Sign-ups via Meta at $8.31 over 3 months for the gaming project Legacy Arcade
Overview
Legacy Arcade is a social arcade gaming platform with gambling elements: classic slots, fishing games, and table games. Its audience consists of online casino and arcade game enthusiasts from the United States.
Services provided
Challenge
The niche is highly competitive and heavily regulated. Due to Meta’s policies, direct gambling-related wording cannot be used. To pass moderation and avoid triggering automated review systems, communication has to rely on careful, neutral phrasing and properly configured technical workarounds.
Project goals
Generate unique user registrations in the state of North Carolina.
Our tasks:
- Launch paid traffic via Meta.
- Test performance in a North Carolina.
- Measure effectiveness based on unique registrations.
- Scale the campaign if results are positive.
What We Did
Dug into the task
We started with onboarding: clarified the campaign goals, target geography, niche specifics, and the client’s past experience. We locked in the focus on North Carolina, confirmed the pay-per-registration model, and defined creative requirements in line with Meta’s advertising restrictions.
Set up the ad infrastructure with the risk of account restrictions in mind
We prepared the ad account, configured the pixel, and linked it to the client’s analytics. Since this niche is unstable in terms of ad policies, we proactively set up a backup account to quickly relaunch if the main one was blocked. This allowed us to maintain momentum even if the platform started limiting delivery.
Created compliant creatives
We developed a series of visuals and ad copies that aligned with Meta’s policies while still resonating with the target audience. The ads highlighted comfort, atmosphere, and a personalized gaming experience, carefully avoiding any hints of betting or winnings. This approach helped us pass moderation and grab the audience’s attention.
Examples of creatives for Legacy Arcade ads in Meta: neutral headlines and ad copy focused on the atmosphere and gaming experience, with no mention of gambling mechanics
Tested combinations and optimized the campaign
We launched ad campaigns aimed at driving registrations. During the testing phase, we experimented with different combinations: audiences, placements, and offers. We closely monitored key metrics: CTR, CPA, and the number of registrations. As data came in, we shut down underperforming audiences and adjusted copy and visuals to avoid fatigue.
Creatives were refreshed every 2–3 weeks, which helped keep the audience engaged and maintain the cost per lead within the target range
Results
We launched and consistently managed paid Meta campaigns in a complex, highly regulated gaming niche. We set up a resilient ad infrastructure with a backup account, developed compliant creatives with careful wording that passed moderation, and established a process of continuous testing and optimization. Over three months, the average cost per registration in a single state was $8.31.
What this delivered for the client
Legacy Arcade gained a proven, scalable user acquisition channel in North Carolina with a controlled cost structure. A $8.31 cost per registration confirmed the channel’s viability in a competitive, heavily regulated market. This gave the client the confidence to plan budgets, scale campaigns, and expand into new geographies without losing control.
We became an extension of the Legacy Arcade team and took full ownership of paid acquisition in Meta: strategy, launch, daily management, and analytics. Ninja Promo’s subscription model allowed us to start within a few days, respond quickly to account blocks, and update creatives on the fly. As a result, we maintained a stable cost per registration in a heavily regulated niche.
The project team
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