From Zero to Hero: Accelerating Credible’s Go-To-Market Journey in Just 4 Months
B2C
Fintech
SaaS
Data & Analytics
Development
Digital Design
Paid Advertising
Search Engine Optimization
Strategy & Consulting
Overview
Credible attracts 250K new web visitors in just 4 months
$
43
Customer Acquisition Cost
9.2 M+
Impressions for brand awareness
250 K+
New web visitors, 5,543 leads
24 %
Lead-to-customer conversion rate
+
131 %
Return on ad spend improved from 119%
Services provided
Paid Advertising
Development
Search Engine Optimization
Data & Analytics
Digital Design
Strategy & Consulting
Approach
In just four months, we transformed Credible’s market entry with an expert marketing team that handled a vast array of tasks. 160 hours per month subscription model provided Credible with substantial cost savings compared to hiring an in-house team, granting them access to a highly skilled group led by a seasoned strategist.
Starting a project from scratch to break into the market is often shrouded in uncertainty. It’s hard to predict how much to allocate for different tasks. However, the subscription model offers the flexibility needed to adapt to the ever-changing landscape. This approach ensures Credible maximizes the benefits of a versatile and experienced marketing team while keeping costs in check, making it an invaluable strategy for companies aiming to establish a strong market presence.
Competitor's Analysis
Execution
- In-depth analysis of top 10 competitors.
- Identifying market gaps and strategic opportunities.
- Swiftly identifying competitive advantages.
- Niche market assessment.
- Pinpointing immediate market entry points.
- Mapping competitive landscape.
Action Plan Development
Execution
- Crafting a market-specific strategy aligned with Credible's objectives.
- Defining precise go-to-market KPIs.
- Strategizing rapid market penetration.
- Budget allocation for effective market entry.
- Resource allocation for speedy implementation.
- Risk mitigation for swift market adaptation.
Promo Materials
Execution
- Developing compelling presentations and videos to showcase Credible's value proposition.
- Crafting persuasive narratives and visual assets.
- Rapid video production and editing.
- Creating engaging presentation materials.
- Distribution strategy for promotional materials.
Website Redesign
Execution
- Optimizing web presence for impactful market entry.
- Rapid mobile responsiveness for on-the-go users.
- Streamlining information architecture for user ease.
- Accelerated landing page optimization.
- Integration of real-time analytics tools.
- Fast user testing and immediate feedback integration.
Social Advertising
Execution
- Launching targeted ad campaigns to drive initial market engagement.
- Immediate A/B testing and precise audience segmentation.
- Speedy ad copy and creative development.
- Agile ad spend optimization.
- Rapid campaign monitoring and agile adjustments.
- Quick tracking setup for instant insights.
SEO
Execution
- Swift on-page and off-page optimization for immediate organic traffic.
- Fast keyword research and content optimization.
- Quick backlink analysis and agile building.
- Immediate local SEO optimizations.
- Speedy competitor keyword tracking.
- Rapid SEO audits and actionable recommendations.
Display Ads
Execution
- Rapid design and deployment of eye-catching display ads.
- Immediate monitoring and agile optimization.
- Quick banner ad creation.
- Agile geotargeting and retargeting strategies.
- Immediate performance analysis and reporting.
- Agile ad network management.
- With this agile and results-driven approach, we enabled Credible to swiftly penetrate the market, accelerating their go-to-market journey with tangible results in just four months.
Google Ads
Execution
- Creating and managing Google Ads campaigns to reach a wider audience.
- Keyword research and ad copywriting for rapid deployment.
- Continuous optimization for better ad performance.
- Agile budget allocation and bidding strategy adjustments.
- Quick setup of tracking and conversion goals.
End-to-End Analytics
Execution
- Implementing comprehensive analytics solutions to track user behavior.
- Customized dashboard creation for real-time data visualization.
- Analyzing user interactions at every touchpoint of the customer journey.
- Agile adjustments based on data-driven insights.
- Monthly reporting and strategic recommendations for continuous improvement.
Results
$
43
Customer Acquisition Cost
9.2 M+
Impressions for brand awareness
250 K+
New web visitors, 5,543 leads
24 %
Lead-to-customer conversion rate
+
131 %
Return on ad spend improved from 119%
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