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Social Media Case Study: B2C Retail + Ecommerce
Garden Shop is a purveyor of plants and interior plant design based in Boston, MA. Founded in January 2019, Garden Shop looked to NinjaPromo to grow its Instagram channel from scratch in order to both start to grow brand awareness and to showcase Garden Shops' plant interior design skills. NinjaPromo worked with Garden Shop until August 2019, when they hired in-house marketing staff.
When NinjaPromo started working with Garden Shop, it was a one-man shop, so the founder was extremely busy. She had no time to identify which social channels would be best for her to use, not to mention no time to build out the channels themselves.

NinjaPromo helped Garden Shop identify which social media channels would assist in growing (no pun intended) brand awareness in Boston and beyond, as well as the social channel(s) which would best act as a portfolio/calling card for Garden Shops' interior plant design projects.
      How NinjaPromo Helped
      After doing a social media audit that identified Instagram as the channel that was perfectly positioned for Garden Shops' strategic objectives, NinjaPromo created a digital brand book and mood board to lead the creation of Garden Shops' Instagram channel. Images were on brand, and the feed well-curated.

      Referring to this book for ongoing imagery sourcing (as well as leading the creation of custom images through brand consulting), NinjaPromo managed Garden Shops' channel, growing it from 50 to over 3k followers in six months.

      This screenshot from April 2019 demonstrates how NinjaPromo increased Garden Shops' following almost 1550%.
      However, these aren't just any followers. At NinjaPromo, we go beyond vanity metrics to provide high-quality followers by building off of following with meaningful engagement.

      This means, among other things, that followers are interested in the services the company offers. In the case of Garden Shop, which is physically located in Boston, we thus made an effort to engage with accounts in the Boston metro area, which yields a high following from this region.
      Another big objective of the Instagram strategy was to increase brand awareness, which has been a consistent feature of our work on the Garden Shop Instagram account. In just three months, we reached 15k accounts via Instagram.
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