Fintech PR Agency for Brand Awareness and Credibility
Build stronger credibility and investor confidence through strategic media outreach. We manage high-impact product storytelling, executive positioning, and global media relations to turn your financial brand into a category leader
Trusted by 250+ startups and global brands, across 30+ industries.
Why strategic public relations is critical for FinTech growth
Public relations defines how stakeholders perceive your technical authority and market reliability. In the high-stakes financial sector, strategic PR builds the credibility required to navigate regulated markets and support long-term growth
01
Build technical trust that cannot be bought
Earned media coverage and third-party validation from respected financial publications build confidence faster than traditional advertising. This positions your FinTech brand as a trusted authority for both retail users and institutional partners alike.
02
Share financial narratives that people remember
Public relations facilitates control over your brand story by crafting technical yet accessible narratives. This approach captures media attention and creates lasting connections with your target audience through emotional and professional resonance
03
Amplify reach across the financial ecosystem
Strong media mentions generate high-authority backlinks and organic discovery. Strategic placements boost your FinTech SEO, social engagement, and industry standing across every digital channel
04
Maintain visibility during critical market moments
From platform launches to major funding rounds, public relations provides clear and timely messaging. This keeps your brand at the center of the financial conversation when it matters most to stakeholders
05
Build a reputation that scales naturally
Strategic public relations creates a ripple effect that amplifies your financial expertise globally. This supports consistent brand expansion and strengthens your position as a category leader throughout the growth lifecycle
Full-service FinTech public relations solutions
under one roof
FinTech PR strategy
Defining specific financial story pillars and compliant channels that earn professional attention rather than just bulk mentions
Key opinion leader (KOL) and expert relations
Partnering with financial authorities and technical voices your audience trusts to provide authentic social proof for your platform
High-authority media placements
Securing strategic media features, interviews, and high-authority placements in major financial and tech outlets that reach your target decision-makers
Financial press release distribution
Crafting technical announcements for funding rounds and product launches so journalists receive a clear and ready-to-use narrative
Thought leadership content
Producing technical articles and expert commentary that position your brand as a useful authority within the financial ecosystem
FinTech communication calendar
Mapping your media presence in alignment with the financial calendar and product roadmap to facilitate coordinated outreach
Brand positioning and category creation
Clarifying your unique value proposition and technical reliability to translate your products into a simple narrative the market remembers
Crisis and reputation management
Preparing calm and professional messaging during market volatility or technical issues to protect user trust while resolutions are implemented
Founder and executive branding
Building visibility for founders through media appearances and professional content reflecting their technical expertise and vision
Who do we run FinTech public relations for?
Whether you are launching a neobank, preparing for a Series A funding round, or expanding into new geographic markets, our team builds technical narratives that earn coverage and shape professional perception
Specialized FinTech sectors we scale
💳 Digital banking and neobanks
Reputation-first PR to build retail trust and drive platform adoption. We help you earn high-tier media coverage and manage messaging within strict banking regulations
📈 WealthTech and investment apps
Thought-leadership PR for complex trading and investment tools. We make your technical innovations impossible for the financial media to ignore
💸 Payments and PayTech
Strategic PR for payment processors and gateways built on reliability. We position your infrastructure as the industry standard through targeted business media placements
🏦 Lending and credit platforms
Compliant PR services that build visibility and professional trust for digital lending products. We craft narratives that appeal to both borrowers and institutional partners
🚀 Crypto and Web3
Nurturing project updates and community trust through transparent communication for exchanges and decentralized protocols in a rapidly shifting landscape
🛡️ InsurTech and digital insurance
Building public trust and humanizing technical solutions for innovative insurance platforms through lifestyle and business media storytelling
⚖️ FinTech infrastructure and APIs
Establishing authority for technical financial infrastructure providers through product storytelling, expert commentary, and targeted business media outreach
🤝 B2B financial infrastructure
Scaling professional trust through technical storytelling for API providers and back-end financial services targeting corporate decision-makers
📊 Trading and Forex
Performance-focused PR for trading platforms and financial educators to drive user growth through authoritative and timely media mentions
FinTech business types we support
🌱 High-growth startups
Launch-ready PR built for momentum. We help new financial brands make their first headlines, attract venture capital, and grow community trust from day one
🏢 Enterprise financial groups
Multi-region media coordination and stakeholder communication. We align reputation management across diverse departments to maintain a unified corporate voice
📈 Disruptive scaleups
Advanced performance optimization and multi-channel strategies designed for rapid expansion and category dominance as your brand raises capital
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
5.0
Arts, entertainment & music
London, England
11-50 Employees
Confidential
Feb. - Mar. 2026
"The overall experience was positive, and the team was easy to work with throughout the project."
