Global Global marketing company
AI-powered
KPI-driven
Our services help fintech companies scale from awareness to revenue
Subscription-based digital marketing that grows with your fintech brand. Start lean, upgrade as you expand, and cancel anytime with no long-term risk. Get expert strategy, hands-on execution, and ongoing optimization without the cost and complexity of building an internal team. No unreliable freelancers, no surprise fees, just transparent, measurable performance across your main acquisition and retention channels.
Trusted by 250+ startups and global brands, across 30+ industries.
Why fintech businesses need expert-led digital marketing
In fintech, every message needs to be precise, transparent, and compliant. Marketing specialists combine industry expertise with data-driven thinking and structured approaches, helping companies grow confidently while staying within regulations.
01
Translate complex fintech goals into clear go‑to‑market strategies
Expert teams turn high‑level objectives into focused marketing plans.
02
Reduce compliance and reputation risks
Professionals with fintech experience understand platform rules, disclosure requirements, and limits.
03
Uncover blind spots in customer and investor communication
Internal teams can miss weak points in messaging or unclear positioning. An external partner helps refine language so your content speaks to both retail users and professional investors.
04
Align product, legal, and marketing teams around one strategy
Fintech companies work across many departments. A structured consulting approach brings product, compliance, legal, and marketing together around a single, consistent narrative.
05
Build a scalable, data‑driven growth engine
Fintech‑savvy marketers focus on repeatable processes and performance tracking, creating a growth system that delivers results campaign after campaign, not just one‑off wins.
How we solve complex
fintech marketing challenges
Problems:
High brand awareness does not always result in strong user acquisition or activation.
Complex products, technical jargon, and regulatory constraints make messaging hard to scale and test.
Multiple growth experiments and channels generate large volumes of data, but teams struggle to identify clear patterns and priorities.
Fragmented campaigns across regions, verticals, and product lines weaken brand consistency and trust.
Long feedback loops between marketing, product, UX, and compliance slow down launches and iterations.
Solutions:Clear market‑category positioning turns traffic and mentions into real users and payers.
Simple, product‑led storytelling explains complex fintech value in a way that feels safe and understandable.
Structured data analysis reveals which channels, audiences, and messages actually move the business.
Unified content and brand systems create a consistent look, feel, and tone across all markets and platforms.
End‑to‑end workflows connect marketing, product, and compliance teams around shared KPIs and speed.
Full-service digital marketing solutions for fintech
under one roof
Fintech Marketing Strategy
A clear strategy defines how a fintech brand grows, builds trust, and stays within regulatory boundaries.
Market research
Audience segmentation
Product positioning
Channel mix planning
Campaign planning
Customer journey mapping
Paid Acquisition
Performance campaigns focus on attracting qualified, compliant clients at a sustainable cost.
PPC
Paid social
Lead‑generation campaigns
Offer and traffic testing
Retargeting journeys
Social Media Marketing (SMM)
We turn your social channels into a source of trust and education.
Social media management
Content calendar
Visual identity
Use‑case storytelling
SEO
Organic and AI search visibility captures users actively looking for fintech solutions.
Technical SEO audit
Service and product page SEO
Site structure for complex offerings
Content strategy
Authority building on trusted finance sites
Conversion Rate Optimization (CRO)
Our team transforms clicks into qualified applicants and long-term clients.
UX testing
Form and flow optimization
A/B experiments
Behavior analytics
Email Marketing
Lifecycle communication supports clients from onboarding to long‑term usage.
Onboarding sequences
Recovery flows
Educational campaigns
Loyalty campaigns
Influencer Marketing
Expert voices and niche communities reinforce credibility in a sensitive category.
Expert and creator shortlisting
Educational content formats
Partner campaigns
Campaign coordination
PR
Public communications reinforce the image of a reliable, responsible fintech player.
Regulated launch PR
Trust‑focused brand storytelling
Fintech and business media placements
Reputation and issue management
Content Marketing
Clear content helps people understand products and make decisions with confidence.
Educational articles
Product explainers
Interview and review concepts
Visual storytelling
Data & Web Analytics
Marketing data is organized into a single picture that supports confident decisions.
Tracking setup
Dashboards for key KPIs
Funnel analysis from lead to funded client
Attribution insights across channels and campaigns
Digital Design
We design experiences that feel trustworthy and make decisions easy.
