Even if core ideas repeat, the wrap is always different.
3. Imagine that you are the audience,
and create the content you'd click on yourself. Your goal is to attract customers, and you could actually be one of them! If you consider some content boring, your audience will do the same. Don't make the audiences read the material you would never like to read yourself.
4. Find strong sides.
And week, as well, to know what to avoid while promoting the client's product. Let's come back to strengths. It is always easier to describe something good, so here you can express all your literature potential. Still remember that it's rather an article than a book — don't overuse synonyms and idioms, difficult for perception.
The weather was fine. — boring.
The weather was as wonderful as a falling star on the cotton-candy colored sky, when the sun has just set down and the slight fog has covered the young juicy grass. — good for a book, but not for an article or a post.