Crypto PR Agency that Actually Get You Heard
Subscription-based crypto PR designed to scale with your project. Start small, upgrade anytime, cancel anytime. Get expert strategy, messaging, media outreach, press coverage, and performance tracking without building an in-house team. No hidden fees, just consistent visibility and measurable impact on your brand and reputation.
Trusted by 250+ startups and global brands, across 30+ industries.
Why strategic PR is a growth driver for crypto brands
Crypto PR shapes how people perceive and trust your project in a highly volatile market, influencing credibility, narrative, and visibility.
01
Build Credibility in a Trust-Deficient Market
In crypto, trust is everything. Coverage in respected media and validation from key voices builds confidence faster than any paid campaign, especially for blockchain projects.
02
Shape the Narrative Before Others Do
Cryptocurrency PR lets you take control of your story in a fast-moving Web3 environment, where narratives can shift overnight.
03
Drive Organic Visibility Across Channels
A single strong media feature can spark conversations across crypto communities, social platforms, and media, creating compounding visibility over time.
04
Stay Relevant During Key Market Moments
From token launches to sudden market shifts, PR keeps your messaging clear, timely, and aligned with what the blockchain audience expects.
05
Create Momentum That Fuels Adoption
Strategic PR builds sustained awareness and trust, helping Web3 projects grow their user base and strengthen long-term positioning.
Public relations challenges
crypto projects actually face
Struggling to get noticed by top crypto media?
Solution: We craft stories backed by real data and market context so Web3 journalists actually pay attention.
Have a strong product but lack credibility?
Solution: Our team builds consistent visibility in respected crypto and blockchain publications, helping position you as a trustworthy player.
Lost in the noise of thousands of Web3 projects?
Solution: Clear positioning and sharper messaging make your story stand out and resonate with the right audience.
Getting attention but not real users or traction?
Solution: We align PR efforts with channels that bring qualified traffic, community growth, and actual product adoption.
Is your blockchain product hard to explain to non-technical audiences?
Solution: Complex ideas are translated into narratives that are easy to understand without losing depth or credibility.
Seeing short-term hype but no sustained visibility?
Solution: Our approach focuses on continuous story development, keeping your project visible beyond launches and announcements.
Finding it hard to build trust in a skeptical crypto market?
Solution: We strengthen your reputation through credible media coverage and presence in Web3 communities where trust is formed.
Have strong founder insights but no clear public voice?
Solution: Founder expertise is shaped into clear commentary, interviews, and thought leadership.
Entering new markets without recognition?
Solution: Our team adapts your messaging and PR strategy to local blockchain ecosystems, including regional media and key opinion leaders.
Full-service crypto PR solutions
under one roof
PR Strategy
Define the channels that will earn you the right kind of attention, not just more mentions.
Influencer Marketing
Partner with voices your audience already trusts to spark authentic conversations and social proof around your brand.
Paid Media Placements
Secure sponsored articles, interviews, and features in targeted outlets that reach the decision‑makers you care about.
Press-Release Distribution
Craft and distribute newsworthy announcements so journalists get a clear, ready-to-use story instead of generic boilerplate.
Content Creation
Produce articles, thought pieces, and commentary that position your brand as a useful expert, not just another advertiser.
Communication Calendar Development
Map out when, where, and how you show up in the media space, so outreach feels coordinated rather than reactive.
Brand Positioning Development
Clarify what you stand for, who you serve, and why you’re different, then translate that into a simple story the market remembers.
Crisis Communication
Prepare and deliver calm, clear messaging when things go wrong, protecting trust while you resolve the issue.
Personal Brand Development
Shape a public image through consistent stories, media appearances, and content that reflect their expertise and values.
We already have experience
in your crypto industry
ICO Marketing
Increase brand awareness and build trust with potential ICO investors
NFT Marketing
Reach your key audience and build a passionate community around your NFT art
STO Marketing
Improve your brand reputation and build a loyal community to boost your ROI
IEO Marketing
Drive highly targeted traffic and generate sustained interest for your offering
Our Web3 case studies
Explore real Web3 marketing campaigns executed by our team, with transparent insights into budget allocation, user acquisition, and the overall impact on project growth across every stage of the funnel.
