In Just 2 Months, We Relaunched the Zoomex Blog and Kickstarted Organic Growth in a Highly Competitive Crypto Niche

We started with a kickoff meeting with the client’s team. During that first call, we took a deep dive into the current situation: the client explained in detail why their existing content wasn’t working and outlined the key issues they had with the previous contractor. Right away, we locked in the core expectations — Zoomex wanted to build a steady content production flow with at least 15 SEO-optimized articles per month.

At this stage, we also clarified the target audience. The client confirmed that the blog should focus primarily on English-speaking markets — the US, UK, and India. This helped us immediately tailor the upcoming strategy to high-competition regions that are strategically important for the business.

We pulled together an initial list of topics and keywords — some provided by the client, and the rest gathered during our prep phase.

We kicked things off with a thorough SEO audit to pinpoint the weaknesses that were holding back the site’s organic traffic growth. The audit uncovered several critical issues that prevented search engines from properly ranking the content:

• Most backlinks were coming from low-authority sources.
• Google’s index showed about 1,600 keywords, but only 71 were ranking in the top 3 positions.
• The average organic CTR hovered around 2%, indicating that much of the content wasn’t matching user intent.
• Basic SEO settings were missing: the robots.txt file wasn’t configured correctly, the sitemap contained errors, and some pages returned 404 errors.
• The site’s internal structure didn’t support proper interlinking or link equity distribution across articles.
• Many pages had duplicate or missing titles, poorly written meta descriptions, missing H1 tags, and lacked canonical URLs.
• Page load speed was slow — around 3.8 seconds, especially on mobile devices.

Based on the audit results, we set priorities for the next stages of work:

• optimize the site’s internal architecture,
• improve content quality and structure,
• build a comprehensive keyword map for the target markets,
• launch a consistent link-building strategy focused on high-quality backlinks,
• implement ongoing optimization of meta data, headlines, and article structure.

We conducted a content gap analysis to identify topics and search queries with strong potential among the target audience. As a result, we compiled over 1,000 relevant keywords for the target markets.

The collected keywords were segmented into thematic clusters, taking into account the specifics of English-speaking countries like the US, UK, and India. This allowed us to build a topic map that reflected the client’s priorities.

After completing the keyword research, we shared a consolidated list of topics with the client. The Zoomex team selected the highest-priority areas and flagged topics that didn’t align with the project’s current strategy. This approach helped focus efforts on the most promising categories without spreading resources too thin.

We moved forward with a broad range of topics:

1. Blockchain platforms: Arbitrum, Blast, Avalanche, Ronin, EVM, ERC-20
2. Trading strategies: arbitrage, DCA, leverage trading, technical analysis — MACD
3. Crypto market basics: staking, yield, tokenomics, market capitalization
4. Popular cryptocurrencies and meme coins: Bitcoin, Ethereum, Shiba Inu, Pepe, Trump tokens

Based on the approved keyword set, we developed a content plan and detailed briefs for each article. Throughout the process, the client contributed topic ideas, fine-tuned priorities, and quickly updated the publishing schedule as needed.

We organized content production in batches. For each new topic, we prepared a detailed brief outlining keywords, article structure, subheadings, recommended CTAs, and SEO markup guidelines. Once the brief was ready, it was passed on to the editor and SEO copywriter.

Completed articles were checked for uniqueness, aiming for a score of 85–90%, and then went through a final editorial review. The finished content was delivered to the client.

After delivering each batch of articles, we received feedback from the client. While we didn’t have direct access to Google Analytics, the client regularly shared comments via email. On average, we processed edits within 1–2 business days after receiving the feedback and updated the texts accordingly.

During revisions, we improved headline clickability, added or refined meta descriptions, fine-tuned CTA wording, and adjusted article structure to better fit the client’s blog format. This ongoing back-and-forth allowed us to keep the content pipeline running smoothly and maintain consistent quality at every stage.