Trusted by 250+ startups and global brands, across 30+ industries.

Why Google Ads is the most powerful channel
for immediate, scalable growth

SEO builds long-term visibility. Google Ads delivers customers today. For businesses that need measurable results now, no channel matches the speed, precision, and scalability of Google Ads.
🎯 Reach Customers at the Exact Moment They Are Ready to Buy
Google Ads targets users based on what they are actively searching for right now. Your ads appear in front of people who are already looking for what you offer, making every click a high-intent interaction rather than an interruption.
⚡ Results From Day One
Unlike SEO or content marketing that take months to build momentum, Google Ads campaigns can generate leads and sales within hours of going live. It is the fastest route from marketing investment to measurable business outcome available at scale.
🎛️ Complete Control Over Budget and Targeting
Google Ads gives you precise control over how much you spend, who sees your ads, when they appear, and on which devices. Every campaign is adjustable in real time based on performance data, giving you a level of control that no other channel offers.
📊 Every Dollar Is Accountable
Google Ads provides granular attribution data that shows exactly which keywords, ads, and campaigns generated each lead or sale. Unlike brand advertising or social media, every investment has a measurable return you can evaluate and optimize.
🔄 Scale What Works Without Limit
When a campaign is performing, increasing budget directly increases output. Google Ads is one of the few channels where proven performance can be scaled linearly, making it the ideal growth engine once the right strategy is established.
🌐 Access to the World's Largest Advertising Inventory
Google Ads reaches users across Google Search, Google Maps, YouTube, Gmail, and millions of partner websites in the Google Display Network. No other single platform offers comparable reach across the full customer journey.

Google Ads campaign types we manage

Every campaign type serves a different objective. We select and combine the formats that match your goals, audience, and stage of growth.

End-to-End Google Ads Management Services

Google Ads Account Audit
Comprehensive review of your existing Google Ads account covering campaign structure, keyword strategy, bidding configuration, quality scores, wasted spend patterns, conversion tracking accuracy, and performance benchmarks against industry standards.
🏗️ Campaign Strategy & Architecture
Development of a full Google Ads strategy aligned to your business objectives, including campaign type selection, budget allocation across campaigns, account structure design, and a prioritized launch and scaling roadmap.
Keyword Research & Match Type Strategy
In-depth keyword research identifying the highest-value search terms for your business, combined with precise match type and negative keyword strategies that maximize budget efficiency and eliminate irrelevant traffic from day one.
Ad Copy Creation & Testing
Creation of high-converting ad copy across all formats including responsive search ads, display ads, and video scripts. Every ad variant is written to maximize click-through rate and conversion rate for its specific placement and audience.
Bid Strategy & Budget Management
Configuration and ongoing management of bidding strategies aligned to your campaign goals, whether that is maximizing conversions, achieving a target cost per acquisition, or hitting a specific return on ad spend. Budget is continuously reallocated toward the highest-performing campaigns.
Landing Page Review & Optimization Recommendations
Assessment of the landing pages your ads drive traffic to, with specific recommendations to improve relevance, load speed, and conversion rate. Where required, we build or optimize landing pages directly as part of the engagement.
Conversion Tracking Setup
Implementation and verification of accurate conversion tracking across all campaign goals including form submissions, purchases, calls, and app downloads. Clean conversion data is the foundation of every optimization decision we make.
A/B Testing Framework
Structured testing of ad copy, landing pages, bidding strategies, and audience segments to continuously identify improvements and compound performance gains across every campaign over time.
Audience Building & Targeting
Development and refinement of custom audiences including remarketing lists, customer match uploads, similar audiences, and in-market segments that allow your campaigns to reach the most valuable users at the right stage of the buying journey.
Performance Reporting & Insights
Weekly and monthly reporting covering all key metrics including impressions, clicks, cost per click, conversion rate, cost per acquisition, and return on ad spend, with plain-language commentary explaining what is working, what is not, and what we are doing about it.

Common Google Ads challenges we solve

Our team identifies and fixes the exact issues that drain budgets, suppress performance, and prevent Google Ads from delivering the returns your business needs.
We are spending on Google Ads but not generating profitable leads or sales
Unprofitable Google Ads spend is almost always caused by poor account structure, broad keyword targeting without proper negatives, misaligned bidding strategies, or landing pages that do not convert the traffic the campaigns deliver. We audit every layer of your account, identify the specific causes of poor ROI, and rebuild the campaign architecture around your actual conversion economics.
Our cost per lead or cost per acquisition keeps increasing
Rising CPAs are typically caused by increasing competition, quality score deterioration, audience fatigue, or a bidding strategy that is optimizing for the wrong signal. We diagnose the exact cause in your account and implement the structural and strategic changes that bring acquisition costs back in line with your targets.
We set up Google Ads ourselves but the results are inconsistent
Self-managed Google Ads accounts frequently suffer from poor campaign structure, insufficient negative keyword coverage, unmonitored budget waste, and a lack of systematic testing. We take over the account, rebuild what needs to be rebuilt, and bring the consistency and methodology that produces stable, improving results month over month.
Google keeps recommending changes that increase our spend but not our results
Google's automated recommendations are designed to increase platform spend, not necessarily to improve your return on investment. We evaluate every recommendation critically against your actual performance data and apply only those that demonstrably improve your outcomes.
We have no idea which campaigns, keywords, or ads are actually driving revenue
Without accurate conversion tracking and clear attribution, Google Ads management is guesswork. We implement granular conversion tracking, verify data accuracy across your analytics stack, and build reporting that ties every campaign directly to business outcomes.
Our competitor ads appear above ours even though we have a higher budget
Ad position is determined by Ad Rank, which combines bid with quality score, expected click-through rate, and landing page experience. A competitor with a better quality score can outrank a higher budget. We improve every component of your Ad Rank to win more auctions at a lower cost per click than competitors spending more.
Our Google Shopping campaigns generate traffic but very few purchases
Shopping campaign underperformance is typically caused by poor product feed quality, incorrect bidding by product margin, missing negative keywords, or landing pages with conversion barriers. We audit your full Shopping setup and optimize feed data, campaign structure, and bidding to improve both traffic quality and purchase conversion rate.