Campaign and lead‑capture pages
Ad creatives for fintech offers
UX prototypes
Custom graphics
Fintech sectors we work with
Fintech
Forex
Insurance
Retail Banking
Corporate Banking
Investment Banking
Wealth Management
Asset Management
Capital Markets
Private Equity
Venture Capital
Hedge Funds
Pension Funds
Credit Unions
Payment Processing
Digital Banking
Mortgage Lending
Consumer Finance
Risk Management
Financial Advisory
Treasury Management
Tax Services
Financial Analytics
Microfinance
Crowdfunding
Securities Trading
Merchant Banking
Leasing and Asset Financing
Our fintech marketing case studies
Discover our fintech marketing in action, where clicks become leads, applications become accounts, and every stage of the client journey is tracked for measurable growth.
All Cases (18)
AI (1)
B2B (1)
B2C (5)
Fintech (18)
Forex (3)
SaaS (1)
Web3 (9)
$20M revenue in 180 days
with HTX
$20M
in deposits
16.8%
conversion rate
30%
engagement rate increase
1.5M
reach through PR
Credible attracts 250K new web visitors in just 4 months
43
Customer Acquisition Cost
9.2M+
Impressions for brand awareness
250K+
New web visitors, 5,543 leads
24%
Lead-to-customer conversion rate
Influencer Marketing for the Avenix Trading Bot
92,257K
Total Reach
2,097K
Events
$283
Average CPM in a premium niche
$20k
Campaign Budget
Modernizing a Legacy: How We United Texas Bank's Digital Identity with Its 40-Year History
Strategic Clarity Achieved
Operational Efficiency Gained
Trust and Confidence Built
Foundation for the Future
TradeApp Case: Brand Refresh and Marketing Strategy for Global Expansion
New brand book and identity
Modern website that matched user expectations
Foundation for launching strategic marketing activities
Turnkey Influencer Marketing: Tap Tap Send Case Study in the Competitive Money Transfer Market
205K
Views
5.09%
Average ER
In two months, we relaunched the Zoomex blog in a highly competitive crypto niche
1
Audit
30
Articles
>85%
Uniqueness
2
Month
Rain-Proofing Conversions: DiscoverMarket’s Winning Formula with PPC and CRO
1,226
Clicks Generated
41
Conversions from Landing Page
12%
Form Conversion Rate
18%
Mobile Traffic Conversion Improvement
How Ninja Promo Boosted Crypto Media Traffic by 40%: A Full Case Study
40%
boosted crypto media traffic
40%
organic traffic increased
2 cents
the cost-per-click (CPC)
greater
user engagement
Empowering the Web3 Revolution through Strategic Community and Media Engagement
1,600
Telegram members
45,000
YouTube views
2 million
PR reach
300,000
Instagram impressions
Cutting auto loan costs by 42%: One global bank's success story
5,684
car loan applications
42%
reduction in CPL
11%
lower CPL vs. other paid channels
Unleashing Wafee's Market Potential Through Integrated Marketing Mastery
1.5M
unique users
150K
visits
5,250
sign-ups
25K
followers
A Strategic Campaign for Physical Bitcoin Adoption
170K
reach in the U.S.
20K
interactions in Australia
288K
impressions in the U.K.
15%
efficiency boost
BitForex's journey to 5x engagement and 50% growth
$100
per customer
150K
engagements
30K
interactions per post
40K+
New Traders
Atom Bank’s brand awareness campaign drives over 15K new interactions
300%
Increase in Social Media Engagement
15K
interactions across Atom Bank's social media platforms
15%
Boost in Website Traffic
3,5K
Personalized Customer Conversations
Paypolitan is the first mobile payment gateway to account transactions securing it as a smart contract with blockchain technology.
5x
Subscriber Growth
9,5K+
New Users
150+
Individual Pieces of Content
70K
Monthly Impressions
A World-Class Crypto Trading Exchange
$26
Million Raised by IRONX During ICO
$23
Million+ Raised by HYCON During ICO
$10
Million Raised by EQWITY During STO
$5
Million+ Raised by BITCOINOIL During STO
A One-Stop Digital Asset Management Services Platform
1,000+
Sign-Ups on the Website
70%
Website Conversion Growth
100,000+
Engagements
75
Images and Infographics Created
Meet your dedicated fintech marketing team
A cross-functional team of growth specialists for the fintech sector. We map the entire customer journey, from first interaction to active, loyal clients.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Keeps everything moving: organizes sprints, coordinates with your internal stakeholders, and makes sure campaigns launch on time and in line with compliance and brand requirements.
