Promo video for the iGaming product Marble Magic
Overview
InplayMatrix is a global iGaming company developing Marble Magic – a platform that features live marble races you can bet on in real time. Users can watch live streams, track race result and compete in global championships. The target audience for this project is B2C users, primarily from Asian countries, who are interested in online entertainment and betting.
Services provided
Challenge
The iGaming space, especially live betting and streaming, is a fast-moving, high-stakes niche with intense competition and a strong focus on UX. Without eye-catching visuals, clear positioning, and emotional pull, it’s easy for a product to go unnoticed.
Marble Magic didn’t have any promo content: no tools to explain how the product works or to deliver that all-important WOW factor.
Project goals
Use a promo video to attract and hold the attention of offline event attendees. Clearly showcase the product and its key features within a short timeframe.
Our tasks:
- Script development.
- Full production: editing, motion graphics, and visual effects.
- Voiceover in English and Chinese.
- Video localization for the Asian market.
What We Did
Aligned on goals and priorities
During the onboarding call, we worked closely with the client’s team to define clear goals and choose the right format for the promo. The main objective was to create a bold, high-energy video that would speak to an international audience and grab attention from the very first seconds.
This wasn’t just about showcasing the product, the video had to spark curiosity and boost brand recognition. That’s why we chose to focus on Marble Magic’s standout features and immersive visual appeal.
One of Marble Magic’s standout visual features is the variety of tracks. Each one is designed as a unique visual world, with its own atmosphere and style
Developed the script and visual concept
We proposed a teaser-style concept: a short but punchy storyline that highlights the platform’s core elements. The visuals were crafted to match the aesthetic of top iGaming videos: fast-paced motion, close-up shots, dynamic camera angles, and emotionally charged editing.
We built the narrative around a proven formula: hook → intrigue → momentum → final call-to-action. This way, the video doesn’t just tell the story, it drives viewers to take action.
Handled voiceover and localization
For the English version, we quickly found the right voice, energetic and familiar to the iGaming crowd. Finding the right Chinese voiceover required additional iterations. In both versions, we achieved a natural flow and nailed the emotional rhythm of the video, ensuring the message hit home with each audience.
Result
The client received a bilingual promo video for offline events. They noted that the video was engaging: it captured the spirit of Marble Magic, sparked audience interest, and made it easy to present the project even to people who were new to marble racing.
What this delivered for the client
Thanks to our work, the client was able to present the product at offline events, including a private InplayMatrix event. About every 30 minutes, we played versions with English and Chinese voiceovers so guests could quickly understand what the product was and grasp the key features of the Marble Magic platform.
The project team
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