Turnkey Influencer Marketing: Tap Tap Send Case Study in the Competitive Money Transfer Market
Overview
Tap Tap Send is an international app for fast and easy money transfers. It lets users send funds from the UK, EU, US, UAE, Canada, and Australia to countries in Africa, Asia, the Caribbean, and Latin America straight from their phone. The client set out to expand into the Vietnamese and Filipino markets.
Services provided
Problem
The money transfer market where Tap Tap Send operates is highly competitive and growing quickly. Both fintech companies and traditional banks are active players, with banks adopting new technologies to retain their customers.
Vietnamese and Filipino diasporas abroad send money home regularly, but when choosing a service, they rely heavily on trust and word-of-mouth within their communities. Tap Tap Send had a convenient product, but low brand awareness and audience skepticism slowed growth. Traditional advertising wasn’t as effective as personal recommendations and influencer-driven content.
Objective
- Launch an influencer marketing campaign targeting Vietnamese and Filipino diasporas.
- Build brand awareness and trust in Tap Tap Send through local bloggers.
- Drive initial app installs and money transfers using promo codes and challenge-based mechanics.
What We Did
Studied the product and selected influencers
We took a deep dive into Tap Tap Send’s product and the client brief. Then we analyzed competitors and their influencer campaigns to see which formats and messages resonate best in the money transfer market. This helped us highlight Tap Tap Send’s strengths and shape the strategy.
Finding the right influencers turned out to be one of the toughest steps. We reviewed dozens of candidates, checking their audience breakdown, credibility, and engagement quality. It was crucial to make sure their followers were genuinely part of the Vietnamese and Filipino diasporas. This careful screening allowed us to focus on bloggers with real influence inside their communities.
Created a media plan with a posting schedule and budget for each influencer
We agreed on the terms, negotiated the cost and placement formats. We aimed for the optimal balance: choosing influencers who would naturally convey the product’s value while keeping the CPM within the target range.
Prepared content and integrations
Together with the bloggers, we developed a content plan and drafted posts. We built Tap Tap Send’s key messages — simplicity, speed, and reliability of transfers — into each influencer’s usual style. This made the integrations feel natural and trustworthy.
We also made sure every post went live on time. Our team checked promo code accuracy, visuals, and brand mentions. This level of control helped maintain a consistent communication standard and avoid mistakes.
Collected results and recommendations
Once the campaign wrapped up, we gathered the final metrics for each influencer: views, ER, and CPM. We compared the actual results with the planned figures and highlighted the most effective partners.
The final report included not only numbers but also recommendations: shifting more budget toward influencers with high engagement and low CPM, testing new formats, and scaling the approach to other GEOs such as Africa and Latin America.
Results
- Total campaign reach exceeded 205,000 views.
- Average engagement rate reached 5.09% — above the fintech industry benchmark.
- The best results came from influencers with low CPM and a natural connection to their audience.
- Built a pool of trusted KOLs for long-term collaboration.
- Developed recommendations for reallocating budget and expanding the campaign to new regions.
The project team
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