SaaSSaaS growth specialists

Media relations

Tech mediaTech media outreach

SaaS PR Agency for Growing Tech Brands

Build lasting credibility and market trust with strategic SaaS PR services. We manage high-impact media outreach, executive positioning, and product storytelling to turn your software into a category leader

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Trusted by 250+ startups and global brands, across 30+ industries.

Why public relations is essential for SaaS growth

Public relations shapes how users and investors perceive your technical authority. In a market where trust is the primary barrier to adoption, strategic PR builds the credibility required for sustainable scaling

Build trust that scales adoption

Earned media coverage from respected tech outlets creates a level of trust that paid advertising cannot match. This positions your software as a reliable solution for enterprise clients and institutional investors

Translate technology into a visionary narrative

Public relations helps you move beyond feature lists to tell a compelling story about industry disruption. Our team crafts narratives that capture media interest and build long-term brand affinity among early adopters

Amplify visibility across the digital ecosystem

High-tier press mentions generate high-authority backlinks and organic social proof. This creates a ripple effect that improves your SEO performance and lowers your customer acquisition costs

Maintain momentum throughout the funding cycle

Strategic PR keeps your brand visible during critical growth phases. From product launches to major investment rounds, our approach makes your company milestones impossible for the market to ignore

Establish category leadership

Consistent media presence accelerates your transition from a niche tool to a market standard. Public relations builds the professional authority needed to dominate your industry globally

Full-service SaaS PR solutions

under one roof

PR strategy

Defining the software-specific channels and story pillars that earn the right kind of attention rather than just bulk mentions

Influencer and creator relations

Partnering with tech thought leaders and industry voices your audience trusts to build social proof around your software solution

High-authority media placements

Securing sponsored features and interviews in major tech and business publications that reach professional decision-makers

Press release distribution

Crafting newsworthy announcements for funding rounds and product updates so journalists receive a clear and technical narrative

Technical storytelling and content

Producing thought pieces and expert commentary that position your brand as a visionary leader within the SaaS ecosystem

Communication calendar development

Coordinating media outreach with your product roadmap and funding cycles to maintain consistent visibility and market interest

Brand positioning and category creation

Defining your specific value proposition and translating it into a simple narrative the technology market remembers

Crisis and reputation management

Preparing clear messaging for outages or security incidents to protect user trust while technical issues are being resolved

Founder and executive branding

Building visibility for founders through media appearances and LinkedIn content reflecting their technical expertise and vision

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Our strategic public relations expertise
across SaaS sectors

We build narratives that earn media coverage and shape professional perception during product launches, funding rounds, and global expansion phases

💰 FinTech SaaS

Reputation-first PR for digital banks and investment software to earn trusted media coverage and manage messaging under strict regulatory frameworks

💻 MarTech and AdTech

Storytelling for complex marketing software to drive industry-wide adoption and position your technical innovation as a category leader

🚀 Web3 and Crypto SaaS

Strategic PR for decentralized platforms and wallets to build credibility and establish institutional trust within the blockchain ecosystem

⚕️ HealthTech

Privacy-aware PR for digital health and medtech providers to build public trust and humanize technical solutions in regulated medical environments

🏠 PropTech

Narrative-driven PR to elevate property platforms and real estate software projects through national media features and trade publication authority

📈 Trading and Forex SaaS

Performance-focused PR for trading platforms and financial educators to drive user growth through authoritative and timely media mentions

🎮 Gaming and App SaaS

Buzz-driven PR for software launches and developer events through press coverage and technical storytelling for the gaming community

🎰 iGaming SaaS

Compliance-led PR services that build visibility and professional trust for online casino platforms and betting software providers

🛍️ Ecommerce SaaS

Product-driven PR that turns industry buzz into user acquisition through high-authority media features and integration-focused storytelling

Public relations challenges
for SaaS brands

Struggling to earn high-tier media coverage in a crowded tech market?

Solution: Our team pitches technical story angles directly to reporters at authoritative outlets such as TechCrunch and Wired

Tired of paying for empty mentions that do not drive professional authority?

Solution: Focus remains on high-quality placements that build credibility and drive long-term reputation within your software vertical

No clear way to measure the impact of PR on your growth velocity?

Solution: Advanced performance dashboards link media outcomes to brand search volume and sentiment rather than vanity metrics

Burned by slow-moving PR agencies that do not understand technical speed?

Solution: Agile execution models with transparent deliverables and a dedicated team working at the speed of your product roadmap

Launching a new feature or funding round but unsure how to create global buzz?

Solution: Narrative-led launch strategies designed to attract tech reporters, venture capitalists, and users simultaneously

Struggling to align PR with your SEO and social media goals?

Solution: Unified communication strategy that turns earned media into high-authority backlinks and viral technical threads

Worried about managing reputation during technical outages or security incidents?

Solution: Expert crisis communication and sentiment monitoring to protect your brand trust when technical issues arise

Difficulty translating complex software features into compelling media stories?

Solution: Creative narrative development that simplifies technical value propositions into stories that editors want to publish

Feeling ignored or underserved by your current PR partner?

Solution: Proactive updates and transparent task boards provide full visibility into every pitch and reporter interaction

Our rating based on 80+
verified client reviews

View our profile

4.9

High-quality work (17)

Timely (13)

Communicative (10)

Professional (8)

Great project management (9)

...

5.0

eCommerce

San Francisco, California

10,001+ Employees

$10,000 to $49,999

July 2022 - August 2023

“We’re highly impressed by their innovative strategies and seamless execution!”

Jose Robertson | Distribution Company

Head of Marketing

5.0

Healthcare

New York City, New York

51-200 Employees

$50,000 to $199,999

Jan. 2019 - Ongoing

"I am completely satisfied with the services we've ordered from the company."

Melissa Orlova | Brain Scientific Inc.

Business Development Manager

5.0

Software

Porto Calvo, Brazil

5,001-10,000 Employees

$10,000 to $49,999

Dec. 2022 - July 2023

“Their expertise and innovative strategies helped our company achieve remarkable success”

David Meikson | Binance

Crypto Marketing Leader

5.0

Software

Singapore

11-50 Employees

Confidential

Feb. 2022 - Ongoing

NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.

Charles Ellingsen | Unity Network

CEO & Founder

5.0

Software

St. Petersburg, Florida

501-1,000 Employees

$50,000 to $199,999

Nov. 2021 - Ongoing

“Their insights into the industry and our target audiences continue to surprise us”

Aleksei Mordas | ElmoSoft

CEO

5.0

Other Industry

Spain

11-50 Employees

Confidential

Feb. - Apr. 2023

“We were very happy with the team's work. We always received everything on time and with great quality“

Christophe Ozcan | Tozex

Chief Executive Officer

Our public relations case studies

Uncover real PR campaigns that made noise: explore top-tier placements, influencer collaborations, engagement metrics, and brand growth from concept to final results.

$20M revenue in 180 days with HTX

$20M

in deposits

16.8%

conversion rate

30%

engagement rate increase

1.5M

reach through PR

How We Helped Bitcoin.com Get Their Side Project off the Ground

Over 15 High-Profile Articles Published

Increased Traffic to BitSpinCasino Website

Generated Positive Press and Google Mentions

High Social Media Engagement

Brought Regolo.ai to the top of European AI media and reached nearly 3,000,000 impressions for a new product

2,6m

Total reach

1.86m

Max reach

$1.50

Min CPM

How We Helped OPERI Go Global: PR, SMM, and Performance Marketing

20,838K

App Installs

from $0.15

CPI Google Ads

from $0.35

CPI Meta Ads

Empowering the Web3 Revolution through Strategic Community and Media Engagement

1,600

Telegram members

45,000

YouTube views

2 million

PR reach

300,000

Instagram impressions

Empowering OVHCloud: Leveraging with Paid Social Ads and PR Publications

20,000

new active users

300%

ROAS

25%

increase in Lifetime Value (LTV)

15%

reduction in CAC

Lisk's blockchain community grows by 25% with our targeted strategies

25%

community growth

90%

increase in website clicks

Influential media endorsements

Increased token holders

BitSpinCasino hits the jackpot with 15 top crypto site features

10x

increase in organic search traffic

articles published

175M+

monthly impressions

Damex overshoots expectations with a 600+ investor sign-ups

1.5M

unique users

150K

visits

5,250

sign-ups

25K

followers

LAK3's Digital Strategy for Blockchain-Driven Sustainability

35%

brand recognition

7.5K

new community members

1.5M

impressions

40%

Twitter growth

Wanbao's US launch attracts 50K monthly active users

$50

Customer Acquisition Cost (CAC)

$1,200

Customer Lifetime Value (CLTV)

50,000

Monthly Active Users (MAU)

40%

Repeat Purchase Ratio

How we got 500 new sign-ups and 10m impressions for Recycleye

500

New Sign-ups (Sales Qualified Leads)

25%

SQL-to-Customer Conversion Rate

Million+ Impressions

3.5x

Return on Ad Spend (ROAS)

A new fan engagement platform made for sport and entertainment fans

Subscriber Growth

700K

Monthly Impressions

200%

Increase in Engagement

250%

Boost in Brand Awareness

A Platform for Crypto Real Estate Investment

5.3mln

raised during the ICO

top media cooperated with the project

115K

potential investors reached

international markets reached

Itown case study

Subscriber Growth

50,000

Impressions Monthly

150%

Higher Engagement Rate

200%

Increase in Brand Awareness

See More Success Stories

Meet your dedicated PR team

We shape the team around your market positioning and expansion plans, assigning specialists who understand how to secure coverage and drive impact in your niche.

Industry-matched team (30+ industries)

Local-market aligned specialists

24/5 time-zone aligned coverage

100% remote team

Talent from 60+ countries

PR Team Lead

Leads the agency’s PR direction, overseeing strategy, team performance, and cross-department alignment. Ensures campaigns strengthen client reputation and deliver measurable media impact.

PR Manager

Develops and executes PR strategies, manages media relations, and secures coverage to enhance brand visibility and credibility. Oversees day-to-day campaign execution and performance tracking.

Media Partnerships Specialist

Builds and manages strategic relationships with media outlets, platforms, and partners to expand reach and secure premium placements. Negotiates collaborations that drive brand exposure and value.

Content Creator

Produces strategic, on-brand content that supports the brand’s positioning across PR campaigns, media, and digital channels. Adapts tone and messaging to different audiences and formats.

Creative Copywriter

Translates strategic messaging into compelling, audience-focused storytelling. Crafts persuasive copy for press materials, pitches, and campaign assets, ensuring clarity and consistency in brand messaging.

Web Analytics Specialist

Tracks and analyzes the performance of PR campaigns across digital channels. Provides data-driven insights to measure impact, optimize strategy.

Get your brand heard
with a subscription-based PR services

Start lean, add capacity, keep the cadence.

Starter

40 hours

$ 100 / hr

20% OFF 30% OFF $ ~~4000~~ $ 4000 / mo

Stable team:  PM, CSM, Team Leads

1-2 specialists

1 core service + supportive & ad-hoc work

Book a call

Growth

80 hours

$ 90 / hr

20% OFF 30% OFF $ ~~7200~~ $ 7200 / mo

Stable team:  PM, CSM, Team Leads, Strategist

2–3 specialists

1–2 core services + supportive & ad-hoc work

Book a call

Scale

160 hours

$ 80 / hr

20% OFF 30% OFF $ ~~12800~~ $ 12800 / mo

Stable team: PM, CSM, Team Leads, Strategist, CMO-on-Demand

3-5 specialists

2–3 core services + supportive & ad-hoc work

Book a call

Enterprise

625+ hours

$ 50K - 100K / mo

Dedicated teams:  PM, CSM, Team Leads, Strategist, embedded CMO

5+ specialists

3–4 core services + supportive & ad-hoc work

Book a call

Included in all plans:

