How NinjaPromo Helped MicroBuddies Sell 2,500 NFTs and Build a Powerful Online Community
B2C
Web3
Community Management
Digital Design
Influencer Marketing
Paid Advertising
Social Media
Overview
MicroBuddies is an innovative new blockchain-based NFT breeding game where users can collect, breed, and trade digital pets.
MicroBuddies were looking for help to launch their NFTs and build a successful community where fans can engage with each other and the brand.
They enlisted NinjaPromo with the task of developing a comprehensive marketing strategy that would get the word out about their project and drive measurable results.
2.5 K
NFTs SOLD OUT
>
3.5 K
extra community members
15 K
subscribers across social media
Services provided
Goals
- The goal was to help MicroBuddies successfully launch their NFTs and attract fans to their online community.
- They needed a marketing agency that was familiar with the NFT space—a team that knew how to create the most impact in this extremely competitive arena.
- Luckily for them, we were just what they needed. We live and breathe blockchain and cryptocurrency marketing, so it was a match made in heaven.
Approach
- We determined that a multi-pronged approach was necessary to accomplish MicroBuddies’ goals.
- They needed to target both crypto-savvy users and casual gamers, so we developed a strategy that incorporated both organic and paid tactics to reach both audiences.
- We also wanted to build a strong sense of community for their fans, so we incorporated ongoing Telegram community management and growth hacking campaigns into the mix.
- The additional backing of a powerful influencer marketing campaign and an engaging explainer video, we were ready to set the stage for Microbuddies’ successful takeoff.
Social Media Management:
Execution
- Our first step was to create an engaging online presence for MicroBuddies on all major social media networks. We created optimized accounts and ran creative content campaigns that featured a mixture of text and engaging visuals, while actively interacting with the audience and responding to their questions.
Telegram Community Management:
Execution
- To help MicroBuddies build their online community and keep users engaged, we ran 24/7 Telegram Community Management. Our team kept up with all community conversations and provided support, answered questions, and kept the conversation going. As the community began to grow, we implemented growth hacking tactics to drive engagement levels even higher. With polls, giveaways, creative content and more, we were able to capture the attention of users and keep them coming back for more.
Crowd Marketing:
Execution
- To maximize reach, we implemented several grass-roots marketing campaigns. This included creating and managing forums and community hubs on Telegram, Reddit, Discord, and other platforms. We also conducted on-site events, AMA sessions with key influencers, online and offline competitions, giveaways, and other activities that directly involved the community. This drove more organic traffic to their website and helped create hype about the upcoming NFT launch.
PPC Advertising on Social Networks:
Execution
- We utilized paid social ads on Facebook, Google, and Twitter to drive additional traffic to the MicroBuddies website. We tested various ad formats, landing pages, and targeting parameters to find the most effective setup for their campaigns. Concentrating our effort on remarketing and retargeting campaigns, we were able to bring in high-quality leads at an optimized cost per acquisition.
Influencer Marketing:
Execution
- Finally, we leveraged our influencer network to help spread the word about MicroBuddies. We identified key micro-influencers who already had engagement with the project and organized campaigns to further amplify the reach of their message. We also worked with influencers who specialized in blockchain and crypto content to help create more awareness about the launch.
Results
2.5 K
NFTs SOLD OUT
>
3.5 K
extra community members
15 K
subscribers across social media
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