Empowering OVHCloud: Leveraging with Paid Social Ads and PR Publications
Overview
Services provided
Approach
To implement the marketing strategy, NinjaPromo followed a multi-step approach:
Research and Analysis:
Conducted market research and competitive analysis to identify OVHCloud’s target audience, competitors, and industry trends. This helped create a data-driven marketing plan aligned with OVHCloud’s business objectives.
Campaign Design:
Developed a customized paid social media ad campaign with carefully crafted ad copies, compelling visuals, and precise targeting based on the identified target audience. Designed a content plan for PR publications, outlining topics, keywords, and platforms for maximum impact.
Action Steps:
Implemented the paid social media ad campaign, continuously monitoring and optimizing ads to improve performance. Initiated PR publications, creating engaging articles and press releases highlighting OVHCloud’s unique selling points and positioning them as an industry leader.
Measurement and Analysis:
Tracked campaign performance using various analytics tools and metrics, including impressions, clicks, engagement, conversions, and customer feedback. Analyzed data to gain insights and made data-driven adjustments to optimize results.
Execution
Paid Social Ads with Cloaking:
- Conducted research to identify OVHCloud's target audience, competitors, and industry trends.
- Created compelling ad copies and visuals highlighting OVHCloud's key offerings and benefits.
- Set up and managed paid social media ad campaigns on platforms like Facebook, Instagram, and LinkedIn, targeting the identified audience.
- Monitored and optimized ads regularly to improve performance and maximize ROI.
- Utilized cloaking techniques to bypass ad blockers and increase ad visibility.
PR Publications:
- Identified reputable technology news websites and industry blogs for PR publications.
- Developed engaging articles and press releases highlighting OVHCloud's unique selling points and success stories.
- Published articles and press releases on selected platforms, strategically using keywords and backlinks to enhance SEO.
- Monitored and responded to customer feedback and comments on PR publications, further improving brand reputation.
Results
Summary:
Through paid social ads with cloaking and PR publications, OVHCloud achieved significant results in attracting active users, improving ROAS, increasing LTV, optimizing CAC, and reducing churn rate. NinjaPromo’s data-driven approach and continuous monitoring and optimization proved successful in achieving OVHCloud’s marketing objectives, helping them expand their customer base, increase revenue, and maintain a competitive edge in the proxy service industry.
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