Turning clicks into customers: A $4.8 million smartphone success story
Overview
Global smartphone manufacturer is a leading consumer electronics and smart manufacturing company that has established itself with a core focus on smartphones and smart hardware connected through an Internet of Things (IoT) platform. Some of these strategies include paid channels such as using pay-per-click ads (PPC), while other strategies like email marketing use unpaid platforms.
Services provided
Goals
- Enhance the visibility of online marketplaces as a key sales channel for Global smartphone manufacturer.
- Boost Sales of smartphones
- Generate Website Traffic for Future Product Releases
- Optimize Advertising Costs
- Increase Social Media Engagement
Challenge
Global smartphone manufacturer, in collaboration with various local marketplaces, launched a weekly promotion: when you purchased one smartphone model, you received another one as a gift. The task at hand was to effectively advertise this promotion online.
Approach
To effectively promote Global smartphone manufacturer’s weekly smartphone promotion in collaboration with various local marketplaces and achieve the specified goals, our agency implemented a multifaceted approach that combined several digital marketing strategies.
Execution
Paid Advertising
We utilized Google Search and the Google Display Network to target users actively searching for smartphones. Our strategy involved optimizing keywords such as “smartphones,” “buy smartphone,” and “affordable smartphone to buy.” Additionally, we tailored product banners in accordance with seasonal demand and customer preferences.
- Conducted extensive keyword research to identify relevant terms.
- Created and optimized ad copy to increase click-through rates.
- Developed seasonal product banners for enhanced engagement.
- Monitored and adjusted ad campaigns based on real-time performance data
Social Media Advertising
Concurrently, we launched targeted advertising campaigns on Facebook and Instagram. To ensure precision, we excluded users interested in high-end gadgets and luxury smartphone brands. Instead, we concentrated on segments like parents, leveraging the back-to-school period with the message “Buy a smartphone, get one for your child.”
- Designed and launched targeted ad campaigns on Facebook and Instagram.
- Excluded users interested in luxury brands to focus on Global smartphone manufacturer's target audience.
- Developed compelling ad creatives and messaging.
- Aligned ad schedules with peak engagement times.
Display Advertising
We used Google Display Ads to actively retarget the existing audience from paid search and social media channels. This technology enabled us to precisely target the desired audience and display relevant banners. Analytics code was installed on store pages, tracking users who visited specific catalog pages in real-time. This allowed us to follow the user’s online journey, display Global smartphone manufacturer brand banners on other websites and guide potential customers to Global smartphone manufacturer’s page to learn about the promotion terms and complete their purchases.
- Installed tracking code on relevant store pages for real-time user behavior tracking.
- Initiated retargeting campaigns for users who visited catalog pages but didn't make a purchase.
- Displayed Global smartphone manufacturer brand banners on external websites.
- Directed retargeted customers to Global smartphone manufacturer's dedicated page for promotion details and easy purchases.
Results
Conclusion
To conclude, Global smartphone manufacturer’s partnership with our agency successfully improved online marketplace visibility, drove sales of specific smartphone models, and generated substantial website traffic ahead of new product releases. Our holistic approach, incorporating paid search advertising, precision-targeted social media campaigns, and display ads for retargeting, delivered remarkable results. These included elevated click-through rates, reduced cost per click, and significant sales turnover. This accomplishment underscores the potency of customized online advertising strategies, effectively aligning with Global smartphone manufacturer’s business goals and efficiently reaching the intended audience.
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