500 sign-ups from Meta in 3 months for the gaming project Legacy Arcade
Overview
Legacy Arcade is a social arcade gaming platform with gambling elements: classic slots, fishing games, and table games. Its audience consists of online casino and arcade game enthusiasts from the United States.
Services provided
Problem
The client had already run ads with other agencies but was looking for someone who could deliver better results with audiences in North Carolina. The niche is highly competitive and heavily regulated. Meta doesn’t allow direct wording, so cloaking was required: showing moderators a “clean” version of the page while real users saw the actual offer.
Objective
Launch paid traffic on Meta, test performance within a single state, and scale if the results were positive. The key metric was the number of unique registrations.
What We Did
Dug into the task
We started with onboarding: clarified the campaign goals, target geography, niche specifics, and the client’s past experience. We locked in the focus on North Carolina, confirmed the pay-per-registration model, and defined creative requirements in line with Meta’s advertising restrictions.
Set up the ad infrastructure
We prepared the ad account, configured the pixel, and linked it to the client’s analytics. Since this niche is unstable in terms of ad policies, we proactively set up a backup account to quickly relaunch if the main one was blocked. This allowed us to maintain momentum even if the platform started limiting delivery.
Created compliant creatives
We developed a series of visuals and ad copies that aligned with Meta’s policies while still resonating with the target audience. The ads highlighted comfort, atmosphere, and a personalized gaming experience, carefully avoiding any hints of betting or winnings. This approach helped us pass moderation and grab the audience’s attention.
Examples of creatives for Legacy Arcade ads in Meta: neutral headlines and ad copy focused on the atmosphere and gaming experience, with no mention of gambling mechanics
Tested combinations and optimized the campaign
We launched ad campaigns aimed at driving registrations. During the testing phase, we experimented with different combinations: audiences, placements, and offers. We closely monitored key metrics: CTR, CPA, and the number of registrations. As data came in, we shut down underperforming audiences and adjusted copy and visuals to avoid fatigue.
Creatives were refreshed every 2–3 weeks, which helped keep the audience engaged and maintain the cost per lead within the target range
Results
Over the three-month campaign, we generated around 500 registrations through Meta ads. The average cost per registration was $8.31 — a solid result for such a competitive niche with strict platform restrictions.
The project team
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500 sign-ups from Meta in 3 months for the gaming project Legacy Arcade
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