PAID SOCIAL
·
SMM
·
PR
·
Task
A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.
What we did
Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).
Developed a balanced content calendar with educational posts and user testimonials.
378K+ ad impressions
at a below-average CAC
16.8% install conversion rate
from PPC, above projections
Positioned as a "safe haven"
for traders
COMMUNITY
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INFLUENCER
·
Task
A meme token with a military theme and social mission needed to build trust and stand out in a crowded, skeptical market with a limited budget ($10K). The project had no established branding, clear positioning, or defined funnel.
What we did
Developed a distinctive visual style, mission, tone of voice, and gamification strategy.
Built an engagement funnel using Telegram, Zealy (32.5K tasks completed, 91% success rate), and a gamified bot.
Launched targeted influencer campaigns and created a flexible content plan.
Telegram: 296 → 6,565 members
(+2160%)
Telegram: 296 → 6,565 members
(+2160%)
4x engagement rate
(5–7% to 20% ER)
Users purchased tokens totaling $50,000.
SEO
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CONTENT
·
Task
A crypto platform had unsystematic blog growth, low organic traffic, and poor search visibility (CTR of just 2%). The site had critical technical errors and low-quality backlinks.
What we did
Conducted a comprehensive SEO audit (backlinks, indexability, site speed, content).
Identified critical issues: poor internal linking, broken robots.txt, missing meta tags, duplicate content, slow load times (~3.8 seconds).
Built a prioritized action plan: new content, keyword strategy, technical fixes, link-building.
Grew organic traffic
from 1K to 6.3K
Increased indexed keywords
from 71 to 1,600
Gained a clear, transparent roadmap
for systematic SEO growth
COMMUNITY
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LAUNCH
·
Task
A Web3 educational platform needed to launch its token and get listed on Tier-2 exchanges (Gate.io, MEXC) within six months, building an authentic community from scratch.
What we did
Built and scaled a strong community (Discord, Telegram) without fake engagement.
Executed a comprehensive launch strategy: PR, influencer marketing, pre-listing private sales.
Guided the platform through exchange Due Diligence (DD) and KYB verification.
Created trading incentives to ensure organic activity and liquidity post-listing.
Successfully listed on Gate.io and MEXC.
59K on X, 50K on Discord, 33K on Telegram
built from zero
Achieved organic trading activity
avoiding a "pump and dump"
SEO
·
CONTENT
·
Task
An established crypto media platform needed to stabilize and improve organic rankings for high-priority tag pages (Bitcoin News, Ethereum News) in a fiercely competitive niche dominated by CoinDesk and Forbes.
What we did
Conducted a comprehensive technical audit, identifying thousands of duplicate tags, indexing issues, and cannibalization problems.
Merged duplicate tags, fixed metadata, improved internal linking, and added descriptive content to key tag pages.
Launched a targeted link-building campaign, including leveraging our own blog for contextual backlinks.
Adapted the strategy mid-project to accommodate a second website for the same client.
Secured direct CMS access to implement fixes without developer bottlenecks.
Tag page visibility stabilized with +20–50% lift.
Keyword positions improved to 20–25 avg.
Link-building DR for key tags grew to ~55.
Client renewed the contract twice and entrusted us with a second website.
COMMUNITY
·
PR
·
Task
A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.
What we did
Executed a strategic PR and community-building campaign.
Created targeted content and outreach to attract high-quality investors.
600+ investor sign-ups.
Successful token sale, exceeding expectations.
STRATEGY
·
SEO
·
SMM
·
PAID ADS
·
Task
A crypto-fiat banking app needed to establish a strong brand presence in a competitive market and communicate its unique value proposition to a global audience.
What we did
Conducted a marketing audit, market research, and customer journey mapping.
Developed a full-funnel strategy: SEO, SMM, website optimization, and Google Ads.
Launched targeted campaigns with continuous A/B testing and analytics.
1.5M unique users
150K visits/mo (200% increase)
80% organic search growth.
10K leads, $15 CPA, 150% ROAS.
15% retention improvement.
SMM
·
COMMUNITY
·
INFLUENCER
·
Task
Seoul Labs needed to increase brand recognition and engagement for its Xphere mainnet in a crowded market, attracting both individual users (B2C) and business partners (B2B).
What we did
Developed an SMM strategy with consistent content across Twitter, Medium, and Telegram.
Managed community with challenges, contests, and Zealy giveaways.
Partnered with prominent influencers and boosted Twitter posts with paid ads.
37.5M audience reach
225K website clicks (150% above KPI)
8,000 challenge participants
10K new Telegram members in 3 months
+35% Twitter & Telegram engagement boost.
INFLUENCER
·
SMM
·
Task
A meme token on Solana needed to expand its reach and solidify its brand presence in the competitive cryptocurrency market.
What we did
Partnered with high-profile crypto influencers on Twitter and YouTube.
Developed visually appealing illustrations and infographics for social media.
Launched targeted campaigns to drive traffic and engagement.
20K daily active users.
50 media mentions
across tier-1 and tier-2 crypto outlets
~5M total views.
18% average engagement rate
from influencer campaigns
SMM
·
PR
·
INFLUENCER
·
Task
A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.
What we did
Executed a targeted Digital PR campaign (Yahoo press release).
Partnered with high-profile Web3 influencers (1M+ combined reach).
Managed Discord and Telegram communities with a Zealy contest.
Conducted a Digital Airdrop via Gleam ($1,000 prize pool).
1.5M+ impressions, 18% ER.
+8K Twitter followers
+7.5K community members
+40% site traffic
+10% LAK3 trading volume
PAID ADS
·
ANALYTICS
·
Task
Ballet.com needed to increase brand recognition and drive sales of its physical Bitcoin products, emphasizing security and simplicity for both crypto enthusiasts and newcomers.
What we did
Developed compelling static and animated creatives for Facebook ads.
Launched targeted Traffic and Reach campaigns in the US, UK, and Australia.
Used GA4 and GTM for real-time optimization and performance tracking.
US: 170K+ users reached, 3.7K clicks, 39 checkout starts.
Australia: 20K interactions, 1.06% conversion via motion ads.
UK: 25K engagements, 288K+ impressions.
+15% campaign efficiency
via analytics integration
COMMUNITY
·
SMM
·
INFLUENCER
·
Task
A leading crypto exchange needed to increase brand awareness, engagement, and user acquisition in a highly competitive market.
What we did
Established 24/7 Telegram community management with instant support and conflict resolution.
Created contests, explainer videos, and 400+ creative assets.
Rebranded social media accounts and launched a brand awareness campaign.
5x engagement rate
150K social engagements
2M+ monthly organic impressions.
-25% CAC
(+40K new traders onboarded)
+50% MAU
(50K monthly active users)
+20% CLTV
($2,000 more revenue per customer)
COMMUNITY
·
SMM
·
Task
An NFT fashion marketplace needed to manage its huge, highly active community (400K members) effectively, keeping them engaged while adhering to the brand’s tone of voice.
What we did
Developed a tailored strategy with engagement games, polls, contests, and other activities.
Deployed a team of 8 community managers and 1 engager for 24/7 support.
Restructured Discord channels to improve information flow and encourage conversations.
22% increase in sales volume.
15K new community members.
50K social media mentions.
25% rise in user interactions.
COMMUNITY
·
INFLUENCER
·
PAID ADS
·
Task
A new blockchain-based NFT breeding game needed to launch its NFTs and build a successful community in a competitive space, targeting both crypto-savvy users and casual gamers.
What we did
Developed a multi-pronged strategy: SMM, Telegram community management, crowd marketing, PPC, and influencer marketing.
Created optimized social accounts and engaging content.
Implemented growth hacking tactics and ran paid ads for retargeting.
2.5K NFTs sold out.
3.5K+ new community members.
15K subscribers across social media.
SOCIAL MEDIA
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DESIGN
·
Task
A blockchain payment gateway needed to attract a new relevant audience, increase brand awareness, and grow its user base through social media and content.
What we did
Developed a detailed strategy and content plan for comprehensive social media promotion.
Created more than 150 videos, animated and static images.
Launched marketing campaigns to increase brand awareness and user acquisition.
5x subscriber growth.
9.5K+ new users.
70K monthly impressions.
150+ individual pieces of content created.
SOCIAL MEDIA
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CONTENT
·
Task
An art investment platform needed to attract an engaged audience and increase brand awareness without using any traditional marketing methods.
What we did
Developed a content distribution campaign across topic-related platforms and social media.
Created graphic, text, and video content (including a short explainer video).
Focused on viral content, growth hacking, and organic engagement strategies.
$15.6M raised during ICO.
655% increase in content engagement.
5,000 personal conversations with potential customers.
SOCIAL MEDIA
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PAID ADS
·
Task
A global green energy project needed to build brand awareness, attract a new audience, and popularize its ecological solutions across social media platforms.
What we did
Developed detailed audience portraits and complex strategies for Facebook, Telegram, Twitter, and LinkedIn.
Produced over 120 pieces of content (images, GIFs, videos, memes, infographics).
Set up targeted advertising and used crowd marketing methods.
310% higher audience reach.
5 targeted advertising campaigns launched.
120+ pieces of content created.
100+ brand style elements developed.
SOCIAL MEDIA
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STRATEGY
·
Task
A blockchain business integration platform needed to attract investors to reach its soft cap during an ICO, while also building long-term community engagement and hype.
What we did
Campaign 1 (Fundraising): Spread sales content across social platforms to drive ICO contributions.
Campaign 2 (Community): Ran engagement campaigns on Telegram, YouTube, and other networks to encourage token holders to share positive experiences.
Developed an interactive chatbot and created animated videos.
$12.6M raised during the ICO.
1.2M potential investors reached organically on social media.
1 interactive chatbot developed.
COMMUNITY MANAGEMENT
·
Task
Multiple crypto and blockchain projects needed to build active, engaged communities and provide 24/7 support to increase user awareness, prevent spam, and reduce conflicts in chats.
What we did
Launched a full-scale 24/7 Telegram community management system.
Provided answers to user questions within three minutes or less.
Managed conflicts among users and between the audience and the company.
Ensured rapid dissemination of project updates and news.
IronX: $26M raised during ICO.
Hycon: $23M+ raised during ICO.
BitcoinOil: $5M+ raised during STO.
COMMUNITY MANAGEMENT
·
Task
Multiple crypto and blockchain projects needed to build active, engaged communities and provide 24/7 support to increase user awareness, prevent spam, and reduce conflicts in chats.
What we did
Launched a full-scale 24/7 Telegram community management system.
Provided answers to user questions within three minutes or less in both community chats and direct messages.
Managed conflicts among users and between the audience and the company.
Ensured rapid dissemination of project updates and news.
IronX: $26M raised during ICO.
Hycon: $23M+ raised during ICO.
BitcoinOil: $5M+ raised during STO.
Tozex: Undisclosed amount raised through private sale (NDA).
SOCIAL MEDIA
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STRATEGY
·
Task
A startup building the world’s first OTC token market needed to build brand recognition, attract an active audience, and secure investments despite being at an early stage with limited resources.
What we did
Implemented a buzz marketing strategy across all social media platforms.
Created a 30-second promotional video highlighting key facts and figures.
Applied growth hacking techniques and non-standard solutions.
$3M raised during the ICO.
400K potential investors reached on niche social networks.
PR
·
CONTENT
·
Task
A crypto real estate investment platform needed to build brand recognition, attract private multinational investors, and secure media coverage within a 7-day deadline.
What we did
Developed a complex PR strategy with international media from six countries.
Wrote press release variations and translated them into six languages within two days.
Published materials on 20 top media channels ahead of schedule (5 days instead of 7).
$5.3M raised during the ICO.
20 top media outlets cooperated.
115K+ potential investors reached.
6 international markets covered.
SOCIAL MEDIA
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INFLUENCER
·
Task
A global leader in cryptocurrency mining needed to attract a new relevant audience, increase engagement, and generate high-quality content to lure new solvent clients.
What we did
Developed a detailed content plan with a situational marketing approach.
Created 50+ animated and still images, videos, and educational content.
Set up targeted advertising and organized contests to boost engagement.
Rebranded the Instagram account and reached top influencers.
4x subscriber growth.
15+ influencers and media outlets talking about the project.
50+ posts on social media.
3,000+ messages to the project.
Task
An Italian metabolic nutrition brand needed to scale Google Ads efficiently, achieving high ROAS while maintaining stable CPA across Shopping, PMax, Search, DSA, and Remarketing campaigns.
What we did
Launched Performance Max bestsellers campaigns.
Optimized Shopping feeds and search demand campaigns.
Used cross-channel approach (Shopping, PMax, Search, DSA, Remarketing).
€30K ad spend → €138K conversion value
(4.6x ROAS)
54,823 clicks
1,850 conversions
Top PMax campaign delivered €99,943 at 5.29x ROAS.
Task
An international fashion eCommerce brand needed to scale Google Ads across multiple European markets (Spain, France, Italy, Germany, Netherlands, Austria, Belgium) with efficient ROAS.
What we did
Launched 10+ Performance Max campaigns targeting specific countries.
Optimized product feeds for each market.
Tested full-catalog vs. category-specific campaigns.
€67K ad spend → €199K revenue
(2.96x ROAS)
3,592 conversions.
13M+ impressions.
Best market PMax delivered 4.71x ROAS
(Spain)
Task
An Italian e-commerce brand specializing in superfoods needed to scale paid acquisition efficiently while maintaining stable CPA during a 3-month growth phase.
What we did
Implemented a multi-channel approach (Search, Shopping, Display).
Used Cross-network (Performance Max) as the primary engine.
Optimized campaigns for volume and efficiency balance.
€58K ad spend → €170K revenue
(2.95x blended ROAS)
1,757 total conversions.
Stable €32.81 average CPA.
PMax delivered €148K revenue at 4.32x ROAS
(87% of total sales)
Task
A French old money fashion eCommerce brand needed to scale Google Ads across multiple European markets, improving ROAS and conversion volume.
What we did
Launched Performance Max campaigns in Italy, France, Slovakia, Romania, and Poland.
Optimized product feeds and audience signals.
Focused on high-performing markets.
€304K ad spend → €615K revenue
(2.02x ROAS)
8,463 purchases.
63.7M+ impressions.
Italy PMax delivered €93K+ at 215% ROAS.
Task
A European fashion eCommerce brand needed to scale paid acquisition through Google Ads, focusing on the Polish market as the primary growth driver.
What we did
Launched Performance Max campaigns (PL, SK, CZ, IRE, UK).
Optimized product feeds and video assets.
Focused on conversion value maximization.
€63K ad spend → €125K revenue
(1.96x ROAS)
2,084 conversions.
23.5M+ impressions.
Main Poland PMax delivered €124K+ at 2.03x ROAS.
Task
A fashion & lifestyle eCommerce brand needed to scale Google Ads globally, improving ROAS in key markets like the USA, Poland, Canada, and Australia.
What we did
Launched Performance Max campaigns across 4 key markets.
Optimized product feeds and audience targeting.
Tested different budget allocations per market.
€114K ad spend → €220K revenue
(1.93x ROAS)
3,412 purchases.
28.1M+ impressions.
Top USA PMax delivered €40K+ at 2.08x ROAS.
Task
A DTC skincare brand needed to scale Meta Ads efficiently while maintaining low CPA and high purchase volume.
What we did
Launched high-performing acquisition campaigns on Meta.
Optimized creatives and targeting for purchase conversion.
Scaled spend while monitoring CPA and CTR.
€327K ad spend → 14,001 purchases.
$23.41 average CPA.
Top campaigns delivered $11.88–$15.42 CPA.
CTR up to 2.99%, CPC <$0.85.
Task
A centralized cryptocurrency exchange needed to drive high-quality conversions (deposits/registrations) through Meta Ads across global markets.
What we did
Launched a diversified campaign structure targeting high-growth and tier-1 markets.
Optimized audience clusters for better performance.
Managed spend across multiple ad sets with daily budget adjustments.
$106K ad spend → 6,947 conversions.
$15.33 average CPA.
Top campaign delivered 1,210 conversions at $12.47 CPA.
Task
A US-focused B2B SaaS platform needed to generate high-quality leads and conversions through Google Ads in a competitive market with high CPCs.
What we did
Launched highly targeted Search and lead-generation campaigns.
Focused on high-intent search demand.
Optimized for B2B audience signals.
$114K ad spend → 1,489 conversions.
63,184 clicks generated.
$76.82 average CPA.
Best segment delivered 113 conversions at $13.24 CPA.
Can Every Crypto PR Agency Build Real Market Authority?
Not all agencies deliver the same level of strategic impact. The right partner understands how to build credibility, shape narratives, and position your project in front of the audiences that matter.
Meet your dedicated crypto marketing team
A cross‑functional team of crypto growth specialists who understand the entire user journey from first interaction to loyal, high‑value participants.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Coordinates sprint planning, campaign timelines, and communication. Keeps launches, updates, and performance initiatives aligned with your growth metrics and business goals.
02
Client Success Manager (CSM)
Acts as your strategic partner. Connects marketing with product, community, and support teams so campaigns convert into verified users and active participants.
03
Crypto Growth Strategist
Owns the 90‑day growth roadmap, defines hypotheses for acquisition cost reduction and deposit uplift, and allocates budget across channels.
04
CMO‑on‑Demand
Aligns marketing strategy with platform or ecosystem objectives and revenue targets. Advises on positioning, launch planning, and market expansion across different regions and audience segments.
05
Team Leads
Decide which experiments and campaigns create tangible impact each sprint and keep specialists focused on high‑value growth activities that drive engagement and transactions.
06
Crypto Marketing Specialists
Paid media, SEO and content, funnel and conversion optimization, email and CRM, creative and design, web design and graphics, custom analytics. All processes are coordinated under Team Leads with proven expertise in digital finance and crypto promotion.
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
5.0
Arts, entertainment & music
London, England
11-50 Employees
Confidential
Feb. - Mar. 2026
"The overall experience was positive, and the team was easy to work with throughout the project."
Marketing | Duck Design
Anonymous
5.0
Consumer products & services
London, England
11-50 Employees
Less than $10,000
Mar. - Apr. 2026
"I was really impressed by the organization & communication of the team."
Marketing | Heywa Labs
Matt Clarke
5.0
Consumer products & services
Toronto, Ontario
1-10 Employees
Confidential
Jan. 2024 - Feb. 2026
"They had a highly skilled staff."
Manager | Cosmetics Company
Elise M.
5.0
Information technology
Ulm, Germany
11-50 Employees
Confidential
June - Dec. 2025
"They listened to all our particular needs and concerns, addressing them thoroughly."
CMO | Palark
Dmitry Shurupov
5.0
Other industries
Zug, Switzerland
201-500 Employees
$50,000 to $199,999
July 2025 - Jan. 2026
"You always know what's live, what's being replaced, and what's next."
Chief Financial Officer | Upgaming
Bidzina Makashvili
Crypto PR expertise on a flexible subscription
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
40 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
80 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
160 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
400+ hours
$
20K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Why crypto brands choose our PR team
🧭 Narrative Before Noise
In crypto, attention often comes before understanding. We help shape a narrative early so your project is perceived correctly before the market defines it for you.
🎯 Positioning That Attracts the Right Audience
Our focus is on placing your story where it matters for your stage, whether that is users, builders, or investors in the blockchain space.
🗞 Media That Actually Moves Perception
The priority is earning placements that shift how your project is perceived, not just increase mentions.
🧩 Bridging Product and Market Context
A strong story connects what you are building with why it matters now. We align your messaging with broader Web3 and market narratives to make it relevant.
⚡ Speed Without Losing Control
Crypto moves fast, but reactive PR often creates inconsistency. Our approach allows you to respond quickly while keeping messaging structured and intentional.
👀 Visibility Where Credibility Is Formed
Beyond top-tier media, attention is placed on platforms, communities, and voices that actively shape opinion in Web3.
🧱 Reputation That Survives Market Cycles
Instead of riding short-term hype, we focus on building a presence that holds during downturns as well as growth phases.
🔍 Substance Over Hype
Projects often overpromise in PR. We help communicate real value, product progress, and expertise in a way that stands up to scrutiny.
🤝 Alignment With Founders and Team
PR works best when it reflects how the team actually thinks and builds. Our role is to structure and amplify that, not replace it with generic messaging.
FAQs
We start by defining your positioning within the blockchain space, your target audiences such as users, investors, or builders, and your current stage. From there, we shape narratives that align with market cycles, trends, and sentiment before moving into execution across media, communities, and key voices in blockchain.
End-to-end support includes strategy, media and influencer mapping across crypto and tech outlets, pitching, securing interviews and commentary, founder positioning, opinion pieces, newsjacking, and ongoing narrative development, along with reporting focused on real impact.
Crypto PR requires working in a faster, more narrative-driven environment where credibility is fragile and audiences are highly skeptical. Our approach combines media outreach with visibility in Web3-native channels, where perception is often formed earlier than in traditional media.
We treat launches as part of a broader narrative, not isolated events. Preparation starts in advance with positioning, media warming, and story development, so when the announcement happens, it lands in context and drives sustained attention.
Yes. In fact, early-stage crypto projects benefit the most from structured PR. We help define positioning, avoid generic messaging, and build initial credibility before going public or launching a token.
Trust is built through consistency and substance. That includes credible media placements, clear messaging, visible founder expertise, and presence in the Web3 communities where real discussions happen.
We focus on indicators that matter in this space, including quality of placements, relevance of outlets, sentiment, share of voice, community growth, inbound interest from investors or partners, and how perception evolves over time.
Messaging is adjusted depending on whether you are targeting retail users, institutional investors, developers, or partners. Each group responds to different narratives, levels of technical depth, and types of proof.
Yes. We start with an audit of past PR activity, identify where expectations or execution broke down, and rebuild the strategy with clear positioning, realistic goals, and transparent processes.
We start by defining your positioning within the blockchain space, your target audiences such as users, investors, or builders, and your current stage. From there, we shape narratives that align with market cycles, trends, and sentiment before moving into execution across media, communities, and key voices in blockchain.
End-to-end support includes strategy, media and influencer mapping across crypto and tech outlets, pitching, securing interviews and commentary, founder positioning, opinion pieces, newsjacking, and ongoing narrative development, along with reporting focused on real impact.
Crypto PR requires working in a faster, more narrative-driven environment where credibility is fragile and audiences are highly skeptical. Our approach combines media outreach with visibility in Web3-native channels, where perception is often formed earlier than in traditional media.
We treat launches as part of a broader narrative, not isolated events. Preparation starts in advance with positioning, media warming, and story development, so when the announcement happens, it lands in context and drives sustained attention.
Yes. In fact, early-stage crypto projects benefit the most from structured PR. We help define positioning, avoid generic messaging, and build initial credibility before going public or launching a token.
Trust is built through consistency and substance. That includes credible media placements, clear messaging, visible founder expertise, and presence in the Web3 communities where real discussions happen.
We focus on indicators that matter in this space, including quality of placements, relevance of outlets, sentiment, share of voice, community growth, inbound interest from investors or partners, and how perception evolves over time.
Messaging is adjusted depending on whether you are targeting retail users, institutional investors, developers, or partners. Each group responds to different narratives, levels of technical depth, and types of proof.
Yes. We start with an audit of past PR activity, identify where expectations or execution broke down, and rebuild the strategy with clear positioning, realistic goals, and transparent processes.
Ready to take your marketing
to the next level?
Get a look at:
- How Ninja Promo works;
- How you can do marketing at scale better, faster and cheaper;
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!);
- The most suitable subscription plan for your needs.
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia