SEO, Paid Ads, and Influencers: How We Built a Growth Strategy for Avenix

We started with a comprehensive SEO audit of Avenix’s websites and identified the main growth constraints: toxic backlinks across all 29 domains and a mismatch between site structure and content and E-A-T requirements, which are critical for fintech projects.

The team cleaned up the backlink profile by disavowing harmful domains and rebalancing the anchor mix toward natural and branded mentions. This reduced the risk of penalties and helped restore trust from search engines.

Next, we built a controlled link-building strategy. Donor sites were selected based on competitor backlink analysis and further filtered using Ahrefs metrics: DR above 30, organic traffic of 500+ visits, and a healthy balance between inbound and outbound links. Placements were secured through outreach and direct agreements. As part of this process, we acquired several hundred high-quality backlinks, ensuring steady growth of the link profile.

In parallel, we provided recommendations to strengthen E-A-T and content quality, preparing the sites for further growth. As a result, search rankings began to improve, and pages became clearer and more user-friendly.

In Google Ads, the team focused on a careful, targeted launch. We built the main clusters of keywords, aligned them with the client, and excluded any risky terms that could lead to account suspension. The campaign was centered around one key action – registration. From the very start, the results exceeded expectations: the average cost per registration was $80–95.

Optimization was ongoing. We closely monitored search queries, removed irrelevant ones, and turned off underperforming geos to focus on regions where the audience showed the most engagement.

As the keyword list was refined, performance gradually improved and traffic quality increased. We also advised the client to add remarketing and display campaigns to strengthen results and expand reach. Since all creatives and ad copies had been pre-approved, we were able to dive straight into analytics and optimization.

We launched an influencer campaign for Avenix in the trading and investment niche and built it as a controlled acquisition channel for experienced traders. In a highly competitive environment with strong skepticism toward AI solutions, the campaign delivered results above market benchmarks in both engagement and cost per contact.

Instead of mass promises of quick profits, we chose an honest positioning and presented Avenix as a professional tool with a high entry threshold. This approach filtered out irrelevant audiences early and allowed us to focus on traders who are ready for a longer decision-making cycle.

We selected six influencers across YouTube, X, and Discord whose audiences matched the product’s target profile, and planned the media mix in advance with a clear focus on engagement quality. Each channel received tailored content that fit the native format and did not feel like direct advertising. All placements went live on schedule, with agreed terms and content reuse rights secured upfront.

The campaign delivered 92,257 targeted views, 2,097 on-site events, an ER of ~1.95%, above the average for financial services, and an average CPM of $283, which is below the typical range for the premium fintech segment.

The key outcome was not reach, but depth of interaction and event activity. Users did not just visit the site; they explored the product, spent meaningful time on key pages, and completed multiple actions within a single session. This confirmed strong, intentional interest and showed that the acquired traffic was well aligned with a product that has a long decision-making cycle.