Global Global marketing company
AI-powered
KPI-driven
Gaming marketing company for video games and mobile games
Subscription-based gaming marketing services that scale with your game. Start small, upgrade anytime, cancel risk-free. Get expert player acquisition, community building, influencer campaigns, and ASO optimization — without the hassle of hiring. No inefficient freelancers, no hidden costs, just measurable player growth and ROI.
Trusted by 250+ startups and global brands, across 30+ industries.
Gaming marketing challenges we solve to scale your game
Struggling to acquire players in a saturated market?
Solution: We analyze competitor games, identify market gaps, and create data-driven UA campaigns to outperform rivals and capture attention.
No time or budget for a full in-house marketing team?
Solution: Get an expert gaming marketing team by subscription without the hiring hassle. We focus solely on growing your player base. We're 15x faster than hiring!
Tired of empty agency promises?
Solution: Transparent, data-driven campaigns with monthly reports showing exactly how we're moving the needle. Track installs, retention, ROAS, and LTV.
Player acquisition costs skyrocketing?
Solution: We optimize your UA funnel, creative testing, and targeting to lower CPI and maximize player LTV across all channels.
Need real results, not just vanity metrics?
Solution: We optimize for quality players by aligning acquisition with retention, monetization, and long-term game health.
Ghosted by your last agency?
Solution: Dedicated account managers, weekly syncs, and real-time campaign dashboards. No more radio silence.
Working with limited indie budgets?
Solution: Focus on high-impact, cost-effective tactics like organic ASO, community building, and influencer seeding that deliver ROI without breaking the bank.
Feel like nobody "gets" your game?
Solution: We deep-dive into your genre, target audience, and game mechanics to build strategies that resonate with actual players.
Confused about where your marketing budget went?
Solution: Clear, jargon-free reporting showing installs, engagement, retention, and revenue tied to every dollar you invest.
Why gaming marketing is essential for game success
Gaming marketing is not an expense. It's an investment that generates sustainable player growth, community loyalty, and long-term revenue. Unlike random UA spend, strategic marketing continues to deliver compounding results.
01
Increase Visibility
Get discovered by your target audience across app stores, social media, Twitch, YouTube, and gaming press.
02
Boost Player Retention
Quality marketing attracts the right players who stick around, monetize, and become advocates.
03
Build Community & Loyalty
Strong communities drive organic growth, reduce churn, and create passionate superfans.
04
Reduce Acquisition Costs
Smart ASO, content SEO, and organic influencer seeding lower your reliance on expensive paid ads.
05
Dominate Your Genre
Stand out in crowded markets like battle royale, idle RPG, or Web3 with positioning that resonates with players.
Full-service gaming marketing
all in one place
Game Audit & Market Analysis
Find hidden opportunities and competitive gaps. We analyze your game's positioning, monetization potential, genre benchmarks, and player personas.
Market Research
Competitor Analysis
Player Persona Development
User Acquisition (UA) Campaigns
Drive quality installs across Facebook, Google, TikTok, Unity Ads, ironSource, and more with creative testing and bid optimization.
Paid UA Strategy
Creative Production & Testing
Channel Optimization
Retargeting Campaigns
App Store Optimization (ASO)
Dominate app store search results with keyword optimization, visual asset testing, and conversion rate optimization for iOS and Android.
Keyword Research
Metadata Optimization
A/B Testing (Icons, Screenshots, Videos)
Influencer & Content Creator Marketing
Partner with Twitch streamers, YouTube creators, and TikTok influencers who genuinely love your game. Get authentic reach, not paid shills.
Influencer Sourcing & Vetting
Campaign Management
Performance Tracking
Community Building & Management
Build loyal player communities on Discord, Reddit, Twitter/X, and Steam where feedback loops drive retention and word-of-mouth growth.
Discord Setup & Moderation
Reddit Strategy
Social Media Management
Content Marketing & SEO
Create player-focused content including guides, tier lists, patch notes, and lore deep-dives that ranks on Google and drives organic discovery.
Gaming Blog Strategy
Video Content Creation
Keyword-Optimized Guides
PR & Media Outreach
Get your game featured on IGN, PC Gamer, Kotaku, and niche gaming press. We also handle award submissions and review key distribution.
Press Kit Creation
Media List Building
Embargo Management
Analytics & Performance Tracking
Track player behavior, monetization funnels, and campaign performance with dashboards showing installs, D1/D7/D30 retention, ARPU, and LTV.
Analytics Setup (Adjust, AppsFlyer)
Custom Dashboards
Monthly Reporting
Creative Production
High-performing ads, trailers, and social assets tailored for gaming audiences. Tested, iterated, and optimized for conversion.
Video Ads (15s/30s)
Playable Ads
Static & Animated Banners
Ongoing Optimization
Gaming trends shift fast. We adapt weekly to platform algorithm changes, seasonal events, and player behavior shifts.
Creative Refreshes
Audience Testing
Budget Reallocation
How we drive player growth (step-by-step)
Phase 1
Discovery & Audit
- Deep-dive analysis of your game, competitors, and current marketing performance
- Player persona development & market fit assessment
- Goal setting & KPI definition (installs, retention, ROAS, LTV)
Phase 2
Strategy Development
- Custom marketing roadmap creation
- Channel prioritization matrix (paid UA, ASO, influencers, organic)
- Creative concept brainstorming & messaging framework
Phase 3
Foundation Building
- ASO optimization (keywords, visuals, metadata)
- Community setup (Discord, subreddit, social channels)
- Analytics implementation & tracking setup
Phase 4
Activation & Growth
- Launch UA campaigns with creative testing
- Influencer outreach & partnership execution
- Content marketing & SEO rollout
Phase 5
Amplification
- Scale winning campaigns & double down on top channels
- PR & media outreach for major coverage
- Retargeting & re-engagement campaigns
Phase 6
Optimization & Scale (Ongoing)
- Performance monitoring & weekly optimization
- Creative refreshes & new audience testing
- Seasonal event marketing & live ops support
Industries & game types we specialize In
We bring deep gaming marketing expertise across all platforms, genres, and monetization models. From indie studios to AAA publishers, we understand your challenges.
Game Genres We Specialize In:
🎮 Mobile Gaming
User acquisition, ASO, and influencer marketing for hyper-casual, puzzle, RPG, strategy, and casual games on iOS and Android.
💻 PC & Console Gaming
Steam marketing, Epic Games Store optimization, PlayStation/Xbox campaigns, and esports partnerships for premium and F2P titles.
🃏 Web3 Gaming & NFT Games
Community-first strategies for blockchain games, play-to-earn titles, and NFT-based gaming ecosystems in complex regulatory landscapes.
🎲 iGaming & Social Casino
GEO-targeted campaigns, influencer partnerships, and compliance-aware marketing for online casinos, poker, and social casino games.
⚔️ Esports & Competitive Gaming
Tournament marketing, team sponsorships, Twitch campaigns, and community building for competitive titles and esports organizations.
🧩 Indie & Premium Games
Launch strategies, press outreach, and community cultivation for story-driven, artistic, and premium indie games on all platforms.
🏃 Hyper-Casual & Casual Gaming
High-volume UA, creative testing at scale, and viral mechanics optimization for mass-market mobile games.
🎭 MMO & Live-Service Games
Player retention campaigns, live ops marketing, seasonal event promotion, and community management for games-as-a-service.
We Work With All Studio Types:
🚀 Indie Studios
Fast execution and growth-focused strategies designed for bootstrapped budgets and first-time launches.
🏢 Mid-Sized Publishers
Multi-title portfolio management, cross-promotion strategies, and scalable systems for growing catalogs.
🌍 AAA Publishers
Global launch coordination, multi-million dollar UA campaigns, and PR strategies for blockbuster releases.
💰 Free-to-Play
Monetization-optimized acquisition, whale targeting, retention campaigns, and lifetime value maximization.
💵 Premium & Paid Games
Launch-focused marketing, review key distribution, press coverage, and discoverability optimization for paid titles.
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
Our gaming marketing case studies
We showcase real gaming projects with a focus on strategy, execution, and performance metrics such as installs, retention, ROAS, and player LTV.
