$488K monthly subscription revenue from $132K/month ad spend for a design subscription
Overview
Duck.Design had demand but no reliable way to buy it. Paid campaigns were structured around services rather than the buyer, the offer read like a generic design agency, and revenue could not be traced back to a channel. The subscription model made this expensive: without attribution, there was no way to know which spend produced recurring revenue and which produced churn.
Goals
Make paid acquisition profitable against recurring revenue, not against form fills. Raise the share of leads that turn into paying subscribers. Close the gap between ad spend and revenue so budget decisions rest on data rather than guesswork.
The challenge
The full SaaS acquisition system needed fixing at once. Account structure did not reflect how buyers actually search. The offer was positioned as design services, not as a subscription for teams. Tracking stopped at the form, so $132K a month of spend was being optimised against leads instead of subscription revenue.
Our approach
Results
$488K in monthly subscription revenue from $132K a month in ad spend — a 3.7x return on paid acquisition and 56% growth in new MRR.
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