Trusted by 250+ startups and global brands, across 30+ industries.

Is Facebook advertising still effective now, and why?

Facebook Ads today are a core performance channel for combining algorithmic optimization, precise targeting, and creative testing at scale. Used correctly, they function as a system for predictable demand generation, not a series of one-off campaigns.

Here are the main reasons why this channel is so promising right now:

  • Rich Targeting and Signal Quality:
    Meta still has some of the deepest behavioral and interest data, which allows you to reach very specific audiences, lookalikes, and high-intent segments without wasting budget on the wrong clicks.
  • Creative-Driven Performance:
    The platform rewards strong creatives and testing, meaning brands that iterate quickly on angles, hooks, and formats can dramatically outperform competitors with similar budgets.
  • Full-Funnel Capabilities:
    From awareness to retargeting and retention, Facebook supports the entire customer journey with different objectives, placements, and formats that work together as a performance ecosystem.
  • Constantly Evolving Features:
    New campaign types, placements, and optimization options are added regularly, giving you more levers to test, refine, and stay ahead of market shifts instead of being locked into a static setup.

Facebook advertising problem-solving
with support from our team

Problems:
A lot of traffic but very few conversions.
People click on ads but drop off before completing a purchase or form.
There’s plenty of data, yet no clear direction on what to improve.
Tests are running, but meaningful insights never appear.
Team members disagree and priorities keep shifting.
ArraySolutions:
Friction points in the funnel are mapped and removed so users can complete their journey.
Key steps in the journey become clearer, shorter, and easier to follow.
Scattered analytics turn into a handful of focused, testable ideas.
Experiments follow a clear structure, and every test produces reusable learnings.
Decisions start to rely on shared evidence instead of conflicting opinions.

Full-service Facebook Ads solutions

under one roof
Facebook Ads Strategy
End-to-end campaign setup focused on real business outcomes. Campaign structure, objectives, and tracking are aligned so every ad set, placement, and event contributes to leads, sales, or qualified pipeline.
Audience Targeting and Segmentation
Smart segmentation that gets your ads in front of the right people at the right time. Custom audiences, interests, behaviors, and exclusions work together to filter out junk traffic and focus spend on users most likely to convert.
Lead Generation
High-intent lead flows built around offers your audience actually wants. Lead forms, landing pages, and follow-up logic are designed to reduce drop-offs, capture clean data, and bring in contacts your sales team can realistically work with.
Creative Production and Testing
Scroll-stopping creatives tailored to different stages of the funnel. Static, video, and UGC-style ads are tested against each other, with messaging, angles, and formats iterated based on performance instead of guesswork.
Funnel Strategy
Clear journeys that take users from first impression to conversion without confusion. Messaging, CTAs, and landing experiences are mapped to awareness, consideration, and decision stages so each step has a specific job.
Retargeting Setup
Always-on retargeting that recovers lost traffic and warms up intent. Different retargeting pools (site visitors, video viewers, engagers, abandoned carts) receive tailored messages instead of seeing the same generic ad over and over.
Lookalike and Scaling Infrastructure
Scaling systems built on your best-performing audiences and events. High-quality seed lists, lookalikes, and broad targeting tests allow budgets to grow while keeping CAC and lead quality under control.
A/B Testing
Structured experiments to continuously improve results instead of randomly “tweaking”. Audiences, creatives, placements, and bids are tested one change at a time, with clear winners logged and rolled out across campaigns.
Tracking, Analytics & Reporting
Clean tracking that shows what actually works and what burns budget. Conversion events, pixels, and aggregated reporting are set up so you can see cost per lead, cost per purchase, ROAS, and other key metrics.
Ongoing Campaign Management
Hands-on management to keep performance moving, not just “set and forget”. Budgets, bids, and creatives are adjusted based on trends, seasonality, and learnings, with regular reviews and actionable recommendations for the wider marketing team.

We cover a wide range
of ad types on the Facebook platform

There are many formats, and our experts know how to work with each of them.
🎥 Video Ads
Short and long form video creatives in Feed, Stories, and Reels that boost awareness, communicate your message quickly, and drive clicks to your site.
🖼 Image Ads
Single image units that highlight your key offer or product with clear messaging, ideal for driving traffic and simple conversion goals.
🧩 Carousel Ads
Swipeable multi card ads that let you showcase multiple products, features, or steps of a story in one placement.
🛍 Collection Ads
Mobile first shopping formats that open into an instant product grid, perfect for ecommerce brands that want to turn browsing into purchases.
📲 Instant Experience Ads
Full screen experiences that load instantly and combine video, images, copy, and calls to action for deeper storytelling.
📢 Awareness Campaigns
Setups focused on reach and impressions to get your brand in front of the right audiences at scale.
🚦 Traffic Campaigns
Campaigns optimized to send qualified visitors to your website, landing pages, or app instead of random clicks.
💬 Engagement Campaigns
Objective tuned to generate reactions, comments, saves, video views, and messages so your content actually sparks interaction.
🧲 Leads Campaigns
Lead form and website based setups that capture sign ups, demo requests, and inquiries directly from the platform.
💳 Sales Campaigns
Conversion optimized campaigns that use pixel and conversion data to drive purchases and sign ups rather than vanity metrics.

Who do we run Facebook advertising for?

We understand the platform’s nuances and select the formats that fit it best. Any industry or type of business, from startups to large enterprises, can trust us with their Facebook promotion.

💰 Financial Services
Lead-focused campaigns for banks, fintech apps, and investment platforms, with clear value messaging and compliance-safe creatives. We build funnels that turn ad clicks into verified applications, demo requests, and funded accounts.
💼 SaaS & Software
Facebook Ads that move users from “just curious” to “active trial” and paying customers. Think pain-point hooks, social proof, and smart retargeting around trials, demos, and feature adoption.
₿ Crypto
Acquisition and community growth for exchanges, wallets, and Web3 products within a compliance-aware framework. Education, transparency, and trust cues filter out low-intent traffic and attract real users.
⚕️ Healthcare
Hyper-local, trust-building campaigns for clinics and medical services. Clear, empathetic messaging plus strict policy and privacy alignment to drive bookings and inquiries.
🏠 Real Estate
Lead-gen systems for agents, developers, and marketplaces. Geo-targeted ads, listing highlights, and instant lead forms bring in buyers, sellers, and investors.
📈 Forex & Trading
Facebook Ads that blend education and performance for brokers and trading platforms. We attract serious traders with value-led creatives, then retarget around deposits and platform activity.
🎮 Gaming
User acquisition for mobile and PC games with a focus on retention. Gameplay-first creatives, event-based optimization, and segmented retargeting keep players in the game.
🎰 iGaming & Betting
Market-specific setups that respect regulation while pushing FTDs and deposits. Localized promos, tailored audiences, and careful retargeting support re-activation and higher LTV.
🛒 E-commerce & Online Retail
Sales-driven campaigns across the full funnel. Dynamic product ads, abandoned-cart recovery, and upsell flows keep ROAS and revenue growing.

We work with all business types

🚀 Startups
Lean, fast-learning setups to test offers, audiences, and angles without wasting budget.
🏢 Enterprise
Structured, multi-region accounts with shared guardrails and room for local execution.
🤝 B2B
Lead and demand gen: content, webinars, and case studies amplified through targeted Facebook Ads.
🛒 B2C
Emotion-led, visually strong campaigns that drive discovery, add-to-cart, and repeat purchases.
🧴 DTC
Direct-response storytelling that sells product and brand at the same time.
🏪 Small Business
Practical, local campaigns focused on calls, bookings, and foot traffic rather than vanity metrics.

Our paid advertising case studies

Discover real-world paid advertising campaigns managed by our expert team, with full visibility into traffic sources, engagement metrics, conversions, and revenue growth across all channels.

Meet your dedicated Facebook Ads team

The team is built around your specific goals, bringing together advertising specialists who have successfully managed campaigns and optimized ad performance for businesses.

Our rating based on 80+
verified client reviews

High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
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eCommerce
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10,001+ Employees
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$10,000 to $49,999
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New York City, New York
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51-200 Employees
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Jan. 2019 - Ongoing
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Porto Calvo, Brazil
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5,001-10,000 Employees
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$10,000 to $49,999
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Dec. 2022 - July 2023
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11-50 Employees
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Confidential
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5.0
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501-1,000 Employees
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$50,000 to $199,999
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Nov. 2021 - Ongoing
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Spain
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11-50 Employees
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Confidential
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Feb. - Apr. 2023

Your Facebook advertising growth engine
on a flexible subscription

Start lean, add capacity, keep the cadence.
Quarterly
Semi-annual 10%off
Annual 20%off
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.

Social media promotion insights

Discover how we break down social media marketing, from paid advertising to organic and engagement-driven techniques.

FAQs

We start with your business model, margins, and sales process, then map a funnel from first impression to conversion. The account structure, objectives, and events are built around that journey instead of generic “traffic” campaigns. As data comes in, we refine audiences, messaging, and budgets based on where users actually drop off and where profit is created.
Our specialists use a mix of awareness, traffic, leads, and sales objectives, depending on your goals and maturity. For some brands the focus is on lead forms and qualification, for others on catalog sales or high intent landing page conversions. The key is to let each campaign have a clear role in the funnel rather than trying to make one setup do everything at once.
First we audit the current setup: tracking, structure, audiences, creatives, and landing pages. Then we keep what works, remove what wastes budget, and introduce a structured testing plan around offers, hooks, and segments. Over the next weeks we shift spend toward proven winners, plug leaks in the funnel, and build a clearer picture of what really drives revenue.
We define primary and secondary KPIs before launching, such as cost per lead, cost per acquisition, ROAS, and lead quality. Instead of judging performance only by cheap clicks, we follow the full journey from impression to sale or qualified opportunity. Regular reporting focuses on what changed, what was tested, and what that means for next steps.
We start by unpacking what went wrong: tracking gaps, wrong objectives, weak offers, or misaligned expectations. Then we set realistic targets based on your economics and decide whether the channel should focus on profit, pipeline, or learning in the first phase. Only after that we relaunch with a controlled testing framework so you can clearly see if and where performance improves.
Our team adapts campaign structure and messaging to your model instead of using one template for everyone. For Ecommerce and DTC brands the focus is on catalog setups, dynamic product ads, and recovering abandoned carts. For B2B and SaaS we lean into lead forms, demo requests, and retargeting around content and case studies to improve lead quality. Local services and small businesses get geo-targeted campaigns, simple lead flows, and clear calls to call, book, or visit, so the setup matches how customers actually buy.
Yes, but we adapt the entire setup to platform policies and your internal compliance rules. That means careful wording, approved claim frameworks, and stricter audience choices so ads stay live and stable. We test within those boundaries rather than pushing risky tactics that can get the account restricted.
We operate on a transparent subscription model rather than open-ended hourly billing. Each plan includes a clearly defined scope that covers strategy, campaign management, creative production, and reporting, all at a fixed monthly price so you always know what is included. Higher tiers provide broader ad spend coverage, more intensive testing, and increased creative output.
We start with your business model, margins, and sales process, then map a funnel from first impression to conversion. The account structure, objectives, and events are built around that journey instead of generic “traffic” campaigns. As data comes in, we refine audiences, messaging, and budgets based on where users actually drop off and where profit is created.
Our specialists use a mix of awareness, traffic, leads, and sales objectives, depending on your goals and maturity. For some brands the focus is on lead forms and qualification, for others on catalog sales or high intent landing page conversions. The key is to let each campaign have a clear role in the funnel rather than trying to make one setup do everything at once.
First we audit the current setup: tracking, structure, audiences, creatives, and landing pages. Then we keep what works, remove what wastes budget, and introduce a structured testing plan around offers, hooks, and segments. Over the next weeks we shift spend toward proven winners, plug leaks in the funnel, and build a clearer picture of what really drives revenue.
We define primary and secondary KPIs before launching, such as cost per lead, cost per acquisition, ROAS, and lead quality. Instead of judging performance only by cheap clicks, we follow the full journey from impression to sale or qualified opportunity. Regular reporting focuses on what changed, what was tested, and what that means for next steps.
We start by unpacking what went wrong: tracking gaps, wrong objectives, weak offers, or misaligned expectations. Then we set realistic targets based on your economics and decide whether the channel should focus on profit, pipeline, or learning in the first phase. Only after that we relaunch with a controlled testing framework so you can clearly see if and where performance improves.
Our team adapts campaign structure and messaging to your model instead of using one template for everyone. For Ecommerce and DTC brands the focus is on catalog setups, dynamic product ads, and recovering abandoned carts. For B2B and SaaS we lean into lead forms, demo requests, and retargeting around content and case studies to improve lead quality. Local services and small businesses get geo-targeted campaigns, simple lead flows, and clear calls to call, book, or visit, so the setup matches how customers actually buy.
Yes, but we adapt the entire setup to platform policies and your internal compliance rules. That means careful wording, approved claim frameworks, and stricter audience choices so ads stay live and stable. We test within those boundaries rather than pushing risky tactics that can get the account restricted.
We operate on a transparent subscription model rather than open-ended hourly billing. Each plan includes a clearly defined scope that covers strategy, campaign management, creative production, and reporting, all at a fixed monthly price so you always know what is included. Higher tiers provide broader ad spend coverage, more intensive testing, and increased creative output.

    Book a call with us

    No sales pitch. Just goals and next steps.

    If we’re not a fit, we’ll tell you and still share clear next steps.

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    We have a fully remote team, so we can hire the best experts from all over the world
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