02
Client Success Manager (CSM)
Stays close to your business goals, tracks the numbers that matter, and turns performance updates into clear decisions on what to scale, pause, or test next.
03
Fintech Growth Strategist
Look at your markets, products, and unit economics, then shape a 90‑day growth plan that connects awareness, acquisition, and activation into one coherent strategy.
04
CMO‑on‑Demand
Brings senior‑level perspective on positioning, pricing, and go‑to‑market moves, helping marketing stay aligned with revenue targets, risk appetite, and long‑term brand strategy.
05
Team Leads
Own specific growth pillars (acquisition, product communication, retention, creative) and decide where to focus effort each cycle so the team works on high‑impact initiatives rather than noise.
06
Fintech Marketing Specialists
Execute the day‑to‑day across paid media, content and SEO, CRM and email, analytics, PR, influencer, design, and more. Operate as one coordinated unit under Team Leads so every touchpoint works as part of a single growth system.
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
Your subscription-based fintech marketing
for steady client growth
Start lean, add capacity, keep the cadence.
Quarterly
Semi-annual 10%off
Annual 20%off
Starter
40 hours
$
100
/ hr
20% OFF
30% OFF
$
4000
$
4000
/ mo
Stable team:
PM, CSM, Team Leads
1-2 specialists
1 core service + supportive & ad-hoc work
Growth
80 hours
$
90
/ hr
20% OFF
30% OFF
$
7200
$
7200
/ mo
Stable team:
PM, CSM, Team Leads, Strategist
2–3 specialists
1–2 core services + supportive & ad-hoc work
Scale
160 hours
$
80
/ hr
20% OFF
30% OFF
$
12800
$
12800
/ mo
Stable team: PM, CSM, Team Leads, Strategist, CMO-on-Demand
3-5 specialists
2–3 core services + supportive & ad-hoc work
Enterprise
625+ hours
$
50K - 100K
/ mo
Dedicated teams:
PM, CSM, Team Leads, Strategist, embedded CMO
5+ specialists
3–4 core services + supportive & ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Why fintech companies partner with us
We help fintech brands simplify complexity, build trust, and grow through focused, product-driven marketing.
💡 Strategy built for trust and regulation
We design marketing plans that work within strict rules, turning compliance requirements into clear, credible messaging.
🧠 High‑IQ storytelling for fintech products
From neobanks and trading apps to payment platforms and lending tools, we turn technical features into simple benefits that click with both everyday users and professional buyers.
📈 Growth tied to product‑driven results
We connect marketing efforts with real business metrics like sign‑ups, active users, transaction volume, and retention so you see direct impact.
📡 Smart audience targeting for fintech users
Using behavioral signals and intent data, we build precise audience segments that follow KYC and privacy rules, cutting acquisition cost and improving conversion quality.
💸 Flexible subscription, predictable growth
Our subscription model gives you a dedicated fintech‑focused team that scales with your roadmap, covering strategy, execution, creative, and analytics under one clear monthly plan.
🔝 Authority through fintech‑relevant narratives
We boost your position with founder‑led content, targeted media, and smart PR that reaches decision‑makers in tech, finance, and startup communities.
🔒 Compliance‑first marketing mindset
We embed regulatory awareness and data‑protection principles directly into campaigns, so every message aligns with local rules and brand‑risk standards from the start.
🌍 Cross‑border growth for fintech brands
We adapt campaigns to regional payment habits, local rules, and cultural expectations, helping you keep trust intact while expanding to new markets.
🚀 Always in sync with fintech trends
We monitor regulation, competition, and market sentiment in real time, so your marketing stays ahead of the curve and always feels current.
Financial digital marketing insights
See how we break down key topics in finance marketing and explore them from multiple angles.
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·
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FAQs
We start by understanding your business model, regulatory constraints, and growth goals, then map the full customer journey from first touch to funded or active account. From there, we define a channel mix and messaging framework that balances trust, performance, and compliance, with clear KPIs at each stage of the funnel.
We do not use a one‑size‑fits‑all playbook. For each model, we adjust targeting, content, channels, and funnel logic based on decision cycles, ticket size, and user behavior, whether it is high‑frequency trading, everyday banking, or enterprise sales. This lets us build strategies that reflect how your specific customers actually research, compare, and commit.
Onboarding starts with a structured discovery phase where we review your product, positioning, current marketing stack, analytics, and compliance requirements. We then align on goals, define roles and workflows, set up tracking and access, and build an initial 60–90 day plan that includes audits, quick wins, and deeper strategic initiatives.
We work closely with your legal and compliance teams to align messaging, disclaimers, and promotion rules before campaigns go live. Our team monitors platform policies and regulatory updates in key markets and adapts creatives, targeting, and wording to reduce the risk of ad rejections, account issues, or regulatory concerns.
We connect marketing data to your CRM and product analytics to see which channels, messages, and segments generate verified, funded, and active customers. This allows us to optimize budgets and campaigns toward value‑driving behaviors like deposits, trading, usage, and retention, rather than chasing low‑quality or non‑compliant leads.
We connect marketing performance to product and revenue metrics such as verified accounts, funded accounts, assets under management, transaction or trading volume, and customer lifetime value. Reporting is structured to show how each channel and initiative contributes to qualified growth, profitability, and payback time, not just surface‑level engagement.
We adapt messaging, creatives, and channel mix to each market’s regulatory environment, financial culture, and level of product awareness. Our team localizes not only language but also trust signals, value propositions, and risk communication, so your brand feels relevant and reliable in every region you operate in.
Our subscription model gives you access to a dedicated cross‑functional marketing team for a fixed monthly fee. The scope is defined upfront, so you know which activities, channels, and deliverables are covered, and you can plan your marketing investments without worrying about unpredictable hours or hidden fees.
We start by understanding your business model, regulatory constraints, and growth goals, then map the full customer journey from first touch to funded or active account. From there, we define a channel mix and messaging framework that balances trust, performance, and compliance, with clear KPIs at each stage of the funnel.
We do not use a one‑size‑fits‑all playbook. For each model, we adjust targeting, content, channels, and funnel logic based on decision cycles, ticket size, and user behavior, whether it is high‑frequency trading, everyday banking, or enterprise sales. This lets us build strategies that reflect how your specific customers actually research, compare, and commit.
Onboarding starts with a structured discovery phase where we review your product, positioning, current marketing stack, analytics, and compliance requirements. We then align on goals, define roles and workflows, set up tracking and access, and build an initial 60–90 day plan that includes audits, quick wins, and deeper strategic initiatives.
We work closely with your legal and compliance teams to align messaging, disclaimers, and promotion rules before campaigns go live. Our team monitors platform policies and regulatory updates in key markets and adapts creatives, targeting, and wording to reduce the risk of ad rejections, account issues, or regulatory concerns.
We connect marketing data to your CRM and product analytics to see which channels, messages, and segments generate verified, funded, and active customers. This allows us to optimize budgets and campaigns toward value‑driving behaviors like deposits, trading, usage, and retention, rather than chasing low‑quality or non‑compliant leads.
We connect marketing performance to product and revenue metrics such as verified accounts, funded accounts, assets under management, transaction or trading volume, and customer lifetime value. Reporting is structured to show how each channel and initiative contributes to qualified growth, profitability, and payback time, not just surface‑level engagement.
We adapt messaging, creatives, and channel mix to each market’s regulatory environment, financial culture, and level of product awareness. Our team localizes not only language but also trust signals, value propositions, and risk communication, so your brand feels relevant and reliable in every region you operate in.
Our subscription model gives you access to a dedicated cross‑functional marketing team for a fixed monthly fee. The scope is defined upfront, so you know which activities, channels, and deliverables are covered, and you can plan your marketing investments without worrying about unpredictable hours or hidden fees.
Ready to build a marketing
team that actually ships?
Start with a 15 min call to see if we can help. If we’re a match, we book a Strategy Session and build your 90-day roadmap.
Here’s what you’ll get after we confirm fit:
- A 90-day roadmap: priorities, deliverables, KPIs
- A clear Week 1–4 ship list (what goes live first)
- A quick walkthrough of Ninja One (how weekly sprints work)
- A team + plan recommendation based on your goals
Trusted by teams at
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia