Trusted by 250+ startups and global brands, across 30+ industries.

Solving common real estate
social media marketing challenges

Property listings are getting zero engagement or inquiries
We create platform-native property content and targeted paid campaigns that turn passive scrollers into active inquiries - driving measurable engagement on every listing
We do not know which platforms are actually selling homes
Every campaign is connected to your sales pipeline so you always see exactly which platform drives your high-value inquiries
Our social presence is just a gallery of static photos with no interaction
We produce high-impact property Reels and video tours that spark meaningful dialogue and build loyal communities
Brokers are too busy with clients to manage daily social updates
Our specialists handle strategy, content production, and community management so your agents can focus on closing deals
Our visual identity looks unprofessional compared to luxury competitors
We establish brand consistency with premium visual standards and unified messaging across all channels to build instant trust
Previous agencies used generic templates that do not fit our niche
Everything we do is tailored to your specific market and property type with custom strategies rather than standard templates
We are launching new developments and need immediate scalable support
Our flexible growth pods are built to handle complex property portfolios and rapid expansion into new geographic regions
It is hard to find SMM experts who understand real estate compliance
Our team is trained in Fair Housing regulations, platform advertising policies, and PropTech compliance standards- so every campaign protects your brand and stays fully within legal boundaries
We are unsure which channels our target investors actually use
We identify the high-impact platforms based on your specific asset type and buyer demographics to ensure your budget is never wasted

Why real estate social media marketing is essential for growth

In today's digital-first world, real estate social media marketing has evolved from a luxury into a business necessity. Here is why strategic real estate social media marketing is non-negotiable for sustainable growth
01
Visibility

The more prospects see your listings and expertise the more they trust your brand. Regular presence across platforms increases familiarity and recall to help you stay top of mind when it is time to buy or sell

02
Engagement

Real estate social media is a conversation rather than just a digital gallery. Strategic content drives real interaction and viewing bookings instead of just vanity metrics to turn interest into signed contracts

03
Optimization

Likes do not sell properties but qualified inquiries do. Every move is measured and refined with conversion performance in mind to ensure your marketing budget works smarter and targets high-value buyers

04
Trust

People buy from property brands they recognize and relate to. An active and thoughtful presence shows authenticity and builds the emotional connection required to earn long-term client loyalty in a high-stakes market

Social media marketing services for every platform

Facebook
We build smart content and ad strategies to grow your local reach and property leads. From neighborhood community building to full-funnel lead generation campaigns, we make Facebook work for your real estate business
Localized targeting
Community building
Lead generation ads
Funnel strategy
Content planning
Retargeting ads
Seller acquisition
Instagram
We create scroll-stopping property visuals and cinematic Reels that convert. From lifestyle stories to targeted paid ads, we build an Instagram presence that grows your agency following and brand identity
Property video tours
Aesthetic feed design
Lifestyle storytelling
Caption writing
Paid boosting
Community growth
Branded content
Twitter (X)
We craft sharp and real-time market messaging that drives industry attention and action. From investor engagement to trend-driven property content, we turn X into a high-velocity growth engine for your brand
Market trend surfing
Investor outreach
Sharp market copy
Real-time updates
Hashtag strategy
Engagement loops
PropTech tactics
LinkedIn
We position your property brand as a thought leader in the commercial and investment sectors. From profile optimization to B2B lead generation, we make LinkedIn work for serious corporate real estate growth
Thought leadership
Commercial strategy
Profile optimization
Lead nurturing
Expert positioning
Editorial calendars
Institutional targeting
YouTube
We turn long-form video into one of your strongest property conversion channels. From initial concept to publishing, we produce content including walkthroughs and area guides that inspire and drive buyer action
Property walkthroughs
Area guide strategy
SEO optimization
Video series format
In-stream ad placement
Storytelling hooks
Viewer retention
Pinterest
We use visual discovery and SEO to turn luxury property pins into website traffic and sales. From branded boards to promoted pins, we turn home inspiration into measurable business growth for your agency
Interior board curation
Luxury branded pins
SEO pinning strategy
Traffic growth
Funnel integration
Creative asset strategy
Seasonal property boosts

Our proven 5-phase real estate social marketing methodology

How we turn followers into property leads (step-by-step)
Phase 1
Discovery and property audit
  • Deep-dive analysis of your current social presence and property inventory
  • Localized audience insights and regional competitor benchmarking
  • Brand voice definition and lead generation goal setting
  • Platform selection and property-specific KPI definition
Phase 2
Strategy and content planning
  • Custom real estate social media roadmap creation
  • Lifestyle content pillars and neighborhood messaging framework
  • Property-led editorial calendar development
  • Visual concepts for walkthroughs and high-end property tours
Phase 3
Launch and traction building
  • Profile optimization across all relevant property platforms
  • High-end visual content production and automated scheduling
  • Initial localized engagement and community management
  • Launch of targeted paid lead generation campaigns
Phase 4
Growth and lead engagement
  • Ongoing content performance optimization for high-value listings
  • Collaborations with local influencers and broker partnerships
  • Scaling of paid social advertising to increase viewing bookings
  • Implementation of community growth tactics and engagement loops
Phase 5
Scale and optimize
  • Continuous performance monitoring and creative A/B testing
  • Monthly reporting focused on lead quality and pipeline value
  • Real-time strategy refinement based on market shifts
  • Full-funnel ROI optimization and conversion tracking

