Trusted by 250+ startups and global brands, across 30+ industries.

Real estate PPC challenges we solve

From high CPL and low-quality inquiries to weak local visibility and poor attribution, we help real estate brands build paid media systems that generate qualified leads more efficiently
Ad spend keeps growing but lead quality remains low
Optimization of every campaign for high-intent property seekers through localized data and behavioral targeting to ensure ads reach serious buyers and renters
Boosting listings at random without a clear advertising strategy
Creation of performance roadmaps tailored to specific inventory and development lifecycles ensures brand visibility from the pre-sale phase to final closing
Active on too many platforms and unsure which one sells properties
Identification of high-performing channels where audiences actually convert to consolidate spend into platforms that drive actual viewings and inquiries
Current agency reports on likes and impressions instead of viewings
Refocusing tracking on qualified inquiries, viewing bookings, and CRM entries through transparent dashboards that connect ad spend to the sales pipeline
No idea which specific ads or channels led to the final closing
Utilization of offline conversion tracking and multi-touch attribution to bridge the gap between the first digital click and the final signed contract
Brokers and internal teams lack the time to manage complex accounts
Integration as a fully embedded real estate PPC department where specialists handle every optimization while agents focus on showing properties and closing deals
Inquiry flow is stable but you need to accelerate sales for new phases
Continuous testing of new creative angles and audience segments to uncover new buyer pools and scale winning strategies for consistent inventory movement
Afraid to test luxury segments due to high competition and costs
Application of validated testing frameworks to minimize waste and focus on micro-audiences while providing data-backed insights for property brands
Looking for a guarantee that properties will actually move
Delivery of clarity, control, and constant funnel optimization based on performance data to ensure consistent inventory movement

Why paid advertising is essential for real estate growth

Paid advertising serves as a scalable investment driving immediate property inquiries and predictable revenue. Unlike organic channels requiring time to build momentum, paid media delivers rapid results and allows for precise scaling of successful listings and developments
01
Fast results

Immediate lead flow for new developments and listing launches. Unlike organic strategies, paid media captures active buyers the moment they search for their next home or investment

02
Precision targeting

Hyper-local and behavioral audience filtering to reach high-value prospects. Ad spend targets specific neighborhoods, price points, and demographics most likely to convert into physical viewings

03
Algorithm management

Expert oversight of AI-driven bidding models to maximize lead quality. Systems like Google Smart Bidding and Meta Advantage+ are guided to identify serious property seekers rather than casual browsers

04
Measurable performance

Transparent attribution connecting every dollar to the sales pipeline. Real-time reporting on inquiries and cost per lead provides a clear view of business impact and ROI

Full-service paid advertising solutions for property growth

Google Ads
Management of full-funnel search campaigns to capture high-intent inquiries for specific developments and locations through precision targeting and smart bidding
Search campaigns
Smart bidding
Conversion tracking
Keyword strategy
Negative keywords
Asset extensions
ROI monitoring
Meta Ads (Facebook & Instagram)
Development of high-impact visual campaigns and hyper-targeted lead generation to attract serious property buyers and high-net-worth investors
Lead generation
Creative testing
Funnel strategy
Retargeting setup
Lookalike audiences
Audience segmentation
Visual storytelling
YouTube Ads
Design of full-funnel video strategies including property walkthroughs and neighborhood guides to convert viewers into qualified leads and build brand trust
Property tours
Neighborhood guides
Channel strategy
Viewer retention
Targeted reach
Brand awareness
Performance tracking
LinkedIn Ads
Execution of professional B2B campaigns targeting institutional investors, corporate tenants, and high-value stakeholders in the commercial real estate sector
High-value targeting
Lead forms
ABM strategy
Sponsored content
Funnel mapping
Investor outreach
Conversion metrics
Twitter Ads (X Ads)
Real-time campaign execution to reach property investors and market-active audiences through trending financial and industry conversations that drive high-intent traffic to key listings and investment opportunities
Market trends
Promoted posts
Real-time targeting
Engagement boost
Brand lift
High-intent traffic
Message testing
Microsoft Ads (Bing)
Utilization of tailored keywords and bidding strategies to reach high-income demographics and older homebuyer segments across the Microsoft search network
Desktop search
CPC optimization
Ad scheduling
Demographic bidding
Extension strategy
Regional targeting
Performance reporting
Display & Programmatic
Sophisticated targeting across premium publisher sites to maintain visibility for luxury listings and upcoming developments through native and display placements
Brand safety
Native placements
Audience segments
Retargeting loops
Display strategy
Intent targeting
Cross-device reach
Landing Pages & Tracking
Creation of conversion-optimized property pages and deep CRM integration to connect ad clicks with final sales and viewing appointments
Lead path optimization
A/B testing
Heatmap analysis
CRM integration
Attribution modeling
Speed optimization
User experience

Our proven 6-phase real estate PPC methodology

How results are delivered through a systematic, phase-by-phase approach to property advertising
Phase 1
Discovery and analysis
  • Deep-dive analysis of current property inventory and historical ad performance
  • Competitor intelligence within specific local and national property markets
  • Definition of lead quality KPIs and regional budget allocation based on demand
Phase 2
Strategy and campaign planning
  • Development of a customized real estate performance roadmap
  • Audience segmentation based on buyer intent, location, and price point
  • Platform selection optimized for target demographics and specific asset types
  • Structure planning for individual developments or portfolio-level listing categories
Phase 3
Campaign setup and launch
  • Optimization of account architecture for maximum lead transparency
  • High-intent keyword research focused on localized real estate search queries
  • Development of visual-first ad creative including property walkthroughs and professional copy
  • Landing page optimization for viewing bookings and lead capture forms
  • Implementation of deep CRM tracking and multi-platform conversion pixels
Phase 4
Ad creative and optimization
  • Systematic testing of ad visuals including drone footage, photography, and interior highlights
  • Refinement of geographic targeting and behavioral audience filters
  • Bid strategy adjustments to prioritize high-value inquiries over simple clicks
  • Strict management of negative keywords to ensure budget is spent on serious buyers
Phase 5
Scaling and performance enhancement
  • Dynamic budget scaling for top-performing listings and development phases
  • Expansion across complementary search, social, and display platforms
  • Implementation of multi-touch remarketing for long real estate consideration cycles
  • Creation of buyer lookalike audiences to identify and target new prospects
Phase 6
Ongoing optimization and reporting
  • Real-time monitoring of lead quality and inquiry-to-viewing conversion rates
  • Executive reporting on cost per lead and sales pipeline contribution
  • Identification of new market opportunities and emerging regional trends
  • Continuous creative iteration based on performance data and audience engagement