All Cases (5)
B2C (2)
Gaming (5)
Web3 (1)
Sign-ups via Meta at $8.31 over 3 months for the gaming project Legacy Arcade
$8.31
Cost per registration
Affyn Grew Their Online Community by 250% in Just Five Weeks
250%
community growth
4x
increase in engagement
1K
daily messages moderated
FYN
token incentives boosted participation
INUI Gaming: Leveling Up Community Engagement and Trust in Gaming Integrity
3,300
new community members
10,065
active participants
120K
views on motion graphics
35%
improvement in trust
Zntrx wins over 500 new clients with a $12 CPL strategy
4,8K+
New Leads Acquired
500
New Clients for the Gaming eSports Center
13K+
New Social Media Followers
25%
increase in social media following
Meet your dedicated gaming marketing team
A cross-functional team of gaming marketing specialists who understand the entire player journey from discovery to install, engagement, monetization, and advocacy. We optimize for player LTV, retention rates, and ROAS, not just installs or vanity metrics.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Orchestrates campaign timelines, game launch schedules, update rollouts, and stakeholder communication. Ensures UA campaigns, influencer activations, ASO updates, and community events stay on track and aligned with your game's roadmap and live ops calendar.
02
Client Success Manager (CSM)
Acts as your strategic partner, owns your success metrics, manages scope and expectations, coordinates with your dev team and publishing partners, and ensures marketing drives measurable impact on player acquisition, retention, and revenue growth.
03
Gaming Growth Strategist
Owns the 90-day marketing roadmap, develops strategies for CPI reduction and LTV optimization, allocates budget across channels (UA, ASO, influencers, organic), and targets KPIs that matter: quality installs, D1/D7/D30 retention, ARPU, ROAS, and player engagement.
04
CMO-on-Demand
Aligns marketing strategy with business goals, challenges assumptions at an executive level, advises on positioning and genre differentiation, and ensures every initiative ladders up to sustainable player growth, monetization optimization, and market leadership.
05
Team Leads
Senior owners of user acquisition, ASO, influencer marketing, community management, content creation, and creative production. Decide what truly moves the needle each month and keep specialists focused on high-impact activities that drive installs, engagement, retention, and revenue.
06
Gaming Marketing Specialists
Paid UA managers run campaigns across Facebook, Google UAC, TikTok, Unity Ads, and ironSource. ASO experts handle keyword optimization, A/B testing, and app store conversion. Influencer partnership managers build relationships with Twitch streamers, YouTube creators, and TikTok influencers. Community managers cultivate engaged audiences on Discord, Reddit, Twitter/X, and Steam. Content creators produce guides, tier lists, lore deep-dives, and video content. Creative producers craft video ads, playable ads, banners, and trailers optimized for conversion. Analytics and BI specialists set up tracking, build dashboards, and run cohort analysis. PR and media relations teams pitch gaming press and manage review keys. Web developers build landing pages, press kits, and optimize Steam pages. All functions are led by dedicated Team Leads with deep gaming industry expertise and genuine passion for player-first marketing.
Your gaming marketing engine, on subscription
Start lean, add capacity, keep the cadence.
Quarterly
Semi-annual 10%off
Annual 20%off
Starter
40 hours
$
100
/ hr
20% OFF
30% OFF
$
4000
$
4000
/ mo
Stable team:
PM, CSM, Team Leads
1-2 specialists
1 core service + supportive & ad-hoc work
Growth
80 hours
$
90
/ hr
20% OFF
30% OFF
$
7200
$
7200
/ mo
Stable team:
PM, CSM, Team Leads, Strategist
2–3 specialists
1–2 core services + supportive & ad-hoc work
Scale
160 hours
$
80
/ hr
20% OFF
30% OFF
$
12800
$
12800
/ mo
Stable team: PM, CSM, Team Leads, Strategist, CMO-on-Demand
3-5 specialists
2–3 core services + supportive & ad-hoc work
Enterprise
625+ hours
$
50K - 100K
/ mo
Dedicated teams:
PM, CSM, Team Leads, Strategist, embedded CMO
5+ specialists
3–4 core services + supportive & ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
FAQs
We live and breathe gaming. Our team includes ex-game developers, Twitch partners, and esports veterans who understand player psychology, game mechanics, and gaming culture. We don't treat games like regular products. We know the difference between D1 retention and session length, understand gacha mechanics, and speak the language of your players.
