Betting on Influence: A Winning Formula for Global Engagement
iGaming
Data & Analytics
Influencer Marketing
Overview
Leon.bet is a leading online sports betting and casino platform known for its innovative approach to gambling. The platform offers a wide range of sports betting options, live betting, and a comprehensive online casino experience.
Simultaneously, we integrated Google Analytics 4 into Leon.bet’s digital ecosystem. This included setting up Google Tag Manager, installing necessary tracking pixels, and configuring conversion and event tracking. These measures allowed for real-time data collection and analysis, providing critical insights into user behavior and the effectiveness of the influencer campaigns.
Kazakhstan:
400K Twitch views → 15K sign-ups
Portugal:
12K sign-ups, 250K+ IG Story views, 7.5K Twitch users
Brazil:
25K sign-ups, 150K Twitch views, 30K interactions
+
10 K
tracked conversions & +15% ROI via GA4 optimization
Services provided
Influencer Marketing
Data & Analytics
Goals
- Enhance brand visibility and engagement for Leon.bet across Kazakhstan, Portugal, and Brazil.
- Utilize influencer marketing to reach target demographics effectively on Twitch and Instagram.
- Implement Google Analytics 4 to gain detailed insights into user behavior and campaign performance.
- Achieve significant increases in user sign-ups and engagement metrics in the specified regions.
Challenge
- Leon.bet approached our team with the objective of increasing its brand presence and user engagement across three key markets: Kazakhstan, Portugal, and Brazil.
- The challenge was to leverage influencer marketing on platforms like Twitch and Instagram while ensuring precise tracking and analysis of user interactions through Google Analytics.
Approach
- Our strategic approach for Leon.bet’s campaign involved a combination of influencer marketing and advanced analytics setup.
- We started by selecting influencers who aligned with the brand’s target audience in each region. In Kazakhstan, we collaborated with popular Twitch streamers like hatiko_luna and qq_oxygen, known for their strong gaming communities.
- For Portugal, we engaged both Twitch streamers, such as RTPArenaCSGO2 and Instagram influencers like diogoesteves91, ensuring we reached users across multiple touchpoints.
- In Brazil, a more intensive approach was taken, with multiple Twitch influencers like strongerrp and AdamiFPS conducting five streams per month, supported by on-stream banners, links, and chatbot interactions to drive engagement.
Influencer Marketing Campaign, Kazakhstan:
Execution
- Engaged five Twitch influencers: hatiko_luna, qq_oxygen, qwe_bleessed123, montana_bandana, and rimbolds.
- Each influencer conducted two one-hour live streams focused on promoting Leon.bet.
- Streams included interactive elements like live betting discussions and Q&A sessions to drive real-time engagement.
- Campaign highlighted Leon.bet’s gaming offerings, tailored to resonate with the local audience.
Influencer Marketing Campaign, Portugal:
Execution
- Implemented a dual-platform strategy using Twitch and Instagram.
- Engaged Twitch influencers: RTPArenaCSGO2, MrRicardo94, Sovitia, StreamLAB, and boltz for two streams each.
- Collaborated with Instagram influencers: diogoesteves91, rayderzaoo, renataramos, and mafy_campos to post one targeted story each.
- Content focused on Leon.bet’s unique betting options, appealing to both experienced and new bettors.
Influencer Marketing Campaign, Brazil:
Execution
- Executed an intensive Twitch campaign with seven influencers: strongerrp, dcosta__, booy, AdamiFPS, malonesp, murilo_rt, and langofps1.
- Each influencer conducted five streams per month, each lasting one hour.
- Streams featured on-screen banners, direct links in descriptions, and chatbot promotions.
- The approach maximized user interaction and drove significant conversion rates.
Google Analytics Setup and Analysis:
Execution
- Installed Google Analytics 4 across Leon.bet’s digital platforms.
- Set up Google Tag Manager for efficient event and conversion tracking.
- Implemented tracking pixels to monitor key user interactions and campaign performance.
- Conducted real-time data analysis to optimize ongoing campaign strategies.
- Provided insights that enabled adjustments to targeting and content, improving overall campaign effectiveness.
Results
Kazakhstan:
400K Twitch views → 15K sign-ups
Portugal:
12K sign-ups, 250K+ IG Story views, 7.5K Twitch users
Brazil:
25K sign-ups, 150K Twitch views, 30K interactions
+
10 K
tracked conversions & +15% ROI via GA4 optimization
Conclusion:
The collaboration between Leon.bet and NinjaPromo resulted in a successful, multi-market campaign that enhanced brand visibility and user engagement across Kazakhstan, Portugal, and Brazil. By combining targeted influencer marketing with advanced Google Analytics implementation, we exceeded the client’s key performance indicators, positioning Leon.bet for continued growth in these competitive markets.
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