SEO, Paid Ads, and Influencers: How We Built a Growth Strategy for Avenix
Overview
Avenix is a fintech company that develops smart solutions for automated trading. Its main product is an AI bot for MetaTrader 4, priced at $10,000. After purchase, users get full access to the program, install it in MT4, and can trade around the clock without manual intervention. The bot analyzes the market, opens and closes trades, manages risk, and primarily works with gold (XAUUSD). The target audience is experienced traders who already understand how Expert Advisors work and are looking for a reliable tool to automate trading and stabilize profits.
Services provided
Problem
The website had a weak SEO profile, many toxic backlinks, and violated E-A-T principles, which made it untrustworthy in the eyes of search engines. There was no clear Google Ads strategy either — some keywords carried a risk of ad suspension, and the campaigns failed to deliver steady sign-ups. The client wanted to identify which channels actually drive paying users.
Objective
Build a full-scale marketing strategy from scratch:
- create a solid SEO foundation,
- test paid channels,
- establish a consistent flow of registrations,
- prepare the project for scaling.
Project
Technical, SEO, and ad campaign audit
Strategy development
Channel testing
Optimization and scaling
What We Did
Optimized SEO
We started with a full diagnostic of Avenix’s websites. During the audit, our team found several SEO issues. All 29 Avenix domains had toxic backlinks that hurt search engine trust, and both structure and content failed to meet E-A-T standards.
To fix this, our specialists cleaned up the backlink profile, added harmful domains to the disavow files, and advised the client to reject a portion of the links. Next, we created a new anchor list to balance the link profile with more natural, non-commercial mentions.
To build a strong link-building strategy, the team analyzed competitors’ backlink profiles and launched an outreach campaign. The goal was to establish a systematic placement of links on high-quality sites and ensure steady link growth over time.
At the same time, we conducted an E-A-T audit of the website and prepared a step-by-step action plan for developers, designers, and SEO specialists. We outlined how to structure the pages, where to add expertise elements, and which trust signals to implement. Then we created a content plan that included whitepapers, case studies, and informational articles aimed at strengthening the brand’s positioning and boosting organic traffic.
After the backlink cleanup, Avenix websites began ranking higher. Thanks to the new structure and content improvements, pages became clearer and more user- and search-engine-friendly.
Launched Paid Ads
In Google Ads, the team focused on a careful, targeted launch. We built the main clusters of keywords, aligned them with the client, and excluded any risky terms that could lead to account suspension. The campaign was centered around one key action — registration. From the very start, the results exceeded expectations: the average cost per registration was $80–95.
Optimization was ongoing. We closely monitored search queries, removed irrelevant ones, and turned off underperforming geos to focus on regions where the audience showed the most engagement.
As the keyword list was refined, performance gradually improved and traffic quality increased. We also advised the client to add remarketing and display campaigns to strengthen results and expand reach. Since all creatives and ad copies had been pre-approved, we were able to dive straight into analytics and optimization.
Developed an SMM Strategy
We created a social media strategy for Avenix, defining the format and tone of content to fit each platform. The plan included static posts, carousels, GIFs, and short explainer videos to ensure adaptability across channels.
The client chose the platforms independently — Twitter, Instagram, and LinkedIn. Twitter turned out to be the most effective for the trading niche, as its audience actively discusses trading automation and new technologies.
We prepared visual concepts and sample creatives inspired by successful campaigns from other trading companies. The client decided to handle the design in-house, while our strategy became the foundation for Avenix’s future content system.
Organized Influencer Marketing
We launched a campaign with key opinion leaders in the trading and investment space to boost Avenix’s brand awareness and build trust in a product with a high entry price. Our team analyzed the market for trading bots and studied how competitors used influencers. Most of them promised quick money and instant success — which often led to disappointment among their audiences. We took the opposite approach: we built an honest positioning and presented Avenix as a professional tool for experienced traders ready to invest in a stable, tech-driven product.
Next, the team created a media plan and selected six influencers across YouTube, X, and Discord whose audiences closely matched the brand’s target group. We handled negotiations, finalized formats and posting schedules, and secured favorable terms along with rights to reuse the content in future campaigns. For each creator, we prepared personalized scripts and talking points so their videos would sound natural and fit the tone of their channels.
All placements went live on schedule and received genuine engagement from viewers. The campaign reached 92,257 views and brought in 2,097 users. The influencer-generated content can now be reused in ads and landing pages — turning a one-time campaign into a long-term brand asset.
Top performers were Mindfully Trading and Live Trading, while TSFX_forex and BullTradeFinder underperformed — these channels were excluded from future recommendations
Results
Within a few months, we built a complete marketing system for Avenix:
- After the SEO optimization, the brand’s websites began ranking noticeably higher, and search engines started trusting them more. The improved structure, navigation, and content made pages easier to use — visitors spent more time on the site and were more likely to take action.
- The Google Ads launch drove a steady flow of registrations, with an average cost per acquisition of $80–95. Traffic quality kept improving thanks to ongoing optimization and precise keyword filtering.
- The SMM strategy laid the groundwork for the brand’s long-term social media presence. Avenix gained a clear communication system, a visual concept, and a scalable content format adaptable to multiple platforms.
- The influencer campaign helped convey the product’s value to a professional trading audience. Videos and posts featuring influencers reached 92,257 views and generated 2,097 interactions. The content itself has become a long-term brand asset, now used in paid ads and on
- landing pages.
The project team
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