SmartHabits Case – How We Helped Logitech Launch a Wellness App
Overview
Logitech is a Swiss company dedicated to extending human potential in work and play. They design software-enabled hardware that enhances performance, productivity, comfort, and connectivity. As a bridge between people and the digital world, the company focuses on innovation, quality, and sustainable design to create meaningful experiences for a global audience.
Recently, Logitech sought to extend this mission into digital wellness with the SmartHabits app: a project designed to help users reduce screen time, increase movement, and integrate healthier routines.
Services provided
Challenge
In 2023, SmartHabits was a concept facing a saturated wellness market. Targeting high-performing professionals with significant screen time, Logitech needed to build a compelling, user-centric app from scratch to stand out. The challenge was to translate wellness goals into an intuitive digital experience that users would adopt and trust.
Project goals
Design and develop the complete user interface and experience for the SmartHabits app, establishing a foundation for user engagement and market differentiation.
What We Did
Studied the target audience and created a design strategy
Our collaboration began with a deep-dive discovery phase to align on vision and user needs. We established a clear, agile workflow that has been guiding a 2+ year partnership:
- App Wireframe: figuring out the structure of the future app, creating a layout of all the pages, titles, and navigation
- User Flow: realizing how a user would navigate through the app, coming from one section to the next, and how to enhance this experience and make it seamless
- Screens & Pop-Ups: creating a layout of each particular screen and the kinds of information the user would see on them
- User Interface: making icons and working with fonts to provide efficient and enjoyable user experience
- Alterations: while the app is at the stage of beta testing, our team continuously suggests new solutions and designs to ensure the client’s and users’ satisfaction
By conducting workshops with the Logitech team, we defined core functionalities and user personas. This allowed us to develop a comprehensive design strategy focusing on minimal friction and positive reinforcement, turning wellness goals into simple, actionable steps within the app.
Executed UX/UI design
The subscription model we work with provides clients with dedicated, on-demand access to a full team of designers and developers. For the SmartHabits project, this meant Logitech could engage a skilled, cohesive unit without the overhead of hiring in-house. This flexible, integrated model was crucial for translating a complex wellness concept into a seamless app, as it allowed for agile iteration, consistent creative direction, and collaboration with Logitech’s project managers throughout the 2+ year partnership.
The quality of work is top-notch! From the logo to illustrations and designs, everything is spot-on.
Wireframing & User Flow:
Mapped the entire app architecture and navigation paths to ensure a logical and effortless journey from onboarding to daily habit tracking.
Interface & Interaction Design
Created a clean, calming visual language with custom icons and a thoughtful typography hierarchy. We emphasized clarity and motivation, designing screens and pop-ups that provide key information at a glance.
Iterative Prototyping & Testing
Built interactive prototypes used for testing and feedback, allowing us to refine interactions before further development of the app.
The weekly Zoom calls with the designer are super helpful. It’s a great way for us to dive into the nitty-gritty of some tasks.
Improved user experience and ensured agile app development
We’ve been working in close, iterative sprints with Logitech’s development team, ensuring design fidelity and technical feasibility.
During beta testing, we’ve been maintaining an active feedback loop, implementing design alterations and to continuously enhance satisfaction.
Results
The successful launch of the SmartHabits app marked a significant step for Logitech in the digital wellness space. Our collaborative work delivered:
A Market-Ready Product
We helped transform a conceptual idea into a fully functional, visually distinctive app available to a global audience.-
Enhanced User Adoption
The intuitive and strategically designed interface led to positive initial user feedback, with particular praise for the seamless navigation and non-intrusive habit-tracking mechanics. -
A Scalable Foundation
The established design system and flexible architecture provide a solid base for Logitech to easily iterate, add new wellness features, and expand the app’s capabilities based on user insights and market trends. -
Strengthened Brand Extension
The project successfully translated Logitech’s core values of innovation and human-centric design into a pure software experience, reinforcing its commitment to user well-being across both hardware and digital touchpoints.
Alina is a gem! She perfectly aligns with SmartHabits ethos, rocking the UX/UI tasks. Can’t wait to see more of the magic she’ll bring in the long run.
The project team
Ready to take your marketing
to the next level?
Get a look at:
- How NinjaPromo works
- How you can do marketing at scale better, faster and cheaper
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!)
- The most suitable subscription plan for your needs
