High-performance iGaming PPC management to drive FTDs and revenue
Dominate the competitive gambling landscape through precision-targeted ad campaigns. We combine technical compliance with aggressive performance strategies to scale your player base and maximize ROI
Trusted by 250+ startups and global brands, across 30+ industries.
Common iGaming PPC challenges we solve
Ad spend keeps growing but first-time deposits are not scaling
We optimize every campaign for actual deposits rather than just registrations through real-time data analysis and deep funnel strategy
Relying on random tests without a specialized iGaming ad strategy
Our team builds a performance roadmap tailored to your specific licenses and target GEOs to eliminate guesswork and focus on player growth
Struggling with channel selection across restricted and native ad networks
We identify high-performing channels and consolidate your spend on the platforms that drive the highest player lifetime value
Agency reports focus on cheap clicks instead of deposits and player value
Tracking focuses on the metrics that actually move the needle including FTDs, ROAS, and total gaming revenue through transparent dashboards
Uncertainty about which specific ads or keywords lead to player deposits
Advanced tracking and attribution reveal which campaigns, ads, and keywords drive deposits and revenue, enabling more confident budget decisions
Technical campaign operations and account management are taking up too much internal bandwidth
Our specialists act as your fully embedded iGaming PPC team handling every technical detail and optimization cycle so you can focus on product
Player acquisition has hit a plateau and acquisition costs are rising
Continuous creative testing and audience expansion uncover new player segments to keep your performance growing month over month
Fear of budget waste on new channels due to previous campaign losses
A structured testing framework minimizes risk and focuses on rapid validation to turn new platforms into profitable player streams
Seeking certainty in a highly volatile and competitive gambling ad market
We provide clarity and total control through constant optimization based on real-time data to deliver measurable results that keep your brand competitive
Why paid advertising is essential for iGaming growth
Paid advertising serves as a scalable investment that drives immediate player traffic, first-time deposits, and predictable revenue. Unlike organic channels that face extreme competition and long timelines, paid ads deliver rapid results and allow you to scale winning offers with total precision
01
Rapid market validation
Paid media provides the fastest route to validate new bonus offers and GEOs. Unlike SEO which requires months of positioning, paid channels deliver immediate traffic data to help you identify profitable player segments and scale winning acquisition strategies without delay
02
Precision player targeting
Reach the right players based on specific interests and behaviors. With advanced audience filters and platform signals, paid media facilitates budget allocation toward individuals most likely to deposit rather than just casual visitors
03
Technical stability at scale
High-budget ad management in the gambling niche requires specialized technical oversight. Success depends on maintaining campaign stability, adapting to platform restrictions, and using automation strategically to scale what performs. Our team provides the infrastructure needed to keep campaigns live and performing in high-pressure ad environments
04
Measurable FTD performance
Registrations, deposit events, and revenue signals are tracked through a robust attribution setup. With transparent reporting and measurable KPIs, you will clearly see which campaigns contribute to growth and where to scale next
Full-service iGaming paid advertising solutions
for player growth
Google Ads
Management of search and display campaigns using high-intent keywords to capture players actively looking for casino and betting platforms
High-intent search
Smart bidding models
FTD tracking setup
Keyword exclusion lists
GEO-specific targeting
Ad asset optimization
ROAS monitoring
Meta Ads (Facebook & Instagram)
Development of high-impact visual campaigns and interactive story ads designed to build brand trust and drive player registrations through social discovery
Audience segmentation
Registration-focused ads
Creative iteration
Social funnel strategy
Retargeting frameworks
Lookalike player modeling
Conversion optimization
YouTube Ads
Design of video-first strategies including big-win highlights and platform walkthroughs to build authority and convert viewers into loyal depositors
Video storytelling
In-stream placements
Player retention tactics
Authority building
Targeted discovery
Brand sentiment control
Direct response tracking
Twitter (X) Ads
Real-time campaign execution during major sporting events and technical launches to drive immediate betting activity and community engagement
Real-time trend surfing
Event-driven campaigns
Professional targeting
Engagement velocity
Platform authority
Hype generation
Market move testing
Native & Programmatic
Utilization of specialized iGaming ad networks and native placements to reach massive audiences and expand reach in complex and regulated acquisition environments
Native ad placements
Niche site targeting
Programmatic DSPs
High-volume traffic
Compliance-aware campaign structure
Cross-device reach
CTR performance growth
Microsoft Ads (Bing)
Expansion of market reach through tailored keyword strategies targeting high-income demographics and established player segments on the Microsoft search network
Search expansion
CPC management
Regional bidding
Demographic filtering
Extension strategy
Desktop-focused reach
Reporting transparency
Mobile app growth campaigns
Leveraging machine learning across Google properties to scale mobile app installs and post-install events such as first-time deposits
Machine learning bidding
Automated placements
Creative asset testing
Post-install optimization
Registration velocity
FTD-focused scaling
Global market reach
Our PPC expertise
across the iGaming landscape
Scaling gambling brands from emerging startups to global operators through specialized paid media management tailored to high-stakes player acquisition and market dominance
Specialized sectors we scale
🎰 Online casinos
Driving high-LTV player acquisition through high-intent search and social campaigns focused on slots, live dealer games, and premium casino experiences
⚽ Sportsbooks and betting
Executing event-driven campaigns during major sporting tournaments to capture massive audience engagement and immediate betting volume across multiple GEOs
🃏 Online poker
Building high-value player communities through targeted professional outreach and tournament promotion designed to attract both recreational and high-stakes users
🎮 ESports betting
Reaching gaming-native audiences through platform-appropriate paid media, event-driven campaigns, and creative tailored to competitive gaming culture
💼 iGaming B2B and software
Generating high-value leads for platform providers, game studios, and technology vendors through targeted paid media and intent-driven search campaigns
🎟️ Lottery and bingo
Localized search campaigns and visual storytelling designed to drive consistent registrations and recurring play for casual gaming and lottery products
₿ Crypto gambling and Web3
Nurturing trust and user acquisition for decentralized betting platforms through specialized ad environments and technical project advocacy
🔗 Affiliate networks and lead-gen
Optimizing traffic flows and conversion funnels to maximize lead quality and player value for large-scale gambling ecosystems and aggregators
🏆 Live casino
Driving player acquisition for live dealer products through high-intent search, paid social, and creative built around trust, gameplay experience, and premium positioning
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
5.0
Arts, entertainment & music
London, England
11-50 Employees
Confidential
Feb. - Mar. 2026
"The overall experience was positive, and the team was easy to work with throughout the project."
