Itown case study
The main concept is to create an innovative high-tech IT quarter – an agent of Odessa development, where it is convenient to live, work, rest and educate the younger generation. One of the tasks is to create an ecosystem for children and adults, with their own schools and educational institutions engaged in the development of IT.
Real Estate
Overview
The Ask
- Make advertising promotion: kindergarten and children’s entertainment center in the complex, art school, art gallery and art cafe, yoga, meditation and other similar practices – in terms of selling commercial space in the park house for the above needs.
- Attract new customers
- Increase brand awarenes
- Develop social networks
3 x
Subscriber Growth
Achieved three times the original subscriber count, significantly expanding the audience base.
50 K
Impressions Monthly
Generated over 50,000 monthly impressions, boosting the visibility of the Itown complex.
150 %
Higher Engagement Rate
Increased engagement by 150%, ensuring stronger interaction with the target audience.
200 %
Increase in Brand Awareness
Doubled brand awareness, enhancing recognition and presence in the local market.
Execution
The Solution
Execution
- Developed a complex content plan for social media promotion
- Developed a comprehensive PR strategy
- Doubled the number of followers and attracted new customers
- Created eye-catching images and infographics
- Chose a personal style and concept for the target audience
- Created informative posts informing the IT segment about the housing complex
Results
3 x
Subscriber Growth
Achieved three times the original subscriber count, significantly expanding the audience base.
50 K
Impressions Monthly
Generated over 50,000 monthly impressions, boosting the visibility of the Itown complex.
150 %
Higher Engagement Rate
Increased engagement by 150%, ensuring stronger interaction with the target audience.
200 %
Increase in Brand Awareness
Doubled brand awareness, enhancing recognition and presence in the local market.
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