Digital PR is one of the top-performing marketing tactics in Singapore, where established news houses have managed to gain the audiences’ trust.
Nearly three-quarters (72%) of PR professionals say it’s increasingly challenging to get results from digital PR compared to previous years. That’s why choosing the right partner is so important. Hiring a public relations company with an extensive advertising network and strong strategies becomes essential to make your brand recognizable in front of the target audience. These agencies specialize in effective media communications, news pitching, and brand promotion for various industries.
In this article, we have listed the top PR agencies in Singapore to help enhance your company’s brand image worldwide, leveraging their strong industry connections and effective techniques.
Let’s begin!
How a PR Agency Can Help Your Business
Here are the top advantages of hiring a PR agency for your company:
- Creates a positive image of your business among the target clients.
- Helps your brand make the best use of tools and platforms.
- Connects your company with leading news outlets and channels.
- Lets you stay ahead of the competitors and enhance brand awareness.
- Generates new clients and retains the existing ones.
- Assists your company in news pitching and seeding.
- Manages and optimizes your company’s digital events and news releases.
andStrategizes to mitigate crises and negative online events around your brand.
List of the Top Public Relations Agencies in Singapore
1. Ninja Promo
Ninja Promo is a Singapore-based global PR and communications agency that helps brands build reputation, trust, and visibility through strategic public relations. Combining expertise in media relations and digital storytelling, the agency creates data-driven campaigns that amplify brand visibility.
Working with both major brands and growing small businesses, we know how to turn ideas into compelling stories that journalists are eager to cover. Our PR strategies go beyond press releases. Our experts secure thought leadership pieces, high-impact media placements, and influencer collaborations that position our clients as key players in their industries.
By focusing on long-term growth, Ninja Promo strengthens both the reach and reputation of your brand. Regarding real-world examples, the PR campaign for HTX generated coverage in 13 major publications, reaching an estimated 1.5 million people and boosting brand credibility and awareness across the crypto community. CAGA reached an estimated 2 million readers through 10 press releases and feature articles, increasing brand visibility across key media outlets.
| Details | Information |
| 📍Address | 3 Coleman St, #03-24, Singapore 179804 |
| [email protected] | |
| 📱Phone | +65 3165 4789 |
| 🔗Website | Ninjapromo.io |
| 💼Key Services |
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✅ Why Choose Them:
- Specializes in B2B, crypto, and fintech publicity management
- Has a 5-star rating on Google Business
- Offers tailored reputation management strategies based on custom requirements
2. Elliot & Co
PR isn’t just about getting mentioned in the media—it’s about building credibility. That’s where Elliot & Co excels. Focused on startups and high-growth companies, they know how to turn emerging brands into recognized names. Instead of relying on cookie-cutter press releases, they dig deep to find the most compelling angles that will catch a journalist’s eye. Their ability to turn company milestones into stories that the media actually wants to cover is what makes them so effective.
Elliot & Co has strong ties with leading publications across Southeast Asia, giving their clients the visibility they need to grow. Their approach isn’t about quick wins—it’s about sustained media presence that builds trust over time. For startups looking to establish themselves in competitive industries, Elliot & Co is the kind of PR partner that delivers real, lasting results.
Founded in 2017, Elliot & Co. has a success rate of 100%, with over 1000 clients and 8000+ news features. Their extensive list of clients includes leading companies, like LalaMove, CapitaLand, Urban Company, Diageo, GetGo, Comedy Central, Sleek Flow, and BreadTalk.
| Details | Information |
| 📍Address | Shenton House, 3 Shenton Way, Singapore 068805 |
| [email protected] | |
| 📱Phone | +65 6221 2044 |
| 🔗Website | Elliotcommunications.com |
| 💼Key Services |
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✅ Why Choose Them:
- Serves in over three countries
- Has an extensive network of news outlets
- Has a 4.9 stars rating on Google Business
3. Affluence PR
Affluence PR knows that in the retail and lifestyle industries, perception is everything. Based in Singapore, they’ve built a reputation for helping brands not just get press, but actually influence how they’re perceived by their target audience. Their strength lies in their deep understanding of local consumer behavior and media dynamics, allowing them to craft PR strategies that truly connect.