Marketing | Duck Design
Anonymous
5.0
Consumer products & services
London, England
11-50 Employees
Less than $10,000
Mar. - Apr. 2026
"I was really impressed by the organization & communication of the team."
Marketing | Heywa Labs
Matt Clarke
5.0
Consumer products & services
Toronto, Ontario
1-10 Employees
Confidential
Jan. 2024 - Feb. 2026
"They had a highly skilled staff."
Manager | Cosmetics Company
Elise M.
5.0
Information technology
Ulm, Germany
11-50 Employees
Confidential
June - Dec. 2025
"They listened to all our particular needs and concerns, addressing them thoroughly."
CMO | Palark
Dmitry Shurupov
5.0
Other industries
Zug, Switzerland
201-500 Employees
$50,000 to $199,999
July 2025 - Jan. 2026
"You always know what's live, what's being replaced, and what's next."
Chief Financial Officer | Upgaming
Bidzina Makashvili
Our case studies
Explore real iGaming success stories where data-driven strategies turn market potential into measurable player growth and sustainable brand authority
PAID ADVERTISING
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CRO
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ANALYTICS
·
Task
Duck.Design needed the full SaaS acquisition system fixed at once: account structure, offer positioning, landing page conversion and revenue attribution. Spend was being optimised against form fills rather than subscription revenue.
What we did
Rebuilt Google and Meta accounts around ICP, use case and funnel stage.
Repositioned generic design services into a design subscription for teams.
Fixed analytics from GA4 and GTM through to CRM, calls and subscription revenue.
PAID SOCIAL
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SMM
·
PR
·
Task
A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.
What we did
Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).
Developed a balanced content calendar with educational posts and user testimonials.
Below-average CAC achieved.
Significant increase
in monthly active users and retention
Positioned as a "safe haven"
for traders
PAID SOCIAL
·
MESSENGER
·
Task
A global leader in commercial real estate needed to refresh its lead generation strategy after two years of audience fatigue. The challenge was to expand the audience and simplify communication channels.
What we did
Shifted from business jargon to simpler, more accessible messaging.
Used Facebook for traffic (interest-based targeting) and Instagram for lead forms.
Introduced WhatsApp as a communication channel, boosting interactions by 20%.
Built a third-stage funnel: retargeted users who opened but didn't fill forms, using Lookalike audiences.
8% decrease
in cost per lead
20% increase in customer interactions
(via WhatsApp)
120K unique website visits.
30K new potential investors attracted.
PAID SOCIAL
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ANALYTICS
·
Task
A global FMCG brand needed to significantly increase audience engagement for its youth-oriented product, targeting a 7x growth in engagement rate (ER) and reaching 15M+ unique users.
What we did
Conducted a comprehensive performance analysis and adopted a data-driven, iterative testing approach.
Identified teenagers (13–17) as the primary driver of activity and aligned content with their preferences.
Used polls as a key engagement tool, achieving up to 5% ER in the first month.
Refined budget allocation and content strategy over 3 months to maximize impact.
7x activity growth, surpassing the 1% ER target.
15M+ unique audience reached.
Top posts achieved ER up to 27%.
6,000+ clicks generated.
PAID SOCIAL
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GOOGLE ADS
·
Task
A global smartphone manufacturer needed to promote a “buy one, get one” weekly promotion through local marketplaces, drive sales, and generate website traffic for future product releases.
What we did
Ran Google Search and Display campaigns targeting high-intent keywords ("smartphones," "buy smartphone").
Launched targeted social media ads on Facebook and Instagram, excluding luxury buyers and focusing on parents (back-to-school angle).
Used retargeting via Google Display Ads to re-engage users who visited catalog pages but didn't convert.
Monitored and adjusted campaigns based on real-time performance data.
1.5M unique users reached
in the first 3 months
150K monthly visits
(200% increase)
10K leads generated at $15 CPA.
25K new social media followers, 25% engagement increase.
15% improvement in customer retention.
EMAIL
·
CONTENT
·
STRATEGY
·
Task
A biopharmaceutical company needed to reverse a sales decline and rejuvenate its global market presence, moving from a clinical focus to a stronger marketing and sales alignment.
What we did
Conducted in-depth customer and competitive research (10+ interviews with internal stakeholders and customers).
Shifted from product-focused to solution-focused messaging, emphasizing real-world impacts.
Developed targeted email campaigns for specific oncology segments (head & neck, breast, gastric, lung cancer).
Created sales enablement tools (battle cards, FAQs) and region-specific materials.
Launched webinars and optimized landing pages for the biopharma audience.
$5M → $5.9M sales growth (+$900K).
500 → 600 MQLs (+100).
10K → 13.5K monthly website traffic (+3.4K).
1,000 → 1,400 content downloads (+400).
103% CTR increase in breast cancer email campaigns.
13.2 days shorter sales cycle.
PAID ADS
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ANALYTICS
·
Task
A global healthcare access organization needed to elevate its digital presence and fundraising capabilities for a crowdfunding campaign, while navigating ad account restrictions.
What we did
Resolved compliance issues with the Meta ads account and set up GA4 and GTM.
Launched targeted Twitter campaigns and Meta campaigns (Facebook, Instagram).
Used dynamic creative optimization and geotargeted campaigns for different regions.
Monitored performance using custom GA4 dashboards and multi-channel attribution.
Twitter: 11.4K+ engagements
898K+ impressions
Meta: 27.3K clicks (5.5K donations)
18.3K post engagements
+20% engagement from new regions via geo-targeting.
+15% conversion rate uplift from GA4-driven optimizations.
PAID ADS
·
SEO
·
STRATEGY
·
Task
A fintech loan platform needed to break into a competitive market from scratch, building brand awareness, generating leads, and acquiring customers efficiently.
What we did
Executed a 160h/month subscription model with a full team (strategist, PPC, SEO, design, dev, analytics).
Ran competitor analysis, action plan, promo materials, website redesign, social ads, SEO, display ads, Google Ads, and end-to-end analytics.
Optimized for lead generation and customer acquisition.
$43 CAC, 9.2M+ impressions.
250K+ new web visitors, 5,543 leads.
24% lead-to-customer conversion rate.
+131% ROAS improvement.
GOOGLE ADS
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PPC
·
Task
A real estate investment company needed to attract German-speaking buyers for properties in Northern Cyprus through Google Ads, overcoming high competition and limited budget.
What we did
Audited the account: found inefficient keyword structure and poor localization.
Built an expanded pool of German-language keywords split by language and region.
Created new ad copy tailored to different intents (informational vs. commercial).
Set up proper analytics with UTM tags and traffic segmentation.
£58–60 average lead cost
(down from £78–80)
7.2% CTR.
£0.72 average CPC.
Scalable advertising model
for long-term growth
PAID ADS
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META
·
Task
A social arcade platform with gambling elements needed to generate user registrations in North Carolina, navigating Meta’s strict advertising policies for regulated gaming niches.
What we did
Set up a resilient ad infrastructure with a backup account to handle potential blocks.
Developed compliant creatives with neutral phrasing (focus on atmosphere, no gambling hints).
Tested audience, placement, and offer combinations, refreshing creatives every 2-3 weeks.
Switched to a backup account within hours of a suspension to maintain momentum.
$8.31 cost per registration
(North Carolina)
Stable CPA
maintained despite account blocks
Proven, scalable user acquisition channel
in a heavily regulated market
PAID ADS
·
PR
·
SMM
·
Task
An EdTech company needed to validate demand for its new OPERI app, launch user acquisition, and identify effective channels and messaging for scaling in the manufacturing sector.
What we did
Conducted a product and audience audit, structuring the audience into three tiers.
Launched a PR campaign with a media plan, publishing articles in industry outlets (London Loves Business, USA Today).
Set up analytics (Appsflyer) and launched paid traffic on Meta Ads and Google UAC.
Tested broad targeting vs. interest-based, finding broad targeting more effective ($0.35 CPI).
Scaled to iOS with SKAdNetwork and tailored creatives for English-speaking markets.
20.8K app installs.
$0.1 CPI on Google Ads.
$0.3 CPI on Meta Ads.
1,183 organic installs alongside paid activity.
PAID ADS
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META
·
Task
An iGaming project needed a predictable user acquisition system on Meta without hiring an in-house team. They wanted transparent economics and fast launch.
What we did
Set up full paid traffic infrastructure (creatives, cloaking, analytics)
Developed a proven moderation approval system
Optimized campaigns to stabilize cost per deposit
$40 cost per deposit (CPD)
achieved
Ready-to-use acquisition model
with clear economics
Launch within days
not weeks
COMMUNITY
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LAUNCH
·
Task
A Web3 educational platform needed to launch its token and get listed on Tier-2 exchanges (Gate.io, MEXC) within six months, building an authentic community from scratch.
What we did
Built and scaled a strong community (Discord, Telegram) without fake engagement.
Executed a comprehensive launch strategy: PR, influencer marketing, pre-listing private sales.
Guided the platform through exchange Due Diligence (DD) and KYB verification.
Created trading incentives to ensure organic activity and liquidity post-listing.
Successfully listed on Gate.io and MEXC.
Secured strategic partnerships (including with Udemy).
Achieved organic trading activity
avoiding a "pump and dump"
PPC
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CRO
·
LANDING PAGE
·
Task
A weather insurance provider needed to increase lead generation and conversion rates for its B2B offering to hotels, using a new landing page and optimized PPC campaigns.
What we did
Designed a custom landing page with clear CTAs, trust elements, and above-the-fold key info.
Managed PPC ads across Google and LinkedIn targeting hospitality stakeholders.
Conducted a CRO audit (fixed usability issues, optimized for mobile, implemented GA4 tracking).
A/B tested ad creatives and optimized for seasonal pain points (weather).
1,226 clicks at $1.33 CPC, 0.35% CTR.
3.3% landing page conversion rate
(41 conversions)
12% "Request a Demo"
form conversion rate
18% increase in mobile traffic conversions.
SEO
·
PAID ADS
·
Task
A crypto news platform needed to fix critical technical SEO issues, improve organic visibility, and optimize international advertising campaigns facing strict regulations and ad bans.
What we did
Phase 1: Technical SEO audit (canonical tags, metadata, H1 tags, URL structure, internal linking).
Phase 2: Content optimization and keyword integration.
Phase 3: Strategic link-building (high-authority crypto sites, guest posts, leveraging Ninja Promo's blog).
Phase 4: Continuous monitoring and iterative adjustments.
Advertising: Tested creative assets, used advanced targeting, developed proactive moderation strategy (backup accounts, cloaking for strict markets).
40%+ organic traffic growth
in 6 months
Tag pages stabilized
in top search results
CPC dropped
from $0.28 to $0.02
Client renewed contract
and expanded partnership
PAID MEDIA
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CRO
·
ANALYTICS
·
Task
A global fast-food chain needed to increase in-store purchases, attract new digital users, and improve marketing cost-effectiveness through data-driven digital advertising.
What we did
Implemented cross-device analytics and developed new KPIs for precise performance measurement.
Shifted budgets toward mobile app promotion with enticing welcome offers.
Redesigned the checkout process to improve conversion rates.
Identified distinct audience segments through surveys and post-view analytics.
Targeted valuable audience segments to drive visits from financially stable customers.
24% increase in restaurant traffic.
37% growth in digital users.
17% higher conversion rate.
25% reduction in Customer Acquisition Cost (CAC).
COMMUNITY
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ENGAGEMENT
·
Task
A metaverse gaming project needed to quickly build a robust, engaged community around its Play-to-Earn game and FYN token in a competitive sector.
What we did
Established and managed dedicated Discord and Telegram channels.
Recruited experienced moderators to foster a welcoming and inclusive environment.
Scheduled regular events, AMAs, and interactive discussions.
Implemented giveaway contests with FYN token rewards to incentivize participation.
Gathered and acted on community feedback to refine engagement strategies.
+250% community growth in members and participation
(within 5 weeks)
4x increase
in community engagement
Daily moderation ensuring 1K+ messages/day
with a positive environment
PAID SOCIAL
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PR
·
Task
A proxy service provider needed to increase its customer base, expand market share, improve online visibility, and boost revenue.
What we did
Created a customized paid social ad campaign with cloaking to bypass ad blockers.
Developed PR publications (articles, press releases) on tech websites to build thought leadership.
Continuously monitored and optimized ads to improve performance and ROI.
Used data-driven adjustments based on analytics.
20K new active users
in 3 months
300% ROAS.
25% increase
in Customer Lifetime Value (LTV)
15% reduction
in Customer Acquisition Cost (CAC)
PAID ADS
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STRATEGY
·
Task
A software distributor needed to run a large-scale advertising campaign to increase brand recognition and effectively target both B2B and B2C audiences in a competitive market.
What we did
Analyzed market, competitors (using SPY services), and audience to identify common customer pain points.
Conducted brand recognition surveys to set benchmarks.
Created a unified, benefit-driven message ("making licensed software purchases as easy as everyday actions").
Designed a series of 3D illustrations for ads and ran campaigns across Google Ads, Facebook, Instagram, and TikTok.
1,000+ new clients acquired
in 3 months
176.2% increase
in website clicks
64% brand recognition boost
in B2B (48% → 64%)
32% likelihood of future purchases
in B2C
PAID ADS
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SOCIAL
·
Task
A global bank needed to reduce the cost per lead (CPL) for auto loan applications through Facebook Ads, competing in an overheated financial sector auction.
What we did
Used keyword-based targeting (not just interests) to capture high-intent users.
Implemented dynamic parameter {keyword} to track performance.
Phased out interest-based targeting, focused solely on keywords.
Continuously optimized by excluding ineffective queries and monitoring feedback.
5,684 auto loan applications
in 3 months
42% CPL reduction
(exceeded KPI by 6%)
11% lower CPL
vs. other paid channels
50%+ high-quality audience attracted.
GOOGLE ADS
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RETARGETING
·
Task
A quality control services company needed to double its leads and reduce CPA in a highly competitive market, while educating a new audience about its services.
What we did
Ran Google Ads campaigns targeting existing demand (e.g., "supplier verification in China") with high bids.
Launched search campaigns with related keywords (e.g., "China factories") to educate a new audience.
Implemented retargeting campaigns to re-engage interested users.
Used call tracking, negative keywords, and adapted to market changes (COVID-19).
2x increase in leads
(200 → 400 monthly inquiries)
50% reduction in CPA
($40 → $20)
12% CTR
on Google Search ads
18% of conversions
from retargeting
COMMUNITY
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PR
·
Task
A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.
What we did
Executed a strategic PR and community-building campaign.
Created targeted content and outreach to attract high-quality investors.
600+ investor sign-ups.
Successful token sale, exceeding expectations.
PAID ADS
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SEO
·
ANALYTICS
·
Task
A British video game retailer needed to enhance online visibility, increase engagement, and improve conversion rates across diverse gamer segments (geeks, nostalgic gamers, collectors, multi-platform gamers).
What we did
Conducted in-depth market research and competitor analysis.
Crafted tailored ads for each segment (new releases, limited editions, classic games, cross-platform deals).
Optimized website and mobile UX, built backlinks through gaming blogs.
Used retargeting to boost conversions and managed reputation through review monitoring.
4.7%
conversion rate
1.8x
website traffic growth
Highest response rates
from geeks and multi-platform gamers
Improved website performance
(longer page visits, reduced bounce rates)
SEO
·
PAID ADS
·
CONTENT
·
Task
A health supplement brand needed to establish itself as a trusted authority on inflammation in the competitive Czech Republic and German markets.
What we did
Conducted social listening and SEO research to identify content gaps.
Developed a comprehensive strategy blending SEO, Paid Ads, and Content Marketing.
Created SEO-friendly articles, blogs, and infographics about inflammation.
