertising within the YouTube platform. While they share the same campaign management interface, YouTube Ads require distinct creative formats, targeting strategies, and performance measurement approaches that differ significantly from search or display campaigns.
YouTube Ads typically cost between $0.03 and $0.30 per view depending on targeting, industry, and ad format. Most businesses see meaningful results starting from $5,000 per month in ad spend. We model your estimated cost per view and conversion rate during onboarding to recommend a starting budget that generates enough data to optimize effectively.
Not necessarily. While higher production quality generally improves performance for brand awareness campaigns, many direct response YouTube campaigns perform strongly with lower-budget creative formats including screen recordings, talking head videos, and adapted existing content. We assess your production options during strategy development and recommend the approach that gives you the best return on your creative investment.
We measure performance through a combination of direct conversion tracking, view-through attribution, and where applicable, Google Brand Lift studies that measure the impact of your campaigns on brand awareness and purchase consideration. We connect every YouTube campaign directly to business outcomes rather than reporting on views or impressions in isolation.
A Brand Lift study is a Google measurement tool that surveys YouTube viewers to measure the impact of your ads on brand awareness, ad recall, and purchase consideration. It requires a minimum spend threshold to qualify and is most valuable for businesses running awareness-focused campaigns where direct conversion tracking does not capture the full value of the campaign. We set up Brand Lift studies as standard on qualifying campaigns.
Critically important. For skippable in-stream ads, the first 5 seconds determine whether a viewer skips or continues watching. Ads that fail to establish relevance, create curiosity, or communicate value in the opening seconds are skipped by the majority of viewers before the message lands. We build the hook strategy for every skippable ad as the primary creative priority, before any other element of the script.
Yes. YouTube is increasingly effective for B2B brands because business decision-makers are active YouTube users who consume product demos, industry thought leadership, and educational content in their professional capacity. We build B2B YouTube campaigns around the specific content formats and audience signals that reach decision-makers during the research and consideration phase of complex purchase cycles.
We have experience managing YouTube Ads in regulated verticals including fintech, healthcare, legal services, iGaming in licensed jurisdictions, and crypto in permitted markets. YouTube has specific advertising policies for each regulated category and we build campaign structures that stay fully within platform guidelines while still delivering strong performance.
YouTube offers demographic targeting by age, gender, and parental status; interest and affinity audiences; in-market audiences actively researching purchase decisions; custom intent audiences built around specific search terms; keyword and topic targeting for content adjacency; placement targeting for specific channels or videos; remarketing to previous viewers and website visitors; and customer match for uploading your own customer data. We select and layer these options based on your specific campaign objectives and audience profile.
Direct response campaigns with conversion tracking can show measurable results within the first two to four weeks. Brand awareness campaigns take longer to show impact in measurable metrics like brand search lift, typically requiring six to eight weeks of consistent spend before Brand Lift data becomes statistically significant. Creative performance data, which informs our first optimization decisions, is typically available within the first 10 to 14 days of a campaign going live.
Ready to build a marketing
team that actually ships?
Start with a 15 min call to see if we can help. If we’re a match, we book a Strategy Session and build your 90-day roadmap.
Here’s what you’ll get after we confirm fit:
- A 90-day roadmap: priorities, deliverables, KPIs
- A clear Week 1–4 ship list (what goes live first)
- A quick walkthrough of Ninja One (how weekly sprints work)
- A team + plan recommendation based on your goals
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