SaaSSaaS growth specialists

Media relations

Tech mediaTech media outreach

SaaS PR Agency for Growing Tech Brands

Build lasting credibility and market trust with strategic SaaS PR services. We manage high-impact media outreach, executive positioning, and product storytelling to turn your software into a category leader

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Trusted by 250+ startups and global brands, across 30+ industries.

Why public relations is essential for SaaS growth

Public relations shapes how users and investors perceive your technical authority. In a market where trust is the primary barrier to adoption, strategic PR builds the credibility required for sustainable scaling

Build trust that scales adoption

Earned media coverage from respected tech outlets creates a level of trust that paid advertising cannot match. This positions your software as a reliable solution for enterprise clients and institutional investors

Translate technology into a visionary narrative

Public relations helps you move beyond feature lists to tell a compelling story about industry disruption. Our team crafts narratives that capture media interest and build long-term brand affinity among early adopters

Amplify visibility across the digital ecosystem

High-tier press mentions generate high-authority backlinks and organic social proof. This creates a ripple effect that improves your SEO performance and lowers your customer acquisition costs

Maintain momentum throughout the funding cycle

Strategic PR keeps your brand visible during critical growth phases. From product launches to major investment rounds, our approach makes your company milestones impossible for the market to ignore

Establish category leadership

Consistent media presence accelerates your transition from a niche tool to a market standard. Public relations builds the professional authority needed to dominate your industry globally

Full-service SaaS PR solutions

under one roof

PR strategy

Defining the software-specific channels and story pillars that earn the right kind of attention rather than just bulk mentions

Influencer and creator relations

Partnering with tech thought leaders and industry voices your audience trusts to build social proof around your software solution

High-authority media placements

Securing sponsored features and interviews in major tech and business publications that reach professional decision-makers

Press release distribution

Crafting newsworthy announcements for funding rounds and product updates so journalists receive a clear and technical narrative

Technical storytelling and content

Producing thought pieces and expert commentary that position your brand as a visionary leader within the SaaS ecosystem

Communication calendar development

Coordinating media outreach with your product roadmap and funding cycles to maintain consistent visibility and market interest

Brand positioning and category creation

Defining your specific value proposition and translating it into a simple narrative the technology market remembers

Crisis and reputation management

Preparing clear messaging for outages or security incidents to protect user trust while technical issues are being resolved

Founder and executive branding

Building visibility for founders through media appearances and LinkedIn content reflecting their technical expertise and vision

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Our strategic public relations expertise
across SaaS sectors

We build narratives that earn media coverage and shape professional perception during product launches, funding rounds, and global expansion phases

💰 FinTech SaaS

Reputation-first PR for digital banks and investment software to earn trusted media coverage and manage messaging under strict regulatory frameworks

💻 MarTech and AdTech

Storytelling for complex marketing software to drive industry-wide adoption and position your technical innovation as a category leader

🚀 Web3 and Crypto SaaS

Strategic PR for decentralized platforms and wallets to build credibility and establish institutional trust within the blockchain ecosystem

⚕️ HealthTech

Privacy-aware PR for digital health and medtech providers to build public trust and humanize technical solutions in regulated medical environments

🏠 PropTech

Narrative-driven PR to elevate property platforms and real estate software projects through national media features and trade publication authority

📈 Trading and Forex SaaS

Performance-focused PR for trading platforms and financial educators to drive user growth through authoritative and timely media mentions

🎮 Gaming and App SaaS

Buzz-driven PR for software launches and developer events through press coverage and technical storytelling for the gaming community

🎰 iGaming SaaS

Compliance-led PR services that build visibility and professional trust for online casino platforms and betting software providers

🛍️ Ecommerce SaaS

Product-driven PR that turns industry buzz into user acquisition through high-authority media features and integration-focused storytelling

Public relations challenges
for SaaS brands

Struggling to earn high-tier media coverage in a crowded tech market?

Solution: Our team pitches technical story angles directly to reporters at authoritative outlets such as TechCrunch and Wired

Tired of paying for empty mentions that do not drive professional authority?

Solution: Focus remains on high-quality placements that build credibility and drive long-term reputation within your software vertical

No clear way to measure the impact of PR on your growth velocity?

Solution: Advanced performance dashboards link media outcomes to brand search volume and sentiment rather than vanity metrics

Burned by slow-moving PR agencies that do not understand technical speed?

Solution: Agile execution models with transparent deliverables and a dedicated team working at the speed of your product roadmap

Launching a new feature or funding round but unsure how to create global buzz?

Solution: Narrative-led launch strategies designed to attract tech reporters, venture capitalists, and users simultaneously

Struggling to align PR with your SEO and social media goals?

Solution: Unified communication strategy that turns earned media into high-authority backlinks and viral technical threads

Worried about managing reputation during technical outages or security incidents?

Solution: Expert crisis communication and sentiment monitoring to protect your brand trust when technical issues arise

Difficulty translating complex software features into compelling media stories?

Solution: Creative narrative development that simplifies technical value propositions into stories that editors want to publish

Feeling ignored or underserved by your current PR partner?

Solution: Proactive updates and transparent task boards provide full visibility into every pitch and reporter interaction

Our rating based on 80+
verified client reviews

View our profile

4.9

High-quality work (17)

Timely (13)

Communicative (10)

Professional (8)

Great project management (9)

...

5.0

eCommerce

San Francisco, California

10,001+ Employees

$10,000 to $49,999

July 2022 - August 2023

“We’re highly impressed by their innovative strategies and seamless execution!”

Jose Robertson | Distribution Company

Head of Marketing

5.0

Healthcare

New York City, New York

51-200 Employees

$50,000 to $199,999

Jan. 2019 - Ongoing

"I am completely satisfied with the services we've ordered from the company."

Melissa Orlova | Brain Scientific Inc.

Business Development Manager

5.0

Software

Porto Calvo, Brazil

5,001-10,000 Employees

$10,000 to $49,999

Dec. 2022 - July 2023

“Their expertise and innovative strategies helped our company achieve remarkable success”

David Meikson | Binance

Crypto Marketing Leader

5.0

Software

Singapore

11-50 Employees

Confidential

Feb. 2022 - Ongoing

NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.

Charles Ellingsen | Unity Network

CEO & Founder

5.0

Software

St. Petersburg, Florida

501-1,000 Employees

$50,000 to $199,999

Nov. 2021 - Ongoing

“Their insights into the industry and our target audiences continue to surprise us”

Aleksei Mordas | ElmoSoft

CEO

5.0

Other Industry

Spain

11-50 Employees

Confidential

Feb. - Apr. 2023

“We were very happy with the team's work. We always received everything on time and with great quality“

Christophe Ozcan | Tozex

Chief Executive Officer

5.0

Arts, entertainment & music

London, England

11-50 Employees

Confidential

Feb. - Mar. 2026

"The overall experience was positive, and the team was easy to work with throughout the project."

Marketing | Duck Design

Anonymous

5.0

Consumer products & services

London, England

11-50 Employees

Less than $10,000

Mar. - Apr. 2026

"I was really impressed by the organization & communication of the team."

Marketing | Heywa Labs

Matt Clarke

5.0

Consumer products & services

Toronto, Ontario

1-10 Employees

Confidential

Jan. 2024 - Feb. 2026

"They had a highly skilled staff."

Manager | Cosmetics Company

Elise M.

5.0

Information technology

Ulm, Germany

11-50 Employees

Confidential

June - Dec. 2025

"They listened to all our particular needs and concerns, addressing them thoroughly."

CMO | Palark

Dmitry Shurupov

5.0

Other industries

Zug, Switzerland

201-500 Employees

$50,000 to $199,999

July 2025 - Jan. 2026

"You always know what's live, what's being replaced, and what's next."

Chief Financial Officer | Upgaming

Bidzina Makashvili

Our public relations case studies

Uncover real PR campaigns that made noise: explore top-tier placements, influencer collaborations, engagement metrics, and brand growth from concept to final results.

PAID SOCIAL

SMM

Crypto exchange

$20M deposits attracted

1.5M–3M PR views

Task

A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.

What we did

Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.

Rebuilt and managed Discord community with gamification and regional chats.

Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).

Developed a balanced content calendar with educational posts and user testimonials.

378K+ ad impressions

at a below-average CAC

16.8% install conversion rate

from PPC, above projections

Positioned as a "safe haven"

for traders

CONTENT

Crypto brand launching casino

15+ media features

High social engagement

Task

A major crypto brand needed to generate buzz and establish credibility for its new online casino project, securing high-quality media coverage to build trust.

What we did

Developed a PR strategy focused on the project's unique value proposition: security, transparency, and crypto innovation.

Crafted and distributed press releases and articles to a wide range of media outlets.

Ensured consistent messaging across all communications.

Over 15 popular media outlets featured the publications.

Articles shared widely, generating hundreds of comments and high engagement.

Secured a media "seal of approval"

boosting the project's reputation

B2B TECH

European AI inference platform

9+ top-tier B2B publications

2.57M total reach

Task

A European AI inference provider needed to build authority and generate awareness within the AI developer community. The goal was to position the platform as a sustainable, secure, and open alternative to US-based solutions.

What we did

Developed a clear brand messaging framework and secured 9+ top-tier B2B publications (TechTimes, FintechNews, BusinessCloud, 01net, TechBullion)

Placed permanent articles with do-follow links in London Loves Business and other key outlets

Tailored content for each publication (announcements, thought leadership, educational pieces)

2,568,500 total reach

across 9 reputable platforms

1,864,500 views on a single publication

native format, timely topic

$37.02 average CPM

with the lowest at $1.50

PAID ADS

SMM

EdTech app for manufacturers

20.8K app installs

$0.1 CPI (Google Ads)

Task

An EdTech company needed to validate demand for its new OPERI app, launch user acquisition, and identify effective channels and messaging for scaling in the manufacturing sector.

What we did

Conducted a product and audience audit, structuring the audience into three tiers.

Launched a PR campaign with a media plan, publishing articles in industry outlets (London Loves Business, USA Today).

Set up analytics (Appsflyer) and launched paid traffic on Meta Ads and Google UAC.

Tested broad targeting vs. interest-based, finding broad targeting more effective ($0.35 CPI).

Scaled to iOS with SKAdNetwork and tailored creatives for English-speaking markets.

20.8K app installs.

$0.1 CPI on Google Ads.

$0.3 CPI on Meta Ads.

1,183 organic installs alongside paid activity.

PAID SOCIAL

Proxy service provider

20K new active users

300% ROAS

Task

A proxy service provider needed to increase its customer base, expand market share, improve online visibility, and boost revenue.

What we did

Created a customized paid social ad campaign with cloaking to bypass ad blockers.

Developed PR publications (articles, press releases) on tech websites to build thought leadership.

Continuously monitored and optimized ads to improve performance and ROI.

Used data-driven adjustments based on analytics.

20K new active users

in 3 months

300% ROAS.

25% increase

in Customer Lifetime Value (LTV)

15% reduction

in Customer Acquisition Cost (CAC)

CONTENT

SEO

Crypto-based online casino

10x organic traffic

175M+ impressions

Task

An online casino needed to increase brand visibility and secure top Google rankings to compete in the crowded crypto gambling space. They also wanted to promote upcoming online and offline events.

What we did

Developed a storytelling-driven PR strategy focused on the brand's unique value proposition (trust, security, crypto innovation)

Crafted and distributed 15 feature-length articles to top crypto and investment media (Investing, Benzinga, CoinDesk)

Optimized content for organic search to boost indexing and long-term traffic

10x growth

in organic search traffic

175M+

monthly impressions across major publications

First-page Google rankings

for key related queries

COMMUNITY

Web3 project

600+ investor sign-ups

Successful token sale

Task

A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.

What we did

Executed a strategic PR and community-building campaign.

Created targeted content and outreach to attract high-quality investors.

600+ investor sign-ups.

Successful token sale, exceeding expectations.

SMM

INFLUENCER

Web3 sustainability project

1.5M+ impressions

+40% site traffic

Task

A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.

What we did

Executed a targeted Digital PR campaign (Yahoo press release).

Partnered with high-profile Web3 influencers (1M+ combined reach).

Managed Discord and Telegram communities with a Zealy contest.

Conducted a Digital Airdrop via Gleam ($1,000 prize pool).

1.5M+ impressions, 18% ER.