Ran targeted Paid Ads campaigns on Google, Facebook, and Instagram.
25K monthly visits
(organic traffic increase)
100K page views with 15% engagement rate increase.
5K new followers
500K reach
2.5% conversion rate
(15,000 conversions)
35% enhanced authority recognition.
PAID ADS
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SMM
·
ANALYTICS
·
Task
A stem cell therapy clinic needed to enhance its digital footprint, increase brand visibility, and generate leads for its specialized treatments in the US market.
What we did
Launched targeted ads across Facebook, Twitter, LinkedIn, Instagram, and YouTube with patient testimonials.
Implemented Google Analytics 4 and Google Tag Manager for comprehensive tracking.
Developed a content strategy with educational posts, patient stories, and interactive content.
Used A/B testing and optimized ad spend based on performance metrics.
8K → 12K monthly website visits.
1K → 3K monthly social media engagements
(3x growth)
500 → 750 new leads (+250).
ROI improved from $3K → $4.5K per month.
SMM
·
PAID ADS
·
Task
A local fitness studio needed to enhance its digital presence, redesign its Instagram profile to appeal to women aged 25-50, and generate leads for trial classes.
What we did
Redesigned Instagram profile to reflect the peaceful, community-focused brand.
Developed content mix (videos, testimonials, educational posts, live sessions, Q&As).
Launched targeted ad campaigns on Instagram and Facebook using lead forms.
Monitored analytics and A/B tested creatives in real-time for optimization.
38% Instagram followers growth.
27% increase in engagement rate.
219 leads in 25 days at $54 CPL.
19K clicks at $0.60 per click
($11,860 ad spend)
SMM
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PAID ADS
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MOTION
·
Task
A fitness club for women needed to increase memberships, deepen market penetration, and attract women aged 18-44 within a 3 km radius through targeted digital marketing.
What we did
Analyzed existing content to identify high-performing types.
Created look-alike audiences based on engaged users.
Developed a promotional video and ran multi-platform ads (Google, Facebook, Instagram, TikTok) with clear CTAs (discounts, free trials).
Used a mix of traffic and reach campaigns, continuously monitoring performance and reallocating budgets.
4.5% increase in club memberships
(exceeded 3% goal)
150% improvement
in social media engagement
800+ leads → 320 trial lessons → 150 new memberships.
20% reduction
in cost per lead
STRATEGY
·
SEO
·
SMM
·
PAID ADS
·
Task
A crypto-fiat banking app needed to establish a strong brand presence in a competitive market and communicate its unique value proposition to a global audience.
What we did
Conducted a marketing audit, market research, and customer journey mapping.
Developed a full-funnel strategy: SEO, SMM, website optimization, and Google Ads.
Launched targeted campaigns with continuous A/B testing and analytics.
1.5M unique users
150K visits/mo (200% increase)
80% organic search growth.
10K leads, $15 CPA, 150% ROAS.
15% retention improvement.
SMM
·
COMMUNITY
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INFLUENCER
·
Task
Seoul Labs needed to increase brand recognition and engagement for its Xphere mainnet in a crowded market, attracting both individual users (B2C) and business partners (B2B).
What we did
Developed an SMM strategy with consistent content across Twitter, Medium, and Telegram.
Managed community with challenges, contests, and Zealy giveaways.
Partnered with prominent influencers and boosted Twitter posts with paid ads.
37.5M audience reach
225K website clicks (150% above KPI)
8,000 challenge participants
10K new Telegram members in 3 months
+35% Twitter & Telegram engagement boost.
GOOGLE ADS
·
SMM
·
SEO
·
Task
A luxury car rental company in the UAE needed to increase brand recognition among international tourists and differentiate itself in a highly competitive market.
What we did
Conducted in-depth market analysis and competitive research.
Identified two audience segments (tourists and local HNI) with tailored messages.
Conducted pre-campaign surveys to set brand awareness benchmarks.
Created a unified campaign with high-quality visuals and videos.
Used Google Ads (interest-based, intent-based, retargeting) + SMM + SEO.
5K+ users reached
(+24.6% audience growth)
80K clicks
(145.6% above KPI)
Brand recognition among tourists increased
from 22% → 30% (+8%)
Future rental intent among locals increased
from 40% → 50% (+10%)
6,250 social media followers
(+25% engagement)
SMM
·
PR
·
INFLUENCER
·
Task
A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.
What we did
Executed a targeted Digital PR campaign (Yahoo press release).
Partnered with high-profile Web3 influencers (1M+ combined reach).
Managed Discord and Telegram communities with a Zealy contest.
Conducted a Digital Airdrop via Gleam ($1,000 prize pool).
1.5M+ impressions, 18% ER.
+8K Twitter followers
+7.5K community members
+40% site traffic
+10% LAK3 trading volume
PAID ADS
·
ANALYTICS
·
Task
Ballet.com needed to increase brand recognition and drive sales of its physical Bitcoin products, emphasizing security and simplicity for both crypto enthusiasts and newcomers.
What we did
Developed compelling static and animated creatives for Facebook ads.
Launched targeted Traffic and Reach campaigns in the US, UK, and Australia.
Used GA4 and GTM for real-time optimization and performance tracking.
US: 170K+ users reached, 3.7K clicks, 39 checkout starts.
Australia: 20K interactions, 1.06% conversion via motion ads.
UK: 25K engagements, 288K+ impressions.
+15% campaign efficiency
via analytics integration
INFLUENCER
·
SMM
·
CONTENT
·
Task
An eSports center needed to attract physical visitors by building a comprehensive digital marketing funnel, generating high-quality leads, and converting them into actual customers.
