How We Helped BitSpinCasino Get Featured on Over 15 Major Crypto News Sites
Overview
Bitcoin.com is one of the world’s leading crypto trading companies, having created over 36 million crypto wallets so far and attracting an average of 7 million visitors every month.
Their side project, BitSpinCasino, is an ambitious initiative aiming to become the go-to destination for crypto gamblers.
Services provided
Goals
Promoting a casino-based project can be challenging for any PR agency, and BitSpinCasino was no exception.
They aimed to increase their brand visibility and secure mentions on Google Search while promoting their upcoming events, both online and offline. These goals were complex and ambitious for a gambling site, but we managed to make it work and hit the right notes. Read on to find out how we did it.
Approach
It’s all about storytelling. We focused on crafting compelling narratives that would help the audience connect with BitSpinCasino in a meaningful and engaging way. To kick things off, we conducted research to identify the best angle that would give us an edge in online search results.
We determined that BitSpinCasino was the first of its kind to offer such a comprehensive set of features and gaming options backed by a highly reputable brand. Their unique selling proposition (USP) was clear and unique, so that’s where we concentrated our efforts. We identified the major channels and platforms we could leverage to spread the word to a receptive audience and got down to business.
Execution
Crafting Articles
Our team of copywriters and crypto-savvy editors crafted several feature-length articles telling the story of how BitSpinCasino was changing the online gambling scene.
Distribution
We distributed these articles to leading crypto media outlets and established news sites such as Investing, Benzinga, and other major publications. We also made sure to feature our original articles on the company blog and website, making it easier for Google to index them and resulting in more organic search traffic.
Media Coverage
Our articles received significant media coverage and were widely published. We couldn’t have asked for a better outcome, and the results were a major success.
Results
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