A 35-Year-Old Brand, A 2-Year Transformation: How Beko.com and Our Creative Team Built a Modern Identity
Overview
Our client is the UK division of Beko, a global powerhouse in appliance manufacturing with a heritage spanning decades. The UK market for commercial and industrial technical appliances is highly competitive, where professional buyers expect cutting-edge products supported by modern, credible digital communication.
Services provided
Challenge
While the global Beko brand is synonymous with innovation, its UK B2B division’s digital presence, encompassing its dedicated UK website, promotional banners, and sales communications, had not kept pace. The visuals felt outdated, creating a credibility gap that risked undermining the premium quality of its products in a discerning market.
Project goals
The UK division faced a pressing need to align its local customer-facing materials with the innovative stature of the global brand. Their small, overstretched local marketing team could not handle the volume and specialist skills required for a full digital modernization and ongoing asset production. They needed a partner to:
- Rapidly elevate the professionalism and modernity of all UK-specific digital assets.
- Establish a reliable, high-quality pipeline for ongoing marketing collateral to support local sales campaigns and promotions.
- Communicate complex product benefits clearly and persuasively to customers and the professional audience.
Relying on ad-hoc freelancers was too risky and inconsistent for a division of a major global corporation. They required a dependable, embedded team solution.
Our model was the ideal fit:
Corporate-Grade Reliability
We functioned as a seamless, accountable extension of their team, eliminating the risks associated with disparate freelancers.-
Cost-Effective Expertise
For the equivalent cost of a single senior local hire, they accessed a full spectrum of specialist skills on-demand. -
Strategic Partnership
The relationship matured from task execution to becoming a trusted advisor on how to visually communicate most effectively within the technical market landscape.
What We Did
Decided on the Goals to be Accomplished
A discovery call with our customer helped us align our objectives and devise a plan of future work:
- Execute a visual transformation of the digital ecosystem (website, banners, emails) to reflect global brand excellence at the local level.
- Implement a scalable, on-demand design production system to serve ongoing marketing needs with speed and brand consistency.
- Enhance product storytelling through superior functional imagery and infographics tailored for the UK buyer.
The engagement started with the Beko.com team subscribing to our service, granting them daily access to a dedicated unit of designers and marketing specialists for four hours per day – effectively acting as their flexible, external creative department.
Localization of Global Brand Equity
Our strategy was to inject modernity and local relevance while maintaining unwavering brand recognition, ensuring the UK division looked and felt like an integral, forward-facing part of the global enterprise.
High-Velocity Asset Production for the Competitive Market
We managed a continuous, agile workflow across all critical marketing channels:
Website & Digital Banners
We designed a suite of contemporary, benefit-driven banners for the UK site, focusing on professional aesthetics and clear value propositions for customers.
UK Sales Email Campaigns
We created a series of polished, high-conversion email templates for UK promotions, product launches, and trade communications.
Product Imagery & Infographics
We produced custom graphics and explainers that translated technical specifications into compelling advantages.
Advanced Image Editing
We provided expert services like contextual product placement and professional retouching to create realistic, appealing visuals for the UK market.
Navigating Complexity
The key was balancing global brand standards with local market agility. By establishing clear workflows and approval processes with the marketing lead, we ensured all output was both brand-perfect and market-relevant, delivering speed without compromising corporate identity.
Results
The ultimate endorsement of the partnership’s value came after two years: The UK division doubled their subscription, scaling from a part-time to a full-time dedicated creative team.
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Achieved Local/Global Brand Alignment
The UK division now presents a digital front that fully honors the global Beko brand’s innovative spirit, strengthening credibility with UK buyers. -
Empowered the Local Marketing Team
The UK managers gained strategic capacity, freed from production tasks, and could execute campaigns with the speed and quality of a much larger team. -
Built a Scalable, Risk-Free Solution
They replaced the fragility of freelance arrangements with the reliability of an always-available, deeply integrated team, complete with project leadership, design expertise, and strategic oversight. -
Created a Competitive Asset Library
The partnership yielded a vast collection of on-brand, UK-optimized templates and visuals, driving long-term operational efficiency.
Success was delivered through our integrated subscription model, providing the Beko UK team with direct, daily access to a dedicated project lead, UI/UX and digital designers, graphic design & illustration specialists, and image editing and post-production experts.
This case demonstrates how our model empowers specific divisions of global corporations to achieve localized excellence, operational agility, and sustained growth without compromising global brand integrity.
The project team
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