Revolutionizing User Acquisition and Brand Awareness:
Overview
BitForex is a leading one-stop cryptocurrency exchange that provides users with professional, safe, and convenient digital currency trading services. With a wide range of cryptocurrencies, trading pairs, and advanced features, BitForex has gained a reputation for being a reliable and user-friendly platform for crypto traders worldwide.
Services provided
Challenge
Low brand awareness and recall in the highly competitive cryptocurrency exchange market
Limited engagement rate and reach on social media despite having a substantial following
Need to produce high-quality content to engage and educate the audience
Difficulty in creating a 24/7 community management system on Telegram to handle user inquiries and support
Establish a strong brand image and identity to differentiate from competitors and appeal to a broader audience
Limited success in reaching high-intent audiences with a specific interest in trading cryptocurrencies
Services provided:
Community management
- Establishment of a 24/7 Telegram community management system to provide instant support and answers to user inquiries
- Conflict resolution strategy to handle conflicts among the audience and between the audience and the company
- Chat moderation services to eliminate spam and abusive conversations
Contest marketing
- Creation of contests and activities to increase engagement and warm up the audience
- Management of the contests and activities to ensure a seamless experience for the participants and generate excitement
Video Marketing
- Creation of an explainer video to educate the audience about the company's new product and its features
- Development of new visual solutions after the company's rebranding to establish a consistent brand identity
- Video production services, including scriptwriting, animation, voice-over, and post-production
Social Media Marketing
- Creation of social media accounts for BitForex on popular platforms such as Twitter, Facebook, and LinkedIn
- Regular sharing of updates about the company, its products, and the cryptocurrency market on social media channels
- Social media strategy and management services to increase engagement and reach
Brand Awareness and Rebranding
- Rebranding of the company's Instagram account to reach a new audience segment and establish a stronger brand identity
- Development of a brand awareness campaign to introduce the company to a broader audience and promote its products and services
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Results
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