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URBAN MAVERICKS
is an e-commerce fashion brand that proves it's possible to buy clothes more thoughtfully, carefully, and consciously.
270%
higher engagement rate
5x
more subscribers
150%
brand awareness increase
The Ask
Today, more and more people understand the importance of respecting the environment. URBAN MAVERICKS wanted to concentrate on an audience that shares such values. It asked us to create a unique and bright visual strategy and engaging posts.
Challenges
Create a visual concept and templates for the profiles
Use community marketing to raise activity
Set up targeted advertising on Instagram
Design infographics about ecological issues
Develop post rubrics
Our Approach
Our team truly respects the idea of sustainable development, so we were excited by this project. We decided to develop a couple of rubrics that are interesting and educational. As always, we wanted to create content that would be appreciated by users. They should save, share, comment, and be impressed!
Results
270%
higher engagement rate
5x
greater average check
150%
increase in organic traffic from Social Media
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