A New Fan Engagement Platform Made for Sport and Entertainment Fans

B2C
Community Management
Digital Design
Strategic Public Relations
Iqoniq

Overview

3 x
subscriber growth
200 %
higher level of engagement
300 +
posts on social media
250 %
increase in brand awareness
700 K
impressions monthly

Goals

  • Create interesting and engaging content
  • Attract a new relevant audience
  • Launch marketing campaigns to increase brand awareness
  • Increase the number of new app users

 

Challenge

  • Create several press releases within one week and send them to the leading media outlets
  • Establish 24/7community management in the Telegram group
  • Create an explainer video to educate people about the company’s new product
  • Set up contests and activities to warm up the audience and increase engagement
  • Rebrand the company’s Instagram account to reach a new audience segment
  • Increase brand awareness and popularize the idea of the project among the crypto community
  • Develop new visual solutions after the company’s rebranding
  • Reach out to top influencers to educate their audiences about the company’s new product

 

Approach

  • Studied the target audience
  • Created eye-catching images and GIFs
  • Created giveaways in order to get more subscribers and increase activity
  • Developed a complex content plan for social media promotion and PR strategy
  • Created informative bright posts tailored to the audience
  • Actively covered events from the world of sports on Twitter, LinkedIn, Instagram, Facebook

The Main Result

3 x
subscriber growth
200 %
higher level of engagement
300 +
posts on social media
250 %
increase in brand awareness
700 K
impressions monthly

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