Maecenas - an art investment platform
B2C
Digital Design
Social Media
Overview
Maecenas wanted to attract an engaged audience to its platform in the most organic way possible and increase brand awareness. There was one peculiar thing that the company insisted on: no traditional marketing.
$
15.7
mln
raised during ICO
655 %
increase in content engagement
5 k
personal conversations with potential customers
Services provided
Challenge
- Creative
- Viral content
- Social media marketing
- Growth hacking
- Animated video production
Approach
Because the client had no desire at all to use some of the standard ways of attracting an audience, we came up with a content distribution campaign on different topic-related platforms and social media.
In addition to graphic and text content, our team created a short explainer video about the project.
The Main Result
$
15.7
mln
raised during ICO
655 %
increase in content engagement
5 k
personal conversations with potential customers
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