INUI Gaming: Leveling Up Community Engagement and Trust in Gaming Integrity
Overview
INUI Gaming leads in delivering comprehensive solutions across the gaming ecosystem with a strong focus on cybersecurity and fair play.
They’ve developed a robust AI-driven anti-cheat system to ensure integrity in PC gaming. Beyond this, INUI Gaming offers a suite of products including Matchmaking, Marketplace, and Community services, all enriched with a Marketplace Software Development Kit aimed at game developers and publishers. Their mission is to curate a gaming environment where fairness, fun, and connectivity thrive seamlessly.
Community Management:
NinjaPromo’s strategy for enhancing INUI Gaming’s community presence focused on high-touch, proactive community management tailored to the gaming sector. Our community managers began each day with a ‘morning check’ to review active projects and updates, ensuring all information is current and accurately reflects any new developments. This involved checking new projects, studying knowledge bases (KBs), and updating on social network trends relevant to gaming.
Throughout the day, our team handled incoming tasks from clients through channels like Telegram and Discord, employing bots for automation and ensuring that all community posts received responses within five minutes. This rapid response protocol is essential for maintaining high engagement and trust within the community.
Our deliverables included 24/7 group moderation services, where community managers actively removed inappropriate messages, banned disruptive users, and mitigated attention-seeking behaviors. Additionally, we provided both auto and manual moderation to prevent spam and unauthorized posts, gathered continuous feedback for improvements, and developed a basic analytics framework to measure engagement and satisfaction.
Content creation was robust, with our team producing between 8 to 12 daily posts that included videos (up to 5 seconds) and interactive posts focusing on various aspects of the gaming projects. The content mix was diversified across entertainment, connection, education, and promotional posts, all designed to foster a dynamic and interactive community environment.
Graphic Design and Motion Design:
Our graphic design team focused on creating visually engaging content that resonated with the gaming community’s aesthetic and interests. This included developing a series of high-impact graphics and animations that highlighted INUI Gaming’s features, such as their advanced anti-cheat systems and marketplace offerings.
Motion design was employed to create captivating visual stories that communicated complex gaming concepts simply and attractively. By leveraging themes relevant to the gaming community, such as upcoming game releases and industry events, we ensured that the content was not only engaging but also informative and on-trend.
Services provided
Goals
- Establish and grow a vibrant gamer community around the INUI brand.
- Reinforce public trust in INUI’s anti-cheat system and other gaming solutions.
- Enhance user interaction and engagement through innovative motion graphics.
- Achieve a community engagement rate of 50% and grow the community size by 20%.
Challenge
- INUI Gaming enlisted NinjaPromo to engage and expand their gaming community while reinforcing the brand as a trailblazer in fair and secure gaming.
- The dual challenge was to communicate the effectiveness of their advanced anti-cheat technology to a broad gaming audience and to enhance user interaction through dynamic community management and motion graphics.
Execution
- Launched a structured moderation schedule with daily checks and response time under 5 minutes.
- Used automated bots for FAQs, boosting engagement and user satisfaction.
- Published up to 12 diverse posts daily, including: Short videos (up to 5 sec) promoting services and events Interactive content to drive feedback Mixed posts (entertainment, education, promos)
- Removed inappropriate content, banned toxic users
- Responded to questions and supported users
- Held giveaways and live activities to grow loyalty.
- Created themed GIFs and motion graphics on trending gaming topics.
- Continuously analyzed feedback to optimize content and engagement strategy.
Results
Conclusion:
The collaboration between INUI Gaming and NinjaPromo significantly boosted both community engagement and brand credibility.
Through strategic community management and innovative use of motion graphics, we not only met our set goals but also established a strong foundation for continuous growth and engagement within the gaming community.
This successful campaign underscores NinjaPromo’s expertise in leveraging specialized content and real-time engagement to foster a loyal and active community, setting the stage for INUI Gaming’s ongoing success in the competitive gaming market.
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