Trusted by 250+ startups and global brands, across 30+ industries.

Defining the modern approach to crypto email marketing

Crypto email marketing has evolved far beyond simple token announcements or exchange promotions, becoming a core communication channel within the Web3 space. It helps projects educate users and nurture long-term relationships.

Here is why a strategic approach to cryptocurrency email marketing is essential:

  • Trust and TransparencyIn this industry, where skepticism is high and trust is hard to build, email acts as a direct, owned channel for communication. Regular updates, transparent product news, and educational email sequences help establish credibility and reinforce trust in your Web3 project over time.
  • Data-Driven OptimizationTracking open rates, click behavior, on-chain activity signals, and user journeys allows teams to refine segmentation, improve messaging, and optimize conversions across the funnel, from onboarding to token retention.
  • Personalized User JourneysSegmentation based on wallet activity, engagement level, and user knowledge enables highly targeted campaigns. Personalized emails increase engagement and maximize lifetime value.
  • Agile Communication in a Fast-Moving MarketThe crypto landscape changes rapidly due to regulatory updates, market volatility, and technological innovation. Email marketing provides a flexible channel to quickly adapt messaging, announce changes, and maintain consistent communication with a global audience.

Our approach to overcoming
crypto email marketing challenges

Problems:
Strong hype but weak retention due to lack of structured email nurturing across market cycles
High traffic and sign-ups with low wallet activation and poor email-to-on-chain conversion
Complex blockchain concepts and tokenomics that are difficult to communicate through email
Generic, non-segmented email blasts that fail to engage different Web3 audience segments
Inconsistent messaging across email, product updates, and community channels
Regulatory uncertainty affecting email messaging, claims, and promotional language
Overreliance on announcements instead of lifecycle-based email strategies
ArraySolutions:
Design lifecycle-based crypto email marketing systems that guide users from onboarding to long-term retention
Optimize onboarding email sequences to increase wallet activation and first on-chain actions
Simplify Web3 concepts through clear, educational email narratives
Implement advanced segmentation based on user behavior, wallet activity, and engagement level
Align email messaging with product updates, token utility, and community communication
Develop compliance-aware email frameworks adapted to different regions and regulations
Shift from announcement-driven emails to value-driven, behavior-triggered campaigns
Integrate on-chain and off-chain data to personalize email content and improve conversion

Full-service crypto email marketing solutions

under one roof
Email Marketing Audit
We analyze your full email ecosystem: database quality, deliverability setup, lifecycle gaps, missed revenue triggers, segmentation weaknesses, and automation conflicts. You receive a clear revenue opportunity map and prioritized action plan.
Goal & KPI Framework
We align email marketing with business metrics: activation rate, retention, LTV, revenue per user. You receive a structured KPI model so email becomes a measurable revenue channel, not just a communication tool.
Data & Tracking Infrastructure Setup
We ensure all key user actions are tracked correctly (sign-up, activation, purchase, inactivity). This guarantees accurate automation triggers and clean attribution of email-driven revenue.
Segmentation Architecture
We structure your audience into lifecycle, behavioral and value-based segments. This allows targeted communication instead of mass sending, increasing engagement and conversion rates.
Email Customer Journey Map (CJM)
A full visual map of how users move across email chains: entry triggers, transitions, suppression rules, exits, and prioritization logic. Prevents overlap, reduces unsubscribe risk, and maximizes lifecycle monetization. This is the strategic backbone of your CRM.
Activation Flow
Targets users who registered but did not complete a key action. Removes friction, addresses objections, and drives immediate conversion recovery.
Revenue Recovery Flows
Abandoned cart, incomplete purchase, interrupted deposit, incomplete KYC. High-intent automations focused on immediate revenue recovery.
Retention & Engagement Flows
Behavior-driven lifecycle emails that maintain user activity, increase frequency, and expand product adoption. Designed to increase LTV and reduce churn.
Prospect List Building & Data Validation
We build high-quality lead lists based on ICP criteria and validate emails to protect deliverability. Ensures clean outreach and lower bounce risk.
Technical Infrastructure Setup
Domain warm-up, SPF/DKIM/DMARC configuration, inbox rotation, sending limits, and reply tracking setup. Protects sender reputation and enables scalable outreach.
Cold Email Sequence Development
Multi-step outreach sequences (5–7 touches) combining short-form persuasion, objection handling, and value reinforcement. Built to maximize reply rate and meeting booking.
AI-Enhanced Personalization
Use of AI tools for scalable personalization at account or prospect level (custom intro lines, relevance triggers, industry context). Balances automation with a human tone.

Our proven 6-phase email marketing methodology

How we drive results (Step-by-Step)
Phase 1
Discovery & Audit
1
Week
  • Deep audit of current ESP, CRM, and lifecycle structure
  • Deliverability & domain health assessment (SPF, DKIM, DMARC)
  • Database quality & segmentation review
  • Revenue leakage & automation gap analysis
  • KPI baseline & retention benchmark definition
Phase 2
Strategy Development
2–3
Weeks
  • Lifecycle Email Strategy roadmap creation
  • Segmentation architecture design (behavioral, value-based, lifecycle)
  • Email Customer Journey Map (CJM) development
  • Trigger logic & suppression hierarchy planning
  • Revenue impact modeling (activation, retention, LTV focus)
Phase 3
Technical Foundation
3–4
Weeks
  • Tracking & event mapping (activation, purchase, inactivity, churn)
  • Domain warm-up & deliverability optimization
  • Template system (modular design system) development
  • Dynamic content & personalization infrastructure
Phase 4
Core Lifecycle Automation Build
1–2
Months
  • Welcome & onboarding flow implementation
  • Activation & friction-removal sequences
  • Revenue recovery automations (abandoned actions, incomplete steps)
  • Retention & behavioral nurture flows
  • Re-engagement / win-back system
Phase 5
Revenue & Retention Optimization
2–3
Months
  • Broadcast campaign calendar & structured sending cadence
  • Advanced segmentation refinement
  • A/B testing framework implementation
  • Engagement-based suppression & list hygiene logic
  • Cross-sell & upsell lifecycle expansion
Phase 6
Scale & Optimize
Ongoing
  • Performance monitoring & lifecycle revenue tracking
  • Continuous testing & iteration
  • Deliverability protection & sender reputation management
  • Advanced personalization expansion
  • Quarterly optimization & scaling roadmap

Our Web3 case studies

Explore real Web3 marketing campaigns executed by our team, with transparent insights into budget allocation, user acquisition, and the overall impact on project growth across every stage of the funnel.
PAID SOCIAL
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SMM
·
PR
·
$20M deposits attracted
1.5M–3M PR views
Task

A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.

What we did
Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).
Developed a balanced content calendar with educational posts and user testimonials.
378K+ ad impressions
at a below-average CAC
16.8% install conversion rate
from PPC, above projections
Positioned as a "safe haven"
for traders
Read more
COMMUNITY
·
INFLUENCER
·
+2160% Telegram growth
$50K token purchases
Task

A meme token with a military theme and social mission needed to build trust and stand out in a crowded, skeptical market with a limited budget ($10K). The project had no established branding, clear positioning, or defined funnel.

What we did
Developed a distinctive visual style, mission, tone of voice, and gamification strategy.
Built an engagement funnel using Telegram, Zealy (32.5K tasks completed, 91% success rate), and a gamified bot.
Launched targeted influencer campaigns and created a flexible content plan.
Telegram: 296 → 6,565 members
(+2160%)
Telegram: 296 → 6,565 members
(+2160%)
4x engagement rate
(5–7% to 20% ER)
Users purchased tokens totaling $50,000.
Read more
SEO
·
CONTENT
·
6.3K organic traffic
1,600+ keywords indexed
Task

A crypto platform had unsystematic blog growth, low organic traffic, and poor search visibility (CTR of just 2%). The site had critical technical errors and low-quality backlinks.

What we did
Conducted a comprehensive SEO audit (backlinks, indexability, site speed, content).
Identified critical issues: poor internal linking, broken robots.txt, missing meta tags, duplicate content, slow load times (~3.8 seconds).
Built a prioritized action plan: new content, keyword strategy, technical fixes, link-building.
Grew organic traffic
from 1K to 6.3K
Increased indexed keywords
from 71 to 1,600
Gained a clear, transparent roadmap
for systematic SEO growth
Read more
COMMUNITY
·
LAUNCH
·
Listed on Gate.io & MEXC
300K+ community members
Task

A Web3 educational platform needed to launch its token and get listed on Tier-2 exchanges (Gate.io, MEXC) within six months, building an authentic community from scratch.

What we did
Built and scaled a strong community (Discord, Telegram) without fake engagement.
Executed a comprehensive launch strategy: PR, influencer marketing, pre-listing private sales.
Guided the platform through exchange Due Diligence (DD) and KYB verification.
Created trading incentives to ensure organic activity and liquidity post-listing.
Successfully listed on Gate.io and MEXC.
59K on X, 50K on Discord, 33K on Telegram
built from zero
Achieved organic trading activity
avoiding a "pump and dump"
Read more
SEO
·
CONTENT
·
+20–50% tag page visibility
~55 link-building DR reached
Task

An established crypto media platform needed to stabilize and improve organic rankings for high-priority tag pages (Bitcoin News, Ethereum News) in a fiercely competitive niche dominated by CoinDesk and Forbes.

What we did
Conducted a comprehensive technical audit, identifying thousands of duplicate tags, indexing issues, and cannibalization problems.
Merged duplicate tags, fixed metadata, improved internal linking, and added descriptive content to key tag pages.
Launched a targeted link-building campaign, including leveraging our own blog for contextual backlinks.
Adapted the strategy mid-project to accommodate a second website for the same client.
Secured direct CMS access to implement fixes without developer bottlenecks.
Tag page visibility stabilized with +20–50% lift.
Keyword positions improved to 20–25 avg.
Link-building DR for key tags grew to ~55.
Client renewed the contract twice and entrusted us with a second website.
Read more
COMMUNITY
·
PR
·
600+ investor sign-ups
Successful token sale
Task

A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.

What we did
Executed a strategic PR and community-building campaign.
Created targeted content and outreach to attract high-quality investors.
600+ investor sign-ups.
Successful token sale, exceeding expectations.
Read more
STRATEGY
·
SEO
·
SMM
·
PAID ADS
·
1.5M unique users
10K leads, $15 CPA, 150% ROAS
Task

A crypto-fiat banking app needed to establish a strong brand presence in a competitive market and communicate its unique value proposition to a global audience.

What we did
Conducted a marketing audit, market research, and customer journey mapping.
Developed a full-funnel strategy: SEO, SMM, website optimization, and Google Ads.
Launched targeted campaigns with continuous A/B testing and analytics.
1.5M unique users
150K visits/mo (200% increase)
80% organic search growth.
10K leads, $15 CPA, 150% ROAS.
15% retention improvement.
Read more
SMM
·
COMMUNITY
·
INFLUENCER
·
37.5M audience reach
10K new Telegram members
Task

Seoul Labs needed to increase brand recognition and engagement for its Xphere mainnet in a crowded market, attracting both individual users (B2C) and business partners (B2B).

What we did
Developed an SMM strategy with consistent content across Twitter, Medium, and Telegram.
Managed community with challenges, contests, and Zealy giveaways.
Partnered with prominent influencers and boosted Twitter posts with paid ads.
37.5M audience reach
225K website clicks (150% above KPI)
8,000 challenge participants
10K new Telegram members in 3 months
+35% Twitter & Telegram engagement boost.
Read more
INFLUENCER
·
SMM
·
20K daily active users
18% engagement rate
Task

A meme token on Solana needed to expand its reach and solidify its brand presence in the competitive cryptocurrency market.

What we did
Partnered with high-profile crypto influencers on Twitter and YouTube.
Developed visually appealing illustrations and infographics for social media.
Launched targeted campaigns to drive traffic and engagement.
20K daily active users.
50 media mentions
across tier-1 and tier-2 crypto outlets
~5M total views.
18% average engagement rate
from influencer campaigns
Read more
SMM
·
PR
·
INFLUENCER
·
1.5M+ impressions
+40% site traffic
Task

A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.

What we did
Executed a targeted Digital PR campaign (Yahoo press release).
Partnered with high-profile Web3 influencers (1M+ combined reach).
Managed Discord and Telegram communities with a Zealy contest.
Conducted a Digital Airdrop via Gleam ($1,000 prize pool).
1.5M+ impressions, 18% ER.
+8K Twitter followers
+7.5K community members
+40% site traffic
+10% LAK3 trading volume
Read more
PAID ADS
·
ANALYTICS
·
170K+ users reached (US)
288K+ impressions (UK)
Task

Ballet.com needed to increase brand recognition and drive sales of its physical Bitcoin products, emphasizing security and simplicity for both crypto enthusiasts and newcomers.

What we did
Developed compelling static and animated creatives for Facebook ads.
Launched targeted Traffic and Reach campaigns in the US, UK, and Australia.
Used GA4 and GTM for real-time optimization and performance tracking.
US: 170K+ users reached, 3.7K clicks, 39 checkout starts.
Australia: 20K interactions, 1.06% conversion via motion ads.
UK: 25K engagements, 288K+ impressions.
+15% campaign efficiency
via analytics integration
Read more
COMMUNITY
·
SMM
·
INFLUENCER
·
5x engagement rate
2M+ monthly organic impressions
Task

A leading crypto exchange needed to increase brand awareness, engagement, and user acquisition in a highly competitive market.

What we did
Established 24/7 Telegram community management with instant support and conflict resolution.
Created contests, explainer videos, and 400+ creative assets.
Rebranded social media accounts and launched a brand awareness campaign.
5x engagement rate
150K social engagements
2M+ monthly organic impressions.
-25% CAC
(+40K new traders onboarded)
+50% MAU
(50K monthly active users)
+20% CLTV
($2,000 more revenue per customer)
Read more
COMMUNITY
·
SMM
·
22% sales volume increase
50K social mentions
Task

An NFT fashion marketplace needed to manage its huge, highly active community (400K members) effectively, keeping them engaged while adhering to the brand’s tone of voice.

What we did
Developed a tailored strategy with engagement games, polls, contests, and other activities.
Deployed a team of 8 community managers and 1 engager for 24/7 support.
Restructured Discord channels to improve information flow and encourage conversations.
22% increase in sales volume.
15K new community members.
50K social media mentions.
25% rise in user interactions.
Read more
COMMUNITY
·
INFLUENCER
·
PAID ADS
·
2.5K NFTs sold out
15K subscribers
Task

A new blockchain-based NFT breeding game needed to launch its NFTs and build a successful community in a competitive space, targeting both crypto-savvy users and casual gamers.

What we did
Developed a multi-pronged strategy: SMM, Telegram community management, crowd marketing, PPC, and influencer marketing.
Created optimized social accounts and engaging content.
Implemented growth hacking tactics and ran paid ads for retargeting.
2.5K NFTs sold out.
3.5K+ new community members.
15K subscribers across social media.
Read more
SOCIAL MEDIA
·
DESIGN
·
5x subscriber growth
9.5K+ new users
Task

A blockchain payment gateway needed to attract a new relevant audience, increase brand awareness, and grow its user base through social media and content.

What we did
Developed a detailed strategy and content plan for comprehensive social media promotion.
Created more than 150 videos, animated and static images.
Launched marketing campaigns to increase brand awareness and user acquisition.
5x subscriber growth.
9.5K+ new users.
70K monthly impressions.
150+ individual pieces of content created.
Read more
SOCIAL MEDIA
·
CONTENT
·
$15.6M raised during ICO
655% increase in content engage
Task

An art investment platform needed to attract an engaged audience and increase brand awareness without using any traditional marketing methods.

What we did
Developed a content distribution campaign across topic-related platforms and social media.
Created graphic, text, and video content (including a short explainer video).
Focused on viral content, growth hacking, and organic engagement strategies.
$15.6M raised during ICO.
655% increase in content engagement.
5,000 personal conversations with potential customers.
Read more
SOCIAL MEDIA
·
PAID ADS
·
310% higher audience reach
5 ad campaigns launched
Task

A global green energy project needed to build brand awareness, attract a new audience, and popularize its ecological solutions across social media platforms.

What we did
Developed detailed audience portraits and complex strategies for Facebook, Telegram, Twitter, and LinkedIn.
Produced over 120 pieces of content (images, GIFs, videos, memes, infographics).
Set up targeted advertising and used crowd marketing methods.
310% higher audience reach.
5 targeted advertising campaigns launched.
120+ pieces of content created.
100+ brand style elements developed.
Read more
SOCIAL MEDIA
·
STRATEGY
·
$12.6M raised during ICO
1.2M investors reached
Task

A blockchain business integration platform needed to attract investors to reach its soft cap during an ICO, while also building long-term community engagement and hype.

What we did
Campaign 1 (Fundraising): Spread sales content across social platforms to drive ICO contributions.
Campaign 2 (Community): Ran engagement campaigns on Telegram, YouTube, and other networks to encourage token holders to share positive experiences.
Developed an interactive chatbot and created animated videos.
$12.6M raised during the ICO.
1.2M potential investors reached organically on social media.
1 interactive chatbot developed.
Read more
COMMUNITY MANAGEMENT
·
$26M + $23M + $5M raised
24/7 community support
Task

Multiple crypto and blockchain projects needed to build active, engaged communities and provide 24/7 support to increase user awareness, prevent spam, and reduce conflicts in chats.

What we did
Launched a full-scale 24/7 Telegram community management system.
Provided answers to user questions within three minutes or less.
Managed conflicts among users and between the audience and the company.
Ensured rapid dissemination of project updates and news.
IronX: $26M raised during ICO.
Hycon: $23M+ raised during ICO.
BitcoinOil: $5M+ raised during STO.
Read more
COMMUNITY MANAGEMENT
·
$26M IronX ICO
$23M+ Hycon ICO
Task

Multiple crypto and blockchain projects needed to build active, engaged communities and provide 24/7 support to increase user awareness, prevent spam, and reduce conflicts in chats.

What we did
Launched a full-scale 24/7 Telegram community management system.
Provided answers to user questions within three minutes or less in both community chats and direct messages.
Managed conflicts among users and between the audience and the company.
Ensured rapid dissemination of project updates and news.
IronX: $26M raised during ICO.
Hycon: $23M+ raised during ICO.
BitcoinOil: $5M+ raised during STO.
Tozex: Undisclosed amount raised through private sale (NDA).
Read more
SOCIAL MEDIA
·
STRATEGY
·
$3M raised during ICO
400K investors reached
Task

A startup building the world’s first OTC token market needed to build brand recognition, attract an active audience, and secure investments despite being at an early stage with limited resources.

What we did
Implemented a buzz marketing strategy across all social media platforms.
Created a 30-second promotional video highlighting key facts and figures.
Applied growth hacking techniques and non-standard solutions.
$3M raised during the ICO.
400K potential investors reached on niche social networks.
Read more
$5.3M raised
6 international markets
Task

A crypto real estate investment platform needed to build brand recognition, attract private multinational investors, and secure media coverage within a 7-day deadline.

What we did
Developed a complex PR strategy with international media from six countries.
Wrote press release variations and translated them into six languages within two days.
Published materials on 20 top media channels ahead of schedule (5 days instead of 7).
$5.3M raised during the ICO.
20 top media outlets cooperated.
115K+ potential investors reached.
6 international markets covered.
Read more
SOCIAL MEDIA
·
INFLUENCER
·
4x subscriber growth
15+ influencers & media
Task

A global leader in cryptocurrency mining needed to attract a new relevant audience, increase engagement, and generate high-quality content to lure new solvent clients.

What we did
Developed a detailed content plan with a situational marketing approach.
Created 50+ animated and still images, videos, and educational content.
Set up targeted advertising and organized contests to boost engagement.
Rebranded the Instagram account and reached top influencers.
4x subscriber growth.
15+ influencers and media outlets talking about the project.
50+ posts on social media.
3,000+ messages to the project.
Read more
GOOGLE ADS
·
PMAX
·
Italian metabolic nutrition brand
€138K revenue from €30K spend
4.6x ROAS
Task

An Italian metabolic nutrition brand needed to scale Google Ads efficiently, achieving high ROAS while maintaining stable CPA across Shopping, PMax, Search, DSA, and Remarketing campaigns.

What we did
Launched Performance Max bestsellers campaigns.
Optimized Shopping feeds and search demand campaigns.
Used cross-channel approach (Shopping, PMax, Search, DSA, Remarketing).
€30K ad spend → €138K conversion value
(4.6x ROAS)
54,823 clicks
1,850 conversions
Top PMax campaign delivered €99,943 at 5.29x ROAS.
View the ad account screenshot
GOOGLE ADS
·
PMAX
·
International fashion brand
€199K revenue from €67K spend
2.96x ROAS
Task

An international fashion eCommerce brand needed to scale Google Ads across multiple European markets (Spain, France, Italy, Germany, Netherlands, Austria, Belgium) with efficient ROAS.

What we did
Launched 10+ Performance Max campaigns targeting specific countries.
Optimized product feeds for each market.
Tested full-catalog vs. category-specific campaigns.
€67K ad spend → €199K revenue
(2.96x ROAS)
3,592 conversions.
13M+ impressions.
Best market PMax delivered 4.71x ROAS
(Spain)
View the ad account screenshot
GOOGLE ADS
·
PMAX
·
Italian superfoods brand (BRAINEFFECT)
€170K revenue from €58K spend
2.95x ROAS
Task

An Italian e-commerce brand specializing in superfoods needed to scale paid acquisition efficiently while maintaining stable CPA during a 3-month growth phase.

What we did
Implemented a multi-channel approach (Search, Shopping, Display).
Used Cross-network (Performance Max) as the primary engine.
Optimized campaigns for volume and efficiency balance.
€58K ad spend → €170K revenue
(2.95x blended ROAS)
1,757 total conversions.
Stable €32.81 average CPA.
PMax delivered €148K revenue at 4.32x ROAS
(87% of total sales)
View the ad account screenshot
GOOGLE ADS
·
PMAX
·
French fashion brand (Ancienne Monde)
€615K revenue from €304K spend
2.02x ROAS
Task

A French old money fashion eCommerce brand needed to scale Google Ads across multiple European markets, improving ROAS and conversion volume.

What we did
Launched Performance Max campaigns in Italy, France, Slovakia, Romania, and Poland.
Optimized product feeds and audience signals.
Focused on high-performing markets.
€304K ad spend → €615K revenue
(2.02x ROAS)
8,463 purchases.
63.7M+ impressions.
Italy PMax delivered €93K+ at 215% ROAS.
View the ad account screenshot
GOOGLE ADS
·
PMAX
·
European fashion brand (Kowalski)
€125K revenue from €63K spend
1.96x ROAS
Task

A European fashion eCommerce brand needed to scale paid acquisition through Google Ads, focusing on the Polish market as the primary growth driver.

What we did
Launched Performance Max campaigns (PL, SK, CZ, IRE, UK).
Optimized product feeds and video assets.
Focused on conversion value maximization.
€63K ad spend → €125K revenue
(1.96x ROAS)
2,084 conversions.
23.5M+ impressions.
Main Poland PMax delivered €124K+ at 2.03x ROAS.
View the ad account screenshot
GOOGLE ADS
·
PMAX
·
European fashion brand
€220K revenue from €114K spend
1.93x ROAS
Task

A fashion & lifestyle eCommerce brand needed to scale Google Ads globally, improving ROAS in key markets like the USA, Poland, Canada, and Australia.

What we did
Launched Performance Max campaigns across 4 key markets.
Optimized product feeds and audience targeting.
Tested different budget allocations per market.
€114K ad spend → €220K revenue
(1.93x ROAS)
3,412 purchases.
28.1M+ impressions.
Top USA PMax delivered €40K+ at 2.08x ROAS.
View the ad account screenshot
META ADS
·
Skincare brand (Acure)
€327K spend → 14K purchases
$23.41 CPA
Task

A DTC skincare brand needed to scale Meta Ads efficiently while maintaining low CPA and high purchase volume.

What we did
Launched high-performing acquisition campaigns on Meta.
Optimized creatives and targeting for purchase conversion.
Scaled spend while monitoring CPA and CTR.
€327K ad spend → 14,001 purchases.
$23.41 average CPA.
Top campaigns delivered $11.88–$15.42 CPA.
CTR up to 2.99%, CPC <$0.85.
View the ad account screenshot
META ADS
·
Crypto exchange (Bitopex)
$106K spend → 6.9K conversions
$15.33 CPA
Task

A centralized cryptocurrency exchange needed to drive high-quality conversions (deposits/registrations) through Meta Ads across global markets.

What we did
Launched a diversified campaign structure targeting high-growth and tier-1 markets.
Optimized audience clusters for better performance.
Managed spend across multiple ad sets with daily budget adjustments.
$106K ad spend → 6,947 conversions.
$15.33 average CPA.
Top campaign delivered 1,210 conversions at $12.47 CPA.
View the ad account screenshot
GOOGLE ADS
·
US B2B SaaS platform
$114K spend → 1.5K conversions
$76.82 CPA
Task

A US-focused B2B SaaS platform needed to generate high-quality leads and conversions through Google Ads in a competitive market with high CPCs.

What we did
Launched highly targeted Search and lead-generation campaigns.
Focused on high-intent search demand.
Optimized for B2B audience signals.
$114K ad spend → 1,489 conversions.
63,184 clicks generated.
$76.82 average CPA.
Best segment delivered 113 conversions at $13.24 CPA.
View the ad account screenshot

Meet your dedicated email marketing team

The team is built around your channel mix, list size, and growth goals, with specialists who have planned and executed campaigns for businesses similar to yours.

Our rating based on 80+
verified client reviews

High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
5.0
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eCommerce
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San Francisco, California
Array
10,001+ Employees
Array
$10,000 to $49,999
Array
July 2022 - August 2023
5.0
5.0
Array
Healthcare
Array
New York City, New York
Array
51-200 Employees
Array
$50,000 to $199,999
Array
Jan. 2019 - Ongoing
5.0
5.0
Array
Software
Array
Porto Calvo, Brazil
Array
5,001-10,000 Employees
Array
$10,000 to $49,999
Array
Dec. 2022 - July 2023
5.0
5.0
Array
Software
Array
Singapore
Array
11-50 Employees
Array
Confidential
Array
Feb. 2022 - Ongoing
5.0
5.0
Array
Software
Array
St. Petersburg, Florida
Array
501-1,000 Employees
Array
$50,000 to $199,999
Array
Nov. 2021 - Ongoing
5.0
5.0
Array
Other Industry
Array
Spain
Array
11-50 Employees
Array
Confidential
Array
Feb. - Apr. 2023
5.0
5.0
Array
Arts, entertainment & music
Array
London, England
Array
11-50 Employees
Array
Confidential
Array
Feb. - Mar. 2026
5.0
5.0
Array
Consumer products & services
Array
London, England
Array
11-50 Employees
Array
Less than $10,000
Array
Mar. - Apr. 2026
5.0
5.0
Array
Consumer products & services
Array
Toronto, Ontario
Array
1-10 Employees
Array
Confidential
Array
Jan. 2024 - Feb. 2026
5.0
5.0
Array
Information technology
Array
Ulm, Germany
Array
11-50 Employees
Array
Confidential
Array
June - Dec. 2025
5.0
5.0
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Other industries
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Zug, Switzerland
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201-500 Employees
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$50,000 to $199,999
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July 2025 - Jan. 2026

Crypto email marketing expertise on a flexible subscription

Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.

Why brands rely on our
crypto email marketing approach

📊 Strategy Over Short-Term Hype
We move beyond one-off token announcements and build structured email communication that supports long-term product and community growth.
🔄 Lifecycle Thinking from the Start
Email is designed to guide users from first interaction to deeper engagement, helping them navigate the product and stay connected over time.
🧠 Clarity in a Complex Industry
We turn complex concepts like token utility and product mechanics into clear, accessible email content users can actually understand.
🔗 Connected Communication
Email works in sync with your product updates, community activity, and overall brand presence, creating a consistent user experience.
📬 Trust as a Core Channel
In crypto, where trust is fragile, email becomes a stable and direct way to communicate without relying on external platforms.
📧 Relevant, Not Generic Messages
We avoid mass blasts and focus on sending communication that feels timely, contextual, and aligned with user behavior.
🌍 Built for a Global Audience
We adapt messaging to different user backgrounds, experience levels, and regions, reflecting the global nature of crypto products.
🚀 Sustainable Growth Focus
Email is used to build long-term relationships and consistent engagement, not just to support short-term spikes.
⚙️ Flexible, Subscription-Based Support
Our model allows teams to scale email marketing efforts as needed, with flexible scope and no rigid long-term commitments.

FAQs

Crypto brands often face stricter filtering and reputation challenges than traditional businesses. We optimize domain setup, authentication protocols, list hygiene, and sending practices to improve inbox placement and protect sender reputation over time.
We support a wide range of companies, including exchanges, wallets, DeFi protocols, blockchain infrastructure providers, Web3 platforms, NFT projects, and fintech products with cryptocurrency offerings.
Yes. We create automated flows for onboarding, KYC completion, wallet activation, product adoption, retention, re-engagement, and other key lifecycle stages to help users move smoothly through your ecosystem.
We help plan communication sequences around launches, updates, listings, and ecosystem milestones. Our team coordinates messaging, audience segmentation, timing, and performance tracking to maximize engagement while avoiding subscriber fatigue.
We go beyond basic demographics by using behavioral and lifecycle data. Segments can be based on product usage, wallet activity, onboarding progress, engagement history, and other signals relevant to your business.
Yes. Educational content, product updates, ecosystem news, and personalized engagement campaigns can help maintain user interest and strengthen long-term relationships regardless of market conditions.
The timeline depends on your existing setup and goals, but most projects can begin with audits, strategy development, and initial campaign planning within days of onboarding.
A subscription gives you ongoing access to strategists, copywriters, automation specialists, and email marketers without the cost and complexity of building an in-house team. As priorities change, the scope can easily adapt to your needs.
Crypto brands often face stricter filtering and reputation challenges than traditional businesses. We optimize domain setup, authentication protocols, list hygiene, and sending practices to improve inbox placement and protect sender reputation over time.
We support a wide range of companies, including exchanges, wallets, DeFi protocols, blockchain infrastructure providers, Web3 platforms, NFT projects, and fintech products with cryptocurrency offerings.
Yes. We create automated flows for onboarding, KYC completion, wallet activation, product adoption, retention, re-engagement, and other key lifecycle stages to help users move smoothly through your ecosystem.
We help plan communication sequences around launches, updates, listings, and ecosystem milestones. Our team coordinates messaging, audience segmentation, timing, and performance tracking to maximize engagement while avoiding subscriber fatigue.
We go beyond basic demographics by using behavioral and lifecycle data. Segments can be based on product usage, wallet activity, onboarding progress, engagement history, and other signals relevant to your business.
Yes. Educational content, product updates, ecosystem news, and personalized engagement campaigns can help maintain user interest and strengthen long-term relationships regardless of market conditions.
The timeline depends on your existing setup and goals, but most projects can begin with audits, strategy development, and initial campaign planning within days of onboarding.
A subscription gives you ongoing access to strategists, copywriters, automation specialists, and email marketers without the cost and complexity of building an in-house team. As priorities change, the scope can easily adapt to your needs.

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