Promo video for the iGaming product Marble Magic
Overview
InplayMatrix is a global iGaming company developing Marble Magic — a platform that features live marble races you can bet on in real time. Users can watch live streams, track race results, compete in global championships, and even design their own tracks. The target audience for this project is B2C users, primarily from Asian countries, who are interested in online entertainment and betting.
Services provided
Problem
The iGaming space — especially live betting and streaming — is a fast-moving, high-stakes niche with intense competition and a strong focus on UX. Without eye-catching visuals, clear positioning, and emotional pull, it’s easy for a product to go unnoticed.
Marble Magic didn’t have any promo content — no tools to explain how the product works or to deliver that all-important WOW factor.
Objective
We stepped in to handle the full-cycle video production, from concept to delivery:
- Script development
- Full production: editing, motion graphics, and visual effects
- Voiceover in English and Chinese
- Video localization for the Asian market
What We Did
Aligned on goals and priorities
During the onboarding call, we worked closely with the client’s team to define clear goals and choose the right format for the promo. The main objective was to create a bold, high-energy video that would speak to an international audience and grab attention from the very first seconds.
This wasn’t just about showcasing the product — the video had to spark curiosity and boost brand recognition. That’s why we chose to focus on Marble Magic’s standout features and immersive visual appeal.
One of Marble Magic’s standout visual features is the variety of tracks. Each one is designed as a unique visual world, with its own atmosphere and style
Developed the script and visual concept
We proposed a teaser-style concept: a short but punchy storyline that highlights the platform’s core elements. The visuals were crafted to match the aesthetic of top iGaming videos — fast-paced motion, close-up shots, dynamic camera angles, and emotionally charged editing.
We built the narrative around a proven formula: hook → intrigue → momentum → final call-to-action. This way, the video doesn’t just tell the story — it drives viewers to take action.
Handled voiceover and localization
For the English version, we quickly found the right voice — energetic and familiar to the iGaming crowd. The Chinese voiceover took a bit more time: we auditioned dozens of voice actors to find the perfect tone and expressive delivery. In both versions, we achieved a natural flow and nailed the emotional rhythm of the video, ensuring the message hit home with each audience.
Results
We delivered two final versions of the video — in English and Chinese — right on time. The client immediately started using them in presentations and at offline events. Even during the very first screening, the video received positive feedback.
The client noted that the video was engaging: it captured the spirit of Marble Magic, sparked curiosity, and made it easy to introduce the project — even to people who had never heard of marble racing before.
The project team
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