A PR agency helps businesses strengthen their public image, increase brand awareness, and build meaningful relationships with their target audiences. Through strategic media outreach, news coverage, and reputation management, specialists help companies communicate their message effectively.
Many professionals say it’s increasingly challenging to get results from PR compared to previous years. That’s why choosing the right partner is so important. Hiring a public relations company with an extensive advertising network and strong strategies becomes essential to make your brand recognizable in front of the target audience.
In this article, we have listed the top PR agencies in Singapore to help enhance your company’s brand image worldwide, leveraging their strong industry connections and effective techniques.
How We Ranked the Best PR Agencies in Singapore
To create this ranking of the best PR agencies in Singapore, we analyzed companies based on their communication expertise, market presence, campaign results, and ability to support brands in building strong public reputations.
Our evaluation included the following areas:
| Factor | Why it’s Important |
| Industry Expertise | Evaluate the agency’s experience and proven track record within your specific industry to ensure they understand your market nuances. |
| Alignment with Goals & Budget | Confirm the agency can deliver measurable results while fitting your business objectives and financial plan. |
| Client Portfolio & Case Studies | Review past clients and success stories to assess their ability to generate meaningful impact for similar companies. |
| Media & Influencer Connections | Ensure the agency maintains strong relationships with key journalists, influencers, and media outlets relevant to your industry. |
| Creativity & Pitching Skills | Look for innovative and compelling media pitch approaches that can capture attention and enhance your brand image. |
| Transparency & Communication | Verify that the agency provides clear, honest, and consistent communication throughout consultations and campaigns. |
| Technology & Tools | Assess their tech stack to determine if they have the tools to effectively manage your brand reputation and measure results. |
| Multi-channel Marketing Capabilities | Prefer agencies that can integrate PR with other marketing channels. |
| Crisis Management Readiness | Ensure the agency has proactive plans and resources to handle potential online or PR crises efficiently. |
PR Agencies at a Glance
| PR Companies | Best For | Cost | Key Services |
| NinjaPromo | B2B and B2C businesses of all sizes | Starts at $3,200 per month | Influencer marketing, PR strategy, paid media placements, press-release distribution, communication calendar development |
| LITMUS | Fintech and technology brands | Available on call | News outreach handling, news training, news release creation, crisis planning |
| IMPACT! | B2B and SaaS brands | Available on request | Digital marketing, PR, SEO, web design, content marketing |
| Elliot & Co | SMBs and startups | Available on consultation | News release drafting, crisis planning, news event management, influencer management, content write-up, social branding |
| Touch PR and Events | Lifestyle, travel, F&B, health and wellness, beauty, and fashion brands | Available on call | Crisis communications, news pitching, strategic counseling, news relations training, media event planning |
| Affluence PR | Retail and F&B brands | Available on consultation | News release writing, news release seeding, news relationship building, outreach pitching, media follow-up, crisis planning |
| Coco PR Agency | Lifestyle, jewelry, hospitality, beauty and cosmetics, automotive | Available on call | Public relations, event handling, campaign development, strategic counseling, videography, photography |
List of the Top Public Relations Agencies in Singapore
1. NinjaPromo
NinjaPromo is a Singapore-based global PR and communications agency that helps brands build reputation, trust, and visibility through strategic public relations. Combining expertise in media relations and digital storytelling, the agency creates data-driven campaigns that amplify brand visibility.
Working with both major brands and growing small businesses, we know how to turn ideas into compelling stories that journalists are eager to cover. Our PR strategies go beyond press releases. Our experts secure thought leadership pieces, high-impact media placements, and influencer collaborations that position our clients as key players in their industries.
By focusing on long-term growth, NinjaPromo strengthens both the reach and reputation of your brand. Regarding real-world examples, the PR campaign for HTX generated coverage in 13 major publications, reaching an estimated 1.5 million people and boosting brand credibility and awareness across the crypto community. CAGA reached an estimated 2 million readers through 10 press releases and feature articles, increasing brand visibility across key media outlets.
| Details | Information |
| 📍Address | 3 Coleman St, #03-24, Singapore 179804 |
| hello@ninjapromo.io | |
| 📱Phone | +65 3165 4789 |
| 🔗Website | Ninjapromo.io |
| 💼Key Services |
|
✅ Why Choose Us:
- Industry-focused PR expertise across multiple sectors
- Our team helps brands secure relevant media coverage
- Convenient monthly subscription for ongoing PR support
2. LITMUS
Litmus is one of the best PR agencies in Singapore, which leverages its experience and expertise to make your brand stand out from the crowd and be reputed in front of the target market.
They create compelling pitches in various forms of content, including news releases, case studies, by-lines, research, infographics, and videos to make an appeal to the leading publications.
