Turned a complex cloud product into creative videos: the Impossible Cloud case study
Overview
Impossible Cloud is a European B2B cloud solutions provider offering data storage, infrastructure, and data centers located within the EU. Its target audience is medium and large enterprises that are already using or transitioning from local servers to cloud-based solutions. For these businesses, it’s crucial that the services meet strict European GDPR standards for data security and privacy.
Services provided
Challenge
Impossible Cloud operates in a highly competitive and tightly regulated market. Trust in the brand and its expertise is essential because clients store sensitive data and can’t afford any risks when it comes to security or legal compliance. Businesses need clear, reliable solutions from a provider they can trust.
Project goals
Explain a complex B2B product through video and help the brand stand out through video content for events, digital campaigns, and partner presentations.
Our tasks
To create a series of distinctive, dynamic videos to help explain a complex B2B product and make the brand stand out in a crowded market.
What We Did
Dived into the product and developed the concept
We started with onboarding: clarifying the goals for the videos and exploring the company’s unique strengths and values. Based on this, we shaped the concept for a series of four videos:
- 2 short Reels for social media
- 1 brand awareness ad
- 1 product video with interface visualization
Each video was centered around one key product value: performance, reliability, GDPR compliance, and ease of integration.
These four core Impossible Cloud values became the foundation for both the scripts and the visual language of the videos
Wrote the scripts and produced the videos
We designed each video around the client’s business objective, not around a list of product features. At the core of every piece was a clear value message tailored to decision-makers:
- In the Hot Storage video, we highlighted access speed as a driver of operational efficiency: fast response times, scalability, and infrastructure readiness to handle growing workloads without business risk.
- In the Cloud Storage video, we focused on reliability and EU compliance to address key enterprise concerns around data security, regulatory requirements, and legal responsibility.
- In the Speicherfreude video, we simplified the perception of cloud solutions and lowered the adoption barrier by presenting cloud migration as a clear and comfortable process, rather than a complex IT project.
- In the commercial product video, we centered on demonstrating expertise and a holistic approach, established a recognizable visual style, and reinforced trust in the brand when presenting the product to partners and enterprise clients.
As part of the subscription, we delivered four videos on time for different business goals:
- 2 Reels for social media
- 1 brand awareness ad
- 1 product video with interface visualization
Results
The client received a series of four professional videos that explain a complex B2B product. The videos convey Impossible Cloud’s key values and share a consistent, recognizable visual style. All materials were delivered on time and adapted for different goals and formats, including social media, offline events, and partner presentations.
What this delivered for the client
Impossible Cloud gained a clear and consistent way to explain a complex B2B product, that can be used across digital campaigns, offline events, and partner presentations. This simplified the work of marketing and sales teams, reinforced trust in messaging within a regulated market, and ensured high-quality communication across all touchpoints.
The project team
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