Our Google Ads Management Process

A structured methodology from account audit to continuous performance improvement across every campaign we manage.
Phase 1
Account Audit & Baseline
  • Full account structure and campaign settings review
  • Keyword coverage, match type distribution, and negative keyword audit
  • Quality score assessment across all ad groups
  • Conversion tracking verification and attribution review
  • Wasted spend identification and quick-win prioritization
  • Competitive landscape and auction insight analysis
Phase 2
Strategy & Campaign Architecture
  • Campaign type selection aligned to business objectives and budget
  • Account structure design by product, service, or audience segment
  • Keyword strategy development with match type and negative keyword framework
  • Bidding strategy selection and target CPA or ROAS modeling
  • Budget allocation plan across campaigns and channels
  • 90-day Google Ads roadmap with performance milestones
Phase 3
Campaign Build and Launch
  • Campaign and ad group creation following best-practice account structure
  • Ad copy development and upload across all formats
  • Audience list creation and remarketing tag implementation
  • Conversion tracking setup and testing
  • Landing page review and pre-launch optimization recommendations
  • Initial bid calibration and budget pacing configuration
Phase 4
Performance Optimization
  • Daily monitoring of spend pacing, impression share, and conversion volume
  • Negative keyword additions based on search term report analysis
  • Bid adjustments by device, location, time of day, and audience segment
  • Ad copy rotation analysis and underperformer replacement
  • Quality score improvement across low-performing ad groups
  • Budget reallocation toward highest-performing campaigns
Phase 5
Testing and Scaling
  • Structured A/B testing of ad copy, landing pages, and bidding strategies
  • Audience expansion testing with lookalike and in-market segments
  • New campaign type introduction based on performance data
  • Budget scaling for campaigns meeting or exceeding ROAS targets
  • Performance Max integration and asset group optimization
Phase 6
Reporting and Continuous Improvement
  • Weekly performance summary with key metric movements
  • Monthly in-depth report covering ROAS, CPA, conversion trends, and competitive positioning
  • Quarterly strategy review and account growth planning
  • Channel expansion recommendations based on performance data
  • Ongoing industry and competitor monitoring

Our Google Ads expertise
across industries & business types

From regulated financial services to fast-moving e-commerce brands, we build Google Ads programs that reflect the specific buying behavior, competitive dynamics, and conversion economics of each market we operate in. Whether you are a startup testing product-market fit or an enterprise managing spend across dozens of markets, every campaign we build is structured around the goals, audience, and economics specific to your business.

Google Ads management across every major industry

🍽️ Restaurants & Food Service
Local SEO for restaurants, cafes, bakeries, food trucks, and catering businesses. We optimize your Google Business Profile, build your review presence, and rank you for the high-intent local food searches that drive reservations, orders, and walk-in traffic.
🏥 Healthcare & Medical
Local SEO for dentists, doctors, physiotherapists, opticians, and specialist clinics. We build your local search presence in a way that generates new patient appointments while maintaining the professionalism and trust your practice depends on.
🔧 Home Services
Lead generation through local SEO for plumbers, electricians, HVAC technicians, roofers, landscapers, and cleaning companies. We rank your business for the urgent, high-intent local searches that homeowners make when they need a service provider immediately.
💅 Beauty & Personal Care
Booking-focused local SEO for hair salons, barbershops, nail studios, spas, and aesthetic clinics. We rank your business in local searches, optimize your booking-related keywords, and build the review profile that converts searchers into confirmed appointments.
⚖️ Legal Services
Credibility-driven local SEO for law firms, solicitors, and legal consultancies. We build your local search authority across practice area and city-specific searches so potential clients find your firm at the exact moment they need legal representation.
🏠 Real Estate
Local SEO for estate agents, letting agencies, and independent realtors. We optimize your local presence for neighborhood and city-specific property searches and build the authority signals that make your agency the first choice in your area.
🚗 Automotive
Local SEO for garages, MOT centers, car dealerships, and bodywork specialists. We rank your business for the location-specific automotive searches that bring in new customers and keep your service bays full.
🏋️ Fitness & Wellness
Membership and class-focused local SEO for gyms, yoga studios, personal trainers, and wellness centers. We build your local search visibility for the near-me fitness searches that drive trial visits and long-term memberships.
🏨 Hospitality & Accommodation
Direct booking growth through local SEO for boutique hotels, bed and breakfasts, and guesthouses. We reduce dependence on booking platforms by building direct local search visibility that drives commission-free reservations.
🎓 Education & Tutoring
Enrollment-focused local SEO for tutoring centers, language schools, nurseries, and after-school programs. We rank your business for the location-specific education searches that parents make when looking for learning support for their children.
🐾 Pet Services
Local SEO for veterinary clinics, dog groomers, pet boarding facilities, and dog trainers. We build your local search presence to generate consistent new client enquiries and keep your appointment calendar full.

We run Google Ads for every type of business

🚀 Startups
Fast-launch Google Ads programs for startups that need to validate demand, acquire their first customers, and prove unit economics quickly. We build lean, testable campaign structures that generate actionable data without burning through limited runway.
🏪 Small Business
Practical, budget-efficient Google Ads management for small businesses competing in local and national markets. We maximize every dollar of ad spend with tightly structured campaigns, precise negative keyword coverage, and conversion-focused landing page recommendations that level the playing field against larger competitors.
🤝 B2B
Lead generation and pipeline-focused Google Ads for B2B companies with longer sales cycles and higher deal values. We build keyword strategies around buyer intent at every funnel stage, from awareness to vendor comparison, and optimize for qualified lead quality rather than raw volume.
🛒 B2C
High-volume acquisition and retention campaigns for B2C brands. We manage the full Google Ads funnel from first-click awareness through purchase and remarketing, optimizing for cost per acquisition and customer lifetime value across every campaign type.
🏢 Enterprise
Complex multi-market, multi-brand, and multi-language Google Ads programs for enterprise organizations. We manage large-scale accounts with advanced segmentation, cross-market budget governance, custom reporting frameworks, and dedicated senior strategists aligned to enterprise growth objectives.

Our rating based on 80+
verified client reviews

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Timely (13)
Communicative (10)
Professional (8)
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Our paid advertising case studies

Explore real PPC campaigns with full transparency on ad spend, cost per acquisition, conversion rates, and return on ad spend.
PAID ADVERTISING
·
CRO
·
ANALYTICS
·
$488K monthly subscription revenue
3.7x paid acquisition ROAS
Task

Duck.Design needed the full SaaS acquisition system fixed at once: account structure, offer positioning, landing page conversion and revenue attribution. Spend was being optimised against form fills rather than subscription revenue.

What we did
Rebuilt Google and Meta accounts around ICP, use case and funnel stage.
Repositioned generic design services into a design subscription for teams.
Fixed analytics from GA4 and GTM through to CRM, calls and subscription revenue.
PAID SOCIAL
·
SMM
·
PR
·
$20M deposits attracted
1.5M–3M PR views
Task

A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.