In addition, this public relations firm educates your team to engage and interact with various media forms. In their nine years of experience, they have created over 1000 news stories for 150+ clients.
| Details | Information |
| 📍Address | 8 Keppel Bay View, Singapore 098406 |
| info@litmuspr.com.sg | |
| 📱Phone | +65 6220 5120 |
| 🔗Website | Litmuspr.com.sg |
| 💼Key Services |
|
✅ Why Choose Them:
- Has been ranked among the top-rated PR group on Design Rush
- Offers multiple digital marketing services
3. IMPACT!
IMPACT! is a PR agency in Singapore that has been helping companies worldwide stand out since 2012, using a personalized approach for each client. They support businesses in building a solid reputation by highlighting their expertise and establishing them as leaders in their industry through public speaking opportunities. Furthermore, IMPACT! works to build strong ties with local communities, helping clients gain trust and loyalty from their audience.
| Details | Information |
| 📍Address | 195 Pearl’s Hill Terrace #02-12, Singapore, 168976, SG |
| enquiry@impactbc.com.sg | |
| 📱Phone | +65 3138 9182 |
| 🔗Website | Impactbc.com.sg |
| 💼Key Services |
|
✅ Why Choose Them:
- The agency proactively manages and protects clients’ reputations.
- IMPACT! develops professional content that resonates with audiences.
4. Elliot & Co
PR isn’t just about getting mentioned in the media—it’s about building credibility. That’s where Elliot & Co excels. Focused on startups and high-growth companies, they know how to turn emerging brands into recognized names. Instead of relying on cookie-cutter press releases, they dig deep to find the most compelling angles that will catch a journalist’s eye. Their ability to turn company milestones into stories that the media actually wants to cover is what makes them so effective.
Elliot & Co has strong ties with leading publications across Southeast Asia, giving their clients the visibility they need to grow. Their approach isn’t about quick wins—it’s about sustained media presence that builds trust over time. For startups looking to establish themselves in competitive industries, Elliot & Co is the kind of PR partner that delivers real, lasting results.
Founded in 2017, Elliot & Co. has a success rate of 100%, with over 1000 clients and 8000+ news features. Their extensive list of clients includes leading companies, like LalaMove, CapitaLand, Urban Company, Diageo, GetGo, Comedy Central, Sleek Flow, and BreadTalk.
| Details | Information |
| 📍Address | Shenton House, 3 Shenton Way, Singapore 068805 |
| jeremy@elliotcommunications.com | |
| 📱Phone | +65 6221 2044 |
| 🔗Website | Elliotcommunications.com |
| 💼Key Services |
|
✅ Why Choose Them:
- Serves in over three countries
- Has an extensive network of news outlets
- Has a 4.9 stars rating on Google Business
5. Touch PR and Events
Founded in 2007, Touch PR and Events is an award-winning PR company in Singapore that offers complete media solutions to enhance your brand’s online narrative and reputation on various platforms.
In addition, the agency has leading national and international brands like Fenty Beauty, Sweaty Betty, Guardian, and Marina Bay Carnival as its clientele.
| Details | Information |
| 📍Address | ARC 380, 380 Jalan Besar, #10-04/05 Singapore 209000 |
| contactus@touchpr.asia | |
| 📱Phone | +65 6295 2077 |
| 🔗Website | Touchpr.asia |
| 💼Key Services |
|
✅ Why Choose Them:
- Offers advertising services in over three countries
- Provides an array of advertising solutions to multiple industries
6. Affluence PR
Affluence PR knows that in the retail and lifestyle industries, perception is everything. Based in Singapore, they’ve built a reputation for helping brands not just get press, but actually influence how they’re perceived by their target audience. Their strength lies in their deep understanding of local consumer behavior and media dynamics, allowing them to craft PR strategies that truly connect.
Rather than relying on standard media pitches, they create campaigns that blend traditional PR with influencer marketing, digital outreach, and on-the-ground brand activations. Whether launching a new product or managing a brand’s reputation in a crowded market, Affluence PR ensures their clients aren’t just seen but remembered.
| Details | Information |
| 📍Address | 9 Raffles Place, Republic Plaza 1 #06-00, Singapore 048619 |
| prominence@affluencepr.com | |
| 📱Phone | +65 3163 4653 |
| 🔗Website | Affluencepr.com |
| 💼Key Services |
|
✅ Why Choose Them:
- Offers advertising solutions in more than ten countries
- Has a positive online reputation on Google Business with 4.7 stars
7. Coco PR Agency
Coco PR Agency is one of the leading female-led PR companies in Singapore that gets quality news coverage for your brand by leveraging top-notch news relations solutions and connections.
