65 Leads via Google Ads in the Real Estate Niche: Abodos Invest Case Study
Overview
Abodos Invest is an international company specializing in real estate investment and development. Its main focus is selling and promoting residential and commercial properties to foreign buyers, primarily targeting German-speaking audiences. The project’s core audience consists of Europeans looking to invest in real estate in southern countries.
Services provided
Problem
To attract clients, the company relied on digital channels and actively tested Google Ads search campaigns, but wasn’t generating leads. The Northern Cyprus real estate market is highly competitive, with both large developers and small firms competing for attention. For smaller businesses, it’s tough to keep up with bigger players who have more resources, scale, and infrastructure.
Objective
Make ad campaigns more manageable and effective to increase the volume of relevant traffic and leads:
- Attract target users with strong interest in Northern Cyprus real estate.
- Boost ad CTR and reduce cost per click.
- Build proper analytics through accurate UTM tags and traffic segmentation.
- Lay the groundwork for scaling campaigns in the long run.
What We Did
Conducted an audit
At the first stage, we carried out a deep analysis of the client’s business model, goals, and current account setup. The detailed audit revealed several weak points:
- Inside the account, keywords were organized inefficiently: the same queries were used across different match types, creating internal competition and reducing bid effectiveness.
- There was no optimization by device or time of day. Ads were running 24/7 without considering peak conversion hours or differences between mobile and desktop user behavior, which led to inefficient budget spending.
- Targeting covered several countries and languages at once, lowering ad relevance and hurting traffic quality.
- Not all landing pages were adapted to the user’s language, which had a direct negative impact on conversion rates.
Audit Highlights: Key Mistakes and Growth Opportunities
Prepared new semantics and ad copy
We built an expanded pool of German-language keywords. Campaigns were split by language and region to improve relevance and eliminate overlaps.
We also created new ad copy tailored to different intents: some for informational searches, others for commercial ones. The ads highlighted the client’s strongest selling points: competitive prices, seaside locations, developed infrastructure, and the potential for high rental income.
We set up UTM tags to track traffic and conversions across each campaign segment
Results
We generated 65 leads at an average cost of £118 each. These were genuine prospects interested in purchasing property in Northern Cyprus.
At the same time, the campaigns delivered strong performance metrics. CTR reached 7.2%, with an average CPC of £0.72. The overall budget remained under control, while the most effective keywords drove better conversion rates and a lower cost per lead.
The results showed that well-structured semantics, fresh ad copy, and transparent analytics can consistently deliver qualified leads and create a solid foundation for scaling ad campaigns.
The project team
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