What we did
Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).
Developed a balanced content calendar with educational posts and user testimonials.
Below-average CAC achieved.
Significant increase
in monthly active users and retention
Positioned as a "safe haven"
for traders
Read more
PAID SOCIAL
·
MESSENGER
·
30K new potential investors
120K unique website visits
Task

A global leader in commercial real estate needed to refresh its lead generation strategy after two years of audience fatigue. The challenge was to expand the audience and simplify communication channels.

What we did
Shifted from business jargon to simpler, more accessible messaging.
Used Facebook for traffic (interest-based targeting) and Instagram for lead forms.
Introduced WhatsApp as a communication channel, boosting interactions by 20%.
Built a third-stage funnel: retargeted users who opened but didn't fill forms, using Lookalike audiences.
8% decrease
in cost per lead
20% increase in customer interactions
(via WhatsApp)
120K unique website visits.
30K new potential investors attracted.
Read more
PAID SOCIAL
·
ANALYTICS
·
7x activity growth
15M+ unique audience reached
Task

A global FMCG brand needed to significantly increase audience engagement for its youth-oriented product, targeting a 7x growth in engagement rate (ER) and reaching 15M+ unique users.

What we did
Conducted a comprehensive performance analysis and adopted a data-driven, iterative testing approach.
Identified teenagers (13–17) as the primary driver of activity and aligned content with their preferences.
Used polls as a key engagement tool, achieving up to 5% ER in the first month.
Refined budget allocation and content strategy over 3 months to maximize impact.
7x activity growth, surpassing the 1% ER target.
15M+ unique audience reached.
Top posts achieved ER up to 27%.
6,000+ clicks generated.
Read more
PAID SOCIAL
·
GOOGLE ADS
·
1.5M unique users reached
10K leads at $15 CPA
Task

A global smartphone manufacturer needed to promote a “buy one, get one” weekly promotion through local marketplaces, drive sales, and generate website traffic for future product releases.

What we did
Ran Google Search and Display campaigns targeting high-intent keywords ("smartphones," "buy smartphone").
Launched targeted social media ads on Facebook and Instagram, excluding luxury buyers and focusing on parents (back-to-school angle).
Used retargeting via Google Display Ads to re-engage users who visited catalog pages but didn't convert.
Monitored and adjusted campaigns based on real-time performance data.
1.5M unique users reached
in the first 3 months
150K monthly visits
(200% increase)
10K leads generated at $15 CPA.
25K new social media followers, 25% engagement increase.
15% improvement in customer retention.
Read more
EMAIL
·
CONTENT
·
STRATEGY
·
+$900K sales growth
+100 MQLs
Task

A biopharmaceutical company needed to reverse a sales decline and rejuvenate its global market presence, moving from a clinical focus to a stronger marketing and sales alignment.

What we did
Conducted in-depth customer and competitive research (10+ interviews with internal stakeholders and customers).
Shifted from product-focused to solution-focused messaging, emphasizing real-world impacts.
Developed targeted email campaigns for specific oncology segments (head & neck, breast, gastric, lung cancer).
Created sales enablement tools (battle cards, FAQs) and region-specific materials.
Launched webinars and optimized landing pages for the biopharma audience.
$5M → $5.9M sales growth (+$900K).
500 → 600 MQLs (+100).
10K → 13.5K monthly website traffic (+3.4K).
1,000 → 1,400 content downloads (+400).
103% CTR increase in breast cancer email campaigns.
13.2 days shorter sales cycle.
Read more
PAID ADS
·
ANALYTICS
·
898K+ Twitter impressions
27.3K Meta clicks
Task

A global healthcare access organization needed to elevate its digital presence and fundraising capabilities for a crowdfunding campaign, while navigating ad account restrictions.

What we did
Resolved compliance issues with the Meta ads account and set up GA4 and GTM.
Launched targeted Twitter campaigns and Meta campaigns (Facebook, Instagram).
Used dynamic creative optimization and geotargeted campaigns for different regions.
Monitored performance using custom GA4 dashboards and multi-channel attribution.
Twitter: 11.4K+ engagements
898K+ impressions
Meta: 27.3K clicks (5.5K donations)
18.3K post engagements
+20% engagement from new regions via geo-targeting.
+15% conversion rate uplift from GA4-driven optimizations.
Read more
PAID ADS
·
SEO
·
STRATEGY
·
250K+ new web visitors
$43 CAC, 24% lead-to-customer rate
Task

A fintech loan platform needed to break into a competitive market from scratch, building brand awareness, generating leads, and acquiring customers efficiently.

What we did
Executed a 160h/month subscription model with a full team (strategist, PPC, SEO, design, dev, analytics).
Ran competitor analysis, action plan, promo materials, website redesign, social ads, SEO, display ads, Google Ads, and end-to-end analytics.
Optimized for lead generation and customer acquisition.
$43 CAC, 9.2M+ impressions.
250K+ new web visitors, 5,543 leads.
24% lead-to-customer conversion rate.
+131% ROAS improvement.
Read more
GOOGLE ADS
·
PPC
·
£58–60 average lead cost
7.2% CTR
Task

A real estate investment company needed to attract German-speaking buyers for properties in Northern Cyprus through Google Ads, overcoming high competition and limited budget.

What we did
Audited the account: found inefficient keyword structure and poor localization.
Built an expanded pool of German-language keywords split by language and region.
Created new ad copy tailored to different intents (informational vs. commercial).
Set up proper analytics with UTM tags and traffic segmentation.
£58–60 average lead cost
(down from £78–80)
7.2% CTR.
£0.72 average CPC.
Scalable advertising model
for long-term growth
Read more
PAID ADS
·
META
·
$8.31 cost per registration
Stable CPA in regulated niche
Task

A social arcade platform with gambling elements needed to generate user registrations in North Carolina, navigating Meta’s strict advertising policies for regulated gaming niches.

What we did
Set up a resilient ad infrastructure with a backup account to handle potential blocks.
Developed compliant creatives with neutral phrasing (focus on atmosphere, no gambling hints).
Tested audience, placement, and offer combinations, refreshing creatives every 2-3 weeks.
Switched to a backup account within hours of a suspension to maintain momentum.
$8.31 cost per registration
(North Carolina)
Stable CPA
maintained despite account blocks
Proven, scalable user acquisition channel
in a heavily regulated market
Read more
PAID ADS
·
PR
·
SMM
·
20.8K app installs
$0.1 CPI (Google Ads)
Task

An EdTech company needed to validate demand for its new OPERI app, launch user acquisition, and identify effective channels and messaging for scaling in the manufacturing sector.

What we did
Conducted a product and audience audit, structuring the audience into three tiers.
Launched a PR campaign with a media plan, publishing articles in industry outlets (London Loves Business, USA Today).
Set up analytics (Appsflyer) and launched paid traffic on Meta Ads and Google UAC.
Tested broad targeting vs. interest-based, finding broad targeting more effective ($0.35 CPI).
Scaled to iOS with SKAdNetwork and tailored creatives for English-speaking markets.
20.8K app installs.
$0.1 CPI on Google Ads.
$0.3 CPI on Meta Ads.
1,183 organic installs alongside paid activity.
Read more
PAID ADS
·
META
·
$40 cost per deposit
Transparent acquisition model
Task

An iGaming project needed a predictable user acquisition system on Meta without hiring an in-house team. They wanted transparent economics and fast launch.

What we did
Set up full paid traffic infrastructure (creatives, cloaking, analytics)
Developed a proven moderation approval system
Optimized campaigns to stabilize cost per deposit
$40 cost per deposit (CPD)
achieved
Ready-to-use acquisition model
with clear economics
Launch within days
not weeks
Read more
COMMUNITY
·
LAUNCH
·
Listed on Gate.io & MEXC
Built community from scratch
Task

A Web3 educational platform needed to launch its token and get listed on Tier-2 exchanges (Gate.io, MEXC) within six months, building an authentic community from scratch.

What we did
Built and scaled a strong community (Discord, Telegram) without fake engagement.
Executed a comprehensive launch strategy: PR, influencer marketing, pre-listing private sales.
Guided the platform through exchange Due Diligence (DD) and KYB verification.
Created trading incentives to ensure organic activity and liquidity post-listing.
Successfully listed on Gate.io and MEXC.
Secured strategic partnerships (including with Udemy).
Achieved organic trading activity
avoiding a "pump and dump"
Read more
PPC
·
CRO
·
LANDING PAGE
·
3.3% landing page CR
18% mobile conversion growth
Task

A weather insurance provider needed to increase lead generation and conversion rates for its B2B offering to hotels, using a new landing page and optimized PPC campaigns.

What we did
Designed a custom landing page with clear CTAs, trust elements, and above-the-fold key info.
Managed PPC ads across Google and LinkedIn targeting hospitality stakeholders.
Conducted a CRO audit (fixed usability issues, optimized for mobile, implemented GA4 tracking).
A/B tested ad creatives and optimized for seasonal pain points (weather).
1,226 clicks at $1.33 CPC, 0.35% CTR.
3.3% landing page conversion rate
(41 conversions)
12% "Request a Demo"
form conversion rate
18% increase in mobile traffic conversions.
Read more
SEO
·
PAID ADS
·
40% organic traffic growth
CPC dropped to $0.02
Task

A crypto news platform needed to fix critical technical SEO issues, improve organic visibility, and optimize international advertising campaigns facing strict regulations and ad bans.

What we did
Phase 1: Technical SEO audit (canonical tags, metadata, H1 tags, URL structure, internal linking).
Phase 2: Content optimization and keyword integration.
Phase 3: Strategic link-building (high-authority crypto sites, guest posts, leveraging Ninja Promo's blog).
Phase 4: Continuous monitoring and iterative adjustments.
Advertising: Tested creative assets, used advanced targeting, developed proactive moderation strategy (backup accounts, cloaking for strict markets).
40%+ organic traffic growth
in 6 months
Tag pages stabilized
in top search results
CPC dropped
from $0.28 to $0.02
Client renewed contract
and expanded partnership
Read more
PAID MEDIA
·
CRO
·
ANALYTICS
·
24% increase in restaurant traffic
25% reduction in CAC
Task

A global fast-food chain needed to increase in-store purchases, attract new digital users, and improve marketing cost-effectiveness through data-driven digital advertising.

What we did
Implemented cross-device analytics and developed new KPIs for precise performance measurement.
Shifted budgets toward mobile app promotion with enticing welcome offers.
Redesigned the checkout process to improve conversion rates.
Identified distinct audience segments through surveys and post-view analytics.
Targeted valuable audience segments to drive visits from financially stable customers.
24% increase in restaurant traffic.
37% growth in digital users.
17% higher conversion rate.
25% reduction in Customer Acquisition Cost (CAC).
Read more
COMMUNITY
·
ENGAGEMENT
·
+250% community growth
4x engagement increase
Task

A metaverse gaming project needed to quickly build a robust, engaged community around its Play-to-Earn game and FYN token in a competitive sector.

What we did
Established and managed dedicated Discord and Telegram channels.
Recruited experienced moderators to foster a welcoming and inclusive environment.
Scheduled regular events, AMAs, and interactive discussions.
Implemented giveaway contests with FYN token rewards to incentivize participation.
Gathered and acted on community feedback to refine engagement strategies.
+250% community growth in members and participation
(within 5 weeks)
4x increase
in community engagement
Daily moderation ensuring 1K+ messages/day
with a positive environment
Read more
PAID SOCIAL
·
PR
·
20K new active users
300% ROAS
Task

A proxy service provider needed to increase its customer base, expand market share, improve online visibility, and boost revenue.

What we did
Created a customized paid social ad campaign with cloaking to bypass ad blockers.
Developed PR publications (articles, press releases) on tech websites to build thought leadership.
Continuously monitored and optimized ads to improve performance and ROI.
Used data-driven adjustments based on analytics.
20K new active users
in 3 months
300% ROAS.
25% increase
in Customer Lifetime Value (LTV)
15% reduction
in Customer Acquisition Cost (CAC)
Read more
PAID ADS
·
STRATEGY
·
1K+ new clients
64% brand recognition boost
Task

A software distributor needed to run a large-scale advertising campaign to increase brand recognition and effectively target both B2B and B2C audiences in a competitive market.

What we did
Analyzed market, competitors (using SPY services), and audience to identify common customer pain points.
Conducted brand recognition surveys to set benchmarks.
Created a unified, benefit-driven message ("making licensed software purchases as easy as everyday actions").
Designed a series of 3D illustrations for ads and ran campaigns across Google Ads, Facebook, Instagram, and TikTok.
1,000+ new clients acquired
in 3 months
176.2% increase
in website clicks
64% brand recognition boost
in B2B (48% → 64%)
32% likelihood of future purchases
in B2C
Read more
PAID ADS
·
SOCIAL
·
5,684 loan applications
42% CPL reduction
Task

A global bank needed to reduce the cost per lead (CPL) for auto loan applications through Facebook Ads, competing in an overheated financial sector auction.

