Launched more than 50 advertising campaigns
Created more than 300 images, photos, GIFs, and videos
Designed more than 20 TA portraits
Wrote more than 20 articles about food, coffee, and many other related topics
Determined the four most profitable TAs (after a series of tests) to focus on
We have designed the selling page on Instagram, created a content plan and posted the content daily. But the target ads was set up the way that it led to a lead form, not the account, as the client's primarily goal was to generate leads. And the best way to do that is set up lead ads.
In the result, within 25 days we managed to generate 219 leads to buy a trial lesson for $35, and now we go on further optimizing the ads.
In addition, we have simultaneously launched the ads to Instagram page and the website.
We think that it's important to test the placements one by one: Instagram account, lead forms, landing page, Facebook group.
In case one landing page doesn't work, another one will. The right analytics after the campaign will help identify the strong and the weak points during the testing.