A New Fan Engagement Platform Made for Sport and Entertainment Fans
B2C
Community Management
Digital Design
Strategic Public Relations
Overview
3 x
subscriber growth
200 %
higher level of engagement
300 +
posts on social media
250 %
increase in brand awareness
700 K
impressions monthly
Services provided
Goals
- Create interesting and engaging content
- Attract a new relevant audience
- Launch marketing campaigns to increase brand awareness
- Increase the number of new app users
Challenge
- Create several press releases within one week and send them to the leading media outlets
- Establish 24/7community management in the Telegram group
- Create an explainer video to educate people about the company’s new product
- Set up contests and activities to warm up the audience and increase engagement
- Rebrand the company’s Instagram account to reach a new audience segment
- Increase brand awareness and popularize the idea of the project among the crypto community
- Develop new visual solutions after the company’s rebranding
- Reach out to top influencers to educate their audiences about the company’s new product
Approach
- Studied the target audience
- Created eye-catching images and GIFs
- Created giveaways in order to get more subscribers and increase activity
- Developed a complex content plan for social media promotion and PR strategy
- Created informative bright posts tailored to the audience
- Actively covered events from the world of sports on Twitter, LinkedIn, Instagram, Facebook
The Main Result
3 x
subscriber growth
200 %
higher level of engagement
300 +
posts on social media
250 %
increase in brand awareness
700 K
impressions monthly
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