66 Key PPC Statistics Every Marketer Should Know in 2026
Search Advertising
Search advertising remains the foundation of PPC campaigns, accounting for the largest share of digital ad spending globally. These PPC stats demonstrate how Google Ads and search platforms continue to deliver measurable results for businesses of all sizes.
Google Shopping ads drive over 75% of retail search ad spend, accounting for 85% of all Google Ads clicks
Average CTR for Google Shopping ads is 0.86%, with average CPC of $0.66 and conversion rate of 1.91%
Facebook & Instagram Advertising
Social media advertising through Meta’s platforms has revolutionized how brands connect with targeted audiences. The following PPC advertising statistics highlight the impressive reach and engagement rates that make Facebook and Instagram essential channels for performance marketers.
Linkedin Advertising
LinkedIn has emerged as the premier B2B advertising platform, offering unparalleled professional targeting capabilities. These pay per click statistics showcase why businesses invest heavily in LinkedIn’s PPC ecosystem despite higher cost-per-click rates.
SaaS & Tech companies on LinkedIn average $31 median CPM with 28% video impressions (vs 17% in 2024)
LinkedIn average conversion rate is 3.11%, with average CPC of $75.86 and cost per conversion of $75.86
TikTok Advertising
TikTok’s explosive growth has created new opportunities for advertisers to reach younger demographics through engaging video content. The PPC stats below reveal how this platform is quickly becoming a must-have channel in modern advertising strategies.
TikTok ads cost $0.36 CPC for clicks objective, $0.94 for conversions, $3.32 for engaged view objective
Display Advertising
Display advertising continues to evolve with programmatic technology and advanced targeting options driving better performance. These PPC statistics illustrate the scale and effectiveness of banner ads and visual campaigns across the web.
Global digital ad spend expected to exceed $700 billion in 2025, with $200 billion in programmatic display by 2026
Display advertising average click-through rate (CTR) is 0.46% across industries, with average CPC of $0.63
Connected TV (CTV) ad revenue projected to reach $21.5 billion in 2025, driven by streaming adoption
Video Advertising
Video has become the most engaging ad format, with platforms like YouTube leading the charge in video PPC. The following PPC advertising statistics demonstrate why video continues to capture increasing budget allocations from marketers worldwide.
YouTube CPV (Cost Per View) ranges from $0.03 to $0.30, with CPM ranging from $4 to $10 depending on targeting
YouTube Demand Gen campaigns achieved peak CTR of 2.61% in December, outperforming traditional video ads by 61%
6-second bumper ads maintain steady CPM between $3.24 and $4.37 year-round, ideal for brand awareness
Mobile PPC
Mobile devices now generate the majority of paid search clicks, fundamentally changing how campaigns must be structured. These pay per click statistics underscore the critical importance of mobile-optimized PPC strategies in today’s smartphone-first world.
Over 50% of all PPC clicks now originate from mobile devices, emphasizing mobile-first strategy importance
73% of internet users will primarily access web via mobile devices by 2025, with 73% of e-commerce via mobile
Mobile advertising spending reached $202 billion in 2024, with marketers allocating 64% of digital budgets to mobile
69% of smartphone owners use their devices for shopping, representing major opportunity for mobile PPC
Amazon PPC
Amazon’s advertising platform has become a powerhouse for e-commerce brands competing for product visibility. The PPC stats in this section reveal the massive opportunity and competitive intensity within Amazon’s marketplace advertising ecosystem.
Amazon PPC achieves average conversion rate of 10.33%, compared to 1.33% on other e-commerce platforms
Amazon PPC campaigns generate average 26.82 daily conversions, significantly higher than industry average
Amazon average cost-per-click (CPC) is $1.04, showing stable pricing compared to $0.97 in October 2024
Amazon average ACOS (Advertising Cost of Sales) is 30.20%, with new sellers targeting approximately 29% ACOS
PPC ROI & Performance
Return on investment remains the ultimate measure of PPC campaign success across all platforms. These PPC statistics provide benchmarks for conversion rates, cost-per-acquisition, and overall profitability that marketers can use to evaluate their performance.
93% of marketers rate PPC as effective or highly effective marketing channel for achieving business goals
PPC converts approximately 50% better than SEO, with PPC visitors 50% more likely to purchase than organic
Google estimates businesses earn $2 for every $1 spent, with ROI ranging up to 800% on well-optimized campaigns
Industry Trends & Forecasts
The PPC landscape is constantly evolving with new technologies, platforms, and consumer behaviors shaping future strategies. The following PPC advertising statistics offer insights into where the industry is headed and how budgets are shifting across channels.
80% of users are significantly more likely to click ads that mention specific business location or address
User Behavior & Click Patterns
Understanding how users interact with ads is crucial for optimizing campaigns and improving quality scores. These pay per click statistics reveal patterns in click-through rates, ad positioning impact, and user engagement that drive PPC success.
49% of PPC marketers believe campaign management is harder than 2 years ago, citing complexity and costs
Conclusion
The PPC statistics presented throughout this page paint a clear picture of an advertising channel that continues to grow in sophistication and effectiveness. By staying informed with these pay per click statistics and PPC advertising statistics, marketers can make data-driven decisions that maximize their return on ad spend and stay ahead of industry shifts.
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