What we did
Used keyword-based targeting (not just interests) to capture high-intent users.
Implemented dynamic parameter {keyword} to track performance.
Phased out interest-based targeting, focused solely on keywords.
Continuously optimized by excluding ineffective queries and monitoring feedback.
5,684 auto loan applications
in 3 months
42% CPL reduction
(exceeded KPI by 6%)
11% lower CPL
vs. other paid channels
50%+ high-quality audience attracted.
Read more
GOOGLE ADS
·
RETARGETING
·
2x increase in leads
50% reduction in CPA
Task

A quality control services company needed to double its leads and reduce CPA in a highly competitive market, while educating a new audience about its services.

What we did
Ran Google Ads campaigns targeting existing demand (e.g., "supplier verification in China") with high bids.
Launched search campaigns with related keywords (e.g., "China factories") to educate a new audience.
Implemented retargeting campaigns to re-engage interested users.
Used call tracking, negative keywords, and adapted to market changes (COVID-19).
2x increase in leads
(200 → 400 monthly inquiries)
50% reduction in CPA
($40 → $20)
12% CTR
on Google Search ads
18% of conversions
from retargeting
Read more
COMMUNITY
·
PR
·
600+ investor sign-ups
Successful token sale
Task

A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.

What we did
Executed a strategic PR and community-building campaign.
Created targeted content and outreach to attract high-quality investors.
600+ investor sign-ups.
Successful token sale, exceeding expectations.
Read more
PAID ADS
·
SEO
·
ANALYTICS
·
4.7% conversion rate
1.8x website traffic growth
Task

A British video game retailer needed to enhance online visibility, increase engagement, and improve conversion rates across diverse gamer segments (geeks, nostalgic gamers, collectors, multi-platform gamers).

What we did
Conducted in-depth market research and competitor analysis.
Crafted tailored ads for each segment (new releases, limited editions, classic games, cross-platform deals).
Optimized website and mobile UX, built backlinks through gaming blogs.
Used retargeting to boost conversions and managed reputation through review monitoring.
4.7%
conversion rate
1.8x
website traffic growth
Highest response rates
from geeks and multi-platform gamers
Improved website performance
(longer page visits, reduced bounce rates)
Read more
SEO
·
PAID ADS
·
CONTENT
·
100K page views
2.5% conversion rate
Task

A health supplement brand needed to establish itself as a trusted authority on inflammation in the competitive Czech Republic and German markets.

What we did
Conducted social listening and SEO research to identify content gaps.
Developed a comprehensive strategy blending SEO, Paid Ads, and Content Marketing.
Created SEO-friendly articles, blogs, and infographics about inflammation.
Ran targeted Paid Ads campaigns on Google, Facebook, and Instagram.
25K monthly visits
(organic traffic increase)
100K page views with 15% engagement rate increase.
5K new followers
500K reach
2.5% conversion rate
(15,000 conversions)
35% enhanced authority recognition.
Read more
PAID ADS
·
SMM
·
ANALYTICS
·
12K monthly website visits
4x ROI per month
Task

A stem cell therapy clinic needed to enhance its digital footprint, increase brand visibility, and generate leads for its specialized treatments in the US market.

What we did
Launched targeted ads across Facebook, Twitter, LinkedIn, Instagram, and YouTube with patient testimonials.
Implemented Google Analytics 4 and Google Tag Manager for comprehensive tracking.
Developed a content strategy with educational posts, patient stories, and interactive content.
Used A/B testing and optimized ad spend based on performance metrics.
8K → 12K monthly website visits.
1K → 3K monthly social media engagements
(3x growth)
500 → 750 new leads (+250).
ROI improved from $3K → $4.5K per month.
Read more
SMM
·
PAID ADS
·
38% Instagram growth
219 leads in 25 days ($54 CPL)
Task

A local fitness studio needed to enhance its digital presence, redesign its Instagram profile to appeal to women aged 25-50, and generate leads for trial classes.

What we did
Redesigned Instagram profile to reflect the peaceful, community-focused brand.
Developed content mix (videos, testimonials, educational posts, live sessions, Q&As).
Launched targeted ad campaigns on Instagram and Facebook using lead forms.
Monitored analytics and A/B tested creatives in real-time for optimization.
38% Instagram followers growth.
27% increase in engagement rate.
219 leads in 25 days at $54 CPL.
19K clicks at $0.60 per click
($11,860 ad spend)
Read more
SMM
·
PAID ADS
·
MOTION
·
4.5% membership increase
20% CPL reduction
Task

A fitness club for women needed to increase memberships, deepen market penetration, and attract women aged 18-44 within a 3 km radius through targeted digital marketing.

What we did
Analyzed existing content to identify high-performing types.
Created look-alike audiences based on engaged users.
Developed a promotional video and ran multi-platform ads (Google, Facebook, Instagram, TikTok) with clear CTAs (discounts, free trials).
Used a mix of traffic and reach campaigns, continuously monitoring performance and reallocating budgets.
4.5% increase in club memberships
(exceeded 3% goal)
150% improvement
in social media engagement
800+ leads → 320 trial lessons → 150 new memberships.
20% reduction
in cost per lead
Read more
STRATEGY
·
SEO
·
SMM
·
PAID ADS
·
1.5M unique users
10K leads, $15 CPA, 150% ROAS
Task

A crypto-fiat banking app needed to establish a strong brand presence in a competitive market and communicate its unique value proposition to a global audience.

What we did
Conducted a marketing audit, market research, and customer journey mapping.
Developed a full-funnel strategy: SEO, SMM, website optimization, and Google Ads.
Launched targeted campaigns with continuous A/B testing and analytics.
1.5M unique users
150K visits/mo (200% increase)
80% organic search growth.
10K leads, $15 CPA, 150% ROAS.
15% retention improvement.
Read more
SMM
·
COMMUNITY
·
INFLUENCER
·
37.5M audience reach
10K new Telegram members
Task

Seoul Labs needed to increase brand recognition and engagement for its Xphere mainnet in a crowded market, attracting both individual users (B2C) and business partners (B2B).

What we did
Developed an SMM strategy with consistent content across Twitter, Medium, and Telegram.
Managed community with challenges, contests, and Zealy giveaways.
Partnered with prominent influencers and boosted Twitter posts with paid ads.
37.5M audience reach
225K website clicks (150% above KPI)
8,000 challenge participants
10K new Telegram members in 3 months
+35% Twitter & Telegram engagement boost.
Read more
GOOGLE ADS
·
SMM
·
SEO
·
5K+ users reached
80K clicks (145.6% above KPI)
Task

A luxury car rental company in the UAE needed to increase brand recognition among international tourists and differentiate itself in a highly competitive market.

What we did
Conducted in-depth market analysis and competitive research.
Identified two audience segments (tourists and local HNI) with tailored messages.
Conducted pre-campaign surveys to set brand awareness benchmarks.
Created a unified campaign with high-quality visuals and videos.
Used Google Ads (interest-based, intent-based, retargeting) + SMM + SEO.
5K+ users reached
(+24.6% audience growth)
80K clicks
(145.6% above KPI)
Brand recognition among tourists increased
from 22% → 30% (+8%)
Future rental intent among locals increased
from 40% → 50% (+10%)
6,250 social media followers
(+25% engagement)
Read more
SMM
·
PR
·
INFLUENCER
·
1.5M+ impressions
+40% site traffic
Task

A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.

What we did
Executed a targeted Digital PR campaign (Yahoo press release).
Partnered with high-profile Web3 influencers (1M+ combined reach).
Managed Discord and Telegram communities with a Zealy contest.
Conducted a Digital Airdrop via Gleam ($1,000 prize pool).
1.5M+ impressions, 18% ER.
+8K Twitter followers
+7.5K community members
+40% site traffic
+10% LAK3 trading volume
Read more
PAID ADS
·
ANALYTICS
·
170K+ users reached (US)
288K+ impressions (UK)
Task

Ballet.com needed to increase brand recognition and drive sales of its physical Bitcoin products, emphasizing security and simplicity for both crypto enthusiasts and newcomers.

What we did
Developed compelling static and animated creatives for Facebook ads.
Launched targeted Traffic and Reach campaigns in the US, UK, and Australia.
Used GA4 and GTM for real-time optimization and performance tracking.
US: 170K+ users reached, 3.7K clicks, 39 checkout starts.
Australia: 20K interactions, 1.06% conversion via motion ads.
UK: 25K engagements, 288K+ impressions.
+15% campaign efficiency
via analytics integration
Read more
INFLUENCER
·
SMM
·
CONTENT
·
500 new clients
4.8K leads, $12 CPL
Task

An eSports center needed to attract physical visitors by building a comprehensive digital marketing funnel, generating high-quality leads, and converting them into actual customers.

What we did
Partnered with gaming influencers for sponsored content, event appearances, and giveaways.
Published 30 blog posts, 10 videos (50K views), and 50 graphics.
Managed social media across Facebook, Instagram, and Twitter, achieving 20% engagement rate.
Provided 24/7 community support and encouraged user-generated content.
500 new clients
4.8K leads
$12 cost per lead
9% conversion rate
13K+
new social media followers
80K+
unique website users
Read more
PRODUCT LAUNCH
·
EVENT
·
Launched at private InplayMatrix event
Multilingual ENG/CN presentation
Task

A licensed Bitcoin casino platform needed to build brand awareness and acquire users in a competitive market. The challenge was to create a consistent brand presence across multiple channels, from paid ads to influencer content.

What we did
Implemented a robust PPC strategy across Facebook, Twitter, and LinkedIn with data-driven audience targeting
Created visually striking graphics, animations, and motion design to convey the brand's futuristic theme
Partnered with gaming and crypto influencers on Instagram, YouTube, Telegram, and Twitch for authentic content
Multichannel acquisition system
built from scratch
Strong, consistent brand identity established
across digital touchpoints
Increased user registrations and engagement
through influencer-driven campaigns
Read more
COMMUNITY
·
SMM
·
22% sales volume increase
50K social mentions
Task

An NFT fashion marketplace needed to manage its huge, highly active community (400K members) effectively, keeping them engaged while adhering to the brand’s tone of voice.

What we did
Developed a tailored strategy with engagement games, polls, contests, and other activities.
Deployed a team of 8 community managers and 1 engager for 24/7 support.
Restructured Discord channels to improve information flow and encourage conversations.
22% increase in sales volume.
15K new community members.
50K social media mentions.
25% rise in user interactions.
Read more
PPC
·
SEO
·
263% lead volume increase
67% CPA decrease
Task

A B2B SaaS platform needed to improve lead quality at a more cost-effective price. Their free trial program was attracting college students instead of business clients.

What we did
Identified the problem: broad keywords attracted unqualified traffic.
Used sophisticated keyword research to target buyer intent.
Optimized lead forms by removing redundant questions.
Scaled the strategy across all product lines.
263% increase
in lead volume QoQ
67% decrease
in CPA QoQ
198% increase
in conversion rate QoQ
Read more
COMMUNITY
·
INFLUENCER
·
PAID ADS
·
2.5K NFTs sold out
15K subscribers
Task

A new blockchain-based NFT breeding game needed to launch its NFTs and build a successful community in a competitive space, targeting both crypto-savvy users and casual gamers.

What we did
Developed a multi-pronged strategy: SMM, Telegram community management, crowd marketing, PPC, and influencer marketing.
Created optimized social accounts and engaging content.
Implemented growth hacking tactics and ran paid ads for retargeting.
2.5K NFTs sold out.
3.5K+ new community members.
15K subscribers across social media.
Read more
GROWTH
·
B2B
·
AI
·
Market entry campaign
Full-funnel B2B SaaS strategy
Task

A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.

What we did
Created a full-funnel B2B SaaS marketing strategy (strategy, PR, SEO, paid ads, email automation, design)
Executed an integrated campaign to build brand authority and generate qualified leads
Successful market entry with a cohesive
multi-channel approach
Established brand presence
across key B2B platforms
Read more
SMM
·
CONTENT
·
DESIGN
·
159% higher engagement
440K monthly organic impressions
Task

A boutique software development company needed to increase online visibility, engagement, and brand awareness to reach C-level executives and build authentic relationships.

What we did
Developed a comprehensive content marketing strategy (blog posts, infographics, videos).
Created over 200 infographics, GIFs, and design assets.
Focused on delivering value to the target audience through useful content.
159% higher rate
of engagement
11K new
social media followers
440K monthly
organic impressions
Over 3K C-level executives
as new followers
Read more
SMM
·
PAID ADS
·
EMAIL
·
26% MRR growth
250% ROAS
Task

A music licensing platform needed to grow revenue, build a dedicated customer base for long-term subscriptions, and increase engagement in a competitive market.

What we did
Analyzed target audience and developed new segments for tailored content.
Created a comprehensive content plan (blog posts, social media, infographics, videos).
Tested multi-channel targeted ads (Facebook, Twitter, LinkedIn), discovering video ads drove 2x ROAS.
Implemented email marketing with segmented lists.
Established contact with B2B companies for partnerships.
300% higher engagement
1.5K active users attracted
250% ROAS.
26% MRR growth
13% decrease in CAC
8% improvement in gross margins
15% decrease in churn rate
Read more
SOCIAL MEDIA
·
PAID ADS
·
310% higher audience reach
5 ad campaigns launched
Task

A global green energy project needed to build brand awareness, attract a new audience, and popularize its ecological solutions across social media platforms.

What we did
Developed detailed audience portraits and complex strategies for Facebook, Telegram, Twitter, and LinkedIn.
Produced over 120 pieces of content (images, GIFs, videos, memes, infographics).
Set up targeted advertising and used crowd marketing methods.
310% higher audience reach.
5 targeted advertising campaigns launched.
120+ pieces of content created.
100+ brand style elements developed.
Read more
SOCIAL MEDIA
·
STRATEGY
·
$12.6M raised during ICO
1.2M investors reached
Task

A blockchain business integration platform needed to attract investors to reach its soft cap during an ICO, while also building long-term community engagement and hype.

What we did
Campaign 1 (Fundraising): Spread sales content across social platforms to drive ICO contributions.
Campaign 2 (Community): Ran engagement campaigns on Telegram, YouTube, and other networks to encourage token holders to share positive experiences.
Developed an interactive chatbot and created animated videos.
$12.6M raised during the ICO.
1.2M potential investors reached organically on social media.
1 interactive chatbot developed.
Read more
SMM
·
PAID ADS
·
COMMUNITY
·
70% website conversion growth
100K+ engagements
Task

A digital asset management platform needed to increase brand awareness, drive sign-ups, and build an engaged community through social media, paid ads, influencer marketing, and content creation.

What we did
Developed a content plan and rebranded the Instagram account.
Launched ad campaigns on Facebook and LinkedIn.
Established 24/7 community management in Telegram.
Produced 75+ images, infographics, GIFs, and an explainer video.
1K+ sign-ups on the website.
70% website conversion growth.
100K+ engagements.
75 images and infographics created.
Read more
SMM
·
PAID ADS
·
330% audience growth
257 qualified leads in 1 month
Task

A Forex and CFD trading platform needed to increase brand recognition and attract more traders to its unique subscription model.

What we did
Developed social media with targeted advertising (Facebook, Instagram).
Created a high volume of engaging content and activities.
Shared employee-focused content to humanize the brand and build trust.
330% growth in social media audience size.
$0.2 average cost per click.
3x greater engagement rate on posts.
257 qualified leads in 1 month.
Read more
SMM
·
PAID ADS
·
CONTENT
·
120K monthly impressions
400+ new customers
Task

A food and coffee brand needed to increase brand awareness, attract new customers, and boost average check through social media, content, and paid advertising.

What we did
Designed 20+ TA portraits and identified the 4 most profitable segments to focus on.
Created 300+ images, photos, GIFs, and videos.
Wrote 20+ articles about food, coffee, and related topics.
Launched 50+ advertising campaigns on Facebook and Instagram.
Established 24/7 community management and reputation management.
120K impressions per month.
230% brand awareness increase.
400+ new customers.
110% average check increase.
Read more
SOCIAL MEDIA
·
INFLUENCER
·
4x subscriber growth
15+ influencers & media
Task

A global leader in cryptocurrency mining needed to attract a new relevant audience, increase engagement, and generate high-quality content to lure new solvent clients.

What we did
Developed a detailed content plan with a situational marketing approach.
Created 50+ animated and still images, videos, and educational content.
Set up targeted advertising and organized contests to boost engagement.
Rebranded the Instagram account and reached top influencers.
4x subscriber growth.
15+ influencers and media outlets talking about the project.
50+ posts on social media.
3,000+ messages to the project.
Read more
SMM
·
INFLUENCER
·
EMAIL
·
2.4K leads via email marketing
+$80K revenue in 3 months
Task

A sustainable fashion brand needed to raise awareness about ecological issues, attract new customers, and drive sales through social media, influencer partnerships, and email marketing.

What we did
Developed a unique visual concept and branded templates for social media profiles.
Created structured post rubrics (sustainability tips, eco-brand highlights, industry news, behind-the-scenes).
Designed educational infographics about fast fashion's environmental impact.
Launched targeted Instagram ad campaigns based on interests, behaviors, and demographics.
Collaborated with eco-conscious influencers to expand reach.
$10 lower acquisition cost vs. industry average.
35% increase in conversion rate from social media.
2.4K leads generated via email marketing.
+$80K revenue gained in 3 months
compared to the previous year
Read more
PAID SOCIAL
·
ANALYTICS
·
414% ROMI
$1.2M+ profit
Task

An interior design studio needed to attract high-ticket clients willing to pay above-market rates for premium design services, with a target cost per lead under $8.

What we did
Conducted in-depth competitor analysis and configured full platform analytics (GA, pixels, UTM).
Ran test ad campaigns on Facebook and Instagram to validate hypotheses before scaling.
Launched full-scale campaigns focused on Instagram profile conversions and clicks.
Maintained close communication with the client's sales team to adjust targeting based on lead quality.
Set up an online dashboard for transparent reporting.
414% ROMI — every dollar spent returned $4.14 in profit.
$1.2M+ net profit
from 7 converted clients
5.8% average engagement rate.
89K viral reach.
Read more
SMM
·
PAID ADS
·
COMMUNITY
·
41 closed deals
$20–22 lead cost
Task

A unique business-class residential complex in a city with a small target audience needed to generate leads and sales exclusively through digital channels without wasting budget.

What we did
Created brand platforms on Instagram, Facebook, and Twitter with a lifestyle focus.
Developed a visual component with motion graphics and video content.
Built an active community with 20-minute response times and chatbots for automation.
Worked closely with the client's sales department to adjust advertising based on lead quality.
117 bookings, 41 closed deals, 213 leads generated.
Stable lead cost of $20–22
even with an 8.6% price increase
Monthly engagement rate of 5–6%.
Contributed to over 50%
of all apartment sales in both towers
Read more

Still Comparing Google Ads Agencies?

Finding the right Google Ads partner can make the difference between wasted budget and scalable growth. Explore our list of the best Google Ads agencies to compare PPC expertise, campaign management approaches, industries served, and performance results.

Meet your dedicated PPC team

Your team is matched to your ad platforms, budget size, and business goals — with specialists who've managed campaigns in your exact industry.

Your PPC engine, on subscription

Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.

PPC articles

Our expert guides on paid advertising strategy, platform updates, optimization tactics, and real-world campaign insights.

Why Choose Our Google Ads Agency

📊 Strategy Before Spend, Every Time
We never launch a campaign before understanding your conversion economics, competitive landscape, and growth objectives. Every Google Ads program we build is designed around a specific target CPA or ROAS from day one, not optimized toward it retroactively.
🔬 Data-Driven Optimization on Every Account
Every optimization decision we make is backed by performance data, not intuition. We run structured tests, track statistical significance, and apply only the changes that demonstrably improve the metrics that matter to your business.
🤝 A Certified Team That Manages Only Google Ads
Our paid search team works exclusively on Google Ads programs. Every specialist is Google Ads certified, actively managing accounts across multiple industries, and continuously trained on platform updates and new campaign types as they are released.
💰 Budget Efficiency as a Core Discipline
We treat your ad spend as if it were our own. Wasted budget on irrelevant searches, poor quality placements, and underperforming campaigns is identified and eliminated consistently so every dollar you invest is working toward your conversion goals.
📋 Full Transparency Into Every Decision
You have complete access to your Google Ads account at all times. We provide weekly performance updates, plain-language monthly reports, and regular strategy calls so you always understand what we are doing, why we are doing it, and what results it is producing.
🚀 Proven Scaling Methodology
Getting a campaign to break even is not the goal. Our process is designed to establish a profitable baseline quickly and then scale budget systematically against proven performance, turning a working campaign into a predictable revenue engine.

FAQs

The right budget depends on your industry, target keywords, geographic scope, and conversion goals. Most businesses see meaningful results starting from $5,000 per month in ad spend. We model your estimated cost per click and conversion rate during onboarding to recommend a starting budget that gives your campaigns enough data to optimize effectively.
Search campaigns can generate leads or sales within the first 24 to 48 hours of going live. However, the first 30 to 60 days are typically a learning and optimization phase as campaigns gather conversion data and bidding algorithms calibrate. Most accounts reach stable, improving performance within 60 to 90 days of launch.
ROAS stands for Return on Ad Spend and measures the revenue generated for every dollar spent on advertising. A 4x ROAS means $4 in revenue for every $1 spent. Target ROAS varies significantly by industry, margin, and campaign type. We model your target ROAS during strategy development based on your conversion economics and use it as the primary optimization target throughout the engagement.
We charge a fixed monthly management fee based on your subscription plan, not a percentage of ad spend. This means our incentive is always to improve your return on investment, not to increase your ad budget. Your ad spend is billed directly to your own Google Ads account.
Yes. We begin every account takeover with a comprehensive audit that identifies wasted spend, structural issues, and performance improvement opportunities. We provide a full audit report before making any changes so you understand exactly what we found and what we recommend before we touch anything.
We review all Google automated recommendations critically against your actual performance data. Many Google recommendations are designed to increase platform spend rather than improve ROI. We apply only the recommendations that our analysis confirms will improve your results and reject or pause those that would not.
Quality Score is Google's rating of the relevance and quality of your keywords, ads, and landing pages. A higher Quality Score means Google charges you less per click and gives your ads better positions in search results. Improving Quality Scores across your account is one of the most effective ways to reduce costs and increase the competitiveness of your campaigns without increasing budget.
Yes. We have experience managing Google Ads in regulated verticals including fintech, healthcare, legal services, iGaming in licensed markets, and crypto in permitted jurisdictions. We understand the specific advertising policies that apply to each industry and build compliant campaign structures that stay within platform guidelines while still generating strong performance.
Always. Your Google Ads account remains in your name and under your ownership throughout the engagement. We access it through manager account permissions. If our engagement ends, you retain full access to your account, all campaign data, and all conversion history.
You receive a weekly performance summary covering key metric movements and any significant actions taken. Each month we provide a full performance report covering ROAS, CPA, conversion trends, competitive positioning, and a forward-looking optimization plan. We also hold regular strategy calls to review results and discuss upcoming priorities.
The right budget depends on your industry, target keywords, geographic scope, and conversion goals. Most businesses see meaningful results starting from $5,000 per month in ad spend. We model your estimated cost per click and conversion rate during onboarding to recommend a starting budget that gives your campaigns enough data to optimize effectively.
Search campaigns can generate leads or sales within the first 24 to 48 hours of going live. However, the first 30 to 60 days are typically a learning and optimization phase as campaigns gather conversion data and bidding algorithms calibrate. Most accounts reach stable, improving performance within 60 to 90 days of launch.
ROAS stands for Return on Ad Spend and measures the revenue generated for every dollar spent on advertising. A 4x ROAS means $4 in revenue for every $1 spent. Target ROAS varies significantly by industry, margin, and campaign type. We model your target ROAS during strategy development based on your conversion economics and use it as the primary optimization target throughout the engagement.
We charge a fixed monthly management fee based on your subscription plan, not a percentage of ad spend. This means our incentive is always to improve your return on investment, not to increase your ad budget. Your ad spend is billed directly to your own Google Ads account.
Yes. We begin every account takeover with a comprehensive audit that identifies wasted spend, structural issues, and performance improvement opportunities. We provide a full audit report before making any changes so you understand exactly what we found and what we recommend before we touch anything.
We review all Google automated recommendations critically against your actual performance data. Many Google recommendations are designed to increase platform spend rather than improve ROI. We apply only the recommendations that our analysis confirms will improve your results and reject or pause those that would not.
Quality Score is Google's rating of the relevance and quality of your keywords, ads, and landing pages. A higher Quality Score means Google charges you less per click and gives your ads better positions in search results. Improving Quality Scores across your account is one of the most effective ways to reduce costs and increase the competitiveness of your campaigns without increasing budget.
Yes. We have experience managing Google Ads in regulated verticals including fintech, healthcare, legal services, iGaming in licensed markets, and crypto in permitted jurisdictions. We understand the specific advertising policies that apply to each industry and build compliant campaign structures that stay within platform guidelines while still generating strong performance.
Always. Your Google Ads account remains in your name and under your ownership throughout the engagement. We access it through manager account permissions. If our engagement ends, you retain full access to your account, all campaign data, and all conversion history.
You receive a weekly performance summary covering key metric movements and any significant actions taken. Each month we provide a full performance report covering ROAS, CPA, conversion trends, competitive positioning, and a forward-looking optimization plan. We also hold regular strategy calls to review results and discuss upcoming priorities.

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