+8K Twitter followers

+7.5K community members

+40% site traffic

+10% LAK3 trading volume

STRATEGY

SMM

SEO

Manufacturer of home appliances

50+ media mentions & PR hits

40% repeat purchase ratio

Task

A leading home appliance manufacturer needed to penetrate the competitive US market, build brand awareness, and drive customer acquisition through a comprehensive digital strategy.

What we did

Conducted extensive market research and competitor analysis to identify gaps and opportunities.

Launched a multi-channel digital strategy (SMM, email, influencer marketing, SEO, PR, affiliate marketing).

Built strategic partnerships with eco-focused organizations to highlight sustainability.

Optimized the website for relevant keywords and launched link-building campaigns.

Bounce rate dropped by 25%.

40% repeat purchase ratio

indicating strong customer loyalty

50+ media mentions and PR hits

significantly growing brand visibility

GROWTH

B2B

AI-powered waste management platform

Market entry campaign

Full-funnel B2B SaaS strategy

Task

A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.

What we did

Created a full-funnel B2B SaaS marketing strategy (strategy, PR, SEO, paid ads, email automation, design)

Executed an integrated campaign to build brand authority and generate qualified leads

Successful market entry with a cohesive

multi-channel approach

Established brand presence

across key B2B platforms

SMM

COMMUNITY

Fan engagement platform (sports/entertainment)

3x subscriber growth

700K monthly impressions

Task

A new fan engagement platform for sports and entertainment needed to build brand awareness, attract a relevant audience, and increase app users through social media, PR, and community management.

What we did

Developed a complex content plan and PR strategy across Twitter, LinkedIn, Instagram, and Facebook.

Created eye-catching images, GIFs, and giveaways to boost subscribers and activity.

Established 24/7 community management in Telegram.

Rebranded the Instagram account and reached out to top influencers.

Published press releases within one week to leading media outlets.

3x subscriber growth.

200% higher engagement level.

300+ posts on social media.

250% increase in brand awareness.

700K monthly impressions.

CONTENT

Crypto real estate investment

$5.3M raised

6 international markets

Task

A crypto real estate investment platform needed to build brand recognition, attract private multinational investors, and secure media coverage within a 7-day deadline.

What we did

Developed a complex PR strategy with international media from six countries.

Wrote press release variations and translated them into six languages within two days.

Published materials on 20 top media channels ahead of schedule (5 days instead of 7).

$5.3M raised during the ICO.

20 top media outlets cooperated.

115K+ potential investors reached.

6 international markets covered.

SMM

IT quarter development

3x subscriber growth

200% brand awareness increase

Task

An innovative IT quarter needed to promote its ecosystem (kindergarten, art school, art gallery, cafes, yoga) to attract customers and increase brand awareness in the local market.

What we did

Developed a complex content plan and PR strategy for social media promotion.

Created eye-catching images and infographics with a personal style for the target audience.

Published informative posts about the housing complex for the IT segment.

3x subscriber growth.

50K monthly impressions.

150% higher engagement rate.

200% increase in brand awareness.

Still Searching for a SaaS PR Agency That Builds More Than Just Awareness?

Most PR efforts don’t fail because of lack of press coverage, but because they focus on short-term mentions and vanity exposure instead of building narrative, category positioning, and credibility that actually supports demand and conversions. Explore SaaS PR agencies that know how to turn media visibility into long-term trust.

Choose Your SaaS PR Partner

Meet your dedicated PR team

We shape the team around your market positioning and expansion plans, assigning specialists who understand how to secure coverage and drive impact in your niche.

Industry-matched team (30+ industries)

Local-market aligned specialists

24/5 time-zone aligned coverage

100% remote team

Talent from 60+ countries

PR Team Lead

Leads the agency’s PR direction, overseeing strategy, team performance, and cross-department alignment. Ensures campaigns strengthen client reputation and deliver measurable media impact.

PR Manager

Develops and executes PR strategies, manages media relations, and secures coverage to enhance brand visibility and credibility. Oversees day-to-day campaign execution and performance tracking.

Media Partnerships Specialist

Builds and manages strategic relationships with media outlets, platforms, and partners to expand reach and secure premium placements. Negotiates collaborations that drive brand exposure and value.

Content Creator

Produces strategic, on-brand content that supports the brand’s positioning across PR campaigns, media, and digital channels. Adapts tone and messaging to different audiences and formats.

Creative Copywriter

Translates strategic messaging into compelling, audience-focused storytelling. Crafts persuasive copy for press materials, pitches, and campaign assets, ensuring clarity and consistency in brand messaging.

Web Analytics Specialist

Tracks and analyzes the performance of PR campaigns across digital channels. Provides data-driven insights to measure impact, optimize strategy.

Get your brand heard
with a subscription-based PR services

Start lean, add capacity, keep the cadence.

Starter

40 hours

$ 100 / hr

10% OFF 20% OFF $ ~~4000~~ $ 4000 / mo

Core team:  
PM, CSM, Team Leads

1 - 3 specialists

1 - 2 core services + supportive &
ad-hoc work

Book a call

Growth

80 hours

$ 90 / hr

10% OFF 20% OFF $ ~~7200~~ $ 7200 / mo

Core team:
PM, CSM, Team Leads

2 - 6 specialists

2 - 3 core services + supportive &
ad-hoc work

Strategist available upon request

Book a call

Scale

160 hours

$ 80 / hr

10% OFF 20% OFF $ ~~12800~~ $ 12800 / mo

Core team:
PM, CSM, Team Leads

4 - 8 specialists

3 - 5 core services + supportive &
ad-hoc work

Strategist and CMO available upon request

Book a call

Enterprise

400+ hours

$ 20K - 100K / mo

Core team:
PM, CSM, Team Leads, Strategist, embedded CMO

8+ specialists

5+ core services + supportive &
ad-hoc work

Book a call

Included in all plans:

Access to all Ninja services

Strategy, marketing, design & creative, development and analytics

Your Ninja team

Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)

Live 90-day roadmap

Continuously updated plan of current work and upcoming priorities

Single backlog in Ninja One

All requests, ideas and tasks managed in one place

KPI dashboard in Ninja One

Results, hours logged and task status at a glance

Weekly meetings & updates

Recurring weekly call and regular progress updates

How to use your hours

All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.

You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.

Prices are valid for new customers only.

Why software brands rely on
our SaaS PR approach

💸 Flexible PR by subscription

Our subscription model replaces rigid retainers with a setup you can scale or pause in line with technical launches and current growth priorities

🎯 PR aligned with your technical roadmap

We coordinate media activity around product releases and funding rounds so that coverage supports where your software business is heading

🧩 Support across the software lifecycle

From initial product hype and technical authority to crisis management and long-term brand building, the focus shifts as your priorities change

🌍 Deep technical PR knowledge

Our team speaks the language of tech across sectors like FinTech and cybersecurity for immediate impact on your media presence

🤝 Transparent two-way partnership

Full visibility into your shared task board and roadmap provides a clear understanding of current story angles and pending reporter responses

📈 Focus on business-critical results

Our specialists prioritize outcomes that drive long-term value, including stronger investor relationships and professional authority within your market category

Public relations articles

See how we break down every aspect of PR, explore every opportunity to amplify your brand, and turn those insights into impactful campaigns.

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FAQs

While news such as funding can gain traction immediately, most brands see consistent high-tier momentum build over three to four months as our team establishes your presence within target tech and business media

We target a mix of tier-1 tech publications, business giants such as Forbes, and specialized trade media relevant to your specific SaaS vertical to reach the right decision-makers

Yes, our specialists manage the full lifecycle of Seed and Series A rounds along with major feature releases to maximize market visibility and reach potential investors

We specialize in building industry authority through executive ghostwriting and securing interviews in high-authority media to humanize your software brand and build trust

Our team tracks business-critical metrics, including media reach, sentiment analysis, brand search volume, and domain authority growth, to provide a clear view of your ROI

We create narratives that simplify complex technical value propositions into compelling stories that editors want to publish while maintaining the technical accuracy of your product

It provides fixed monthly costs and transparent team capacity without long-term retainers, allowing your focus to shift between technical news and long-term brand building as your priorities change

Yes, our agency manages global campaigns by selecting native-language specialists and leveraging international media relationships to support your entry into new geographic markets

We provide professional crisis communication and reputation support with rapid messaging designed to protect user trust while technical issues are being resolved

Yes, we identify and manage applications for prestigious industry awards and secure speaking opportunities at major tech conferences to build institutional credibility for your brand