TradeApp Case: Brand Refresh and Marketing Strategy for Global Expansion

Studied the product and highlighted key advantages

We started with a call with the client to clarify project goals, core positioning, and expectations for the campaign. This helped us align on priorities and build a shared understanding of the tasks ahead.

Next, we carried out a brand and website audit. During the analysis, we identified weak spots in the user experience, pinpointed areas that created distrust among the audience, and highlighted TradeApp’s unique selling points:

• Scalability: higher funding limits ($2M vs. competitors’ $200K–$600K)
• Profit splits: 90%, among the highest in the industry
• Fast payouts: instant withdrawals with multiple options
• Lowest entry fees: $79 challenge fee, refundable upon passing
• Flexible trading rules: no restrictions on news trading, plus agile add-ons for funded accounts

These insights became the foundation for updating the brand and developing the marketing strategy.

Developed a brand identity and visual concept

We created a modern identity that highlights the brand’s technological edge and transparency, while making it feel more approachable and clear for the audience. The visual concept combined a user-friendly approach with fintech aesthetics: dark backgrounds, bold accent colors, and clean, minimalist graphics.

The new style became the foundation for the website and marketing materials

Designed and launched the website

When designing the website, we focused on usability and conversion. Instead of following standard page blocks, we built the structure around the real user journey. Each screen answered a specific question: what the product is, what value it offers, how the challenge works, what the terms are, and why it can be trusted. Anything that didn’t support decision-making was simplified or removed.

Visually, we emphasized clarity. Large numbers, clear offers, and strong calls to action communicated TradeApp’s key benefits right away and helped users quickly grasp the product.

The UX was designed to guide users smoothly from the first screen to plan selection and registration, without unnecessary steps. We carefully worked through plan comparisons, how terms are presented, and addressed key objections before the payment stage.

We tested different entry scenarios, including paid ads, social media, and partner channels. The site was fully optimized for mobile, with attention to speed, readability, and ease of interaction. As a result, the interface performs equally well across all audience segments, supporting both first-time product discovery and informed purchase decisions.

Prepared the marketing strategy

To build the strategy, we defined the target audience segments and mapped out the customer journey to shape content strategy for different stages of the funnel. Within the CJM, we applied a marketing model focused on communication and calls to action. This approach differed from a product CJM, where the emphasis is usually on interactions with product features and screens.

For each audience segment, we identified the key triggers

Based on the audience analysis and CJM, we developed a comprehensive go-to-market strategy built around three directions:

• SEO & Content: educational articles, case studies, and materials to drive organic traffic and build trust.
• Advertising: targeted campaigns and retargeting to quickly attract new users.
• SMM & Community: social media management, engaging content, and growing a community of traders.

A content strategy for both beginner and experienced traders: from simple explanations of basic terms to advanced techniques, strategies, and user success stories