What we did
Partnered with gaming influencers for sponsored content, event appearances, and giveaways.
Published 30 blog posts, 10 videos (50K views), and 50 graphics.
Managed social media across Facebook, Instagram, and Twitter, achieving 20% engagement rate.
Provided 24/7 community support and encouraged user-generated content.
500 new clients
4.8K leads
$12 cost per lead
9% conversion rate
13K+
new social media followers
80K+
unique website users
PRODUCT LAUNCH
·
EVENT
·
Task
A licensed Bitcoin casino platform needed to build brand awareness and acquire users in a competitive market. The challenge was to create a consistent brand presence across multiple channels, from paid ads to influencer content.
What we did
Implemented a robust PPC strategy across Facebook, Twitter, and LinkedIn with data-driven audience targeting
Created visually striking graphics, animations, and motion design to convey the brand's futuristic theme
Partnered with gaming and crypto influencers on Instagram, YouTube, Telegram, and Twitch for authentic content
Multichannel acquisition system
built from scratch
Strong, consistent brand identity established
across digital touchpoints
Increased user registrations and engagement
through influencer-driven campaigns
COMMUNITY
·
SMM
·
Task
An NFT fashion marketplace needed to manage its huge, highly active community (400K members) effectively, keeping them engaged while adhering to the brand’s tone of voice.
What we did
Developed a tailored strategy with engagement games, polls, contests, and other activities.
Deployed a team of 8 community managers and 1 engager for 24/7 support.
Restructured Discord channels to improve information flow and encourage conversations.
22% increase in sales volume.
15K new community members.
50K social media mentions.
25% rise in user interactions.
PPC
·
SEO
·
Task
A B2B SaaS platform needed to improve lead quality at a more cost-effective price. Their free trial program was attracting college students instead of business clients.
What we did
Identified the problem: broad keywords attracted unqualified traffic.
Used sophisticated keyword research to target buyer intent.
Optimized lead forms by removing redundant questions.
Scaled the strategy across all product lines.
263% increase
in lead volume QoQ
67% decrease
in CPA QoQ
198% increase
in conversion rate QoQ
COMMUNITY
·
INFLUENCER
·
PAID ADS
·
Task
A new blockchain-based NFT breeding game needed to launch its NFTs and build a successful community in a competitive space, targeting both crypto-savvy users and casual gamers.
What we did
Developed a multi-pronged strategy: SMM, Telegram community management, crowd marketing, PPC, and influencer marketing.
Created optimized social accounts and engaging content.
Implemented growth hacking tactics and ran paid ads for retargeting.
2.5K NFTs sold out.
3.5K+ new community members.
15K subscribers across social media.
GROWTH
·
B2B
·
AI
·
Task
A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.
What we did
Created a full-funnel B2B SaaS marketing strategy (strategy, PR, SEO, paid ads, email automation, design)
Executed an integrated campaign to build brand authority and generate qualified leads
Successful market entry with a cohesive
multi-channel approach
Established brand presence
across key B2B platforms
SMM
·
CONTENT
·
DESIGN
·
Task
A boutique software development company needed to increase online visibility, engagement, and brand awareness to reach C-level executives and build authentic relationships.
What we did
Developed a comprehensive content marketing strategy (blog posts, infographics, videos).
Created over 200 infographics, GIFs, and design assets.
Focused on delivering value to the target audience through useful content.
159% higher rate
of engagement
11K new
social media followers
440K monthly
organic impressions
Over 3K C-level executives
as new followers
SMM
·
PAID ADS
·
EMAIL
·
Task
A music licensing platform needed to grow revenue, build a dedicated customer base for long-term subscriptions, and increase engagement in a competitive market.
What we did
Analyzed target audience and developed new segments for tailored content.
Created a comprehensive content plan (blog posts, social media, infographics, videos).
Tested multi-channel targeted ads (Facebook, Twitter, LinkedIn), discovering video ads drove 2x ROAS.
Implemented email marketing with segmented lists.
Established contact with B2B companies for partnerships.
300% higher engagement
1.5K active users attracted
250% ROAS.
26% MRR growth
13% decrease in CAC
8% improvement in gross margins
15% decrease in churn rate
SOCIAL MEDIA
·
PAID ADS
·
Task
A global green energy project needed to build brand awareness, attract a new audience, and popularize its ecological solutions across social media platforms.
What we did
Developed detailed audience portraits and complex strategies for Facebook, Telegram, Twitter, and LinkedIn.
Produced over 120 pieces of content (images, GIFs, videos, memes, infographics).
Set up targeted advertising and used crowd marketing methods.
310% higher audience reach.
5 targeted advertising campaigns launched.
120+ pieces of content created.
100+ brand style elements developed.
SOCIAL MEDIA
·
STRATEGY
·
Task
A blockchain business integration platform needed to attract investors to reach its soft cap during an ICO, while also building long-term community engagement and hype.
What we did
Campaign 1 (Fundraising): Spread sales content across social platforms to drive ICO contributions.
Campaign 2 (Community): Ran engagement campaigns on Telegram, YouTube, and other networks to encourage token holders to share positive experiences.
Developed an interactive chatbot and created animated videos.
$12.6M raised during the ICO.
1.2M potential investors reached organically on social media.
1 interactive chatbot developed.
SMM
·
PAID ADS
·
COMMUNITY
·
Task
A digital asset management platform needed to increase brand awareness, drive sign-ups, and build an engaged community through social media, paid ads, influencer marketing, and content creation.
What we did
Developed a content plan and rebranded the Instagram account.
Launched ad campaigns on Facebook and LinkedIn.
Established 24/7 community management in Telegram.
Produced 75+ images, infographics, GIFs, and an explainer video.