ASO and organic strategies show results in 4 to 8 weeks. Paid UA campaigns deliver installs immediately, with optimization improving ROAS over 30 to 60 days. Community building takes 2 to 3 months to gain momentum, but creates long-term organic growth. We set realistic timelines based on your game's lifecycle stage.
Yes. We audit your current campaigns, identify wasteful spending, improve creative quality, refine targeting, and test new channels. Most clients see 20% to 40% CPI reduction within the first 60 days through systematic optimization.
We track the metrics that actually matter: D1/D7/D30 retention rates, session length, ARPU (Average Revenue Per User), LTV (Lifetime Value), ROAS (Return on Ad Spend), organic vs paid split, and churn rate. Installs mean nothing without engaged, monetizing players.
We have in-house creative production. Our team creates video ads, static banners, playable ads, app store screenshots, and social content. We can work with your existing assets or create everything from scratch. All creatives are tested and optimized for performance.
We offer month-to-month subscriptions with 30-day cancellation notice. No long-term lock-ins. If we're not delivering results, you shouldn't be forced to stay. Most clients stay 12+ months because the partnership works.
Saturation means competition, not impossibility. We find your unique angle: art style, narrative hook, innovative mechanic, or underserved sub-audience. Then we amplify what makes you different. Every successful game has a positioning strategy, even in crowded markets.
You get real-time dashboard access 24/7 plus detailed monthly reports. Reports include: campaign performance by channel, creative performance, keyword rankings, community growth, influencer ROI, and budget allocation. Weekly summaries available upon request.
We live and breathe gaming. Our team includes ex-game developers, Twitch partners, and esports veterans who understand player psychology, game mechanics, and gaming culture. We don't treat games like regular products. We know the difference between D1 retention and session length, understand gacha mechanics, and speak the language of your players.
ASO and organic strategies show results in 4 to 8 weeks. Paid UA campaigns deliver installs immediately, with optimization improving ROAS over 30 to 60 days. Community building takes 2 to 3 months to gain momentum, but creates long-term organic growth. We set realistic timelines based on your game's lifecycle stage.
Yes. We audit your current campaigns, identify wasteful spending, improve creative quality, refine targeting, and test new channels. Most clients see 20% to 40% CPI reduction within the first 60 days through systematic optimization.
We track the metrics that actually matter: D1/D7/D30 retention rates, session length, ARPU (Average Revenue Per User), LTV (Lifetime Value), ROAS (Return on Ad Spend), organic vs paid split, and churn rate. Installs mean nothing without engaged, monetizing players.
We have in-house creative production. Our team creates video ads, static banners, playable ads, app store screenshots, and social content. We can work with your existing assets or create everything from scratch. All creatives are tested and optimized for performance.
We offer month-to-month subscriptions with 30-day cancellation notice. No long-term lock-ins. If we're not delivering results, you shouldn't be forced to stay. Most clients stay 12+ months because the partnership works.
Saturation means competition, not impossibility. We find your unique angle: art style, narrative hook, innovative mechanic, or underserved sub-audience. Then we amplify what makes you different. Every successful game has a positioning strategy, even in crowded markets.
You get real-time dashboard access 24/7 plus detailed monthly reports. Reports include: campaign performance by channel, creative performance, keyword rankings, community growth, influencer ROI, and budget allocation. Weekly summaries available upon request.
Ready to build a marketing
team that actually ships?
Start with a 15 min call to see if we can help. If we’re a match, we book a Strategy Session and build your 90-day roadmap.
Here’s what you’ll get after we confirm fit:
- A 90-day roadmap: priorities, deliverables, KPIs
- A clear Week 1–4 ship list (what goes live first)
- A quick walkthrough of Ninja One (how weekly sprints work)
- A team + plan recommendation based on your goals
Trusted by teams at
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia