Full-Service Amazon Advertising Agency for Brands That Want to Dominate
Stop settling for average ACOS. We combine aggressive PPC strategies, premium Creative content, and DSP intelligence to scale your revenue on the world’s largest marketplace.
Trusted by 250+ startups and global brands, across 30+ industries.
Common Amazon Ads challenges we solve
Our ACOS is too high and eating all our profits
High ACOS is usually caused by loose match types, lack of negative keywords, or aggressive bidding on low-conversion terms. We audit your search terms, cut the bleeding immediately, and restructure campaigns to prioritize profitability over empty clicks.
We are getting clicks but no sales (Low Conversion)
If traffic is arriving but not buying, the issue is often the Listing or Price. We analyze your images, copy, and review count compared to competitors. We optimize the product page to ensure it matches the promise made in the ad.
Our organic ranking isn't improving
PPC should fuel SEO. If it’s not, your campaigns might be targeting keywords where you have no relevance. We align your PPC targets with your listing's SEO strategy to ensure every sale contributes to long-term organic ranking growth.
Competitors are advertising on our product pages
This is "poaching." If you don't defend your real estate, competitors will. We set up defensive product targeting campaigns to fill the ad slots on your own listings with your other products, keeping the customer in your ecosystem.
We have no idea which products are actually profitable
Seller Central reporting can be confusing. We implement "Total ACOS" (TACOS) tracking, giving you a clear view of how ad spend impacts your overall business health, not just the ad campaigns.
Our ads stop working whenever we run out of stock
Going out of stock kills your ranking. We help forecast sales velocity based on ad spend to ensure your inventory planning keeps up with the demand we generate.
End-to-End Amazon Ads
management services
🔎 Amazon Account Audit
Comprehensive review of your existing Seller Central or Vendor Central account covering campaign structure, keyword waste, bid efficiency, listing quality, and inventory health. We identify exactly where you are bleeding budget and where growth opportunities are hidden.
🏗️ Campaign Strategy & Portfolio Structure
Development of a full-funnel strategy aligned to your product margins. We structure campaigns into logical Portfolios (Launch, Profit, Liquidate, Brand Defense) to ensure budget is allocated efficiently across your catalog.
🔑 Keyword Research & Harvesting
In-depth research using tools like Helium10 and JungleScout to identify high-volume and long-tail opportunities. We implement "Search Term Harvesting" systems to automatically move converting search terms from Auto campaigns to Manual campaigns.
📝 Listing Optimization & SEO
Traffic is useless if it doesn't convert. We review your titles, bullets, and backend keywords to ensure relevance. We provide recommendations to improve conversion rates, which directly lowers your CPC and ACOS over time.
💰 Bid Management & Automation
Configuration of AI-driven bidding rules and manual oversight. We adjust bids based on placement (Top of Search vs. Product Pages) and time of day to ensure you win auctions when conversion probability is highest.
📉 Negative Keyword Management
The secret to low ACOS. We rigorously analyze search term reports to add negative keywords/ASINs, eliminating wasted spend on irrelevant clicks and ensuring your budget only funds converting traffic.
📦 Inventory & Buy Box Monitoring
Ads stop running if you lose the Buy Box or go out of stock. We monitor your inventory levels and Buy Box status to pause campaigns immediately when issues arise, preventing wasted spend and ranking penalties.
📋 Performance Reporting & Insights
Weekly and monthly reporting covering key metrics: ACOS, TACOS, ROAS, Sales Velocity, and Organic Rank improvements. We provide plain-language commentary on what we did, why we did it, and what the next steps are.
Amazon Ads campaign types we manage
Every campaign type serves a different objective in the funnel. We select and combine the formats that match your product lifecycle, category, and competition level.
Sponsored Products
The workhorse of Amazon advertising. These keyword-targeted ads appear directly in search results and on product detail pages. The highest-conversion format available, capturing demand from users actively searching for your specific solution.
Sponsored Brands (Headline Search)
Banner ads that appear at the very top of search results, featuring your logo, custom headline, and a selection of products. Essential for brand awareness, defensive strategies, and driving traffic to your Brand Store.
Sponsored Brands Video
Autoplay video ads that appear in search results. One of the highest ROI formats currently available on Amazon. We use video to stop the scroll, demonstrate product features quickly, and drive higher click-through rates than static images.
Sponsored Display
Visual ads that target specific audiences or products rather than just keywords. We use these to target competitors' listings (conquesting) or to retarget shoppers who viewed your product but haven't purchased yet.
Amazon DSP (Demand Side Platform)
Programmatic display and video advertising that allows us to buy ad placements both on Amazon (Fire TV, Tablets) and off Amazon (trusted websites). The ultimate tool for scaling brand reach and sophisticated retargeting funnels.
Amazon Storefronts
Your dedicated mini-website inside Amazon. We use Sponsored Brands traffic to drive users to a curated Storefront experience, increasing average order value (AOV) and insulating shoppers from competitor ads.
Why Choose Ninja Promo
📊 Profit First, Revenue Second
We don't just brag about sales numbers; we care about your Net Profit. We optimize for TACOS (Total Advertising Cost of Sales) to ensure that your ad spend is fueling healthy business growth, not just Amazon's pockets.
🔬 Strategic Market Analysis
We rely on deep market research and performance metrics to make decisions. Instead of guessing, we analyze search trends, competitor activity, and keyword volume to ensure every bid change is backed by real-time data and maximizes your return on ad spend.
🤝 Dedicated Amazon Specialists
Our team focuses exclusively on the Amazon ecosystem. We stay ahead of the latest algorithm updates (A9), new ad formats, and platform policies to ensure your strategy remains competitive, compliant, and optimized for growth.
💰 Inventory Aware Management
We understand that running ads out of stock is a disaster. We integrate inventory planning into our ad strategy, pulling back spend when stock is low and pushing hard when you need to move units to avoid long-term storage fees.
📋 Full Transparency & Ownership
You own your Seller Central account and data. Always. We provide transparent access to all campaigns and report on the metrics that actually matter to business owners, not just vanity metrics like "Impressions."
🚀 Full-Funnel Edge
Unlike standard agencies, we can drive external traffic (TikTok, Google, Meta) to your Amazon listings using Amazon Attribution. This gives you a massive advantage in ranking and earns you the Brand Referral Bonus (approx 10% cash back).
Our Amazon Ads expertise across categories
From private label startups to global enterprise brands, we build Amazon strategies that reflect the specific margins, competition, and buying behavior of your niche.
Amazon management across major categories
💄 Beauty & Personal Care
High-competition visual category. We focus heavily on Sponsored Brands Video and A+ Content to demonstrate results and build brand loyalty. We use defensive strategies to protect against aggressive competitors.
💊 Health & Supplements
Trust-driven category. We navigate complex compliance rules while targeting high-intent problem/solution keywords. We focus on Subscribe & Save acquisition through ads to build Customer Lifetime Value (LTV).
👗 Fashion & Apparel
Visual-first strategy. We utilize Sponsored Display and Storefronts to showcase collections. We manage seasonality aggressively, scaling spend during peak trends and pulling back to preserve margin during off-seasons.
🏠 Home & Kitchen
Volume-driven category. We focus on ranking for high-volume generic keywords ("garlic press", "weighted blanket") using aggressive Sponsored Products strategies to capture Best Seller badges.
🐾 Pet Supplies
Emotional and recurring purchase category. We use video ads to show products in action and retargeting to turn one-time buyers into loyal subscribers for food and consumables.
📱 Electronics & Accessories
Spec-driven category. We target detailed technical keywords and competitor ASINs (comparison shopping). We focus on highlighting USPs in ad copy to win the click against similar-looking products.
🧸 Toys & Baby
Safety and gift-driven category. We optimize for Q4/Holiday peaks, ensuring maximum visibility when gift-buying intent is highest, and target parents through specific audience segments.
We run Amazon Ads for every business model
🚀 FBA Private Label
For brand owners building assets. We focus on aggressive ranking (BSR), listing optimization, and brand defense to build a sellable asset with healthy margins.
🏢 Enterprise Brands (Vendor Central)
For large manufacturers. We manage complex AMS accounts, focus on market share protection, and utilize Amazon DSP to drive brand awareness at scale.
🔄 Resellers & Wholesale
For sellers with large catalogs. We use automated catch-all campaigns and low-bid strategies to scoop up profitable sales across thousands of SKUs without micro-managing every keyword.
Our Amazon Ads management process
A structured methodology from audit to continuous scaling, designed for the Amazon A9 algorithm.
Phase 1
Account Audit & Deep Dive
- Full review of campaign structure and historical performance.
- Listing quality assessment (Images, A+, SEO).
- Competitor analysis and market share review.
- Wasted spend identification (Negative keyword gap analysis).
- Inventory and margin analysis per SKU.
Phase 2
Strategy & Restructuring
- Portfolio design based on product lifecycle (Launch vs. Mature).
- Keyword harvesting strategy setup.
- Defensive vs. Offensive campaign segmentation.
- Target ACOS and TACOS modeling.
- 90-day growth roadmap.
Phase 3
Optimization & Cleanup
- Implementation of negative keywords to cut waste immediately.
- Bid adjustments to stabilize ACOS.
- Fixing campaign settings (Dynamic Bids, Placements).
- Optimization of low-performing product listings.
Phase 4
Growth & Scaling
- Launching new ad types (Video, Display).
- Aggressive bidding on high-converting "Hero" keywords.
- Expansion into competitor targeting (Conquesting).
- Testing new match types and audiences.
Phase 5
Advanced Tactics (DSP & External)
- Introduction of Amazon DSP for retargeting.
- Setting up Amazon Attribution for external traffic (Google/Social).
- Brand Store optimization for higher AOV.
- Seasonal and Event planning (Prime Day, Q4).
Phase 6
Continuous Reporting
- Weekly metric tracking (Spend, Sales, ACOS).
- Monthly strategic reviews.
- Quarterly business reviews and inventory planning.
Our Success Stories
Real projects showcasing our approach, execution, and measurable business results across different industries and services.
Credible attracts 250K new web visitors in just 4 months
43
Customer Acquisition Cost
9.2M+
Impressions for brand awareness
250K+
New web visitors, 5,543 leads
24%
Lead-to-customer conversion rate
In two months, we relaunched the Zoomex blog in a highly competitive crypto niche
1
Audit
30
Articles
>85%
Uniqueness
2
Month
How We Helped a Crypto Media Platform Climb to the Top: TheCryptoBasic SEO Case
+20–50%
tag page visibility increase
20–25 avg
Keyword position improved
~55 avg
Link-building DR reached
How Ninja Promo Boosted Crypto Media Traffic by 40%: A Full Case Study
40%
boosted crypto media traffic
40%
organic traffic increased
2 cents
the cost-per-click (CPC)
greater
user engagement
BitSpinCasino hits the jackpot with 15 top crypto site features
10x
increase in organic search traffic
15
articles published
175M+
monthly impressions
Damex overshoots expectations with a 600+ investor sign-ups
1.5M
unique users
150K
visits
5,250
sign-ups
25K
followers
Green Man Gaming hits new highs with 185% more traffic
4.7%
conversion rate
1.85x
traffic increase
Engagement from key gamer segments
Improved user experience
Elevating Client's Authority Through Strategic Digital Marketing
25K
monthly organic visits
100K
page views
15K
conversions
500K
user reach
Accelerating Luxury - DiMarca Rental Car's Digital Transformation
5K+
reach
80K
website clicks
30%
brand recognition
25%
engagement boost
Ortege's AI-Driven Growth Campaign
12.5K
new followers
43K
website visits
18.2%
engagement rate
2,400
sign-ups
Zntrx wins over 500 new clients with a $12 CPL strategy
4,8K+
New Leads Acquired
500
New Clients for the Gaming eSports Center
13K+
New Social Media Followers
25%
increase in social media following
Wanbao's US launch attracts 50K monthly active users
$50
Customer Acquisition Cost (CAC)
$1,200
Customer Lifetime Value (CLTV)
50,000
Monthly Active Users (MAU)
40%
Repeat Purchase Ratio
A SaaS project's lead volume grows 263% with a sophisticated PPC campaign
263%
Increase in Lead Volume
67%
Decrease in Cost Per Acquisition (CPA)
198%
Improvement in Conversion Rate
Expansion into International Markets
How we got 500 new sign-ups and 10m impressions for Recycleye
500
New Sign-ups (Sales Qualified Leads)
25%
SQL-to-Customer Conversion Rate
10
Million+ Impressions
3.5x
Return on Ad Spend (ROAS)
Flexible Amazon ads management plans
on subscription
Start lean, add capacity, keep the cadence.
Quarterly
Semi-annual 10%off
Annual 20%off
Starter
40 hours
$
100
/ hr
20% OFF
30% OFF
$
4000
$
4000
/ mo
Stable team:
PM, CSM, Team Leads
1-2 specialists
1 core service + supportive & ad-hoc work
Growth
80 hours
$
90
/ hr
20% OFF
30% OFF
$
7200
$
7200
/ mo
Stable team:
PM, CSM, Team Leads, Strategist
2–3 specialists
1–2 core services + supportive & ad-hoc work
Scale
160 hours
$
80
/ hr
20% OFF
30% OFF
$
12800
$
12800
/ mo
Stable team: PM, CSM, Team Leads, Strategist, CMO-on-Demand
3-5 specialists
2–3 core services + supportive & ad-hoc work
Enterprise
625+ hours
$
50K - 100K
/ mo
Dedicated teams:
PM, CSM, Team Leads, Strategist, embedded CMO
5+ specialists
3–4 core services + supportive & ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
FAQs
There is no single "good" ACOS. It depends on your profit margins and goals. If you are launching a product, a 40-50% ACOS (Break-even) might be acceptable to gain rank. If you are in profit mode, we might target 15-20%. We calculate your "Break-even ACOS" during the audit to set realistic targets.
Yes. We have access to the Amazon Demand Side Platform (DSP). This allows us to run display and video ads both on and off Amazon to retarget shoppers and build brand awareness. It is essential for brands looking to scale beyond $1M/year.
Absolutely. Ads cannot fix a bad listing. We provide listing optimization recommendations (Titles, Bullets, A+ Content) as part of our management service because a higher conversion rate makes your ads cheaper and more effective.
We typically work on a flat retainer or a hybrid model based on the complexity and size of the account. We do not believe in incentivizing high ad spend unless it brings profit. Contact us for a custom quote.
Amazon Ads are instant—your ads appear as soon as we launch. However, optimization takes time. Typically, we see ACOS stabilize and sales grow within the first 30-60 days as we collect data, negate bad keywords, and optimize bids.
Yes, we work with both. However, FBA (Prime) products typically convert significantly better, which leads to better ad performance. If you are FBM, we will advise on whether your shipping times are hurting your ad ROI.
TACOS (Total Advertising Cost of Sales) measures ad spend relative to your total revenue (organic + ads). It shows the true health of your account. A stable or decreasing TACOS means your ads are successfully driving organic ranking growth.
Yes. This is one of our specialties. We can run Google Ads, Facebook Ads, or TikTok Ads pointing to your Amazon listing using Amazon Attribution tags. This helps you rank faster and gives you a rebate on referral fees through the Brand Referral Bonus program.
There is no single "good" ACOS. It depends on your profit margins and goals. If you are launching a product, a 40-50% ACOS (Break-even) might be acceptable to gain rank. If you are in profit mode, we might target 15-20%. We calculate your "Break-even ACOS" during the audit to set realistic targets.
Yes. We have access to the Amazon Demand Side Platform (DSP). This allows us to run display and video ads both on and off Amazon to retarget shoppers and build brand awareness. It is essential for brands looking to scale beyond $1M/year.
Absolutely. Ads cannot fix a bad listing. We provide listing optimization recommendations (Titles, Bullets, A+ Content) as part of our management service because a higher conversion rate makes your ads cheaper and more effective.
We typically work on a flat retainer or a hybrid model based on the complexity and size of the account. We do not believe in incentivizing high ad spend unless it brings profit. Contact us for a custom quote.
Amazon Ads are instant—your ads appear as soon as we launch. However, optimization takes time. Typically, we see ACOS stabilize and sales grow within the first 30-60 days as we collect data, negate bad keywords, and optimize bids.
Yes, we work with both. However, FBA (Prime) products typically convert significantly better, which leads to better ad performance. If you are FBM, we will advise on whether your shipping times are hurting your ad ROI.
TACOS (Total Advertising Cost of Sales) measures ad spend relative to your total revenue (organic + ads). It shows the true health of your account. A stable or decreasing TACOS means your ads are successfully driving organic ranking growth.
Yes. This is one of our specialties. We can run Google Ads, Facebook Ads, or TikTok Ads pointing to your Amazon listing using Amazon Attribution tags. This helps you rank faster and gives you a rebate on referral fees through the Brand Referral Bonus program.
Ready to build a marketing
team that actually ships?
Start with a 15 min call to see if we can help. If we’re a match, we book a Strategy Session and build your 90-day roadmap.
Here’s what you’ll get after we confirm fit:
- A 90-day roadmap: priorities, deliverables, KPIs
- A clear Week 1–4 ship list (what goes live first)
- A quick walkthrough of Ninja One (how weekly sprints work)
- A team + plan recommendation based on your goals
Trusted by teams at
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia