79 Must-Know SEO Statistics Every Marketer Needs in 2025

of clicks in Google Search Console go to hidden terms

of purchasers are influenced by a relevant search

Using keyword variations is essential, as 15% of searchers refine their terms and try again to find what they need

of the searches conducted on Google are for branded terms, with non-branded terms making up 56%.

of Google search queries have four or more words

of link builders say nofollow links have an impact on rankings

of the top-ranking pages have some reciprocal links

Pages with at least one exact match anchor had at least five times more traffic than pages without

In 2024, marketers build 68% of backlinks through content marketing efforts

of all mobile searches relate to a specific location

of shoppers use their smartphone to shop or research products while shopping in-store

of customers are less likely to engage with a company because of a bad mobile experience

Mobile users see 3 times more videos and 12.5 times more images in organic search

of consumers are coming across fake business listings at least once a month

of local search queries are submitted using a mobile device or tablet

of consumers say they are likely to check reviews on Google before visiting a business location

of local smartphone searches lead to a store visit within a day, and 28% result in a purchase

of businesses don’t optimize for local search

A load time between 0-4 seconds is best for optimum conversion rates.

The average web page takes 87.84% longer to load on mobile than on desktop

The average voice search result page loads in 4.6 seconds (52% faster than the average page).

of searches on mobile devices are conducted via voice text.

of consumers say they’re very likely to use voice search when seeking information.

of people use voice search for local “near me” searches.

of consumers ages 25-34 use voice search daily.

Over 50% of consumers say they are more likely to purchase after watching a shoppable video.

of video marketers say they’ve used AI tools to help them create or edit marketing videos.

Social videos get a mind-blowing 1200% more shares than text and image posts combined.

of site owners allow AI scrapers, 29% block specific platforms, and 11% fully block AI to safeguard their content.

see Google AI as a threat to traffic, while 43% remain uncertain or undecided about its impact.

of marketers use AI for content ideas, 70% for brainstorming, and 40% for crafting overall strategies.

of businesses have already replaced some human tasks with AI solutions.

of marketers report that organic search has the best ROI of any marketing channel.

of respondents identified traffic growth from Google as their primary Key Performance Indicator (KPI).

of search engine users will use Google 3 times a day or more.

More than 90% of global searches are conducted on Google.

of searches on Google were conducted to acquire information on a subject rather than for commercial or transactional purposes.

Long-form content (3,000+ words) receives 77.2% more backlinks than short-form content (under 1,000 words.)

Companies that publish blogs get 55% more traffic and have 434% more pages indexed by search engines.