\Yoga club
Yoga Club connects you with your soul through the techniques of Yoga
YOGA CLUB CASE STUDY
OUR PLANS
$11,860
219
19,760
$0.6
SPENT
CLICKS
COST PER CLICK
LEADS
Targeting, context advertising
Social media marketing
Community management
our role
Growth strategy creation
Maximum TA outreach
FACTS & RESULTS
$54
COST PER LEAD
AD CAMPAIGN TRIAL PERIOD
June 15 — July 9, 2019 (25 days)
$11,860
219
19,760
$0.6
SPENT
CLICKS
COST PER CLICK
LEADS
Targeting, context advertising
Social media marketing
Community management
our role
Growth strategy creation
Maximum TA outreach
FACTS & RESULTS
$54
COST PER LEAD
AD CAMPAIGN TRIAL PERIOD
June 15 — July 9, 2019 (25 days)
CHALLENGES
Proper Instagram profile design
Content plan creation
Page management. Daily posting and activity monitoring.
Analytics. Request tracking, ads optimization and lowing cost per lead. Content and design
Target ad set up and generation of leads to book a trial lesson.
01
02
03
04
05
04
03
02
01
05
We have worked out a concept of the page, and our designer started working on a template for branded posts creation.

The content plan has been elaborated based on the client's goal — to attract new clients from target segment to visit trial lessons.
The content plan mixes various types of content: promotional, engaging and informative. We have made several video invitations with the coaches and published them on the studio's account. In the result, the content has been really lively. That was right the thing that the clients wanted: to see the real-time activity, not some abandoned account.
Promotion and target advertising set up
We have talked to the client to decide to attract new leads on the lead form during the first month, as the goal to generate leads was primarily. All the rest was secondary.
CHALLENGES
Proper Instagram profile design
Content plan creation
Page management. Daily posting and activity monitoring.
Analytics. Request tracking, ads optimization and lowing cost per lead. Content and design
Target ad set up and generation of leads to book a trial lesson.
01
02
03
04
05
04
03
02
01
05
We have worked out a concept of the page, and our designer started working on a template for branded posts creation.

The content plan has been elaborated based on the client's goal — to attract new clients from target segment to visit trial lessons.
The content plan mixes various types of content: promotional, engaging and informative. We have made several video invitations with the coaches and published them on the studio's account. In the result, the content has been really lively. That was right the thing that the clients wanted: to see the real-time activity, not some abandoned account.
Promotion and target advertising set up
We have talked to the client to decide to attract new leads on the lead form during the first month, as the goal to generate leads was primarily. All the rest was secondary.
Women aged 25-50
Interests: Gymnastics, Stretching
Geo: 16 + km from the fitness studio
TARGET AUDIENCE
Women aged 25-50
Interests: Yoga
Geo: 4 + km from the fitness studio
Women aged 25-50
Interests: Pilates
Geo: 5 + km from the fitness studio
The above-mentioned audiences have worked the best. Besides we have tested about 10 more audiences.
Having created the project map, we figured out the following audiences to target:
MOSCOW
Women aged 25-50
Interests: Gymnastics, Stretching
Geo: 16 + km from the fitness studio
TARGET AUDIENCE
Women aged 25-50
Interests: Yoga
Geo: 4 + km from the fitness studio
Women aged 25-50
Interests: Pilates
Geo: 5 + km from the fitness studio
The above-mentioned audiences have worked the best. Besides we have tested about 10 more audiences.
Having created the project map, we figured out the following audiences to target:
MOSCOW
SUM UP
Launched more than 50 advertising campaigns
Created more than 300 images, photos, GIFs, and videos
Designed more than 20 TA portraits
Wrote more than 20 articles about food, coffee, and many other related topics
Determined the four most profitable TAs (after a series of tests) to focus on
We have designed the selling page on Instagram, created a content plan and posted the content daily. But the target ads was set up the way that it led to a lead form, not the account, as the client's primarily goal was to generate leads. And the best way to do that is set up lead ads.
In the result, within 25 days we managed to generate 219 leads to buy a trial lesson for $35, and now we go on further optimizing the ads.
In addition, we have simultaneously launched the ads to Instagram page and the website.
We think that it's important to test the placements one by one: Instagram account, lead forms, landing page, Facebook group.
In case one landing page doesn't work, another one will. The right analytics after the campaign will help identify the strong and the weak points during the testing.
SUM UP
Launched more than 50 advertising campaigns
Created more than 300 images, photos, GIFs, and videos
Designed more than 20 TA portraits
Wrote more than 20 articles about food, coffee, and many other related topics
Determined the four most profitable TAs (after a series of tests) to focus on
We have designed the selling page on Instagram, created a content plan and posted the content daily. But the target ads was set up the way that it led to a lead form, not the account, as the client's primarily goal was to generate leads. And the best way to do that is set up lead ads.
In the result, within 25 days we managed to generate 219 leads to buy a trial lesson for $35, and now we go on further optimizing the ads.
In addition, we have simultaneously launched the ads to Instagram page and the website.
We think that it's important to test the placements one by one: Instagram account, lead forms, landing page, Facebook group.
In case one landing page doesn't work, another one will. The right analytics after the campaign will help identify the strong and the weak points during the testing.
THE MAIN RESULT
$11,860
219
19,760
$0.6
SPENT
CLICKS
COST PER CLICK
LEADS
$54
COST PER LEAD
THE MAIN RESULT
$11,860
219
19,760
$0.6
SPENT
CLICKS
COST PER CLICK
LEADS
$54
COST PER LEAD