Access to all Ninja services

Strategy, marketing, design & creative, development and analytics

Your Ninja team

Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)

Live 90-day roadmap

Continuously updated plan of current work and upcoming priorities

Single backlog in Ninja One

All requests, ideas and tasks managed in one place

KPI dashboard in Ninja One

Results, hours logged and task status at a glance

Weekly meetings & updates

Recurring weekly call and regular progress updates

How to use your hours

All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.

You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.

Prices are valid for new customers only.

Why software brands rely on
our SaaS PR approach

💸 Flexible PR by subscription

Our subscription model replaces rigid retainers with a setup you can scale or pause in line with technical launches and current growth priorities

🎯 PR aligned with your technical roadmap

We coordinate media activity around product releases and funding rounds so that coverage supports where your software business is heading

🧩 Support across the software lifecycle

From initial product hype and technical authority to crisis management and long-term brand building, the focus shifts as your priorities change

🌍 Deep technical PR knowledge

Our team speaks the language of tech across sectors like FinTech and cybersecurity for immediate impact on your media presence

🤝 Transparent two-way partnership

Full visibility into your shared task board and roadmap provides a clear understanding of current story angles and pending reporter responses

📈 Focus on business-critical results

Our specialists prioritize outcomes that drive long-term value, including stronger investor relationships and professional authority within your market category

Public relations articles

See how we break down every aspect of PR, explore every opportunity to amplify your brand, and turn those insights into impactful campaigns.

Guides Strategies PR The Complete Guide to PR for Startups March 7, 2024 · 13 mins read

Guides Strategies B2B PR B2B PR: 9 Proven Strategies to Build Media Authority in 2026 September 18, 2023 · 9 mins reads

Strategies PR PR Strategy: How to Plan and Execute with Proven Tactics August 28, 2023 · 13 mins reads

Ratings PR 8 Best PR Agencies in Singapore for 2026 August 4, 2023 · 8 mins reads

Ratings PR 13 Best PR Agencies in Dubai for 2026 May 19, 2023 · 15 mins reads

Ratings Crypto PR Top 10 Crypto PR Agencies to Promote Your Blockchain Projects in 2026 July 21, 2022 · 12 mins read

View all posts

FAQs

While news such as funding can gain traction immediately, most brands see consistent high-tier momentum build over three to four months as our team establishes your presence within target tech and business media

We target a mix of tier-1 tech publications, business giants such as Forbes, and specialized trade media relevant to your specific SaaS vertical to reach the right decision-makers

Yes, our specialists manage the full lifecycle of Seed and Series A rounds along with major feature releases to maximize market visibility and reach potential investors

We specialize in building industry authority through executive ghostwriting and securing interviews in high-authority media to humanize your software brand and build trust

Our team tracks business-critical metrics, including media reach, sentiment analysis, brand search volume, and domain authority growth, to provide a clear view of your ROI

We create narratives that simplify complex technical value propositions into compelling stories that editors want to publish while maintaining the technical accuracy of your product

It provides fixed monthly costs and transparent team capacity without long-term retainers, allowing your focus to shift between technical news and long-term brand building as your priorities change

Yes, our agency manages global campaigns by selecting native-language specialists and leveraging international media relationships to support your entry into new geographic markets

We provide professional crisis communication and reputation support with rapid messaging designed to protect user trust while technical issues are being resolved

Yes, we identify and manage applications for prestigious industry awards and secure speaking opportunities at major tech conferences to build institutional credibility for your brand