Our real estate social marketing expertise
across specialized sectors

We deliver visual-first social media strategies tailored to high-stakes property transactions. Our team translates architectural beauty and neighborhood value into scroll-stopping content that builds authority and drives viewing bookings

Real estate sectors we serve

🏘️ Residential agencies and brokers
Building local trust through community-focused content and property highlight Reels. We turn brokers into local authorities and listings into viral discussions that drive viewing requests
🏗️ Real estate developers
Managing multi-phase social campaigns for new projects including pre-sale hype, construction milestones, and launch day celebrations. We create digital communities around new developments to secure early buyer interest
🏢 Commercial real estate
Establishing professional authority on LinkedIn and Twitter to reach corporate tenants and institutional investors. We use market reports and B2B storytelling to position commercial firms as industry leaders
✨ Luxury and premium listings
Crafting exclusive and cinematic content for high-end listings and prestige estates. We use curated storytelling to reach high-net-worth individuals and international investors who value aesthetics and exclusivity
💻 PropTech and real estate SaaS
Product demos for property tech tools, founder-led content, and user testimonial amplification. We simplify complex innovations and turn them into engaging educational hubs for agents and homeowners
📈 Investment and crowdfunding platforms
Humanizing property investment platforms through educational carousels and ROI explainers. We build transparent and compliant communities for retail and institutional investors on social media
🌴 Vacation rentals and hospitality
Driving direct bookings through guest-focused storytelling and visual destination guides. We leverage user-generated content and viral travel trends to build brand recognition across TikTok and Instagram
🏠 Property management
Reputation-focused strategies that build tenant loyalty and owner visibility. We use community spotlight content and interactive Q&As to improve occupancy rates and portfolio trust
⚖️ Mortgage and financial property services
Building credibility for mortgage brokers, real estate lawyers, and escrow firms. We translate complex regulations into helpful social content that guides clients through the buying and selling process

Our rating based on 80+
verified client reviews

High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
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51-200 Employees
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Jan. 2019 - Ongoing
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Porto Calvo, Brazil
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5,001-10,000 Employees
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$10,000 to $49,999
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11-50 Employees
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501-1,000 Employees
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Spain
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11-50 Employees
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Feb. - Apr. 2023

Our social media marketing case studies

Explore real social media campaigns with complete transparency on engagement rates, reach metrics, follower growth velocity, and cost per engagement. We reveal actual content performance data, viral post analytics, and how we turn likes into leads and comments into customers.

Meet your dedicated SMM team

We assemble your team around your industry, platform strategy, and audience goals — then deliver consistent, scroll-stopping content every single day.

Your SMM engine, on subscription

Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.

Social media marketing articles

Our expert articles on social media marketing, platform updates, optimization tactics, and real-world campaign insights.

Reasons to choose our agency for your
real estate social marketing

Specialized property expertise delivered through a flexible subscription model. Access senior talent and scalable systems designed to support high-stakes real estate growth without the overhead of a traditional agency
📊 Data-driven property strategy
Every post and platform decision is backed by regional market analysis, buyer intent research, and engagement data. We use tactics proven to drive viewing bookings in your specific niche rather than relying on guesswork
📱 Multi-platform mastery
We master the platforms that matter most for property sales: Instagram, Facebook, LinkedIn, TikTok, and YouTube. You get platform-native content optimized for each algorithm to ensure your listings reach the right buyers
👥 Dedicated property growth pod
Access a complete social media team including strategists, creators, and analysts working together on your roadmap. Our specialized pod understands the property sales cycle and provides consistent execution every day
🎬 Visual storytelling excellence
Cinematic property Reels, professional neighborhood spotlights, and high-end walkthroughs. We create content formats that capture attention and position your brand as a premium authority in the market
💎 Transparent subscription model
One flat monthly rate with no setup fees or hidden costs. Cancel anytime with a 30-day notice as we earn your business through measurable engagement and lead generation results every single month
🏙️ Extensive property sector expertise
Deep experience across residential, commercial, luxury, and development sectors. We understand local market nuances and the search behavior of high-net-worth individuals and international investors
✅ Compliance and brand safety
We understand industry-specific regulations including Fair Housing and platform advertising policies. Our campaigns drive results while protecting your corporate brand and ensuring your accounts stay safe
💰 Conversion-focused performance
We optimize for viewing bookings and qualified inquiries rather than just likes. Every campaign is tracked from initial impression to final lead capture to show your true ROI and pipeline impact
🎯 Integrated paid social ads
Certified experts manage your ads across Meta, LinkedIn, and TikTok to maximize lead volume. We test creatives and optimize targeting to keep your acquisition costs low while scaling your portfolio visibility
🤝 Professional influencer network
Access to a vetted network of property experts, lifestyle creators, and interior design influencers. We handle all negotiations and management to turn influencer reach into predictable lead channels
🔍 Real-time performance analytics
Live dashboards tracking inquiry volume, reach, and engagement velocity. You receive weekly reports that explain exactly how our social activity supports your sales goals

FAQs

Initial content and campaigns typically go live within one to two weeks of onboarding. While you will likely see a boost in reach and engagement during the first month, significant lead momentum and consistent viewing bookings usually build by months two or three as we refine our targeting based on performance data
Instagram and Facebook remain essential for residential sales due to their visual nature and advanced local lead generation tools. LinkedIn is our primary recommendation for commercial real estate and investor relations while TikTok and YouTube are highly effective for driving viral property awareness and long-form walkthroughs
Our team provides high-end video editing and creative direction to transform your raw footage into cinematic Reels and professional tours. We work with your on-site team or local photographers to ensure all visual assets are captured according to our high-performance social standards
We optimize your posting frequency based on your inventory and audience engagement patterns. A typical professional cadence includes five to seven posts per week plus daily Stories to maintain consistent visibility without overwhelming your followers or triggering algorithm fatigue
We focus on conversion rather than just likes by using targeted lead generation forms and pre-qualification questions in ad funnels. This process ensures that the inquiries we deliver are from serious buyers and investors who have a genuine interest in your specific property offerings
We provide scalable solutions for everyone from local boutique agencies and high-performing brokers to institutional developers. Our team adapts the social strategy to match your specific market presence whether you are managing a single luxury listing or a global project portfolio
Yes. You will have full visibility into our process through a shared content calendar and a live task board. We work on a weekly approval cycle so you can review and approve all property visuals, captions, and ad creatives in advance to ensure full brand alignment
Our team identifies and manages partnerships with verified lifestyle influencers and real estate experts who resonate with your target demographic. We handle everything from initial outreach and contract negotiation to content approval and performance tracking to drive authentic reach
We are deeply experienced in navigating industry-specific regulations including Fair Housing rules and platform-specific advertising policies. Our specialists ensure that all your messaging and targeting are fully compliant while maintaining high performance and protecting your corporate reputation
We track business-critical metrics including qualified inquiry volume, viewing bookings, reach, and cost per lead. Our reports are designed to show how social media activity contributes directly to your sales pipeline and provide clear data for strategic decision-making
Initial content and campaigns typically go live within one to two weeks of onboarding. While you will likely see a boost in reach and engagement during the first month, significant lead momentum and consistent viewing bookings usually build by months two or three as we refine our targeting based on performance data
Instagram and Facebook remain essential for residential sales due to their visual nature and advanced local lead generation tools. LinkedIn is our primary recommendation for commercial real estate and investor relations while TikTok and YouTube are highly effective for driving viral property awareness and long-form walkthroughs
Our team provides high-end video editing and creative direction to transform your raw footage into cinematic Reels and professional tours. We work with your on-site team or local photographers to ensure all visual assets are captured according to our high-performance social standards
We optimize your posting frequency based on your inventory and audience engagement patterns. A typical professional cadence includes five to seven posts per week plus daily Stories to maintain consistent visibility without overwhelming your followers or triggering algorithm fatigue
We focus on conversion rather than just likes by using targeted lead generation forms and pre-qualification questions in ad funnels. This process ensures that the inquiries we deliver are from serious buyers and investors who have a genuine interest in your specific property offerings
We provide scalable solutions for everyone from local boutique agencies and high-performing brokers to institutional developers. Our team adapts the social strategy to match your specific market presence whether you are managing a single luxury listing or a global project portfolio
Yes. You will have full visibility into our process through a shared content calendar and a live task board. We work on a weekly approval cycle so you can review and approve all property visuals, captions, and ad creatives in advance to ensure full brand alignment
Our team identifies and manages partnerships with verified lifestyle influencers and real estate experts who resonate with your target demographic. We handle everything from initial outreach and contract negotiation to content approval and performance tracking to drive authentic reach
We are deeply experienced in navigating industry-specific regulations including Fair Housing rules and platform-specific advertising policies. Our specialists ensure that all your messaging and targeting are fully compliant while maintaining high performance and protecting your corporate reputation
We track business-critical metrics including qualified inquiry volume, viewing bookings, reach, and cost per lead. Our reports are designed to show how social media activity contributes directly to your sales pipeline and provide clear data for strategic decision-making

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