1K+ sign-ups on the website.
70% website conversion growth.
100K+ engagements.
75 images and infographics created.
SMM
·
PAID ADS
·
Task
A Forex and CFD trading platform needed to increase brand recognition and attract more traders to its unique subscription model.
What we did
Developed social media with targeted advertising (Facebook, Instagram).
Created a high volume of engaging content and activities.
Shared employee-focused content to humanize the brand and build trust.
330% growth in social media audience size.
$0.2 average cost per click.
3x greater engagement rate on posts.
257 qualified leads in 1 month.
SMM
·
PAID ADS
·
CONTENT
·
Task
A food and coffee brand needed to increase brand awareness, attract new customers, and boost average check through social media, content, and paid advertising.
What we did
Designed 20+ TA portraits and identified the 4 most profitable segments to focus on.
Created 300+ images, photos, GIFs, and videos.
Wrote 20+ articles about food, coffee, and related topics.
Launched 50+ advertising campaigns on Facebook and Instagram.
Established 24/7 community management and reputation management.
120K impressions per month.
230% brand awareness increase.
400+ new customers.
110% average check increase.
SOCIAL MEDIA
·
INFLUENCER
·
Task
A global leader in cryptocurrency mining needed to attract a new relevant audience, increase engagement, and generate high-quality content to lure new solvent clients.
What we did
Developed a detailed content plan with a situational marketing approach.
Created 50+ animated and still images, videos, and educational content.
Set up targeted advertising and organized contests to boost engagement.
Rebranded the Instagram account and reached top influencers.
4x subscriber growth.
15+ influencers and media outlets talking about the project.
50+ posts on social media.
3,000+ messages to the project.
SMM
·
INFLUENCER
·
EMAIL
·
Task
A sustainable fashion brand needed to raise awareness about ecological issues, attract new customers, and drive sales through social media, influencer partnerships, and email marketing.
What we did
Developed a unique visual concept and branded templates for social media profiles.
Created structured post rubrics (sustainability tips, eco-brand highlights, industry news, behind-the-scenes).
Designed educational infographics about fast fashion's environmental impact.
Launched targeted Instagram ad campaigns based on interests, behaviors, and demographics.
Collaborated with eco-conscious influencers to expand reach.
$10 lower acquisition cost vs. industry average.
35% increase in conversion rate from social media.
2.4K leads generated via email marketing.
+$80K revenue gained in 3 months
compared to the previous year
PAID SOCIAL
·
ANALYTICS
·
Task
An interior design studio needed to attract high-ticket clients willing to pay above-market rates for premium design services, with a target cost per lead under $8.
What we did
Conducted in-depth competitor analysis and configured full platform analytics (GA, pixels, UTM).
Ran test ad campaigns on Facebook and Instagram to validate hypotheses before scaling.
Launched full-scale campaigns focused on Instagram profile conversions and clicks.
Maintained close communication with the client's sales team to adjust targeting based on lead quality.
Set up an online dashboard for transparent reporting.
414% ROMI — every dollar spent returned $4.14 in profit.
$1.2M+ net profit
from 7 converted clients
5.8% average engagement rate.
89K viral reach.
SMM
·
PAID ADS
·
COMMUNITY
·
Task
A unique business-class residential complex in a city with a small target audience needed to generate leads and sales exclusively through digital channels without wasting budget.
What we did
Created brand platforms on Instagram, Facebook, and Twitter with a lifestyle focus.
Developed a visual component with motion graphics and video content.
Built an active community with 20-minute response times and chatbots for automation.
Worked closely with the client's sales department to adjust advertising based on lead quality.
117 bookings, 41 closed deals, 213 leads generated.
Stable lead cost of $20–22
even with an 8.6% price increase
Monthly engagement rate of 5–6%.
Contributed to over 50%
of all apartment sales in both towers
Still Evaluating iGaming PPC Agencies That All Claim Better ROI?
Running profitable paid campaigns in the iGaming sector requires more than managing bids. Successful agencies understand regulatory restrictions, audience targeting, and conversion optimization to attract valuable players while maximizing advertising budgets.
Meet your dedicated PPC team
Your team is matched to your ad platforms, budget size, and business goals — with specialists who've managed campaigns in your exact industry.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Your main point of contact. Coordinates campaign launches, budget adjustments, and daily operations — keeps everything running smoothly and on schedule.
02
Client Success Manager
Owns your relationship, growth trajectory, and results. Ensures campaigns hit your ROAS targets and adapts strategy as your business scales.
03
PPC Strategist
Senior paid advertising expert who owns campaign strategy, platform selection, and budget allocation. Decides what will drive maximum ROI.
04
Media Buyers / Campaign Managers
Handle daily campaign management across Google Ads, Meta, LinkedIn, TikTok — optimizing bids, budgets, audiences, and creative performance.
05
Creative Specialist
Designs and tests ad creatives — from static images to video ads and carousel formats. Ensures your ads stand out and convert.
06
Copywriter
Crafts high-converting ad copy, landing page headlines, and CTAs. Every word is tested and optimized for clicks and conversions.
07
Analytics & Attribution Specialist
Sets up conversion tracking, attribution models, and performance dashboards. Ensures you know exactly where every dollar goes and what it returns.
Your PPC engine, on subscription
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
40 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
80 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
160 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
400+ hours
$
20K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
PPC articles
Our expert guides on paid advertising strategy, platform updates, optimization tactics, and real-world campaign insights.
Guides
Strategies
PPC
SaaS
Social Media
SaaS YouTube Advertising: How to Get More From Your Ad Spend
·
12 mins read
Guides
Strategies
PPC
SaaS
Social Media
How to Run LinkedIn Ads for SaaS Companies
·
12 mins read
Guides
Strategies
iGaming
PPC
PPC for Casinos: How to Run High-ROI Campaigns
·
14 mins read
Ratings
PPC
SaaS
Top 8 SaaS PPC Agencies to Scale Paid Campaigns in 2026
·
12 mins read
Guides
Ratings
PPC
Google Ads Agency: How to Choose & Hire One + Top 10 Companies
·
13 mins read
Guides
Strategies
PPC
SaaS
Google Ads for SaaS: From Setup to Scaling
·
11 mins read
Guides
Strategies
Financial
PPC
Google Ads for Fintech: How to Run High-Performance Campaigns
·
15 mins read
Guides
Strategies
Crypto
PPC
Social Media
Facebook Crypto Ads: Overcoming Compliance and Targeting Issues
·
13 mins read
Guides
Strategies
Crypto
PPC
Crypto Google Ads: How to Run High-Performing Compliant Campaigns
·
13 mins read
Guides
Strategies
Financial
PPC
Fintech PPC Advertising: The Ultimate Guide to Scaling Paid Campaigns
·
14 mins read
Guides
Strategies
Crypto
PPC
Social Media
How to Build a Crypto Advertising Strategy That Converts
·
13 mins read
Guides
Strategies
PPC
Google Ads for Dentists: Best Strategies to Generate More Bookings
·
13 mins read
Reasons to choose our iGaming PPC services
High-performance gambling ad management delivered through a flexible subscription model. Access specialized expertise and advanced systems designed for rapid player acquisition without the overhead of a large internal department
📈 Focus on FTDs and player LTV
Elimination of vanity metrics in favor of data that impacts your gross gaming revenue. Every optimization decision targets lower CPAs and higher player lifetime value
🧪 Continuous offer and creative iteration
Constant experimentation across bonus offers, ad visuals, and landing pages to identify the hooks that drive the highest registration-to-deposit rates
🛡️ Experience in regulated and restricted ad environments
Proven success in navigating strict gambling policies on major platforms. Our team uses specialized technical setups to maintain account stability and campaign uptime
📊 Advanced tracking and attribution
Development of a robust measurement stack with conversion tracking, attribution modeling, and deep-funnel analysis for clearer visibility from click to deposit
💰 Scalable budget and GEO management
Start with a test budget and scale rapidly as performance is validated. Our team adapts to your growth pace with no forced minimums or wasted spend
🏙️ Multi-channel global reach
Management across Google, Meta, Microsoft, YouTube, and specialized native/programmatic channels tailored to market conditions and player value
🔗 Integrated acquisition and retention
Coordination of paid campaigns with SEO and content strategies to maximize brand impact. Cohesive journeys provide a search and social presence that reinforces brand authority
FAQs
Our team uses compliance-aware campaign structures, ongoing monitoring, and disciplined optimization workflows to reduce risk, maintain campaign stability, and support longer account uptime in restricted environments
Google Search is often a strong channel for capturing high-intent demand, while Meta, Microsoft, YouTube, and specialized native/programmatic environments can help expand volume depending on GEO, offer type, and compliance requirements
We build a measurement setup using conversion tracking, attribution modeling, and deep-funnel analysis to connect campaign performance with deposit outcomes more clearly
Budgets vary based on your target regions and growth goals. We typically recommend a spend level that allows for rapid data collection and continuous optimization of your FTD acquisition costs
We analyze post-FTD data such as average bet size and deposit frequency to refine targeting and bidding strategies so your budget focuses on acquiring high-LTV players
It provides a fixed monthly team capacity without the long-term lock-in of traditional retainers allowing you to scale your performance marketing as your player base and GEOs expand
Launch timelines depend on your target GEOs, offer structure, tracking readiness, and creative availability. In most cases, we begin with a focused setup and validation phase, then optimize based on early performance signals to identify the channels, messages, and audiences most likely to drive qualified deposits.
Yes. We adapt campaign structure, targeting, messaging, and budget allocation to the requirements of each market. This approach helps maintain compliance awareness, improve operational control, and scale acquisition more effectively across priority GEOs.
Our team uses compliance-aware campaign structures, ongoing monitoring, and disciplined optimization workflows to reduce risk, maintain campaign stability, and support longer account uptime in restricted environments
Google Search is often a strong channel for capturing high-intent demand, while Meta, Microsoft, YouTube, and specialized native/programmatic environments can help expand volume depending on GEO, offer type, and compliance requirements
We build a measurement setup using conversion tracking, attribution modeling, and deep-funnel analysis to connect campaign performance with deposit outcomes more clearly
Budgets vary based on your target regions and growth goals. We typically recommend a spend level that allows for rapid data collection and continuous optimization of your FTD acquisition costs
We analyze post-FTD data such as average bet size and deposit frequency to refine targeting and bidding strategies so your budget focuses on acquiring high-LTV players
It provides a fixed monthly team capacity without the long-term lock-in of traditional retainers allowing you to scale your performance marketing as your player base and GEOs expand
Launch timelines depend on your target GEOs, offer structure, tracking readiness, and creative availability. In most cases, we begin with a focused setup and validation phase, then optimize based on early performance signals to identify the channels, messages, and audiences most likely to drive qualified deposits.
Yes. We adapt campaign structure, targeting, messaging, and budget allocation to the requirements of each market. This approach helps maintain compliance awareness, improve operational control, and scale acquisition more effectively across priority GEOs.
Ready to take your marketing
to the next level?
Get a look at:
- How Ninja Promo works;
- How you can do marketing at scale better, faster and cheaper;
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!);
- The most suitable subscription plan for your needs.
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia