Sweepercasino
Brought Sweepercasino 928 deposits from Meta ads at $34.40 each and scaled the budget from $50 to $400 a day
iGaming, sweepstakes casino (US) · Meta Ads, Conversion tracking · May – November 2025
iGaming
Paid Advertising
928
deposits
from Meta ads on $31.9K of spend
$34.40
average cost per deposit
across two ad accounts
$16.65
per deposit
on the strongest campaign, 454 deposits
8 x
daily budget
from $50 to $400 in three months
Services provided
Challenge
Sweepercasino runs a sweepstakes casino for US players. The team needed to bring in paying players through Meta in a regulated category, with around 20 states excluded from targeting, and to see which campaigns brought players who actually make purchases.
Approach
- Set up targeting for the states where the product is available and kept the exclusion list current, adding California in October 2025.
- Connected server-side conversion tracking with the client’s backend, so campaigns optimized for registrations and purchases instead of clicks.
- Ran two ad accounts in parallel: one for proven campaigns, one for tests.
- Built a rotation of static creatives with a promo-code offer, refreshed every two weeks. In our tests, statics converted about 40% cheaper than video.
- Tested audiences head to head. Broad targeting beat lookalike and retargeting audiences, so the budget moved there.
- Scaled the daily budget from $50 to $400 while tracking frequency and CPM.
Results
928
deposits
from Meta ads on $31.9K of spend
$34.40
average cost per deposit
across two ad accounts
$16.65
per deposit
on the strongest campaign, 454 deposits
8 x
daily budget
from $50 to $400 in three months
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$488K monthly subscription revenue from $132K/month ad spend
$20M revenue in 180 days
with HTX
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