Marketing | Duck Design
Anonymous
5.0
Consumer products & services
London, England
11-50 Employees
Less than $10,000
Mar. - Apr. 2026
"I was really impressed by the organization & communication of the team."
Marketing | Heywa Labs
Matt Clarke
5.0
Consumer products & services
Toronto, Ontario
1-10 Employees
Confidential
Jan. 2024 - Feb. 2026
"They had a highly skilled staff."
Manager | Cosmetics Company
Elise M.
5.0
Information technology
Ulm, Germany
11-50 Employees
Confidential
June - Dec. 2025
"They listened to all our particular needs and concerns, addressing them thoroughly."
CMO | Palark
Dmitry Shurupov
5.0
Other industries
Zug, Switzerland
201-500 Employees
$50,000 to $199,999
July 2025 - Jan. 2026
"You always know what's live, what's being replaced, and what's next."
Chief Financial Officer | Upgaming
Bidzina Makashvili
Our public relations case studies
Uncover real PR campaigns that made noise: explore top-tier placements, influencer collaborations, engagement metrics, and brand growth from concept to final results.
PAID SOCIAL
·
SMM
·
PR
·
Task
A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.
What we did
Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).
Developed a balanced content calendar with educational posts and user testimonials.
Below-average CAC achieved.
Significant increase
in monthly active users and retention
Positioned as a "safe haven"
for traders
PR
·
CONTENT
·
Task
A major crypto brand needed to generate buzz and establish credibility for its new online casino project, securing high-quality media coverage to build trust.
What we did
Developed a PR strategy focused on the project's unique value proposition: security, transparency, and crypto innovation.
Crafted and distributed press releases and articles to a wide range of media outlets.
Ensured consistent messaging across all communications.
Over 15 popular media outlets featured the publications.
Articles shared widely, generating hundreds of comments and high engagement.
Secured a media "seal of approval"
boosting the project's reputation
PR
·
B2B TECH
·
Task
A European AI inference provider needed to build authority and generate awareness within the AI developer community. The goal was to position the platform as a sustainable, secure, and open alternative to US-based solutions.
What we did
Developed a clear brand messaging framework and secured 9+ top-tier B2B publications (TechTimes, FintechNews, BusinessCloud, 01net, TechBullion)
Placed permanent articles with do-follow links in London Loves Business and other key outlets
Tailored content for each publication (announcements, thought leadership, educational pieces)
Reached a global English-speaking
technology audience
Established Regolo.ai as a credible European AI player
in top media
Strong SEO value
from high-authority do-follow backlinks
PAID ADS
·
PR
·
SMM
·
Task
An EdTech company needed to validate demand for its new OPERI app, launch user acquisition, and identify effective channels and messaging for scaling in the manufacturing sector.
What we did
Conducted a product and audience audit, structuring the audience into three tiers.
Launched a PR campaign with a media plan, publishing articles in industry outlets (London Loves Business, USA Today).
Set up analytics (Appsflyer) and launched paid traffic on Meta Ads and Google UAC.
Tested broad targeting vs. interest-based, finding broad targeting more effective ($0.35 CPI).
Scaled to iOS with SKAdNetwork and tailored creatives for English-speaking markets.
20.8K app installs.
$0.1 CPI on Google Ads.
$0.3 CPI on Meta Ads.
1,183 organic installs alongside paid activity.
PAID SOCIAL
·
PR
·
Task
A proxy service provider needed to increase its customer base, expand market share, improve online visibility, and boost revenue.
What we did
Created a customized paid social ad campaign with cloaking to bypass ad blockers.
Developed PR publications (articles, press releases) on tech websites to build thought leadership.
Continuously monitored and optimized ads to improve performance and ROI.
Used data-driven adjustments based on analytics.
20K new active users
in 3 months
300% ROAS.
25% increase
in Customer Lifetime Value (LTV)
15% reduction
in Customer Acquisition Cost (CAC)
PR
·
CONTENT
·
SEO
·
Task
An online casino needed to increase brand visibility and secure top Google rankings to compete in the crowded crypto gambling space. They also wanted to promote upcoming online and offline events.
What we did
Developed a storytelling-driven PR strategy focused on the brand's unique value proposition (trust, security, crypto innovation)
Crafted and distributed 15 feature-length articles to top crypto and investment media (Investing, Benzinga, CoinDesk)
Optimized content for organic search to boost indexing and long-term traffic
10x growth
in organic search traffic
175M+
monthly impressions across major publications
First-page Google rankings
for key related queries
COMMUNITY
·
PR
·
Task
A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.
What we did
Executed a strategic PR and community-building campaign.
Created targeted content and outreach to attract high-quality investors.
600+ investor sign-ups.
Successful token sale, exceeding expectations.
SMM
·
PR
·
INFLUENCER
·
Task
A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.
