B2B PPC company turning advertising into sales opportunities
We help B2B brands accelerate growth through performance driven pay-per-click campaigns. Our data informed strategy connects your business with high intent buyers across Google and different social media channels. No guesswork, no wasted spend, just predictable pipeline, clear reporting, and scalable ROI.

Trusted by 250+ startups and global brands, across 30+ industries.
How B2B PPC differs from B2C
B2B paid advertising demands a deep understanding of complex sales processes and longer decision cycles. While B2C campaigns focus on quick action and emotional triggers, B2B success comes from precision targeting and consistent lead nurturing across channels.
See how B2B and B2C funnels differ from first impression to closed deal.

📈 Choose a team that understands B2B PPC marketing, compliance standards, and how to turn ad budgets into measurable pipeline growth.
Common PPC challenges
we solve for B2B sector
Lots of clicks, but no real opportunities?
Solution: We align campaigns with your buyer journey, focusing budgets on conversion paths that reflect real purchase intent.
Leads don’t make it past marketing?
Solution: Integrate PPC with your CRM and sales pipeline to qualify leads early and track ROI from click to closed deal.
Budgets get spent, but insights stay vague?
Solution: Connect data from Google, social, and programmatic channels into unified dashboards that show business impact, not just vanity metrics.
Is your audience too niche for traditional targeting?
Solution: Build tailored segments using firmographic data to reach the exact companies and roles that matter.
Sales cycles are long, but campaigns stop too early?
Solution: We use remarketing and nurture sequences to stay visible across the decision process until the buyer is ready.
Ad messaging feels generic or misaligned with expertise?
Solution: Craft PPC landing pages that speak to business pain points, technical priorities, and decision‑maker language.
Competitors dominate paid results with bigger budgets?
Solution: Use smarter positioning, intent‑based segmentation, and account‑level targeting to win attention efficiently.
Reporting shows clicks, not business impact?
Solution: Our team goes beyond channel metrics by linking ad data with CRM and revenue dashboards to see how paid campaigns actually drive pipeline and deals.
Optimization takes too long to show results?
Solution: We apply agile testing and data‑driven adjustments from day one.
Full-service B2B paid ads solutions
Google Ads
We manage full-funnel Google campaigns — from search to shopping — using precision targeting, smart bidding, and optimized product feeds to capture demand and drive high-intent conversions.
Search Campaigns
Smart Bidding
Conversion Tracking
Keyword Strategy
Negative Keywords
Ad Extensions
ROAS Optimization
Facebook Ads
We build scroll-stopping creatives and hyper-targeted campaigns on Facebook to generate leads, drive conversions, and grow your brand awareness fast.
Audience Targeting
Lead Generation
Creative Testing
Funnel Strategy
Retargeting Setup
Lookalike Scaling
A/B Optimization
YouTube Ads
We design full-funnel video strategies and manage in-stream ad campaigns that boost reach, spark engagement, and convert viewers into customers.
Video Scripting
In-Stream Ads
Channel Strategy
Viewer Retention
Targeted Reach
Brand Awareness
Conversion Tracking
LinkedIn Ads
We launch performance-focused LinkedIn campaigns with precise B2B targeting, professional messaging, and high-converting lead-gen formats.
B2B Targeting
Lead Forms
Account-Based Strategy
Sponsored Content
Funnel Mapping
Executive Outreach
Conversion Metrics
Twitter Ads (X Ads)
We craft real-time campaigns that tap into trending conversations, boost visibility, and drive traffic through strategic placements and creative execution.
Trend Monitoring
Promoted Tweets
Real-Time Targeting
Engagement Boost
Brand Lift
Follower Growth
Message Testing
Amazon Ads
We manage Amazon PPC campaigns with optimized product listings, keyword targeting, and dynamic bidding to connect your products with ready-to-buy customers.
Product Targeting
Sponsored Listings
Keyword Strategy
Dynamic Bidding
Buy Box Optimization
ACoS Control
Sales Attribution
Yahoo Ads
We craft Yahoo Ads campaigns that combine smart targeting with retargeting flows — reaching audiences with intent across native and display placements.
Native Placements
Audience Segments
Retargeting Loops
Display Strategy
Intent Targeting
Cross-Device Reach
CTR Growth
Bing Ads (Microsoft Ads)
We build and manage Bing campaigns that mirror Google’s best practices — using tailored keywords, copy, and bidding strategies to expand your reach and revenue.
Keyword Expansion
CPC Optimization
Ad Scheduling
Device Bidding
Sitelink Strategy
Geographic Targeting
ROI Reporting
Our proven 6-phase B2B PPC methodology
How we drive results (Step-by-Step)
Phase 1
Discovery & analysis
- Deep-dive analysis of your current advertising performance
- Competitor ad intelligence & benchmarking
- Goal setting, budget allocation & KPI definition
Phase 2
Strategy & campaign planning
- Custom PPC roadmap creation
- Audience segmentation & targeting matrix
- Ad platform selection (Google Ads, Meta, LinkedIn, TikTok, etc.)
- Campaign structure & budget distribution
Phase 3
Campaign setup & launch
- Account structure optimization
- Keyword research & match type strategy
- Ad creative development (copy + visuals)
- Landing page optimization & A/B test setup
- Conversion tracking & pixel implementation
Phase 4
Ad Creative & optimization
- Multi-variant ad testing (copy, visuals, CTAs)
- Audience refinement & expansion
- Bid strategy optimization
- Negative keyword management
Phase 5
Scaling & performance enhancement
- Budget scaling for top-performing campaigns
- Cross-platform expansion
- Retargeting & remarketing campaigns
- Custom audience & lookalike creation
Phase 6
Ongoing optimization & reporting
- Performance monitoring & analysis
- Monthly ROI & KPI reporting
- New opportunity identification
- Continuous A/B testing & iteration
Our B2B PPC expertise tailored to any industry
From early‑stage startups shaping their paid search strategy to global enterprises managing complex campaigns, we help B2B companies across industries gain visibility and drive growth through PPC.
💰 Financial Services
In finance, PPC helps institutions reach decision‑makers researching compliant banking, lending, and investment solutions while staying cost‑efficient.
💼 SaaS & Software
Paid advertising promotes demos, integrations, and success stories directly to stakeholders evaluating new tools, helping software companies shorten long buying cycles.
₿ Crypto
It drives awareness and acquisition for crypto platforms, funds, and service providers by highlighting transparency, innovation, and regulatory credibility.
⚕️ Healthcare
B2B healthcare companies use PPC to connect with verified partners, clinics, and procurement teams.
🏠 Real Estate
Paid campaigns help developers, property tech firms, and marketplaces reach investors and corporate buyers researching assets or partnership opportunities.
📈 Forex & Trading
For brokers and trading platforms, PPC attracts high‑intent leads searching for analytics tools, APIs, and advanced trading solutions across competitive markets.
🎮 Gaming
Paid advertising showcases partnerships, tech solutions, and monetization platforms to publishers, advertisers, and brands within the gaming ecosystem.
🎰 iGaming & Betting
In B2B iGaming and betting, advertising supports platform providers and technology partners by securing relevant traffic in regulated markets.
🛒 E-commerce & Online Retail
B2B PPC connects procurement teams and distributors with supplier platforms, driving lead generation and bulk order visibility through targeted paid search.
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
Our PPC case studies
Explore real PPC projects showcasing strategy, execution, and measurable growth in leads, revenue, and ROI.
Meet your dedicated PPC team
Your team is matched to your ad platforms, budget size, and business goals — with specialists who've managed campaigns in your exact industry.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Your main point of contact. Coordinates campaign launches, budget adjustments, and daily operations — keeps everything running smoothly and on schedule.
02
Client Success Manager
Owns your relationship, growth trajectory, and results. Ensures campaigns hit your ROAS targets and adapts strategy as your business scales.
03
PPC Strategist
Senior paid advertising expert who owns campaign strategy, platform selection, and budget allocation. Decides what will drive maximum ROI.
04
Media Buyers / Campaign Managers
Handle daily campaign management across Google Ads, Meta, LinkedIn, TikTok — optimizing bids, budgets, audiences, and creative performance.
05
Creative Specialist
Designs and tests ad creatives — from static images to video ads and carousel formats. Ensures your ads stand out and convert.
06
Copywriter
Crafts high-converting ad copy, landing page headlines, and CTAs. Every word is tested and optimized for clicks and conversions.
07
Analytics & Attribution Specialist
Sets up conversion tracking, attribution models, and performance dashboards. Ensures you know exactly where every dollar goes and what it returns.
Your B2B PPC growth engine on a flexible subscription
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
120 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
240 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
480 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
330+ hours
$
50K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Why B2B brands rely
on our PPC approach
We turn complex B2B funnels into high-performing PPC ecosystems that attract qualified buyers and drive scalable growth.
🎯 B2B first specialists
Our team plans and manages campaigns for complex sales cycles, high value deals, and niche audiences by translating B2B buyer intent into measurable conversions.
💰 Performance tied to revenue
We optimize for metrics that matter in B2B: qualified leads, pipeline value, ROI, and deal velocity. Every bid and audience adjustment is backed by data, not vanity KPIs.
🧠 Full funnel strategy and alignment
From prospecting to nurturing, we build PPC funnels that guide decision makers through awareness, consideration, and conversion stages in long buying processes.
⚙️ Tracking built for complex pipelines
Our experts integrate ad data with analytics, CRM, and lead scoring tools to show exactly how each campaign contributes to revenue from first click to closed deal.
🧪 Continuous A/B testing and optimization
We test messages, creatives, and audiences at scale to identify what resonates with key roles and industries.
🛡️ Compliance expertise in regulated industries
We design campaigns that fully align with platform policies and regional laws in sectors like finance, healthcare, crypto, and iGaming.
🌎 Global reach with local precision
Our team runs B2B paid campaigns in more than 60 markets, adapting creatives, languages, and bidding strategies to local buyer behavior.
💳 Flexible budget management
You can start with a small investment or expand aggressively. We adjust campaigns to your actual growth pace so every dollar spent drives measurable results.
🎨 Creative messaging that speaks to decision makers
We craft ad copy and creatives that reflect business challenges, technical needs, and value drivers of each buyer persona.
PPC articles
Our expert guides on paid advertising strategy, platform updates, optimization tactics, and real-world campaign insights.
FAQs
B2B buyers often take months to decide, and paid advertising helps keep your brand visible during that entire process. PPC reaches decision makers across search, social, and industry platforms right when they’re researching options.
Initial lead flow can start within days after launch, but meaningful performance insights and ROI optimization usually appear within the first one to three months as campaigns gather conversion data.
Search and remarketing campaigns drive strong intent traffic, while LinkedIn and programmatic ads build awareness among decision makers. The most effective mix usually combines lead generation, retargeting, and nurture flows synced with your CRM.
No. Paid campaigns can also support awareness, event promotion, product validation, and account‑based marketing (ABM). It positions your brand in front of high‑priority accounts long before outreach.
Our subscription approach includes full‑funnel strategy, ad creation, optimization, and reporting. You get flexible monthly management without rigid contracts, giving your team predictable performance and transparent budget control.
Specialists use multi‑touch attribution and CRM integration to connect ad interactions with actual deals. This allows you to see which channels and campaigns truly influence revenue over time.
Startups use PPC to gain quick visibility and generate qualified leads with smaller, flexible budgets. Larger B2B enterprises rely on data‑driven campaigns across multiple markets, integrated with CRM systems and complex attribution models.
We create campaigns that fully respect advertising restrictions in sectors like fintech, healthcare, crypto, and iGaming. Every ad message, landing page, and targeting setup goes through platform and policy checks to stay compliant while still achieving performance.
B2B buyers often take months to decide, and paid advertising helps keep your brand visible during that entire process. PPC reaches decision makers across search, social, and industry platforms right when they’re researching options.
Initial lead flow can start within days after launch, but meaningful performance insights and ROI optimization usually appear within the first one to three months as campaigns gather conversion data.
Search and remarketing campaigns drive strong intent traffic, while LinkedIn and programmatic ads build awareness among decision makers. The most effective mix usually combines lead generation, retargeting, and nurture flows synced with your CRM.
No. Paid campaigns can also support awareness, event promotion, product validation, and account‑based marketing (ABM). It positions your brand in front of high‑priority accounts long before outreach.
Our subscription approach includes full‑funnel strategy, ad creation, optimization, and reporting. You get flexible monthly management without rigid contracts, giving your team predictable performance and transparent budget control.
Specialists use multi‑touch attribution and CRM integration to connect ad interactions with actual deals. This allows you to see which channels and campaigns truly influence revenue over time.
Startups use PPC to gain quick visibility and generate qualified leads with smaller, flexible budgets. Larger B2B enterprises rely on data‑driven campaigns across multiple markets, integrated with CRM systems and complex attribution models.
We create campaigns that fully respect advertising restrictions in sectors like fintech, healthcare, crypto, and iGaming. Every ad message, landing page, and targeting setup goes through platform and policy checks to stay compliant while still achieving performance.
Ready to build a marketing
team that actually ships?
Start with a 15 min call to see if we can help. If we’re a match, we book a Strategy Session and build your 90-day roadmap.
Here’s what you’ll get after we confirm fit:
- A 90-day roadmap: priorities, deliverables, KPIs
- A clear Week 1–4 ship list (what goes live first)
- A quick walkthrough of Ninja One (how weekly sprints work)
- A team + plan recommendation based on your goals
Trusted by teams at






We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world

London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971

Singapore
3 Coleman St, #03-24, Singapore 179804

Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong

New York
276 5th Avenue, NY 10001, New York, United States of America

Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania

Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America

Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America

Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America

Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada

Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands

Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia



















