Rather than relying on standard media pitches, they create campaigns that blend traditional PR with influencer marketing, digital outreach, and on-the-ground brand activations. Whether launching a new product or managing a brand’s reputation in a crowded market, Affluence PR ensures their clients aren’t just seen but remembered.
| Details | Information |
| 📍Address | 9 Raffles Place, Republic Plaza 1 #06-00, Singapore 048619 |
| [email protected] | |
| 📱Phone | +65 3163 4653 |
| 🔗Website | Affluencepr.com |
| 💼Key Services |
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✅ Why Choose Them:
- Offers advertising solutions in more than ten countries
- Has a positive online reputation on Google Business with 4.7 stars
4. Coco PR Agency
Coco PR Agency is one of the leading female-led PR companies in Singapore that gets quality news coverage for your brand by leveraging top-notch news relations solutions and connections.
They create appealing pitches to engage top news houses and journalists with your brand promotions. Additionally, they consult and educate your company for media interactions and anticipatory crises to give your company’s digital performance measurable outcomes.
| Details | Information |
| 📍Address | Yu Li Industrial Building, 37 Lorong 23 Geylang #10-02, SINGAPORE 388371 |
| [email protected] | |
| 📱Phone | +65 9479 0103 |
| 🔗Website | Cocopragency.com |
| 💼Key Services |
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✅ Why Choose Them:
- Offers marketing solutions to diversified industries
- Helps you prepare a campaign plan having goals, timelines, partnerships, and deliverables
- Has positive client testimonials
5. W
W is a leading PR agency in Singapore that offers a full range of news relations solutions in the form of paid and earned media. Their team includes former news editors who help display your brand positively on all significant news coverage mediums, including newspapers, magazines, events, broadcasters, and the internet.
In addition to this, W has served top brands in various sectors, and their clientele includes Air Asia, Bawah Reserve, Fairmont Singapore, Foodpanda, Kohler, and Marc Jacobs Beauty.
| Details | Information |
| 📍Address | 77 Robinson Rd, #23-02, Singapore, 068896 |
| [email protected] | |
| 📱Phone | +65 9322 7953 |
| 🔗Website | Wcommunications.sg |
| 💼Key Services |
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✅ Why Choose Them:
- Offers services in more than four countries
- Applies an audience-centric approach to formulate client campaigns
6. IMPACT!
IMPACT! is a PR agency in Singapore that has been helping companies worldwide stand out since 2012, using a personalized approach for each client. They support businesses in building a solid reputation by highlighting their expertise and establishing them as leaders in their industry through public speaking opportunities. Furthermore, IMPACT! works to build strong ties with local communities, helping clients gain trust and loyalty from their audience.
| Details | Information |
| 📍Address | 195 Pearl’s Hill Terrace #02-12, Singapore, 168976, SG |
| [email protected] | |
| 📱Phone | +65 3138 9182 |
| 🔗Website | Impactbc.com.sg |
| 💼Key Services |
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✅ Why Choose Them:
- The agency proactively manages and protects clients’ reputations.
- IMPACT! develops professional content that resonates with audiences.
7. LITMUS
Litmus is one of the best PR agencies in Singapore, which leverages its experience and expertise to make your brand stand out from the crowd and be reputed in front of the target market.
They create compelling pitches in various forms of content, including news releases, case studies, by-lines, research, infographics, and videos to make an appeal to the leading publications.
In addition, this public relations firm educates your team to engage and interact with various media forms. In their nine years of experience, they have created over 1000 news stories for 150+ clients.
| Details | Information |
| 📍Address | 8 Keppel Bay View, Singapore 098406 |
| [email protected] | |
| 📱Phone | +65 6220 5120 |
| 🔗Website | Litmuspr.com.sg |
| 💼Key Services |
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✅ Why Choose Them:
- Has been ranked among the top-rated PR group on Design Rush
- Offers multiple digital marketing services
8. Touch PR and Events
Founded in 2007, Touch PR and Events is an award-winning PR company in Singapore that offers complete media solutions to enhance your brand’s online narrative and reputation on various platforms.