What we did
Executed a targeted Digital PR campaign (Yahoo press release).
Partnered with high-profile Web3 influencers (1M+ combined reach).
Managed Discord and Telegram communities with a Zealy contest.
Conducted a Digital Airdrop via Gleam ($1,000 prize pool).
1.5M+ impressions, 18% ER.
+8K Twitter followers
+7.5K community members
+40% site traffic
+10% LAK3 trading volume
STRATEGY
·
SMM
·
SEO
·
PR
·
Task
A leading home appliance manufacturer needed to penetrate the competitive US market, build brand awareness, and drive customer acquisition through a comprehensive digital strategy.
What we did
Conducted extensive market research and competitor analysis to identify gaps and opportunities.
Launched a multi-channel digital strategy (SMM, email, influencer marketing, SEO, PR, affiliate marketing).
Built strategic partnerships with eco-focused organizations to highlight sustainability.
Optimized the website for relevant keywords and launched link-building campaigns.
Bounce rate dropped by 25%.
40% repeat purchase ratio
indicating strong customer loyalty
50+ media mentions and PR hits
significantly growing brand visibility
GROWTH
·
B2B
·
AI
·
Task
A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.
What we did
Created a full-funnel B2B SaaS marketing strategy (strategy, PR, SEO, paid ads, email automation, design)
Executed an integrated campaign to build brand authority and generate qualified leads
Successful market entry with a cohesive
multi-channel approach
Established brand presence
across key B2B platforms
SMM
·
COMMUNITY
·
PR
·
Task
A new fan engagement platform for sports and entertainment needed to build brand awareness, attract a relevant audience, and increase app users through social media, PR, and community management.
What we did
Developed a complex content plan and PR strategy across Twitter, LinkedIn, Instagram, and Facebook.
Created eye-catching images, GIFs, and giveaways to boost subscribers and activity.
Established 24/7 community management in Telegram.
Rebranded the Instagram account and reached out to top influencers.
Published press releases within one week to leading media outlets.
3x subscriber growth.
200% higher engagement level.
300+ posts on social media.
250% increase in brand awareness.
700K monthly impressions.
PR
·
CONTENT
·
Task
A crypto real estate investment platform needed to build brand recognition, attract private multinational investors, and secure media coverage within a 7-day deadline.
What we did
Developed a complex PR strategy with international media from six countries.
Wrote press release variations and translated them into six languages within two days.
Published materials on 20 top media channels ahead of schedule (5 days instead of 7).
$5.3M raised during the ICO.
20 top media outlets cooperated.
115K+ potential investors reached.
6 international markets covered.
SMM
·
PR
·
Task
An innovative IT quarter needed to promote its ecosystem (kindergarten, art school, art gallery, cafes, yoga) to attract customers and increase brand awareness in the local market.
What we did
Developed a complex content plan and PR strategy for social media promotion.
Created eye-catching images and infographics with a personal style for the target audience.
Published informative posts about the housing complex for the IT segment.
3x subscriber growth.
50K monthly impressions.
150% higher engagement rate.
200% increase in brand awareness.
Still Comparing Fintech PR Agencies That All Look the Same on Paper?
Many PR providers offer similar outreach services, but fintech requires deep industry understanding, strong storytelling, and the ability to build long-term credibility with financial audiences and media outlets. The best agencies know how to secure meaningful media placements that actually support user acquisition.
Meet your dedicated PR team
We shape the team around your market positioning and expansion plans, assigning specialists who understand how to secure coverage and drive impact in your niche.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
PR Team Lead
Leads the agency’s PR direction, overseeing strategy, team performance, and cross-department alignment. Ensures campaigns strengthen client reputation and deliver measurable media impact.
02
PR Manager
Develops and executes PR strategies, manages media relations, and secures coverage to enhance brand visibility and credibility. Oversees day-to-day campaign execution and performance tracking.
03
Media Partnerships Specialist
Builds and manages strategic relationships with media outlets, platforms, and partners to expand reach and secure premium placements. Negotiates collaborations that drive brand exposure and value.
04
Content Creator
Produces strategic, on-brand content that supports the brand’s positioning across PR campaigns, media, and digital channels. Adapts tone and messaging to different audiences and formats.
05
Creative Copywriter
Translates strategic messaging into compelling, audience-focused storytelling. Crafts persuasive copy for press materials, pitches, and campaign assets, ensuring clarity and consistency in brand messaging.
06
Web Analytics Specialist
Tracks and analyzes the performance of PR campaigns across digital channels. Provides data-driven insights to measure impact, optimize strategy.
Get your brand heard
with a subscription-based PR services
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
40 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
80 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
160 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
400+ hours
$
20K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Why FinTech brands rely on our PR approach
💸 Flexible PR by subscription
Our model replaces rigid retainers with a setup you can scale or pause in line with technical launches, funding rounds, and current growth priorities
🎯 PR aligned with your financial roadmap
We coordinate media activity around platform releases and investment cycles so that coverage supports where your FinTech business is heading
🧩 Support across the FinTech lifecycle
From initial market entry and technical authority to crisis management and long-term brand building the focus shifts as your professional requirements change
🌍 Deep FinTech and financial services knowledge
Our team understands the language of financial technology across sectors like neobanking, payments, lending, crypto, and financial infrastructure to strengthen your media presence and professional authority
🤝 Transparent two-way partnership
Full visibility into your shared task board and roadmap facilitates a clear understanding of current story angles and pending reporter responses
📈 Focus on business-critical results
Our specialists prioritize outcomes that drive long-term value including stronger investor relationships and professional authority within your specific market category
Public relations articles
See how we break down every aspect of PR, explore every opportunity to amplify your brand, and turn those insights into impactful campaigns.
Guides
Strategies
Crypto
PR
Crypto PR Explained: From Media Coverage to Community Trust
·
10 mins read
Guides
Strategies
iGaming
PR
Casino Public Relations: How to Build Trust in a Regulated Industry
·
13 mins read
Guides
Strategies
PR
SaaS
PR for SaaS: Best Practices for Creating a Successful Strategy
·
12 mins read
Guides
Strategies
Financial
PR
PR for Fintech: A Guide with Strategy Tips, Best Practices & Examples
·
10 mins read
Guides
Ratings
PR
SaaS
SaaS PR Agency: What to Know Before Hiring One + Top Companies
·
10 mins read
Guides
Strategies
PR
The Complete Guide to PR for Startups
·
13 mins read
Guides
Strategies
B2B
PR
B2B PR: 9 Proven Strategies to Build Media Authority in 2026
·
9 mins reads
Strategies
PR
PR Strategy: How to Plan and Execute with Proven Tactics
·
13 mins reads
Ratings
PR
7 Best PR Agencies to Boost Brand Visibility in Singapore
·
8 mins reads
Ratings
PR
10 Best PR Agencies in Dubai to Elevate Your Brand Presence
·
13 mins reads
Ratings
Crypto
PR
Top 10 Crypto PR Agencies to Promote Your Blockchain Projects in 2026
·
12 mins read
FAQs
We look beyond the raw number of mentions and focus on outlet quality, audience relevance, sentiment, referral traffic, inbound interest, and strategic visibility among investors, partners, and customers.
Yes. We craft clear narratives for launches, milestones, and funding rounds so your message is timely, credible, and aligned with the audiences that matter most.
Yes. We help founders and leadership teams strengthen visibility through interviews, contributed content, expert commentary, and professional positioning.
Yes. Our team supports global media outreach and adapts narratives to different regions, business priorities, and market stages.
Our subscription model gives you a flexible monthly PR team that can scale with launches, campaigns, funding milestones, and reputation priorities without the rigidity of a traditional retainer.
Yes. We support crisis communication, messaging alignment, and reputation management to help protect trust when markets or technical conditions become challenging.
We prioritize outlets that match your goals, audience, and market position, including financial media, business publications, technical industry outlets, startup press, and founder-focused platforms.
We tailor messaging, media targets, and story angles to the audience you need to influence. For B2B brands, the focus often includes authority, infrastructure value, and decision-maker trust. For B2C products, the strategy typically emphasizes clarity, credibility, usability, and market relevance.
We look beyond the raw number of mentions and focus on outlet quality, audience relevance, sentiment, referral traffic, inbound interest, and strategic visibility among investors, partners, and customers.
Yes. We craft clear narratives for launches, milestones, and funding rounds so your message is timely, credible, and aligned with the audiences that matter most.
Yes. We help founders and leadership teams strengthen visibility through interviews, contributed content, expert commentary, and professional positioning.
Yes. Our team supports global media outreach and adapts narratives to different regions, business priorities, and market stages.
Our subscription model gives you a flexible monthly PR team that can scale with launches, campaigns, funding milestones, and reputation priorities without the rigidity of a traditional retainer.
Yes. We support crisis communication, messaging alignment, and reputation management to help protect trust when markets or technical conditions become challenging.
We prioritize outlets that match your goals, audience, and market position, including financial media, business publications, technical industry outlets, startup press, and founder-focused platforms.
We tailor messaging, media targets, and story angles to the audience you need to influence. For B2B brands, the focus often includes authority, infrastructure value, and decision-maker trust. For B2C products, the strategy typically emphasizes clarity, credibility, usability, and market relevance.
Ready to take your marketing
to the next level?
Get a look at:
- How Ninja Promo works;
- How you can do marketing at scale better, faster and cheaper;
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!);
- The most suitable subscription plan for your needs.
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia