Crypto PR services that actually get you heard
Subscription-based crypto PR designed to scale with your project. Start small, upgrade anytime, cancel anytime. Get expert strategy, messaging, media outreach, press coverage, and performance tracking without building an in-house team. No hidden fees, just consistent visibility and measurable impact on your brand and reputation.
Trusted by 250+ startups and global brands, across 30+ industries.
Why strategic PR is a growth driver for crypto brands
Crypto PR shapes how people perceive and trust your project in a highly volatile market, influencing credibility, narrative, and visibility.
01
Build Credibility in a Trust-Deficient Market
In crypto, trust is everything. Coverage in respected media and validation from key voices builds confidence faster than any paid campaign, especially for blockchain projects.
02
Shape the Narrative Before Others Do
Cryptocurrency PR lets you take control of your story in a fast-moving Web3 environment, where narratives can shift overnight.
03
Drive Organic Visibility Across Channels
A single strong media feature can spark conversations across crypto communities, social platforms, and media, creating compounding visibility over time.
04
Stay Relevant During Key Market Moments
From token launches to sudden market shifts, PR keeps your messaging clear, timely, and aligned with what the blockchain audience expects.
05
Create Momentum That Fuels Adoption
Strategic PR builds sustained awareness and trust, helping Web3 projects grow their user base and strengthen long-term positioning.
Public relations challenges
crypto projects actually face
Struggling to get noticed by top crypto media?
Solution: We craft stories backed by real data and market context so Web3 journalists actually pay attention.
Have a strong product but lack credibility?
Solution: Our team builds consistent visibility in respected crypto and blockchain publications, helping position you as a trustworthy player.
Lost in the noise of thousands of Web3 projects?
Solution: Clear positioning and sharper messaging make your story stand out and resonate with the right audience.
Getting attention but not real users or traction?
Solution: We align PR efforts with channels that bring qualified traffic, community growth, and actual product adoption.
Is your blockchain product hard to explain to non-technical audiences?
Solution: Complex ideas are translated into narratives that are easy to understand without losing depth or credibility.
Seeing short-term hype but no sustained visibility?
Solution: Our approach focuses on continuous story development, keeping your project visible beyond launches and announcements.
Finding it hard to build trust in a skeptical crypto market?
Solution: We strengthen your reputation through credible media coverage and presence in Web3 communities where trust is formed.
Have strong founder insights but no clear public voice?
Solution: Founder expertise is shaped into clear commentary, interviews, and thought leadership.
Entering new markets without recognition?
Solution: Our team adapts your messaging and PR strategy to local blockchain ecosystems, including regional media and key opinion leaders.
Full-service crypto PR solutions
under one roof
PR Strategy
Define the channels that will earn you the right kind of attention, not just more mentions.
Influencer Marketing
Partner with voices your audience already trusts to spark authentic conversations and social proof around your brand.
Paid Media Placements
Secure sponsored articles, interviews, and features in targeted outlets that reach the decision‑makers you care about.
Press-Release Distribution
Craft and distribute newsworthy announcements so journalists get a clear, ready-to-use story instead of generic boilerplate.
Content Creation
Produce articles, thought pieces, and commentary that position your brand as a useful expert, not just another advertiser.
Communication Calendar Development
Map out when, where, and how you show up in the media space, so outreach feels coordinated rather than reactive.
Brand Positioning Development
Clarify what you stand for, who you serve, and why you’re different, then translate that into a simple story the market remembers.
Crisis Communication
Prepare and deliver calm, clear messaging when things go wrong, protecting trust while you resolve the issue.
Personal Brand Development
Shape a public image through consistent stories, media appearances, and content that reflect their expertise and values.
We already have experience
in your crypto industry
ICO Marketing
Increase brand awareness and build trust with potential ICO investors
NFT Marketing
Reach your key audience and build a passionate community around your NFT art
STO Marketing
Improve your brand reputation and build a loyal community to boost your ROI
IEO Marketing
Drive highly targeted traffic and generate sustained interest for your offering
Our Web3 case studies
Explore real Web3 marketing campaigns executed by our team, with transparent insights into budget allocation, user acquisition, and the overall impact on project growth across every stage of the funnel.
$20M revenue in 180 days
with HTX
$20M
in deposits
16.8%
conversion rate
30%
engagement rate increase
1.5M
reach through PR
How We Helped Bitcoin.com Get Their Side Project off the Ground
Over 15 High-Profile Articles Published
Increased Traffic to BitSpinCasino Website
Generated Positive Press and Google Mentions
High Social Media Engagement
Platoon Case Study: Community Management for a Military-Themed Crypto Project
+2160%
Telegram
32 486
Zealy
91%
Zealy Success rate
+1018%
Twitter (X)
In two months, we relaunched the Zoomex blog in a highly competitive crypto niche
1
Audit
30
Articles
>85%
Uniqueness
2
Month
How NinjaPromo Helped UDAO Enter the Crypto Market: From Idea to Successful Listing
59K
followers on Twitter (X)
50K
active members on Discord
33K
members on Telegram
8K
followers on Facebook
Affyn Grew Their Online Community by 250% in Just Five Weeks
250%
community growth
4x
increase in engagement
1K
daily messages moderated
FYN
token incentives boosted participation
Empowering the Web3 Revolution through Strategic Community and Media Engagement
1,600
Telegram members
45,000
YouTube views
2 million
PR reach
300,000
Instagram impressions
How We Helped Rebus Сhain Supercharge Their Engagement Rate in Just Six Months
654%
increase in engagement rate
533%
growth in monthly impressions
401%
boost in website traffic
Significant organic follower growth
Lisk's blockchain community grows by 25% with our targeted strategies
25%
community growth
90%
increase in website clicks
Influential media endorsements
Increased token holders
BitSpinCasino hits the jackpot with 15 top crypto site features
10x
increase in organic search traffic
15
articles published
175M+
monthly impressions
Damex overshoots expectations with a 600+ investor sign-ups
1.5M
unique users
150K
visits
5,250
sign-ups
25K
followers
Amplifying Chimpzee's Digital Presence through Targeted Engagement and Innovative Campaigns
9.15%
click-through rate (CTR)
345,214
clicks
20M+
impressions
200%
increase in wallet connections
Unleashing Wafee's Market Potential Through Integrated Marketing Mastery
1.5M
unique users
150K
visits
5,250
sign-ups
25K
followers
Amplifying Xphere's Presence in the Decentralized Blockchain Market
37.5M
reach
225K
website clicks
10K
new Telegram members
35%
engagement boost
Amplifying Meme Token’s Presence in the Crypto Community
20K
daily users
5M
views
50
media mentions
18%
engagement rate
LAK3's Digital Strategy for Blockchain-Driven Sustainability
35%
brand recognition
7.5K
new community members
1.5M
impressions
40%
Twitter growth
A Strategic Campaign for Physical Bitcoin Adoption
170K
reach in the U.S.
20K
interactions in Australia
288K
impressions in the U.K.
15%
efficiency boost
Ortege's AI-Driven Growth Campaign
12.5K
new followers
43K
website visits
18.2%
engagement rate
2,400
sign-ups
BitForex's journey to 5x engagement and 50% growth
$100
per customer
150K
engagements
30K
interactions per post
40K+
New Traders
Game On: Maverick Games' Strategic Play to Dominate Crypto Gaming Markets
35%
Increase in Conversion Rate
2,5K
New Leads
$10
Reduction in CAC
$80K
Revenue Growth
Boosting C-01's sales volume through engaging community management
22%
Increase in Sales Volume
15K
New Community Members
50K
Social Media Mentions
25%
Rise in User Interactions
CEEK VR grows its following by 300K and triples engagement
300K
New Organic Followers
3X
Increase in Engagement
A Loyal Community of Supporters
Unified and Consistent Messaging
Microbuddies: 2,500 NFTs sold in the online gaming space
2,5K
NFTs Sold Out
3,5K
New Community Members
15K
Social Media Subscribers
Explainer Video Success
Paypolitan is the first mobile payment gateway to account transactions securing it as a smart contract with blockchain technology.
5x
Subscriber Growth
9,5K+
New Users
150+
Individual Pieces of Content
70K
Monthly Impressions
An Innovative Long-Term Token-Rewards Program
4x
Subscriber Growth
150K+
Monthly Impressions
50+
Social Media Posts
3K+
New Users
3WM coin
310%
Higher Audience Reach
5%
Advertising Campaigns Launched
120+
Pieces of Content Created
100+
Developed Brand Style for Social Media
A Unified Framework for Blockchain-Based Business Integration
$12.6
Million Raised During ICO
1.2
Million Potential Investors Reached
1
Interactive Chatbot Created
A World-Class Crypto Trading Exchange
$26
Million Raised by IRONX During ICO
$23
Million+ Raised by HYCON During ICO
$10
Million Raised by EQWITY During STO
$5
Million+ Raised by BITCOINOIL During STO
A World-Class Crypto Trading Exchange.
$26 mln
during ICO (IronX)
$23 mln+
during ICO (Hycon)
$10 mln
during STO (Eqwity)
Oil $5 mln+
during STO (Bitcoin)
The World's First OTC Token Market
$3
Million Raised During ICO
400K
Potential Investors Reached
A One-Stop Digital Asset Management Services Platform
1,000+
Sign-Ups on the Website
70%
Website Conversion Growth
100,000+
Engagements
75
Images and Infographics Created
A Platform for Crypto Real Estate Investment
5.3mln
raised during the ICO
20
top media cooperated with the project
115K
potential investors reached
6
international markets reached
A Global Leader in Cryptocurrency Mining
4x
Subscriber Growth
50+
Social Media Posts
15
Influencers & Media Outlets
3K+
Messages to the Project
Can Every Crypto PR Agency Build Real Market Authority?
Not all agencies deliver the same level of strategic impact. The right partner understands how to build credibility, shape narratives, and position your project in front of the audiences that matter.
Meet your dedicated crypto marketing team
A cross‑functional team of crypto growth specialists who understand the entire user journey from first interaction to loyal, high‑value participants.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Coordinates sprint planning, campaign timelines, and communication. Keeps launches, updates, and performance initiatives aligned with your growth metrics and business goals.
02
Client Success Manager (CSM)
Acts as your strategic partner. Connects marketing with product, community, and support teams so campaigns convert into verified users and active participants.
03
Crypto Growth Strategist
Owns the 90‑day growth roadmap, defines hypotheses for acquisition cost reduction and deposit uplift, and allocates budget across channels.
04
CMO‑on‑Demand
Aligns marketing strategy with platform or ecosystem objectives and revenue targets. Advises on positioning, launch planning, and market expansion across different regions and audience segments.
05
Team Leads
Decide which experiments and campaigns create tangible impact each sprint and keep specialists focused on high‑value growth activities that drive engagement and transactions.
06
Crypto Marketing Specialists
Paid media, SEO and content, funnel and conversion optimization, email and CRM, creative and design, web design and graphics, custom analytics. All processes are coordinated under Team Leads with proven expertise in digital finance and crypto promotion.
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
5.0
Arts, entertainment & music
London, England
11-50 Employees
Confidential
Feb. - Mar. 2026
"The overall experience was positive, and the team was easy to work with throughout the project."
Marketing | Duck Design
Anonymous
5.0
Consumer products & services
London, England
11-50 Employees
Less than $10,000
Mar. - Apr. 2026
"I was really impressed by the organization & communication of the team."
Marketing | Heywa Labs
Matt Clarke
5.0
Consumer products & services
Toronto, Ontario
1-10 Employees
Confidential
Jan. 2024 - Feb. 2026
"They had a highly skilled staff."
Manager | Cosmetics Company
Elise M.
5.0
Information technology
Ulm, Germany
11-50 Employees
Confidential
June - Dec. 2025
"They listened to all our particular needs and concerns, addressing them thoroughly."
CMO | Palark
Dmitry Shurupov
5.0
Other industries
Zug, Switzerland
201-500 Employees
$50,000 to $199,999
July 2025 - Jan. 2026
"You always know what's live, what's being replaced, and what's next."
Chief Financial Officer | Upgaming
Bidzina Makashvili
Crypto PR expertise on a flexible subscription
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
120 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
240 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
480 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
330+ hours
$
50K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Why crypto brands choose our PR team
🧭 Narrative Before Noise
In crypto, attention often comes before understanding. We help shape a narrative early so your project is perceived correctly before the market defines it for you.
🎯 Positioning That Attracts the Right Audience
Our focus is on placing your story where it matters for your stage, whether that is users, builders, or investors in the blockchain space.
🗞 Media That Actually Moves Perception
The priority is earning placements that shift how your project is perceived, not just increase mentions.
🧩 Bridging Product and Market Context
A strong story connects what you are building with why it matters now. We align your messaging with broader Web3 and market narratives to make it relevant.
⚡ Speed Without Losing Control
Crypto moves fast, but reactive PR often creates inconsistency. Our approach allows you to respond quickly while keeping messaging structured and intentional.
👀 Visibility Where Credibility Is Formed
Beyond top-tier media, attention is placed on platforms, communities, and voices that actively shape opinion in Web3.
🧱 Reputation That Survives Market Cycles
Instead of riding short-term hype, we focus on building a presence that holds during downturns as well as growth phases.
🔍 Substance Over Hype
Projects often overpromise in PR. We help communicate real value, product progress, and expertise in a way that stands up to scrutiny.
🤝 Alignment With Founders and Team
PR works best when it reflects how the team actually thinks and builds. Our role is to structure and amplify that, not replace it with generic messaging.
FAQs
We start by defining your positioning within the blockchain space, your target audiences such as users, investors, or builders, and your current stage. From there, we shape narratives that align with market cycles, trends, and sentiment before moving into execution across media, communities, and key voices in blockchain.
End-to-end support includes strategy, media and influencer mapping across crypto and tech outlets, pitching, securing interviews and commentary, founder positioning, opinion pieces, newsjacking, and ongoing narrative development, along with reporting focused on real impact.
Crypto PR requires working in a faster, more narrative-driven environment where credibility is fragile and audiences are highly skeptical. Our approach combines media outreach with visibility in Web3-native channels, where perception is often formed earlier than in traditional media.
We treat launches as part of a broader narrative, not isolated events. Preparation starts in advance with positioning, media warming, and story development, so when the announcement happens, it lands in context and drives sustained attention.
Yes. In fact, early-stage crypto projects benefit the most from structured PR. We help define positioning, avoid generic messaging, and build initial credibility before going public or launching a token.
Trust is built through consistency and substance. That includes credible media placements, clear messaging, visible founder expertise, and presence in the Web3 communities where real discussions happen.
We focus on indicators that matter in this space, including quality of placements, relevance of outlets, sentiment, share of voice, community growth, inbound interest from investors or partners, and how perception evolves over time.
Messaging is adjusted depending on whether you are targeting retail users, institutional investors, developers, or partners. Each group responds to different narratives, levels of technical depth, and types of proof.
Yes. We start with an audit of past PR activity, identify where expectations or execution broke down, and rebuild the strategy with clear positioning, realistic goals, and transparent processes.
We start by defining your positioning within the blockchain space, your target audiences such as users, investors, or builders, and your current stage. From there, we shape narratives that align with market cycles, trends, and sentiment before moving into execution across media, communities, and key voices in blockchain.
End-to-end support includes strategy, media and influencer mapping across crypto and tech outlets, pitching, securing interviews and commentary, founder positioning, opinion pieces, newsjacking, and ongoing narrative development, along with reporting focused on real impact.
Crypto PR requires working in a faster, more narrative-driven environment where credibility is fragile and audiences are highly skeptical. Our approach combines media outreach with visibility in Web3-native channels, where perception is often formed earlier than in traditional media.
We treat launches as part of a broader narrative, not isolated events. Preparation starts in advance with positioning, media warming, and story development, so when the announcement happens, it lands in context and drives sustained attention.
Yes. In fact, early-stage crypto projects benefit the most from structured PR. We help define positioning, avoid generic messaging, and build initial credibility before going public or launching a token.
Trust is built through consistency and substance. That includes credible media placements, clear messaging, visible founder expertise, and presence in the Web3 communities where real discussions happen.
We focus on indicators that matter in this space, including quality of placements, relevance of outlets, sentiment, share of voice, community growth, inbound interest from investors or partners, and how perception evolves over time.
Messaging is adjusted depending on whether you are targeting retail users, institutional investors, developers, or partners. Each group responds to different narratives, levels of technical depth, and types of proof.
Yes. We start with an audit of past PR activity, identify where expectations or execution broke down, and rebuild the strategy with clear positioning, realistic goals, and transparent processes.
Ready to take your marketing
to the next level?
Get a look at:
- How Ninja Promo works;
- How you can do marketing at scale better, faster and cheaper;
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!);
- The most suitable subscription plan for your needs.
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia