PrivateAlps
Turned Google Ads into a purchase channel for PrivateAlps and cut cost per purchase from €266 to €68
Cloud hosting · Google Ads, Web analytics · October 2025 – ongoing
IT & Software
SaaS
Data & Analytics
Paid Advertising
€
68
cost per purchase
down from €266 between May–June and September–October 2026
−
19 %
monthly spend
while purchases grew 23%
Figures are account level and include brand search.
Services provided
Challenge
PrivateAlps sells virtual and dedicated servers to technical users. Its site ran without analytics, so when search campaigns went live in October 2025 they could only optimize for clicks. The client needed to see a fixed monthly budget turn into paying customers.
Approach
- Launched search campaigns by product line and region to see where demand converted.
- Built purchase tracking from scratch. Once the client approved GA4 and Google Tag Manager in January 2026, we set up registration, add-to-cart and purchase events and passed them to Google Ads.
- Switched bidding from clicks to conversions, narrowed targeting to the US and Europe, and split brand search into its own campaign.
- Moved the budget to the product line that sold and paused the rest.
- Kept the account clean: tested Performance Max and switched it off when it brought cheaper but weaker traffic, and removed auto-applied Display placements.
Results
€
68
cost per purchase
down from €266 between May–June and September–October 2026
−
19 %
monthly spend
while purchases grew 23%
Figures are account level and include brand search.
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Turned Google Ads into a purchase channel for PrivateAlps and cut cost per purchase from €266 to €68
$488K monthly subscription revenue from $132K/month ad spend
$20M revenue in 180 days
with HTX
$488K monthly subscription revenue from $132K/month ad spend
$20M revenue in 180 days
with HTX
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