Influencer Marketing for the Avenix Trading Bot

At the start, there was no ready-made brief, so we began with an in-depth, independent analysis of the product. We reviewed websites, landing pages, documentation, and user feedback to understand how the bot works, its real strengths, and its limitations.

We audited the client’s online presence: Avenix had more than 10 domains and landing pages with different positioning. As a result, we focused on the highest-converting pages and заранее defined which pages each influencer would drive traffic to.

At the same time, we analyzed the market and competitors. The trading bot niche is dominated by low-cost solutions with aggressive profit promises. We chose the opposite strategy and turned Avenix’s high entry threshold into a competitive advantage: transparent, honest communication for experienced traders, without promises of quick money.

At this stage, we also identified the most relevant channels and formats where the target audience is actually present. This formed the basis of the media plan and helped avoid wasting budget on irrelevant placements.

This deep dive made it possible to build truly relevant influencer communication. We understood who to speak to and how, which pages to send traffic to, and what expectations to set. As a result, the client attracts not random traffic, but experienced traders who are ready to explore the product, engage with the platform, and enter a longer decision-making cycle.

We reviewed 15 influencers who specialize in trading, cryptocurrency, and investments. From these, we selected those whose audience has real experience in the field and who can explain complex financial products in an accessible way.

For each candidate, we evaluated several parameters: cost per thousand impressions , subscriber engagement level, and potential for driving targeted actions on the website. We also verified audience quality and analyzed the success of previous advertising integrations.

Based on the analysis results, we built a media plan with six influencers across YouTube, X, and Discord. We balanced broad-reach channels with niche-specific ones to cover different segments of the target audience. For each placement, we defined the content format, publication timeline, budget, and landing pages in advance. The entire plan was thoroughly calculated and approved before the campaign launch.

After approving the media plan, we negotiated terms and secured 10–30% discounts from initial rates through our long-term partnership approach. We locked in content reuse rights for advertising, critical since content continues performing after publication, and most creators granted usage rights at no additional cost.

The campaign began with a clear strategy and predictable outcomes. We attracted the exact audience actively interested in trading and excluded placements that would only generate formal impressions without genuine interest in the product

We knew that each influencer had a different audience: some spoke to beginners, others to seasoned traders. So instead of creating one-size-fits-all copy, we tailored the content to each influencer’s style and audience. Some needed a deep technical breakdown, while others required a lighter overview focused on ease and automation.

For every placement, we prepared a detailed content plan: key talking points, script outlines, post copy suggestions, product benefits, CTAs, and links to the relevant landing pages. We placed special emphasis on the product’s unique selling points: MT4 compatibility, gold-focused strategy, one-time payment, and targeting deposits starting at $10,000. This helped influencers communicate the value clearly, without overwhelming their audience.

All drafts went through internal editing first. We made sure everything sounded natural, matched the tone of the channel, and didn’t come off as straight-up advertising. Only after that did we share them with the influencers, make adjustments as needed, and then pass the final versions to the client for approval. The whole process required minimal involvement from the client: we handled communication and delivered polished, influencer-approved content.

By this point, everything was ready for launch: approved copy, scripts, schedules, referral links, and the full publishing plan.

We kept a close eye on every post, checking that the content matched the approved drafts, noting publication times, and stepping in quickly if anything went off track. We reminded influencers about deadlines, double-checked links, and monitored audience activity. Thanks to this, the client didn’t have to deal with any operational details: we had it all under control.

Examples of influencer placements: posts on X, YouTube videos, and real-time bot demos, each format tailored to its specific audience.

At the same time, we started analyzing performance metrics. We tracked how many users came from each channel, how they behaved on the site, how much time they spent, and how many actions they took. All data was collected via UTM tags and Google Analytics. We shared interim reports with the client and broke down what the numbers actually meant.

We assessed each channel’s effectiveness based on site events, session duration, and engagement depth:

We also kept tabs on how people responded to the content itself: comments, feedback, overall tone of discussion. This made it easy to tell which influencers clicked with the audience and which ones missed the mark. Some videos sparked strong interest, while others received a more muted reaction.

During this phase, we also secured the right to reuse influencer content in paid ads at no extra cost, a key advantage for a product with a long decision-making cycle. One view might not lead to a purchase, but that same video, retargeted in an ad, could convert on the second or third touchpoint.

Once all placements were live, we compiled the campaign results into a detailed report. It included views, engagement, CPM, on-site events, and total user interactions. We highlighted which influencers drove the most activity, who had the highest click-through performance, and where the content genuinely resonated with the audience.

Top performers were Mindfully Trading and Live Trading, while TSFX_forex and BullTradeFinder underperformed, these channels were excluded from future recommendations.

We gathered all links to the published content, added screenshots, exported UTM data, and included performance notes for each influencer. We also added a recommendation section: which channels to scale, which content is worth using in paid ads, and why it makes sense to do repeat placements with creators who delivered real results.

All influencer-created content remains with the client and is ready for reuse. Since we had secured usage rights in advance, these videos can now be run in Google Ads, Meta campaigns, or used on landing pages. That means the campaign investment wasn’t just a one-off, it set the stage for long-term value.