Our PPC expertise across real estate business types

We build performance-driven PPC campaigns for real estate brands with different sales cycles, audience types, and acquisition goals - from local agencies to developers, investors, and PropTech platforms.

🏘️ Residential real estate agencies
High-intent lead generation, local search campaigns, seller acquisition, buyer inquiries, and remarketing for agencies competing in city-level and neighborhood-specific markets.
🏗️ Real estate developers
PPC campaigns for pre-sale launches, project awareness, phased development promotion, and lead generation tied to milestones, inventory, and launch demand.
🏢 Commercial real estate firms
Targeted B2B paid campaigns for office, retail, industrial, and mixed-use properties focused on investors, tenants, partners, and corporate decision-makers.
✨ Luxury real estate brands
Selective audience targeting, premium creative, and conversion-focused campaigns built to attract high-net-worth buyers for exclusive listings and high-value property portfolios.
🏠 Property management companies
Paid media support for tenant inquiries, owner acquisition, occupancy growth, and stronger local visibility in competitive rental markets.
📈 Real estate investment platforms
Lead generation and positioning campaigns for platforms promoting property-backed opportunities, investor education, and acquisition funnels for financially minded audiences.
💼 Real estate investors
PPC for real estate investors focused on acquisition opportunities, local market visibility, distressed property searches, and lead generation for buying, flipping, or portfolio expansion.
🌴 Vacation rentals and hospitality brands
Performance campaigns for short-term rentals, serviced stays, and hospitality-driven property brands looking to increase direct bookings and reduce reliance on third-party platforms.
🧩 PropTech companies
Paid acquisition strategies for real estate software, listing platforms, management tools, and digital property products with B2B or B2C growth goals.

Our rating based on 80+
verified client reviews

High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
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Our paid advertising case studies

Explore real PPC campaigns with full transparency on ad spend, cost per acquisition, conversion rates, and return on ad spend.
PAID ADVERTISING
·
CRO
·
ANALYTICS
·
$488K monthly subscription revenue
3.7x paid acquisition ROAS
Task

Duck.Design needed the full SaaS acquisition system fixed at once: account structure, offer positioning, landing page conversion and revenue attribution. Spend was being optimised against form fills rather than subscription revenue.

What we did
Rebuilt Google and Meta accounts around ICP, use case and funnel stage.
Repositioned generic design services into a design subscription for teams.
Fixed analytics from GA4 and GTM through to CRM, calls and subscription revenue.
PAID SOCIAL
·
SMM
·
PR
·
$20M deposits attracted
1.5M–3M PR views
Task

A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.

What we did
Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).
Developed a balanced content calendar with educational posts and user testimonials.
Below-average CAC achieved.
Significant increase
in monthly active users and retention
Positioned as a "safe haven"
for traders
Read more
PAID SOCIAL
·
MESSENGER
·
30K new potential investors
120K unique website visits
Task

A global leader in commercial real estate needed to refresh its lead generation strategy after two years of audience fatigue. The challenge was to expand the audience and simplify communication channels.

What we did
Shifted from business jargon to simpler, more accessible messaging.
Used Facebook for traffic (interest-based targeting) and Instagram for lead forms.
Introduced WhatsApp as a communication channel, boosting interactions by 20%.
Built a third-stage funnel: retargeted users who opened but didn't fill forms, using Lookalike audiences.
8% decrease
in cost per lead
20% increase in customer interactions
(via WhatsApp)
120K unique website visits.
30K new potential investors attracted.
Read more
PAID SOCIAL
·
ANALYTICS
·
7x activity growth
15M+ unique audience reached
Task

A global FMCG brand needed to significantly increase audience engagement for its youth-oriented product, targeting a 7x growth in engagement rate (ER) and reaching 15M+ unique users.

What we did
Conducted a comprehensive performance analysis and adopted a data-driven, iterative testing approach.
Identified teenagers (13–17) as the primary driver of activity and aligned content with their preferences.
Used polls as a key engagement tool, achieving up to 5% ER in the first month.
Refined budget allocation and content strategy over 3 months to maximize impact.
7x activity growth, surpassing the 1% ER target.
15M+ unique audience reached.
Top posts achieved ER up to 27%.
6,000+ clicks generated.
Read more
PAID SOCIAL
·
GOOGLE ADS
·
1.5M unique users reached
10K leads at $15 CPA
Task

A global smartphone manufacturer needed to promote a “buy one, get one” weekly promotion through local marketplaces, drive sales, and generate website traffic for future product releases.

What we did
Ran Google Search and Display campaigns targeting high-intent keywords ("smartphones," "buy smartphone").
Launched targeted social media ads on Facebook and Instagram, excluding luxury buyers and focusing on parents (back-to-school angle).
Used retargeting via Google Display Ads to re-engage users who visited catalog pages but didn't convert.
Monitored and adjusted campaigns based on real-time performance data.
1.5M unique users reached
in the first 3 months
150K monthly visits
(200% increase)
10K leads generated at $15 CPA.
25K new social media followers, 25% engagement increase.
15% improvement in customer retention.
Read more
EMAIL
·
CONTENT
·
STRATEGY
·
+$900K sales growth
+100 MQLs
Task

A biopharmaceutical company needed to reverse a sales decline and rejuvenate its global market presence, moving from a clinical focus to a stronger marketing and sales alignment.

What we did
Conducted in-depth customer and competitive research (10+ interviews with internal stakeholders and customers).
Shifted from product-focused to solution-focused messaging, emphasizing real-world impacts.
Developed targeted email campaigns for specific oncology segments (head & neck, breast, gastric, lung cancer).
Created sales enablement tools (battle cards, FAQs) and region-specific materials.
Launched webinars and optimized landing pages for the biopharma audience.
$5M → $5.9M sales growth (+$900K).
500 → 600 MQLs (+100).
10K → 13.5K monthly website traffic (+3.4K).
1,000 → 1,400 content downloads (+400).
103% CTR increase in breast cancer email campaigns.
13.2 days shorter sales cycle.
Read more
PAID ADS
·
ANALYTICS
·
898K+ Twitter impressions
27.3K Meta clicks
Task

A global healthcare access organization needed to elevate its digital presence and fundraising capabilities for a crowdfunding campaign, while navigating ad account restrictions.

What we did
Resolved compliance issues with the Meta ads account and set up GA4 and GTM.
Launched targeted Twitter campaigns and Meta campaigns (Facebook, Instagram).
Used dynamic creative optimization and geotargeted campaigns for different regions.
Monitored performance using custom GA4 dashboards and multi-channel attribution.
Twitter: 11.4K+ engagements
898K+ impressions
Meta: 27.3K clicks (5.5K donations)
18.3K post engagements
+20% engagement from new regions via geo-targeting.
+15% conversion rate uplift from GA4-driven optimizations.
Read more
PAID ADS
·
SEO
·
STRATEGY
·
250K+ new web visitors
$43 CAC, 24% lead-to-customer rate
Task

A fintech loan platform needed to break into a competitive market from scratch, building brand awareness, generating leads, and acquiring customers efficiently.

What we did
Executed a 160h/month subscription model with a full team (strategist, PPC, SEO, design, dev, analytics).
Ran competitor analysis, action plan, promo materials, website redesign, social ads, SEO, display ads, Google Ads, and end-to-end analytics.
Optimized for lead generation and customer acquisition.
$43 CAC, 9.2M+ impressions.
250K+ new web visitors, 5,543 leads.
24% lead-to-customer conversion rate.
+131% ROAS improvement.
Read more
GOOGLE ADS
·
PPC
·
£58–60 average lead cost
7.2% CTR
Task

A real estate investment company needed to attract German-speaking buyers for properties in Northern Cyprus through Google Ads, overcoming high competition and limited budget.

What we did
Audited the account: found inefficient keyword structure and poor localization.
Built an expanded pool of German-language keywords split by language and region.
Created new ad copy tailored to different intents (informational vs. commercial).
Set up proper analytics with UTM tags and traffic segmentation.
£58–60 average lead cost
(down from £78–80)
7.2% CTR.
£0.72 average CPC.
Scalable advertising model
for long-term growth
Read more
PAID ADS
·
META
·
$8.31 cost per registration
Stable CPA in regulated niche
Task

A social arcade platform with gambling elements needed to generate user registrations in North Carolina, navigating Meta’s strict advertising policies for regulated gaming niches.

What we did
Set up a resilient ad infrastructure with a backup account to handle potential blocks.
Developed compliant creatives with neutral phrasing (focus on atmosphere, no gambling hints).
Tested audience, placement, and offer combinations, refreshing creatives every 2-3 weeks.
Switched to a backup account within hours of a suspension to maintain momentum.
$8.31 cost per registration
(North Carolina)
Stable CPA
maintained despite account blocks
Proven, scalable user acquisition channel
in a heavily regulated market
Read more
PAID ADS
·
PR
·
SMM
·
20.8K app installs
$0.1 CPI (Google Ads)
Task

An EdTech company needed to validate demand for its new OPERI app, launch user acquisition, and identify effective channels and messaging for scaling in the manufacturing sector.

What we did
Conducted a product and audience audit, structuring the audience into three tiers.
Launched a PR campaign with a media plan, publishing articles in industry outlets (London Loves Business, USA Today).
Set up analytics (Appsflyer) and launched paid traffic on Meta Ads and Google UAC.
Tested broad targeting vs. interest-based, finding broad targeting more effective ($0.35 CPI).
Scaled to iOS with SKAdNetwork and tailored creatives for English-speaking markets.
20.8K app installs.
$0.1 CPI on Google Ads.
$0.3 CPI on Meta Ads.
1,183 organic installs alongside paid activity.
Read more
PAID ADS
·
META
·
$40 cost per deposit
Transparent acquisition model
Task

An iGaming project needed a predictable user acquisition system on Meta without hiring an in-house team. They wanted transparent economics and fast launch.

What we did
Set up full paid traffic infrastructure (creatives, cloaking, analytics)
Developed a proven moderation approval system
Optimized campaigns to stabilize cost per deposit
$40 cost per deposit (CPD)
achieved
Ready-to-use acquisition model
with clear economics
Launch within days
not weeks
Read more
COMMUNITY
·
LAUNCH
·
Listed on Gate.io & MEXC
Built community from scratch
Task

A Web3 educational platform needed to launch its token and get listed on Tier-2 exchanges (Gate.io, MEXC) within six months, building an authentic community from scratch.

What we did
Built and scaled a strong community (Discord, Telegram) without fake engagement.
Executed a comprehensive launch strategy: PR, influencer marketing, pre-listing private sales.
Guided the platform through exchange Due Diligence (DD) and KYB verification.
Created trading incentives to ensure organic activity and liquidity post-listing.
Successfully listed on Gate.io and MEXC.
Secured strategic partnerships (including with Udemy).
Achieved organic trading activity
avoiding a "pump and dump"
Read more
PPC
·
CRO
·
LANDING PAGE
·
3.3% landing page CR
18% mobile conversion growth
Task

A weather insurance provider needed to increase lead generation and conversion rates for its B2B offering to hotels, using a new landing page and optimized PPC campaigns.

What we did
Designed a custom landing page with clear CTAs, trust elements, and above-the-fold key info.
Managed PPC ads across Google and LinkedIn targeting hospitality stakeholders.
Conducted a CRO audit (fixed usability issues, optimized for mobile, implemented GA4 tracking).
A/B tested ad creatives and optimized for seasonal pain points (weather).
1,226 clicks at $1.33 CPC, 0.35% CTR.
3.3% landing page conversion rate
(41 conversions)
12% "Request a Demo"
form conversion rate
18% increase in mobile traffic conversions.
Read more
SEO
·
PAID ADS
·
40% organic traffic growth
CPC dropped to $0.02
Task

A crypto news platform needed to fix critical technical SEO issues, improve organic visibility, and optimize international advertising campaigns facing strict regulations and ad bans.

What we did
Phase 1: Technical SEO audit (canonical tags, metadata, H1 tags, URL structure, internal linking).
Phase 2: Content optimization and keyword integration.
Phase 3: Strategic link-building (high-authority crypto sites, guest posts, leveraging Ninja Promo's blog).
Phase 4: Continuous monitoring and iterative adjustments.
Advertising: Tested creative assets, used advanced targeting, developed proactive moderation strategy (backup accounts, cloaking for strict markets).
40%+ organic traffic growth
in 6 months
Tag pages stabilized
in top search results
CPC dropped
from $0.28 to $0.02
Client renewed contract
and expanded partnership
Read more
PAID MEDIA
·
CRO
·
ANALYTICS
·
24% increase in restaurant traffic
25% reduction in CAC
Task

A global fast-food chain needed to increase in-store purchases, attract new digital users, and improve marketing cost-effectiveness through data-driven digital advertising.

What we did
Implemented cross-device analytics and developed new KPIs for precise performance measurement.
Shifted budgets toward mobile app promotion with enticing welcome offers.
Redesigned the checkout process to improve conversion rates.
Identified distinct audience segments through surveys and post-view analytics.
Targeted valuable audience segments to drive visits from financially stable customers.
24% increase in restaurant traffic.
37% growth in digital users.
17% higher conversion rate.
25% reduction in Customer Acquisition Cost (CAC).
Read more
COMMUNITY
·
ENGAGEMENT
·
+250% community growth
4x engagement increase
Task

A metaverse gaming project needed to quickly build a robust, engaged community around its Play-to-Earn game and FYN token in a competitive sector.

What we did
Established and managed dedicated Discord and Telegram channels.
Recruited experienced moderators to foster a welcoming and inclusive environment.
Scheduled regular events, AMAs, and interactive discussions.
Implemented giveaway contests with FYN token rewards to incentivize participation.
Gathered and acted on community feedback to refine engagement strategies.
+250% community growth in members and participation
(within 5 weeks)
4x increase
in community engagement
Daily moderation ensuring 1K+ messages/day
with a positive environment
Read more
PAID SOCIAL
·
PR
·
20K new active users
300% ROAS
Task

A proxy service provider needed to increase its customer base, expand market share, improve online visibility, and boost revenue.

What we did
Created a customized paid social ad campaign with cloaking to bypass ad blockers.
Developed PR publications (articles, press releases) on tech websites to build thought leadership.
Continuously monitored and optimized ads to improve performance and ROI.
Used data-driven adjustments based on analytics.
20K new active users
in 3 months
300% ROAS.
25% increase
in Customer Lifetime Value (LTV)
15% reduction
in Customer Acquisition Cost (CAC)
Read more
PAID ADS
·
STRATEGY
·
1K+ new clients
64% brand recognition boost
Task

A software distributor needed to run a large-scale advertising campaign to increase brand recognition and effectively target both B2B and B2C audiences in a competitive market.

What we did
Analyzed market, competitors (using SPY services), and audience to identify common customer pain points.
Conducted brand recognition surveys to set benchmarks.
Created a unified, benefit-driven message ("making licensed software purchases as easy as everyday actions").
Designed a series of 3D illustrations for ads and ran campaigns across Google Ads, Facebook, Instagram, and TikTok.
1,000+ new clients acquired
in 3 months
176.2% increase
in website clicks
64% brand recognition boost
in B2B (48% → 64%)
32% likelihood of future purchases
in B2C
Read more
PAID ADS
·
SOCIAL
·
5,684 loan applications
42% CPL reduction
Task

A global bank needed to reduce the cost per lead (CPL) for auto loan applications through Facebook Ads, competing in an overheated financial sector auction.

What we did
Used keyword-based targeting (not just interests) to capture high-intent users.
Implemented dynamic parameter {keyword} to track performance.
Phased out interest-based targeting, focused solely on keywords.
Continuously optimized by excluding ineffective queries and monitoring feedback.
5,684 auto loan applications
in 3 months
42% CPL reduction
(exceeded KPI by 6%)
11% lower CPL
vs. other paid channels
50%+ high-quality audience attracted.
Read more
GOOGLE ADS
·
RETARGETING
·
2x increase in leads
50% reduction in CPA
Task

A quality control services company needed to double its leads and reduce CPA in a highly competitive market, while educating a new audience about its services.

What we did
Ran Google Ads campaigns targeting existing demand (e.g., "supplier verification in China") with high bids.
Launched search campaigns with related keywords (e.g., "China factories") to educate a new audience.
Implemented retargeting campaigns to re-engage interested users.
Used call tracking, negative keywords, and adapted to market changes (COVID-19).
2x increase in leads
(200 → 400 monthly inquiries)
50% reduction in CPA
($40 → $20)
12% CTR
on Google Search ads
18% of conversions
from retargeting
Read more
COMMUNITY
·
PR
·
600+ investor sign-ups
Successful token sale
Task

A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.

What we did
Executed a strategic PR and community-building campaign.
Created targeted content and outreach to attract high-quality investors.
600+ investor sign-ups.
Successful token sale, exceeding expectations.
Read more
PAID ADS
·
SEO
·
ANALYTICS
·
4.7% conversion rate
1.8x website traffic growth
Task

A British video game retailer needed to enhance online visibility, increase engagement, and improve conversion rates across diverse gamer segments (geeks, nostalgic gamers, collectors, multi-platform gamers).

What we did
Conducted in-depth market research and competitor analysis.
Crafted tailored ads for each segment (new releases, limited editions, classic games, cross-platform deals).
Optimized website and mobile UX, built backlinks through gaming blogs.
Used retargeting to boost conversions and managed reputation through review monitoring.
4.7%
conversion rate
1.8x
website traffic growth
Highest response rates
from geeks and multi-platform gamers
Improved website performance
(longer page visits, reduced bounce rates)
Read more
SEO
·
PAID ADS
·
CONTENT
·
100K page views
2.5% conversion rate
Task

A health supplement brand needed to establish itself as a trusted authority on inflammation in the competitive Czech Republic and German markets.

What we did
Conducted social listening and SEO research to identify content gaps.
Developed a comprehensive strategy blending SEO, Paid Ads, and Content Marketing.
Created SEO-friendly articles, blogs, and infographics about inflammation.
Ran targeted Paid Ads campaigns on Google, Facebook, and Instagram.
25K monthly visits
(organic traffic increase)
100K page views with 15% engagement rate increase.
5K new followers
500K reach
2.5% conversion rate
(15,000 conversions)
35% enhanced authority recognition.
Read more
PAID ADS
·
SMM
·
ANALYTICS
·
12K monthly website visits
4x ROI per month
Task

A stem cell therapy clinic needed to enhance its digital footprint, increase brand visibility, and generate leads for its specialized treatments in the US market.

What we did
Launched targeted ads across Facebook, Twitter, LinkedIn, Instagram, and YouTube with patient testimonials.
Implemented Google Analytics 4 and Google Tag Manager for comprehensive tracking.
Developed a content strategy with educational posts, patient stories, and interactive content.
Used A/B testing and optimized ad spend based on performance metrics.
8K → 12K monthly website visits.
1K → 3K monthly social media engagements
(3x growth)
500 → 750 new leads (+250).
ROI improved from $3K → $4.5K per month.
Read more
SMM
·
PAID ADS
·
38% Instagram growth
219 leads in 25 days ($54 CPL)
Task

A local fitness studio needed to enhance its digital presence, redesign its Instagram profile to appeal to women aged 25-50, and generate leads for trial classes.

What we did
Redesigned Instagram profile to reflect the peaceful, community-focused brand.
Developed content mix (videos, testimonials, educational posts, live sessions, Q&As).
Launched targeted ad campaigns on Instagram and Facebook using lead forms.
Monitored analytics and A/B tested creatives in real-time for optimization.
38% Instagram followers growth.
27% increase in engagement rate.
219 leads in 25 days at $54 CPL.
19K clicks at $0.60 per click
($11,860 ad spend)
Read more
SMM
·
PAID ADS
·
MOTION
·
4.5% membership increase
20% CPL reduction
Task

A fitness club for women needed to increase memberships, deepen market penetration, and attract women aged 18-44 within a 3 km radius through targeted digital marketing.

What we did
Analyzed existing content to identify high-performing types.
Created look-alike audiences based on engaged users.
Developed a promotional video and ran multi-platform ads (Google, Facebook, Instagram, TikTok) with clear CTAs (discounts, free trials).
Used a mix of traffic and reach campaigns, continuously monitoring performance and reallocating budgets.
4.5% increase in club memberships
(exceeded 3% goal)
150% improvement
in social media engagement
800+ leads → 320 trial lessons → 150 new memberships.
20% reduction
in cost per lead
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STRATEGY
·
SEO
·
SMM
·
PAID ADS
·
1.5M unique users
10K leads, $15 CPA, 150% ROAS
Task

A crypto-fiat banking app needed to establish a strong brand presence in a competitive market and communicate its unique value proposition to a global audience.

What we did
Conducted a marketing audit, market research, and customer journey mapping.
Developed a full-funnel strategy: SEO, SMM, website optimization, and Google Ads.
Launched targeted campaigns with continuous A/B testing and analytics.
1.5M unique users
150K visits/mo (200% increase)
80% organic search growth.
10K leads, $15 CPA, 150% ROAS.
15% retention improvement.
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SMM
·
COMMUNITY
·
INFLUENCER
·
37.5M audience reach
10K new Telegram members
Task

Seoul Labs needed to increase brand recognition and engagement for its Xphere mainnet in a crowded market, attracting both individual users (B2C) and business partners (B2B).

What we did
Developed an SMM strategy with consistent content across Twitter, Medium, and Telegram.
Managed community with challenges, contests, and Zealy giveaways.
Partnered with prominent influencers and boosted Twitter posts with paid ads.
37.5M audience reach
225K website clicks (150% above KPI)
8,000 challenge participants
10K new Telegram members in 3 months
+35% Twitter & Telegram engagement boost.
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GOOGLE ADS
·
SMM
·
SEO
·
5K+ users reached
80K clicks (145.6% above KPI)
Task

A luxury car rental company in the UAE needed to increase brand recognition among international tourists and differentiate itself in a highly competitive market.

What we did
Conducted in-depth market analysis and competitive research.
Identified two audience segments (tourists and local HNI) with tailored messages.
Conducted pre-campaign surveys to set brand awareness benchmarks.
Created a unified campaign with high-quality visuals and videos.
Used Google Ads (interest-based, intent-based, retargeting) + SMM + SEO.
5K+ users reached
(+24.6% audience growth)
80K clicks
(145.6% above KPI)
Brand recognition among tourists increased
from 22% → 30% (+8%)
Future rental intent among locals increased
from 40% → 50% (+10%)
6,250 social media followers
(+25% engagement)
Read more
SMM
·
PR
·
INFLUENCER
·
1.5M+ impressions
+40% site traffic
Task

A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.

What we did
Executed a targeted Digital PR campaign (Yahoo press release).
Partnered with high-profile Web3 influencers (1M+ combined reach).
Managed Discord and Telegram communities with a Zealy contest.
Conducted a Digital Airdrop via Gleam ($1,000 prize pool).
1.5M+ impressions, 18% ER.
+8K Twitter followers
+7.5K community members
+40% site traffic
+10% LAK3 trading volume
Read more
PAID ADS
·
ANALYTICS
·
170K+ users reached (US)
288K+ impressions (UK)
Task

Ballet.com needed to increase brand recognition and drive sales of its physical Bitcoin products, emphasizing security and simplicity for both crypto enthusiasts and newcomers.

What we did
Developed compelling static and animated creatives for Facebook ads.
Launched targeted Traffic and Reach campaigns in the US, UK, and Australia.
Used GA4 and GTM for real-time optimization and performance tracking.
US: 170K+ users reached, 3.7K clicks, 39 checkout starts.
Australia: 20K interactions, 1.06% conversion via motion ads.
UK: 25K engagements, 288K+ impressions.
+15% campaign efficiency
via analytics integration
Read more
INFLUENCER
·
SMM
·
CONTENT
·
500 new clients
4.8K leads, $12 CPL
Task

An eSports center needed to attract physical visitors by building a comprehensive digital marketing funnel, generating high-quality leads, and converting them into actual customers.

What we did
Partnered with gaming influencers for sponsored content, event appearances, and giveaways.
Published 30 blog posts, 10 videos (50K views), and 50 graphics.
Managed social media across Facebook, Instagram, and Twitter, achieving 20% engagement rate.
Provided 24/7 community support and encouraged user-generated content.
500 new clients
4.8K leads
$12 cost per lead
9% conversion rate
13K+
new social media followers
80K+
unique website users
Read more
PRODUCT LAUNCH
·
EVENT
·
Launched at private InplayMatrix event
Multilingual ENG/CN presentation
Task

A licensed Bitcoin casino platform needed to build brand awareness and acquire users in a competitive market. The challenge was to create a consistent brand presence across multiple channels, from paid ads to influencer content.

What we did
Implemented a robust PPC strategy across Facebook, Twitter, and LinkedIn with data-driven audience targeting
Created visually striking graphics, animations, and motion design to convey the brand's futuristic theme
Partnered with gaming and crypto influencers on Instagram, YouTube, Telegram, and Twitch for authentic content
Multichannel acquisition system
built from scratch
Strong, consistent brand identity established
across digital touchpoints
Increased user registrations and engagement
through influencer-driven campaigns
Read more
COMMUNITY
·
SMM
·
22% sales volume increase
50K social mentions
Task

An NFT fashion marketplace needed to manage its huge, highly active community (400K members) effectively, keeping them engaged while adhering to the brand’s tone of voice.

What we did
Developed a tailored strategy with engagement games, polls, contests, and other activities.
Deployed a team of 8 community managers and 1 engager for 24/7 support.
Restructured Discord channels to improve information flow and encourage conversations.
22% increase in sales volume.
15K new community members.
50K social media mentions.
25% rise in user interactions.
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PPC
·
SEO
·
263% lead volume increase
67% CPA decrease
Task

A B2B SaaS platform needed to improve lead quality at a more cost-effective price. Their free trial program was attracting college students instead of business clients.

What we did
Identified the problem: broad keywords attracted unqualified traffic.
Used sophisticated keyword research to target buyer intent.
Optimized lead forms by removing redundant questions.
Scaled the strategy across all product lines.
263% increase
in lead volume QoQ
67% decrease
in CPA QoQ
198% increase
in conversion rate QoQ
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COMMUNITY
·
INFLUENCER
·
PAID ADS
·
2.5K NFTs sold out
15K subscribers
Task

A new blockchain-based NFT breeding game needed to launch its NFTs and build a successful community in a competitive space, targeting both crypto-savvy users and casual gamers.

What we did
Developed a multi-pronged strategy: SMM, Telegram community management, crowd marketing, PPC, and influencer marketing.
Created optimized social accounts and engaging content.
Implemented growth hacking tactics and ran paid ads for retargeting.
2.5K NFTs sold out.
3.5K+ new community members.
15K subscribers across social media.
Read more
GROWTH
·
B2B
·
AI
·
Market entry campaign
Full-funnel B2B SaaS strategy
Task

A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.

What we did
Created a full-funnel B2B SaaS marketing strategy (strategy, PR, SEO, paid ads, email automation, design)
Executed an integrated campaign to build brand authority and generate qualified leads
Successful market entry with a cohesive
multi-channel approach
Established brand presence
across key B2B platforms
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SMM
·
CONTENT
·
DESIGN
·
159% higher engagement
440K monthly organic impressions
Task

A boutique software development company needed to increase online visibility, engagement, and brand awareness to reach C-level executives and build authentic relationships.

What we did
Developed a comprehensive content marketing strategy (blog posts, infographics, videos).
Created over 200 infographics, GIFs, and design assets.
Focused on delivering value to the target audience through useful content.
159% higher rate
of engagement
11K new
social media followers
440K monthly
organic impressions
Over 3K C-level executives
as new followers
Read more
SMM
·
PAID ADS
·
EMAIL
·
26% MRR growth
250% ROAS
Task

A music licensing platform needed to grow revenue, build a dedicated customer base for long-term subscriptions, and increase engagement in a competitive market.

What we did
Analyzed target audience and developed new segments for tailored content.
Created a comprehensive content plan (blog posts, social media, infographics, videos).
Tested multi-channel targeted ads (Facebook, Twitter, LinkedIn), discovering video ads drove 2x ROAS.
Implemented email marketing with segmented lists.
Established contact with B2B companies for partnerships.
300% higher engagement
1.5K active users attracted
250% ROAS.
26% MRR growth
13% decrease in CAC
8% improvement in gross margins
15% decrease in churn rate
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SOCIAL MEDIA
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PAID ADS
·
310% higher audience reach
5 ad campaigns launched
Task

A global green energy project needed to build brand awareness, attract a new audience, and popularize its ecological solutions across social media platforms.

What we did
Developed detailed audience portraits and complex strategies for Facebook, Telegram, Twitter, and LinkedIn.
Produced over 120 pieces of content (images, GIFs, videos, memes, infographics).
Set up targeted advertising and used crowd marketing methods.
310% higher audience reach.
5 targeted advertising campaigns launched.
120+ pieces of content created.
100+ brand style elements developed.
Read more
SOCIAL MEDIA
·
STRATEGY
·
$12.6M raised during ICO
1.2M investors reached
Task

A blockchain business integration platform needed to attract investors to reach its soft cap during an ICO, while also building long-term community engagement and hype.

What we did
Campaign 1 (Fundraising): Spread sales content across social platforms to drive ICO contributions.
Campaign 2 (Community): Ran engagement campaigns on Telegram, YouTube, and other networks to encourage token holders to share positive experiences.
Developed an interactive chatbot and created animated videos.
$12.6M raised during the ICO.
1.2M potential investors reached organically on social media.
1 interactive chatbot developed.
Read more
SMM
·
PAID ADS
·
COMMUNITY
·
70% website conversion growth
100K+ engagements
Task

A digital asset management platform needed to increase brand awareness, drive sign-ups, and build an engaged community through social media, paid ads, influencer marketing, and content creation.

What we did
Developed a content plan and rebranded the Instagram account.
Launched ad campaigns on Facebook and LinkedIn.
Established 24/7 community management in Telegram.
Produced 75+ images, infographics, GIFs, and an explainer video.
1K+ sign-ups on the website.
70% website conversion growth.
100K+ engagements.
75 images and infographics created.
Read more
SMM
·
PAID ADS
·
330% audience growth
257 qualified leads in 1 month
Task

A Forex and CFD trading platform needed to increase brand recognition and attract more traders to its unique subscription model.

What we did
Developed social media with targeted advertising (Facebook, Instagram).
Created a high volume of engaging content and activities.
Shared employee-focused content to humanize the brand and build trust.
330% growth in social media audience size.
$0.2 average cost per click.
3x greater engagement rate on posts.
257 qualified leads in 1 month.
Read more
SMM
·
PAID ADS
·
CONTENT
·
120K monthly impressions
400+ new customers
Task

A food and coffee brand needed to increase brand awareness, attract new customers, and boost average check through social media, content, and paid advertising.

What we did
Designed 20+ TA portraits and identified the 4 most profitable segments to focus on.
Created 300+ images, photos, GIFs, and videos.
Wrote 20+ articles about food, coffee, and related topics.
Launched 50+ advertising campaigns on Facebook and Instagram.
Established 24/7 community management and reputation management.
120K impressions per month.
230% brand awareness increase.
400+ new customers.
110% average check increase.
Read more
SOCIAL MEDIA
·
INFLUENCER
·
4x subscriber growth
15+ influencers & media
Task

A global leader in cryptocurrency mining needed to attract a new relevant audience, increase engagement, and generate high-quality content to lure new solvent clients.

What we did
Developed a detailed content plan with a situational marketing approach.
Created 50+ animated and still images, videos, and educational content.
Set up targeted advertising and organized contests to boost engagement.
Rebranded the Instagram account and reached top influencers.
4x subscriber growth.
15+ influencers and media outlets talking about the project.
50+ posts on social media.
3,000+ messages to the project.
Read more
SMM
·
INFLUENCER
·
EMAIL
·
2.4K leads via email marketing
+$80K revenue in 3 months
Task

A sustainable fashion brand needed to raise awareness about ecological issues, attract new customers, and drive sales through social media, influencer partnerships, and email marketing.

What we did
Developed a unique visual concept and branded templates for social media profiles.
Created structured post rubrics (sustainability tips, eco-brand highlights, industry news, behind-the-scenes).
Designed educational infographics about fast fashion's environmental impact.
Launched targeted Instagram ad campaigns based on interests, behaviors, and demographics.
Collaborated with eco-conscious influencers to expand reach.
$10 lower acquisition cost vs. industry average.
35% increase in conversion rate from social media.
2.4K leads generated via email marketing.
+$80K revenue gained in 3 months
compared to the previous year
Read more
PAID SOCIAL
·
ANALYTICS
·
414% ROMI
$1.2M+ profit
Task

An interior design studio needed to attract high-ticket clients willing to pay above-market rates for premium design services, with a target cost per lead under $8.

What we did
Conducted in-depth competitor analysis and configured full platform analytics (GA, pixels, UTM).
Ran test ad campaigns on Facebook and Instagram to validate hypotheses before scaling.
Launched full-scale campaigns focused on Instagram profile conversions and clicks.
Maintained close communication with the client's sales team to adjust targeting based on lead quality.
Set up an online dashboard for transparent reporting.
414% ROMI — every dollar spent returned $4.14 in profit.
$1.2M+ net profit
from 7 converted clients
5.8% average engagement rate.
89K viral reach.
Read more
SMM
·
PAID ADS
·
COMMUNITY
·
41 closed deals
$20–22 lead cost
Task

A unique business-class residential complex in a city with a small target audience needed to generate leads and sales exclusively through digital channels without wasting budget.

What we did
Created brand platforms on Instagram, Facebook, and Twitter with a lifestyle focus.
Developed a visual component with motion graphics and video content.
Built an active community with 20-minute response times and chatbots for automation.
Worked closely with the client's sales department to adjust advertising based on lead quality.
117 bookings, 41 closed deals, 213 leads generated.
Stable lead cost of $20–22
even with an 8.6% price increase
Monthly engagement rate of 5–6%.
Contributed to over 50%
of all apartment sales in both towers
Read more

Meet your dedicated PPC team

Your team is matched to your ad platforms, budget size, and business goals — with specialists who've managed campaigns in your exact industry.

Your PPC engine, on subscription

Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.

PPC articles

Our expert guides on paid advertising strategy, platform updates, optimization tactics, and real-world campaign insights.

Why choose our real estate PPC services

High-performance property advertising delivered through a flexible subscription model. Access specialized expertise and advanced systems designed for rapid lead acquisition without the overhead of a large internal department
🎯 Certified property advertising specialists
Access to a team with official certifications across Google Ads, Meta Blueprint, and LinkedIn Marketing. Extensive experience managing complex lead generation campaigns for residential and commercial real estate sectors
📈 Revenue-focused performance metrics
Elimination of vanity metrics in favor of data that impacts the bottom line. Focus remains on cost per lead (CPL), inquiry quality, and sales pipeline contribution rather than just clicks or impressions
🧪 Continuous property campaign iteration
Systematic experimentation across ad copy, property visuals, audience segments, and landing pages to ensure listings stay competitive and inquiry flow remains consistent across all markets
🛡️ Expertise in housing ad compliance
Proven success in navigating specific housing-related advertising restrictions on major platforms. Strategic implementation of compliant audience targeting that reaches serious buyers while protecting brand and account status
📊 Full-funnel tracking and CRM integration
Development of a complete measurement stack including server-side tracking and multi-touch attribution. Direct integration with real estate CRM systems provides total visibility from the first click to the final closing
⚡ Rapid listing launch and optimization
Activation of initial property campaigns within one to two weeks. Daily performance monitoring and weekly optimization cycles ensure high-performing segments scale quickly to meet sales targets
💰 Scalable budget management
Adaptation to specific project phases and seasonal market shifts. Budget allocation remains fluid to maximize reach during peak buying periods without forced minimums or wasted spend
🏙️ Multi-channel property search and social
Cross-platform management across Google, Meta, YouTube, and LinkedIn. Strategic utilization of the right channels for specific asset types whether residential, commercial, or luxury developments
🔗 Integrated real estate marketing
Coordination of paid campaigns with SEO and content strategies to maximize brand impact. Cohesive buyer journeys ensure that search and social presence reinforces long-term brand authority
🏆 Proven performance history
Utilization of high-level strategies used by market leaders and global developers. Strong track record of success with property brands based on verified client reviews and measurable business results

FAQs

Utilization of demographic data, geographic signals, and behavioral intent analysis. Targeting focuses on users actively researching real estate in specific regions, price points, and property categories
Google Search for capturing immediate intent-based demand. Meta and Instagram for visual storytelling and brand awareness. LinkedIn for commercial real estate or investment-focused projects
Budgets depend on the specific market, competition, and sales goals. Recommendations focus on a spend level that allows for meaningful data collection and continuous optimization of lead quality
Yes. Integration of ad platforms with tools such as Salesforce or HubSpot allows for tracking the entire buyer journey from the initial click to the physical viewing and final contract signing
Paid media provides immediate visibility. While technical optimization and audience seasoning are ongoing, measurable inquiry flow typically begins within the first two weeks of campaign activation
Full production of ad banners, video content, and landing page designs is included. Continuous testing ensures that visuals and copy resonate with the target buyer or investor profile
Strategic navigation of Fair Housing and platform-specific ad policies ensures full compliance. Campaigns are designed to reach relevant demographics without violating sensitive category restrictions
Provision of a fixed monthly team capacity without long-term contracts. This allows for a flexible shift in focus between different platforms or listings as project phases and inventory change
Implementation of high-intent keyword strategies and pre-qualification forms on landing pages. The focus remains on attracting serious buyers and renters rather than casual browsers
Real-time access to a live KPI dashboard. Monthly executive reviews focus on key performance indicators such as lead volume, cost per lead, and sales pipeline contribution
Utilization of demographic data, geographic signals, and behavioral intent analysis. Targeting focuses on users actively researching real estate in specific regions, price points, and property categories
Google Search for capturing immediate intent-based demand. Meta and Instagram for visual storytelling and brand awareness. LinkedIn for commercial real estate or investment-focused projects
Budgets depend on the specific market, competition, and sales goals. Recommendations focus on a spend level that allows for meaningful data collection and continuous optimization of lead quality
Yes. Integration of ad platforms with tools such as Salesforce or HubSpot allows for tracking the entire buyer journey from the initial click to the physical viewing and final contract signing
Paid media provides immediate visibility. While technical optimization and audience seasoning are ongoing, measurable inquiry flow typically begins within the first two weeks of campaign activation
Full production of ad banners, video content, and landing page designs is included. Continuous testing ensures that visuals and copy resonate with the target buyer or investor profile
Strategic navigation of Fair Housing and platform-specific ad policies ensures full compliance. Campaigns are designed to reach relevant demographics without violating sensitive category restrictions
Provision of a fixed monthly team capacity without long-term contracts. This allows for a flexible shift in focus between different platforms or listings as project phases and inventory change
Implementation of high-intent keyword strategies and pre-qualification forms on landing pages. The focus remains on attracting serious buyers and renters rather than casual browsers
Real-time access to a live KPI dashboard. Monthly executive reviews focus on key performance indicators such as lead volume, cost per lead, and sales pipeline contribution

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