In addition, the agency has leading national and international brands like Fenty Beauty, Sweaty Betty, Guardian, and Marina Bay Carnival as its clientele.
| Details | Information |
| 📍Address | ARC 380, 380 Jalan Besar, #10-04/05 Singapore 209000 |
| [email protected] | |
| 📱Phone | +65 6295 2077 |
| 🔗Website | Touchpr.asia |
| 💼Key Services |
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✅ Why Choose Them:
- Offers advertising services in over three countries
- Provides an array of advertising solutions to multiple industries
Compare Top PR Agencies in Singapore
| PR Companies | Best For | Cost | Key Services |
| Ninja Promo | B2B and B2C businesses of all sizes | Available on consultation | Influencer marketing, PR strategy, paid media placements, press-release distribution, communication calendar development, journalists and contributors pitching, comprehensive digital marketing |
| Elliot & Co | SMBs and startups | Available on consultation | News release drafting, crisis planning, news event management, influencer management, content write-up, social branding |
| Affluence PR | Retail and F&B brands | Available on consultation | News release writing, news release seeding, news relationship building, outreach pitching, media follow-up, crisis planning |
| Coco PR Agency | Lifestyle, jewelry, hospitality, beauty and cosmetics, automotive, medical, aesthetics, design, and entertainment brands | Available on call | Public relations, event handling, campaign development, strategic counseling, videography, photography |
| W | Technology, food and beverage, luxury, hospitality, finance, automotive brands | Available on request | Campaign handling, news relations campaign formulation, influencer advertising, social network marketing |
| IMPACT! | B2B and SaaS brands | Available on request | Digital Marketing, PR, SEO, Web Design, Content Marketing |
| LITMUS | Fintech and technology brands | Available on call | News outreach handling, news training, news release creation, crisis planning |
| Touch PR and Events | Lifestyle, travel, F&B, health and wellness, beauty, and fashion brands | Available on call | Crisis communications, news pitching, strategic counseling, news relations training, media event planning |
What We Looked for When Choosing PR Agencies in Singapore
Evaluating a news outreach agency before hiring is essential as it associates with your company in the long run to enhance your brand image. Here is how you should select the best agency for your company’s reputation management:
| Factor | Why it’s Important |
| Industry Expertise | Evaluate the agency’s experience and proven track record within your specific industry to ensure they understand your market nuances. |
| Alignment with Goals & Budget | Confirm the agency can deliver measurable results while fitting your business objectives and financial plan. |
| Client Portfolio & Case Studies | Review past clients and success stories to assess their ability to generate meaningful impact for similar companies. |
| Media & Influencer Connections | Ensure the agency maintains strong relationships with key journalists, influencers, and media outlets relevant to your industry. |
| Creativity & Pitching Skills | Look for innovative and compelling media pitch approaches that can capture attention and enhance your brand image. |
| Transparency & Communication | Verify that the agency provides clear, honest, and consistent communication throughout consultations and campaigns. |
| Technology & Tools | Assess their tech stack to determine if they have the tools to effectively manage your brand reputation and measure results. |
| Multi-channel Marketing Capabilities | Prefer agencies that can integrate PR with other marketing channels. |
| Crisis Management Readiness | Ensure the agency has proactive plans and resources to handle potential online or PR crises efficiently. |
Strategic PR Solutions by Ninja Promo for Ambitious Brands
Finding the right PR partner is essential. Agencies that lack proper experience and weak media connections, can slow growth and affect your reputation. Looking for a team that understands global PR without long onboarding sessions explaining your market?
Ninja Promo’s team knows how to create effective PR campaigns that build trust for businesses of all sizes, from new startups to well-established international companies. We have helped businesses grow their presence in Singapore, across Asia, and beyond, securing media coverage, handling influencer outreach, and running campaigns that connect with both local and international audiences.
With our team, you work with specialists who know how to position your brand for the best results. Contact us and let’s boost your brand presence around the world.
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