£58 Leads via Google Ads for Abodos Invest in a Competitive Real Estate Market: Abodos Invest Case Study
Overview
Abodos Invest is an international company specializing in real estate investment and development. Its main focus is selling and promoting residential and commercial properties to foreign buyers, primarily targeting German-speaking audiences. The project’s core audience consists of Europeans looking to invest in real estate in southern countries.
Services provided
Challenge
To attract clients, the company relied on digital channels and actively tested Google Ads search campaigns, but wasn’t generating leads. The Northern Cyprus real estate market is highly competitive, with both large developers and small firms competing for attention. For smaller businesses, it’s tough to keep up with bigger players who have more resources, scale, and infrastructure.
Purpose
Attract German property buyers in Northern Cyprus through Google Ads.
Our objective
- Attract target users with strong interest in Northern Cyprus real estate.
- Boost ad CTR and reduce cost per click.
- Build proper analytics through accurate UTM tags and traffic segmentation.
- Lay the groundwork for scaling campaigns in the long run.
What We Did
Conducted an audit
At the first stage, we analyzed the client’s business model, goals, and the current structure of the ad account. The audit revealed several key issues: an inefficient keyword structure, a lack of optimization by device and ad schedule, unfocused targeting by country and language, and insufficient localization of the landing pages.
Prepared new semantics and ad copy
We built an expanded pool of German-language keywords. Campaigns were split by language and region to improve relevance and eliminate overlaps.
We also created new ad copy tailored to different intents: some for informational searches, others for commercial ones. The ads highlighted the client’s strongest selling points: competitive prices, seaside locations, developed infrastructure, and the potential for high rental income.
Launched paid advertising
After preparing the account structure and creative assets, we launched Google Ads search campaigns. The campaigns were segmented by language and region to increase relevance and avoid overlap. The primary focus was on users with strong purchase intent for property in Northern Cyprus.
During launch, we set up proper analytics: implemented UTM tags and segmented traffic and conversions to clearly see the real performance of each keyword and ad.
We then moved into ongoing optimization: pausing underperforming queries, scaling keywords that drove conversions, and refining bids and ad copy. This allowed us to keep the cost per conversion under control and steadily improve lead quality, even with a limited budget.
At the start of the project, the cost per conversion was around £78-80 due to the learning phase and unrefined keyword targeting. After optimization and a stronger focus on high-performing keywords, the cost dropped to approximately £58-60.
Results
We generated leads at an average cost of £58-60 each. These were genuine prospects interested in purchasing property in Northern Cyprus.
At the same time, the campaigns delivered strong performance metrics. CTR reached 7.2%, with an average CPC of £0.72. The overall budget remained under control, while the most effective keywords drove better conversion rates and a lower cost per lead.
The results showed that well-structured semantics, fresh ad copy, and transparent analytics can consistently deliver qualified leads and create a solid foundation for scaling ad campaigns.
What this delivered for the client
The project delivered a steady flow of high-quality leads from the target audience at a predictable acquisition cost. As a result, Abodos Invest gained a controlled and scalable advertising model that supports sales growth and enables long-term planning for investor acquisition.
The project team
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