They create appealing pitches to engage top news houses and journalists with your brand promotions. Additionally, they consult and educate your company for media interactions and anticipatory crises to give your company’s digital performance measurable outcomes.
| Details | Information |
| 📍Address | Yu Li Industrial Building, 37 Lorong 23 Geylang #10-02, SINGAPORE 388371 |
| contact@cococpragency.com | |
| 📱Phone | +65 9479 0103 |
| 🔗Website | Cocopragency.com |
| 💼Key Services |
|
✅ Why Choose Them:
- Offers marketing solutions to diversified industries
- Helps you prepare a campaign plan having goals, timelines, partnerships, and deliverables
- Has positive client testimonials
Key Questions to Consider When Choosing a PR Company
Choosing a PR agency in Singapore requires understanding how an agency works, what expertise it can provide, and whether its approach matches your brand’s goals. These questions can help businesses identify a partner with the right experience.
| Question to discuss | What to look for |
| What PR goals can you help our business achieve? | A clear understanding of your objectives, target audience, and the type of media exposure needed to support growth. |
| Which media channels and industry platforms do you actively work with? | Relevant media relationships, strong outreach capabilities, and experience securing coverage in trusted publications. |
| How do you approach measuring PR performance? | A transparent reporting process with clear indicators such as media reach, brand mentions, audience engagement, and campaign impact. |
| Can you support regional or international PR campaigns? | Experience working across markets and the ability to adapt messaging for different audiences and business environments. |
| Have you worked with brands in our industry? | Familiarity with your sector, previous campaign examples, and an understanding of industry-specific communication challenges. |
| How would you handle a reputation crisis? | A structured crisis response plan, fast communication processes, and experience managing sensitive brand situations. |
| How do you organize the first months of a PR partnership? | A clear onboarding process, campaign roadmap, communication schedule, and expectations for early results. |
This approach helps companies evaluate PR agencies in Singapore based on their expertise, strategic thinking, and ability to become a long-term communications partner.
Key PR Agency Selection Errors and How to Prevent Them
Many businesses focus only on pricing or immediate exposure, while overlooking factors that determine the effectiveness of a PR partnership.
Avoiding these common mistakes can help you find an agency that matches your goals:
❌ Mistake: Selecting a PR agency based only on cost
✅ Solution: Evaluate the agency’s strategic value, industry knowledge, media relationships, and ability to deliver meaningful results instead of focusing only on pricing.
❌ Mistake: Hiring an agency without reviewing relevant experience
✅ Solution: Check previous campaigns, client industries, and case studies to understand whether the PR team has experience with similar business challenges.
❌ Mistake: Starting a campaign without clear objectives
✅ Solution: Define your PR goals, target audience, key messages, and expected outcomes before beginning collaboration with an agency.
❌ Mistake: Ignoring the importance of local and international media connections
✅ Solution: Choose a PR partner with strong relationships across Singapore, regional markets, and relevant industry publications.
❌ Mistake: Expecting immediate results from PR activities
✅ Solution: Understand that effective public relations requires consistent effort to build credibility, media visibility, and audience trust over time.
❌ Mistake: Overlooking communication and reporting processes
✅ Solution: Work with an agency that provides regular updates, transparent reporting, and a clear campaign strategy.
Following this checklist helps businesses make a more informed decision.
What Are the Alternatives to Hiring a PR Agency?
Working with a PR agency is not the only way to improve brand awareness and manage external communications. Some companies may prefer alternative solutions depending on their budget, team structure, and communication goals.
These options can provide more flexibility:
| Approach | Best suited for |
| Building an internal PR team | Companies that require ongoing communication support and prefer to manage messaging, media relations, and brand reputation directly. |
| Hiring an independent PR specialist | Businesses looking for targeted expertise, campaign support, or strategic advice without committing to a full agency partnership. |
| Using PR management platforms | Teams that want to organize media contacts, track brand mentions, and handle basic outreach activities independently. |
| Investing in content-driven PR | Brands that want to increase authority through expert content, industry insights, and consistent thought leadership. |
| Collaborating with industry voices | Companies aiming to reach specific audiences through trusted experts, creators, and relevant community figures. |
The best approach depends on what a business wants to achieve and how much internal support it has available. Alternative solutions may work well for companies with specific needs, but partnering with a PR agency can provide deeper expertise.
Final Thoughts
Finding the right PR agency is an important step for businesses looking to improve their public presence and strengthen brand credibility. We explored some of the most reputable PR firms in Singapore, highlighting agencies with proven experience, strategic expertise, and the ability to support different communication goals. By comparing their strengths and capabilities, businesses can identify a PR partner that best fits their market.
