Revolutionizing User Acquisition and Brand Awareness:
How BitForex's Comprehensive Marketing Strategy Achieved 5x Increase in Engagement Rate and 50% Growth in Monthly Active Users
Fintech
Web3
Community Management
Digital Design
Influencer Marketing
Social Media
Overview
BitForex is a leading one-stop cryptocurrency exchange that provides users with professional, safe, and convenient digital currency trading services. With a wide range of cryptocurrencies, trading pairs, and advanced features, BitForex has gained a reputation for being a reliable and user-friendly platform for crypto traders worldwide.
+
5 x
ER
150K social media engagements
+
40 K
New traders onboarded
400 +
creatives
Generated 30K+ engagements per post
2 M+
Monthly organic impressions
-
25 %
CAC
$100 reduction in acquisition cost
+
20 %
CLTV
$2,000 more revenue per customer
+
50 %
MAU
50K monthly active users
-
15 %
Bounce rate drop, higher engagement
+
10 %
Repeat purchase growth
Services provided
Challenge
- Low brand awareness and recall in the highly competitive cryptocurrency exchange market
- Limited engagement rate and reach on social media despite having a substantial following
- Need to produce high-quality content to engage and educate the audience
- Difficulty in creating a 24/7 community management system on Telegram to handle user inquiries and support
- Establish a strong brand image and identity to differentiate from competitors and appeal to a broader audience
- Limited success in reaching high-intent audiences with a specific interest in trading cryptocurrencies
Services provided:
Community management
Execution
- Establishment of a 24/7 Telegram community management system to provide instant support and answers to user inquiries
- Conflict resolution strategy to handle conflicts among the audience and between the audience and the company
- Chat moderation services to eliminate spam and abusive conversations
Contest marketing
Execution
- Creation of contests and activities to increase engagement and warm up the audience
- Management of the contests and activities to ensure a seamless experience for the participants and generate excitement
Video Marketing
Execution
- Creation of an explainer video to educate the audience about the company's new product and its features
- Development of new visual solutions after the company's rebranding to establish a consistent brand identity
- Video production services, including scriptwriting, animation, voice-over, and post-production
Social Media Marketing
Execution
- Creation of social media accounts for BitForex on popular platforms such as Twitter, Facebook, and LinkedIn
- Regular sharing of updates about the company, its products, and the cryptocurrency market on social media channels
- Social media strategy and management services to increase engagement and reach
Brand Awareness and Rebranding
Execution
- Rebranding of the company's Instagram account to reach a new audience segment and establish a stronger brand identity
- Development of a brand awareness campaign to introduce the company to a broader audience and promote its products and services
Results
+
5 x
ER
150K social media engagements
+
40 K
New traders onboarded
400 +
creatives
Generated 30K+ engagements per post
2 M+
Monthly organic impressions
-
25 %
CAC
$100 reduction in acquisition cost
+
20 %
CLTV
$2,000 more revenue per customer
+
50 %
MAU
50K monthly active users
-
15 %
Bounce rate drop, higher engagement
+
10 %
Repeat purchase growth
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