Trusted by 250+ startups and global brands, across 30+ industries.

Why does strategic PR play such a critical role in B2B brand growth?

Business-to-business PR shapes how people see and trust your brand by influencing perception, authority, and visibility across every channel, building lasting credibility.
01
Build Credibility That Can’t Be Bought

Earned media coverage and third-party validation create trust faster than ads ever could, positioning your brand as an industry authority.

02
Tell Stories That People Remember

Digital PR helps you control your narrative by shaping stories that resonate emotionally, capture media attention, and create long-term brand affinity.

03
Amplify Reach Across Every Channel

One strong press mention can spark hundreds of shares, backlinks, and inbound leads organically.

04
Stay Visible When It Matters Most

From product launches to crisis moments, PR ensures your brand’s message is clear, timely, and impossible to ignore.

05
Build Momentum That Scales Naturally

Strategic B2B PR isn’t one-and-done: it creates a ripple effect that amplifies your message, expands your market presence, and supports ongoing brand growth globally.

Public relations challenges
we help businesses overcome

Struggling to get industry media to notice you?
Solution: We pitch insights and data-driven stories your audience of decision-makers actually values.
Tired of “thought leadership” that goes nowhere?
Solution: We turn executive expertise into opinion pieces and interviews that build real authority.
Hard to link PR to leads or pipeline?
Solution: Earned media performance ties directly to CRM and analytics, proving its real impact on revenue.
Your complex product is tough to explain?
Solution: Specialists craft narratives that make technical ideas clear, credible, and compelling for non-specialists.
Competing for visibility in a crowded market?
Solution: We position your brand in high-impact outlets read by your buyers, investors, and partners.
Need PR that supports ABM or demand gen?
Solution: Our PR team aligns media outreach, content, and social amplification with your target account lists.
Worried your story sounds the same as competitors’?
Solution: We identify your unique industry point of view and build messaging that stands out.
Facing long B2B sales cycles with slow results?
Solution: Awareness campaigns that sustain engagement between events, launches, and deals.
Dealing with complex stakeholder communication?
Solution: Consistent messaging across internal, partner, and investor channels.
Unsure how to build a reputation in a new market?
Solution: Our experts localize your public relations approach with relevant media, influencers, and regional insights.

Full-service PR solutions for B2B needs

under one roof
PR Strategy
Define the channels that will earn you the right kind of attention, not just more mentions.
Influencer Marketing
Partner with voices your audience already trusts to spark authentic conversations and social proof around your brand.
Paid Media Placements
Secure sponsored articles, interviews, and features in targeted outlets that reach the decision‑makers you care about.
Press-Release Distribution
Craft and distribute newsworthy announcements so journalists get a clear, ready-to-use story instead of generic boilerplate.
Content Creation
Produce articles, thought pieces, and commentary that position your brand as a useful expert, not just another advertiser.
Communication Calendar Development
Map out when, where, and how you show up in the media space, so outreach feels coordinated rather than reactive.
Brand Positioning Development
Clarify what you stand for, who you serve, and why you’re different, then translate that into a simple story the market remembers.
Crisis Communication
Prepare and deliver calm, clear messaging when things go wrong, protecting trust while you resolve the issue.
Personal Brand Development
Shape a public image through consistent stories, media appearances, and content that reflect their expertise and values.

Who do we run strategic PR for?

Whether you’re launching a new product, preparing for funding, or strengthening a global presence, our team builds narratives that earn coverage and shape perception.

Industries we specialize in

💰 Financial Services
Reputation-first PR for fintechs, banks, and investment platforms. We help you earn trusted media coverage, manage messaging under regulation, and position your brand as a transparent industry leader.
💼 SaaS & Software
Thought-leadership PR for complex tech. From media storytelling and product launches to analyst relations and brand positioning, we make your innovations impossible to ignore.
₿ Crypto
Strategic PR for exchanges, wallets, and Web3 projects built on credibility.
⚕️ Healthcare
Ethical, privacy-aware PR for digital health, medtech, and care providers. We craft human stories backed by expertise, building public trust in regulated environments.
🏠 Real Estate
From local media coverage to national property features, we elevate your brand and projects with authority.
📈 Forex & Trading
Performance-driven PR for brokers, traders, and financial educators: media mentions that drive growth.
🎮 Gaming
We generate excitement around launches, events, and communities combining press coverage with influencer synergy.
🎰 iGaming & Betting
Compliance-led services that build trust and visibility for casinos, sportsbooks, and affiliates.
🛒 E-commerce & Online Retail
Product-driven PR that turns buzz into sales. From influencer collaborations to seasonal campaigns, our experts put your brand stories in front of audiences who click and convert.

