500,000 Views on Twitter in 3 Months: Influencer Marketing for Betmode’s Gambling Platform

We started by reviewing all the initial materials: the client’s brief, product, and goals. Together, we discussed the key objectives. For competitor analysis, we focused on the projects the client had pointed to as references, well-known names in the iGaming and Web3 segments.

Using brand analytics, we looked into which influencers had promoted these platforms, what their posts looked like, and what kind of offers they used. This research led us to two key insights:

• You can quickly reach the right audience by working with the same influencers.
• Their audience is already familiar with similar products and open to engaging with them.

Based on this analysis of the materials, market, and competitors, we proposed a solution that allowed for a fast and targeted market entry: through trusted crypto influencers on Twitter.

We also considered launching through streamers to boost engagement, but the client chose to focus entirely on Twitter and influencers.

Based on our competitor and target audience analysis, we built a pool of Twitter influencers. We vetted each one by reach, engagement rate (ER), cost per mille (CPM), and the quality of interactions under their posts: making sure they had real engagement, not fake activity.

The final list included:

• Influencers who had already worked with Betmode’s competitors, allowing us to immediately tap into an audience familiar with iGaming and Web3 products.
• Trusted bloggers from our own database, with whom we had successfully collaborated on related projects. These were Twitter influencers operating at the intersection of crypto, Web3, and gambling communities, with active and engaged audiences.

As a result, Betmode received a complete go-to-market strategy: a curated list of influencers with the right audience, insights into their followers’ interests, and proven promotional approaches. To identify the right creators, we studied direct competitors like Stake and handpicked the top-performing influencers from their existing partnerships.

To kick off the campaign, we brought together a pool of 18 Twitter influencers operating at the intersection of Web3, crypto, and iGaming audiences

Once the influencer list was approved, we moved on to building the media plan. The core idea was to evenly distribute the budget and schedule multiple posts with each influencer. This allowed us to test different formats and see which influencers truly resonated with the audience. Plus, having multiple posts made the content feel more like a genuine recommendation than a one-off ad, which helped build trust and boost engagement. 

The total campaign budget was $14,000. We negotiated all terms with the influencers in advance: including rates, post volumes, and publication schedules.

Each influencer was set to publish 3 to 4 posts. This approach allowed us to test different formats and messaging, monitor consistency in performance, and identify the strongest partners for potential future collaborations.

The media plan included:

• a detailed posting schedule;
• budget allocation per influencer;
• reach, ER, and CPM forecasts;
• checkpoints to track progress.

The client received full transparency: who was posting, when, and at what cost. This gave them confidence in the process and a clear understanding of how the budget was being spent at every stage of the campaign.

We prepared all launch content, including post copy and visuals. The tweets were adapted to the Twitter format, short, to the point, and written as personal recommendations, so they blended naturally into the feed and didn’t feel like ads.

Creatives with a clear value proposition performed best: money, instant payouts, and no KYC. The client received a ready-to-use, approved set of banners and copy for different placement scenarios, without the need to involve their own team in production.

We launched the posts according to the agreed schedule, maintained a single task backlog, and tracked key KPIs on a daily basis: reach, ER, and CPM. All data was recorded in a shared system and was available to the client in real time, broken down by influencer and individual post.

Throughout the campaign, our team analyzed audience response, compared actual performance against the plan, and made quick, in-sprint decisions. The client gained a transparent process, predictable resource management, and a clear view of campaign performance at every stage.

At the end of the campaign, we gathered full performance data for each influencer. For every one of them, we recorded total post reach, average engagement rate, and cost per mille.

We also reviewed all posts and highlighted the ones that delivered the best results. This helped us identify which formats and approaches worked most effectively.

The final report included:

• examples of top-performing posts;
• comparative stats across all influencers;
• recommendations to inform future campaigns.

We structured the report so the client could easily use it for planning the next stages. In the end, they received clear analytics and a ready-to-go working base: which influencers performed best, which content proved most effective, and where to focus moving forward.

Excerpt from the working report: Detailed breakdown for each post with engagement metrics, It’s a foundation for selecting the most effective influencers in future stages.