Our rating based on 80+
verified client reviews

High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
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eCommerce
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San Francisco, California
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10,001+ Employees
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$10,000 to $49,999
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July 2022 - August 2023
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Healthcare
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New York City, New York
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51-200 Employees
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$50,000 to $199,999
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Jan. 2019 - Ongoing
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Software
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Porto Calvo, Brazil
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5,001-10,000 Employees
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$10,000 to $49,999
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Dec. 2022 - July 2023
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Singapore
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11-50 Employees
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Confidential
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Feb. 2022 - Ongoing
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Software
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St. Petersburg, Florida
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501-1,000 Employees
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$50,000 to $199,999
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Nov. 2021 - Ongoing
5.0
5.0
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Spain
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11-50 Employees
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Feb. - Apr. 2023
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Arts, entertainment & music
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London, England
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11-50 Employees
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Feb. - Mar. 2026
5.0
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Consumer products & services
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London, England
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11-50 Employees
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Less than $10,000
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Mar. - Apr. 2026
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Consumer products & services
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Toronto, Ontario
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1-10 Employees
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Jan. 2024 - Feb. 2026
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Information technology
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Ulm, Germany
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11-50 Employees
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June - Dec. 2025
5.0
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Zug, Switzerland
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201-500 Employees
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$50,000 to $199,999
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July 2025 - Jan. 2026

Our public relations case studies

Uncover real PR campaigns that made noise: explore top-tier placements, influencer collaborations, engagement metrics, and brand growth from concept to final results.
PAID SOCIAL
·
SMM
·
PR
·
$20M deposits attracted
1.5M–3M PR views
Task

A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.

What we did
Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).
Developed a balanced content calendar with educational posts and user testimonials.
378K+ ad impressions
at a below-average CAC
16.8% install conversion rate
from PPC, above projections
Positioned as a "safe haven"
for traders
Read more
15+ media features
High social engagement
Task

A major crypto brand needed to generate buzz and establish credibility for its new online casino project, securing high-quality media coverage to build trust.

What we did
Developed a PR strategy focused on the project's unique value proposition: security, transparency, and crypto innovation.
Crafted and distributed press releases and articles to a wide range of media outlets.
Ensured consistent messaging across all communications.
Over 15 popular media outlets featured the publications.
Articles shared widely, generating hundreds of comments and high engagement.
Secured a media "seal of approval"
boosting the project's reputation
Read more
PR
·
B2B TECH
·
9+ top-tier B2B publications
2.57M total reach
Task

A European AI inference provider needed to build authority and generate awareness within the AI developer community. The goal was to position the platform as a sustainable, secure, and open alternative to US-based solutions.

What we did
Developed a clear brand messaging framework and secured 9+ top-tier B2B publications (TechTimes, FintechNews, BusinessCloud, 01net, TechBullion)
Placed permanent articles with do-follow links in London Loves Business and other key outlets
Tailored content for each publication (announcements, thought leadership, educational pieces)
2,568,500 total reach
across 9 reputable platforms
1,864,500 views on a single publication
native format, timely topic
$37.02 average CPM
with the lowest at $1.50
Read more
PAID ADS
·
PR
·
SMM
·
20.8K app installs
$0.1 CPI (Google Ads)
Task

An EdTech company needed to validate demand for its new OPERI app, launch user acquisition, and identify effective channels and messaging for scaling in the manufacturing sector.

What we did
Conducted a product and audience audit, structuring the audience into three tiers.
Launched a PR campaign with a media plan, publishing articles in industry outlets (London Loves Business, USA Today).
Set up analytics (Appsflyer) and launched paid traffic on Meta Ads and Google UAC.
Tested broad targeting vs. interest-based, finding broad targeting more effective ($0.35 CPI).
Scaled to iOS with SKAdNetwork and tailored creatives for English-speaking markets.
20.8K app installs.
$0.1 CPI on Google Ads.
$0.3 CPI on Meta Ads.
1,183 organic installs alongside paid activity.
Read more
PAID SOCIAL
·
PR
·
20K new active users
300% ROAS
Task

A proxy service provider needed to increase its customer base, expand market share, improve online visibility, and boost revenue.

What we did
Created a customized paid social ad campaign with cloaking to bypass ad blockers.
Developed PR publications (articles, press releases) on tech websites to build thought leadership.
Continuously monitored and optimized ads to improve performance and ROI.
Used data-driven adjustments based on analytics.
20K new active users
in 3 months
300% ROAS.
25% increase
in Customer Lifetime Value (LTV)
15% reduction
in Customer Acquisition Cost (CAC)
Read more
PR
·
CONTENT
·
SEO
·
10x organic traffic
175M+ impressions
Task

An online casino needed to increase brand visibility and secure top Google rankings to compete in the crowded crypto gambling space. They also wanted to promote upcoming online and offline events.

What we did
Developed a storytelling-driven PR strategy focused on the brand's unique value proposition (trust, security, crypto innovation)
Crafted and distributed 15 feature-length articles to top crypto and investment media (Investing, Benzinga, CoinDesk)
Optimized content for organic search to boost indexing and long-term traffic
10x growth
in organic search traffic
175M+
monthly impressions across major publications
First-page Google rankings
for key related queries
Read more
COMMUNITY
·
PR
·
600+ investor sign-ups
Successful token sale
Task

A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.

What we did
Executed a strategic PR and community-building campaign.
Created targeted content and outreach to attract high-quality investors.
600+ investor sign-ups.
Successful token sale, exceeding expectations.
Read more
SMM
·
PR
·
INFLUENCER
·
1.5M+ impressions
+40% site traffic
Task

A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.

What we did
Executed a targeted Digital PR campaign (Yahoo press release).
Partnered with high-profile Web3 influencers (1M+ combined reach).
Managed Discord and Telegram communities with a Zealy contest.
Conducted a Digital Airdrop via Gleam ($1,000 prize pool).
1.5M+ impressions, 18% ER.
+8K Twitter followers
+7.5K community members
+40% site traffic
+10% LAK3 trading volume
Read more
STRATEGY
·
SMM
·
SEO
·
PR
·
50+ media mentions & PR hits
40% repeat purchase ratio
Task

A leading home appliance manufacturer needed to penetrate the competitive US market, build brand awareness, and drive customer acquisition through a comprehensive digital strategy.

What we did
Conducted extensive market research and competitor analysis to identify gaps and opportunities.
Launched a multi-channel digital strategy (SMM, email, influencer marketing, SEO, PR, affiliate marketing).
Built strategic partnerships with eco-focused organizations to highlight sustainability.
Optimized the website for relevant keywords and launched link-building campaigns.
Bounce rate dropped by 25%.
40% repeat purchase ratio
indicating strong customer loyalty
50+ media mentions and PR hits
significantly growing brand visibility
Read more
GROWTH
·
B2B
·
AI
·
Market entry campaign
Full-funnel B2B SaaS strategy
Task

A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.

What we did
Created a full-funnel B2B SaaS marketing strategy (strategy, PR, SEO, paid ads, email automation, design)
Executed an integrated campaign to build brand authority and generate qualified leads
Successful market entry with a cohesive
multi-channel approach
Established brand presence
across key B2B platforms
Read more
3x subscriber growth
700K monthly impressions
Task

A new fan engagement platform for sports and entertainment needed to build brand awareness, attract a relevant audience, and increase app users through social media, PR, and community management.

What we did
Developed a complex content plan and PR strategy across Twitter, LinkedIn, Instagram, and Facebook.
Created eye-catching images, GIFs, and giveaways to boost subscribers and activity.
Established 24/7 community management in Telegram.
Rebranded the Instagram account and reached out to top influencers.
Published press releases within one week to leading media outlets.
3x subscriber growth.
200% higher engagement level.
300+ posts on social media.
250% increase in brand awareness.
700K monthly impressions.
Read more
$5.3M raised
6 international markets
Task

A crypto real estate investment platform needed to build brand recognition, attract private multinational investors, and secure media coverage within a 7-day deadline.

What we did
Developed a complex PR strategy with international media from six countries.
Wrote press release variations and translated them into six languages within two days.
Published materials on 20 top media channels ahead of schedule (5 days instead of 7).
$5.3M raised during the ICO.
20 top media outlets cooperated.
115K+ potential investors reached.
6 international markets covered.
Read more
SMM
·
PR
·
3x subscriber growth
200% brand awareness increase
Task

An innovative IT quarter needed to promote its ecosystem (kindergarten, art school, art gallery, cafes, yoga) to attract customers and increase brand awareness in the local market.

What we did
Developed a complex content plan and PR strategy for social media promotion.
Created eye-catching images and infographics with a personal style for the target audience.
Published informative posts about the housing complex for the IT segment.
3x subscriber growth.
50K monthly impressions.
150% higher engagement rate.
200% increase in brand awareness.
Read more

Meet your dedicated PR team

We shape the team around your market positioning and expansion plans, assigning specialists who understand how to secure coverage and drive impact in your niche.

Get your brand heard with a subscription-based
B2B PR services

Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.

PR that drives the B2B funnel

We know what it takes to make PR work across the full B2B funnel. Unlike B2C where decisions are fast and emotional, B2B PR builds trust step by step and helps brands become the preferred choice.

How-B2B-and-B2C-Funnels-Differ-in-Customer-Journey

Our team truly understands the difference, having worked with B2B clients of all sizes, from growing startups to global enterprises.

💬 Let’s make your story impossible to ignore!

Why B2B brands rely on
our PR approach

💼 Flexible B2B PR by Subscription
Our subscription model replaces long-term retainers with a setup you can scale, pause, or accelerate depending on campaigns, launches, or sales cycles.
🎯 Strategy Aligned with Business Growth
Communications are planned around funding rounds, product updates, partnerships, and key milestones so every story supports your go-to-market strategy.
🧩 Adaptive Support for Complex Needs
Whether it’s thought leadership, analyst relations, media outreach, or reputation management, priorities shift easily as your pipeline evolves.
🚀 Expertise Across B2B Verticals
Tech, SaaS, fintech, manufacturing, and healthcare: we understand sector nuances and tailor messaging to your buyers and decision-makers.
🤝 Clear and Collaborative Workflow
You stay in the loop at every step with transparent plans, shared priorities, regular updates, and strategy reviews that keep teams aligned.
📈 PR That Drives Revenue Signals
Every story is measured against engagement, lead generation, and its direct contribution to business growth.

FAQs

We design narratives that align with your buyer journey, supporting every stage, from awareness to consideration. Instead of chasing quick hits, campaigns aim to nurture long‑term trust among decision‑makers and stakeholders.
Yes. We link earned coverage with analytics and CRM data to reveal how visibility affects inbound leads, conversions, and deal progression.
That’s where our strength lies. Our PR team translates complex solutions into clear value stories that resonate with your audiences.
Absolutely. We manage relationships with industry analysts, research firms, and vertical media to strengthen your credibility within specific sectors.
It adapts to your business rhythm: accelerating during launches or announcements and scaling back during quieter quarters, all with predictable costs.
Our reporting goes beyond surface metrics. You’ll get a complete analytics view connecting media activity to awareness, engagement, lead generation, and pipeline impact.
Our company positions executives as credible voices through media commentary, expert insights, and owned content that speaks to industry trends and buyer pain points.
Yes. We integrate messaging and timing with your demand gen, ABM, and content marketing plans to build consistent storytelling across channels.
We design narratives that align with your buyer journey, supporting every stage, from awareness to consideration. Instead of chasing quick hits, campaigns aim to nurture long‑term trust among decision‑makers and stakeholders.
Yes. We link earned coverage with analytics and CRM data to reveal how visibility affects inbound leads, conversions, and deal progression.
That’s where our strength lies. Our PR team translates complex solutions into clear value stories that resonate with your audiences.
Absolutely. We manage relationships with industry analysts, research firms, and vertical media to strengthen your credibility within specific sectors.
It adapts to your business rhythm: accelerating during launches or announcements and scaling back during quieter quarters, all with predictable costs.
Our reporting goes beyond surface metrics. You’ll get a complete analytics view connecting media activity to awareness, engagement, lead generation, and pipeline impact.
Our company positions executives as credible voices through media commentary, expert insights, and owned content that speaks to industry trends and buyer pain points.
Yes. We integrate messaging and timing with your demand gen, ABM, and content marketing plans to build consistent storytelling across channels.

    BOOK A CALL WITH US

    We work all over the world

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    Singapore
    Hong Kong
    New York
    Vilnius
    Seattle
    Atlanta
    Los Angeles
    Toronto
    Amsterdam
    Sydney
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